Professional Beauty July/August 2019

WWW.PROFESSIONALBEAUTY.COM.AU
JUL•AUG 2019 INFORMATION. INNOVATION. INSPIRATION.
THE LUXE
BEAUTY EDIT
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CONTENTS
July/August 2019
9 Editor’s letter
10 What’s on PB radar
12 News
20 Cover story – Priori’s
Adaptive Skincare
28 Viewpoint - Highlights from the
BEAUTY & SPA Insiders Summit
28 Skincare
36 Salon View - The Skin Boutique
40 Makeup - Lip liners
46 New makeup
48 Nails - new products
50 Nails - Metallics
52 Tanning
54 Style File - Steffanie Strazzere
56 Getting Certified
58 Talking Point - Technology Takeover
88 Masterclass - INIKA
95 Industry Rountable - CEO Insights
108 Waxing
110 Career How I Got Here
- Dr Irene Prantalos
88
108
130
36
108
112 Technology
114 Timely Appointment
116 The Pathway To Profit
108 Industry Insider - Tayla Bergmann
120 Perplexed Peeling
122 Salon View - SkinSmart Medical
108 Real Life - Robyn McAlpine
126 Making a Tax Claim
128 Naturally Good Expo
130 Beauty Escape - Maldives
134 Last Word - Jane Iredale
136 Events
ON THE COVER
Priori the long-time expert in Adpative
Skincare launched with just two products
in 2006 and has grown to be a leader in the
skincare market. The brand relaunched with
a new look in 2018 offering new product
formulations. Dawn Turner, Sales Director
and Partner from Priori chats about how the
brand has evolved and what inspires her in the
industry. Turn to page 20.
8 | WWW.PROFESSIONALBEAUTY.COM.AU

PUBLISHER
BHA MEDIA
BHA MEDIA
PUBLISHER + COMMERCIAL
MANAGER
Glenn Silburn
EDITOR
Anita Quade
aquade@intermedia.com.au
BEAUTY EDITOR
Michelle Ruzzene
mruzzene@intermedia.com.au
ONLINE AND NEWS EDITOR
Jenny Berich
jberich@intermedia.com.au
PRODUCTION MANAGER
Jacqui Cooper
GROUP ART DIRECTOR
Sanja Spuzanic
HEAD OF CIRCULATION
Chris Blacklock
cblacklock@intermedia.com.au
Professional Beauty magazine is published by
BHA MEDIA
ABN 23142047943
41 Bridge Road, Glebe NSW 2037
Ph: 02 9660 2113 Fax: 02 9660 4419
www.intermedia.com.au
WELCOME TO THE Luxe Beauty edition. We here at Professional
Beauty are constantly inspired by the new innovative products on
the market, especially in the land of luxury with skincare formulations
that are on the cutting edge. To find out the latest trends turn to
page 28.
It was a busy couple of months here as we hosted the inaugural
BEAUTY & SPA Insiders Summit at the end of May. The
collaboration in conjunction with Spa & Clinic magazine and
supported by headline sponsor Beauty Boosters saw more than 200
guests under the one roof at Ovolo Hotel, for a day of inspiring talks,
innovative ideas and engaging conversations to help take business
to the next level. The stellar lineup of 27 speakers shared their own personal journeys, trend forecasts
and the trials and tribulations of running your own business. The event was a phenomenal success
with many in the industry revealing what a great learning and networking experience it was. So stay
tuned for the event next year. In the meantime check out the highlights from the day on page 22.
If there is one guarantee in the beauty industry it is that the landscape is ever evolving and nowhere
faster than in technology. The market is inundated with new devices constantly – we chatted to
some of the leading suppliers and salons to find out what are the most popular pieces on the market
and what you should invest in. Turn to page 58.
Organic beauty is here to stay – this edition we chatted to INIKA, Australia’s natural makeup brand
that specialises in organic formulations. Turn to page 88 to find out the latest trends from this
popular line.
We also sat down with industry leaders to find out their insights into all things beauty and business.
Turn to page 95 for our latest Roundtable focusing on CEO Insights.
Until next edition!
FOLLOW US:
EDITOR’S LETTER
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THE PROFESSIONAL BEAUTY
team would like to thank all those
who attended the inaugural
BEAUTY & SPA Insiders Summit
in May at the Ovolo Hotel
in Woolloomooloo.
More than 200 people united
under the one roof to listen to 27
industry leaders who shared their
valuable insights and provided a
day of innovative talks to help inspire guests to take their business to the next level.
Topics on the agenda ranged from Worldwide Trends in Spa & Beauty, Taking Care of Your
Own PR Like a Boss, How I Found My Dream Team and Learning to Love Your Haters.
Professional Beauty Publisher, Glenn Silburn said: “The event was a much needed platform
for those in the beauty industry to share their ideas and network throughout the day.
The incredible feedback we have had from guests and speakers has ensured the event will
return next year.”
This publication is published by BHA MEDIA, a division of The Intermedia Group Pty Ltd (the “Publisher”). Materials in this publication have been created by a variety of different entities and, to the extent permitted by law,
the Publisher accepts no liability for materials created by others. All materials should be considered protected by Australian and international intellectual property laws. Unless you are authorised by law or the copyright owner to
do so, you may not copy any of the materials. The mention of a product or service, person or company in this publication does not indicate the Publisher’s endorsement. The views expressed in this publication do not necessarily
represent the opinion of the Publisher, its agents, company officers or employees. Any use of the information contained in this publication is at the sole risk of the person using that information. The user should make independent
enquiries as to the accuracy of the information before relying on that information. All express or implied terms, conditions, warranties, statements, assurances and representations in relation to the Publisher, its publications and its
services are expressly excluded save for those conditions and warranties which must be implied under the laws of any State of Australia or the provisions of Division 2 of Part V of the Trade Practices Act 1974 and any statutory
modification or re-enactment thereof. To the extent permitted by law, the Publisher will not be liable for any damages including special, exemplary, punitive or consequential damages (including but not limited to economic loss
or loss of profit or revenue or loss of opportunity) or indirect loss or damage of any kind arising in contract, tort or otherwise, even if advised of the possibility of such loss of profits or damages. While we use our best endeavours
to ensure accuracy of the materials we create, to the extent permitted by law, the Publisher excludes all liability for loss resulting from any inaccuracies or false or misleading statements that may appear in this publication.
PROFESSIONAL BEAUTY | 9

PB RADAR
On our
RADAR
THE PEOPLE, PLACES AND EVENTS THAT
PRO BEAUTY IS CURRENTLY CRUSHING ON
BUDGET
BEAUTY
ModelCo is trying to not
to hit consumers too
hard in the hip pocket
by launching a trendinspired
beauty range,
MCoBeauty, for under
$30. Cha ching.
TENDER LOVING
BEAUTIES
A huge shout out to Nicola Le Lievre
from In Therapy who has started a
not-for-profit volunteer group, Tender
Loving Beauties. The dedicated group
of beauty therapists offer treatments
and pampering to those who women and
children who are sick, disadvantaged or
terminally ill. www.facebook.com/tenderlovingbeauties
DON’T BE
A DRAG
We’re putting Las Vegas on
our hit list purely so we can
go and visit Lady Gaga’s
flagship makeup store, Haus
of Gaga, and be a Queen,
even just for a day.
HAPPY BIRTHDAY MAVALA
AND CND
This year Swiss family brand Mavala is celebrating its
Diamond Anniversary. Meanwhile CND is celebrating
its milestone 40th birthday with Swarovski crystals as its
exclusive nail embellishment for all its anniversary events
with a unique ruby crystal mix available exclusively for nail
professionals. Happy birthday!
1.4
FACE HALO
units are sold
EVERY MINUTE
and the reusable
makeup removers
have replaced more than
370 MILLION MAKEUP
WIPES
in the past
12 MONTHS
BEAUTY EXPO AUSTRALIA
Make sure you block out August 24 and 25 in your diary
because it’s an event no beauty guru should miss. Beauty
Expo Australia will take place
at the International Convention
Centre, Sydney, and will feature
the best beauty brands and
suppliers under one roof. And
if you’re looking for a precursor,
then head to Brisbane Hair and
Beauty Expo at the Brisbane
Convention & Exhibition
Centre on July 28-29.
FOLLOW PROFESSIONAL BEAUTY:
facebook.com/ProfessionalBeautyAust
@pro_beauty_aus
@ProBeauty_Aust
linkedin.com/company/professional-beauty
10 | WWW.PROFESSIONALBEAUTY.COM.AU

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NEWS
BRISBANE SET TO SMASH RECORDS
More than 7500 industry professionals are
expected to attend the 5th annual Brisbane Hair
and Beauty Expo (BHBE) next month.
To be held at the Brisbane Convention &
Exhibition Centre on July 28-29, the event
is, according to organisers, shaping up to
be the biggest beauty event ever staged in
Queensland – and “one of the largest hair and
beauty events in the country”.
Expo managing director Jason
Greenhalgh says the expo will showcase over
250 brands and suppliers with “deals and special
offers galore”.
In addition up to 300 competitors are
expected to compete in the Sunshine Pro
Series Makeup, Lash and Nail Competitions,
which feature 17 separate categories to
give “opportunity for artists of all skill levels
to compete”.
However, Greenhalgh believes that the
Expo’s new education format, EduFEST, is set to
be the major highlight for visitors.
“EduFEST has shaken up the concept of
hair and beauty education to great reception,”
he says.
This year, the sessions will be held in three
purpose-built classrooms on the expo floor and
a separate workshop space in the Expo hall.
“Each session varies between intimate look
‘n’ learns and hands-on workshops, and will
be presented in a dynamic and sharp style,”
says Greenhalgh.
“This will allow attendees a platform to
enhance their knowledge and skills and to get
up-close and personal with industry educators.”
EduFEST speakers/sessions include:
• Charlotte Ravet – The new classic beauty.
Eyeliner, red lipstick, a sexy glow
• Cherie Stokic – How to train your team to sell
• Erin Nordern – Clean beauty for beginners.
• Estelle Oliveri – Create your first successful
Facebook advertising campaign
• Jessika Brigginshaw – Feathering and ombre
brow tattooing techniques
• Megan Farquharson – Beginners SPFX makeup
• Kym Krey – The 5 stages of business growth
For more information visit
www.brisbanehairandbeautyexpo.com.au
US COMPANY BUYS INTO ALPHA-H
US private equity firm, The Riverside Company, has bought a stake in one of
Australia’s most internationally recognised skincare brands, Alpha-H.
Established in 1995, Queensland-based Alpha-H has until now been 100 percent
owned by Michelle Doherty, her husband Dean and their three daughters (Jamee,
Libby and Taryn) since its early beginnings.
Michelle bought the company after using its products to treat her chronic acne.
Today, Alpha-H is sold in over 1000 salons, clinics and spas as well as on TV
shopping networks, in major retailers (incuding Sephora and Myer) and on several
airlines (including British Airways and Virgin Atlantic) in over 25 countries.
Doherty said the family is excited about the new partnership and will remain “an
integral part of Alpha-H”.
She said she decided to sell part of Alpha-H “after spending a significant amount of
time with Riverside”.
“Both Alpha-H and Riverside have a shared belief that the brand has room for
considerable growth through continued investment in new product development,
branding, marketing, procurement and production planning. Through our partnership
with Riverside, we will be able to achieve this far sooner.”
PBS TAKES ON ORGANIC NATION
Professional Beauty Solutions has taken on the salon distribution of Organic
Nation in Australia.
Launched two years ago, the Australian-made skincare range “fuses
science and organic ingredients” to create “real change”.
The range was created by Vanessa and George Jilly who helped launch
Jurlique into salons in 1989 and then launched Aveda into Australia in 1997
before eventually launching their own skincare range, Uspa, in the early 2000s.
After selling Uspa in 2014, the couple decided to “set a new benchmark
and take skincare to new heights and even higher standards in performance,
sustainability, transparency and accessibility into the business model”.
According to the Jillys, all the ingredients used in Organic Nation “are
grown, harvested and processed to avoid contamination from pesticides,
fertilisers and toxins” to ensure the products are “100 percent pure” .
12 | WWW.PROFESSIONALBEAUTY.COM.AU

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NEWS
ARTISAN SHAKES UP SYDNEY
Artisan Aesthetic Clinics has launched two
clinics in Sydney with “the intention of setting
the industry standard for client experience and
results, safety and best practice”.
Speaking after the opening of the clinics in
Balmain and Mosman, Maxine Horne, CEO of
Vita Group which operates Artisan Aesthetic
Clinics, said Artisan is planning to provide
Sydneysiders with “a high quality, bespoke
and medically-led alternative to the standard
experience currently on offer to residents”.
“Artisan addresses a gap in the market
for a premium, medically driven brand that
places client safety and care at the forefront of
everything they do,” she said.
“At Artisan, delivering the best quality
service and client experience is paramount,
which we achieve by consulting with our clients,
understanding their concerns and wants and
matching those to the appropriate treatments
from Australia’s leading medical practitioners.”
Vita currently operates 14 aesthetic clinics
across Queensland, the ACT and NSW. The
opening of the two Sydney takes Vita’s Artisan
branded clinic footprint to eight clinics.
The company plans to continue to increase
its footprint across Australia with “a mixture of
greenfields and acquisitions” to meet its goal of
establishing “a national network of 70 to 90 clinics
over the next five years”.
The brand’s clinics are “guided by Artisan’s
experienced medical board, led by Dr Linda
Williams who has more than 17 years of
experience in the medical aesthetics industry”
and each individual clinic is staffed with its own
doctor and team of nurses, dermal therapists
and clinicians.
TRIBELLA DELIVERS ‘UNPARALLELED’ RESULTS TO VENUS
Just one year after launching into Australia, Venus Concept’s TriBella treatment
is delivering “unparalleled results” to salon clients across the country.
Venus Concept Australia national sales manager Gidon Silverman said
demand for the treatment is growing “amazingly well” due to its “ability to
provide the benefits of three treatments/technologies in one”.
“Tribella delivers unparalled results for multiple indications while traditionally
you would need multiple and different treatments to treat an array of
different indications.”
Performed using the company’s Venus Versa workstation, each TriBella
treatment “simultaneously enhances tone, tightness, and texture” with
three separate applicators (IPL photorejuvenation, DiamondPolar and
NanoFractional RF).
Silvrman says that although happy with Tribella’s first year in Australia the
company is planning to increase demand for the treatment further in the next 12
months “via un-matched marketing support incorporating a variety of print, PR
and digital medias and events”.
CHARLOTTE PLEDGES £1MILLION
British makeup artist Charlotte Tilbury has
pledged £1 million to Women for Women
International which helps female survivors of
war rebuild their lives
Brita Fernandez Schmidt, Women for
Women’s senior vice president for global
partnerships, said Charlotte’s £1 million
pledge is one of the largest corporate
donations that the charity has ever received.
She said the pledge will enable the charity
to bring its 12-month training program into
new areas “meaning more women will learn
how to earn and save money, improve their
family’s health and make their voices heard at
home and in their communities”.
“It’s hard to put into words what the £1 million pledge means to Women for
Women International – it’s almost indescribable,” she said.
“To know that Charlotte believes in our work and is ready to commit the full force
of her business to bringing about change for women in some of the world’s most
dangerous places is truly inspirational.
Charlotte, a global ambassador for Women for Women, said her support for the
charity began in 2014 after Brita told her about women in conflict zones who would
wear lipstick as a symbol of their womanhood and defiance.
To date, Charlotte Tilbury Beauty’s donation of £190,526 has funded over 350
women in the program.
14 | WWW.PROFESSIONALBEAUTY.COM.AU

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NEWS
AND THE WORLD’S TOP 50 MOST
VALUABLE COSMETICS BRANDS ARE…
Johnson’s is still the world’s most valuable
cosmetics brand - even though its brand value
dropped 20 percent to US$14.1 billion in the last
year - according to Brand Finance’s latest report.
In the consultancy’s 2019 listing of the world’s
most valuable cosmetics brands, Johnson’s is
followed by Chanel, whose brand value increased
by 95 percent in the last year to reach $11.4 billion
and L’Oreal, whose brand value decreased by
around 10 percent to total $10.7 billion.
Releasing the report, Brand Finance CEO
David Haigh said “growth in the cosmetics
market is dependent on a brand fully grasping
and meeting the demands of its discerning
customer, something which, with the rise of
social media and the explosion of vloggers and
influencers, is constantly evolving”.
“Whilst pricing, variety, packaging and
brand loyalty remain central to repeat business,
cosmetics brands which capitalise on their
marketing and digital presence, are the ones most
likely to prosper.”
Other key findings in Brand Finance’s 2019
report include:
• Johnson’s under the microscope
“As cosmetics giant Johnson’s defends its
first-place spot and title as the world’s most
valuable cosmetics brand, its ongoing talcum
powder and asbestos litigation cannot be
ignored. While the baby powder is only a small
share of the company revenues, the link to
the brand image is 100 percent. The share of
group revenues fell and Johnsons recognised
in early 2018 that they needed to relaunch the
brand to appeal to millennial mothers.”
• Challenger vs luxury brands
“Across the cosmetics industry, it is now
the challenger brands which seem to be
grabbing the most attention through their
consumer-focus, inclusive mindset and digital
marketing campaigns.”
• Neutrogena strength
“Johnson & Johnson owned Neutrogena is the
“strongest cosmetics brand” and has therefore
been awarded a Brand rating of AAA. With
brand strength and trust becoming inescapably
crucial to the success of a cosmetics brand,
Neutrogena has over the years managed to
retain a very loyal customer base and become
known as a trusted skin care brand.”
EAORON TARGETS
SALON MARKET
Australian skincare brand
Eaoron, which is currently
distributed in mass market
retailers such as Chemist
Warehouse, Priceline and
Woolworths across the country,
is now targeting the local salon
and spa market.
Unveiling the brand’s new
logo and latest product, the
Painless Nano Microcrystal
Mesogun, Fernando
Rodriguez, head of business development for Australian United Pharmaceuticals
(the manufacturer of Eaoron), said the company is planning to increase its presence in
salons and spas “over the short to medium term”.
Australian United Pharmaceuticals, which supplies Eaoron to “under a 100” local
salons and spas, will initially target the market with its ‘Hyaluronic Series’ and ‘Mask
Series’ products.
Rodriguez said that the company has different strategies for different markets so
although “some of the products might be available in some other retailers (such as
Priceline) in the beginning”, it plans “to develop specific products for salons and spas”.
Eaoron launched Hyaluronic Acid Essence - the first product in its ‘Hyaluronic
Series’ – in 2014. Marketed as “a safe, natural and affordable alternative to clinical
Botox”, the product sold more than 10 million units within a year of its release and has
since “underpinned Eaoron’s growth into 20 international markets”.
Today, Eaoron products are sold in Chemist Warehouse, Priceline, Woolworths,
Amcal, Costco, some duty free outlets and online at mychemist.com.au, nantonic.com.
au, chemistdirect.com.au in Australia as well as online on Amazon.
LIP POWDERS TAKE
A BITE OUT OF
LIPSTICK MARKET
The global demand for lip
powder, a relatively unknown
makeup product just a few
years ago, is now worth
around US$350 million and
set to grow at nearly six
percent per annum for the
next eight years, according to Future Market Insights.
Originating in Korea, lip powders (typically made with silica as well as
hydrating ingredients such as vitamin E) promise to provide long lasting colour
without any of the dryness traditionally associated with lipsticks (particularly
matte and metallic formulations). It can also be worn under or over lipstick for
extra pigmentation.
Major brands including L’Oréal, Maybelline, MAC Cosmetics, Clinique
and Sephora have already introduced lip powders on the market in a variety of
formats including pressed powder palettes and in ‘lip gloss tubes’ with cushion
tipped applicators.
According to Future Market Insights ‘Lip Powder Market 2019-2027’ report,
lip powder is “likely to partially or entirely replace lipsticks in the near future” due
to its creamy and smooth texture.
“The global market for lip powder is witnessing growth based on a few
unique advantages (such as long-lasting colour and vibrancy) over conventional
lipstick,” the report said.
Future Market Insights concludes that APEJ (Asia Pacific excluding Japan)
is expected to remain the largest regional market for lip powder products but
the market in North America “holds significant growth”,
16 | WWW.PROFESSIONALBEAUTY.COM.AU

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NEWS
MOISTURISER COULD SAVE YOUR LIFE
A new study has found that the regular use of
moisturiser reduces ‘inflamm-aging’ linked to
chronic diseases such as Alzheirmer’s, Heart
Disease and Diabetes.
In the study by scientists at the University
of California and the San Francisco Veterans
Administration Health Care System, 33 participants
aged 58 to 95 applied an over-the-counter skin cream
containing “a beneficial ratio” of three types of lipids
(cholesterol, free fatty acids and ceramides) all over
their bodies twice daily.
After a month, the researchers measured
blood levels of three cytokines - interleukin-1 beta,
interleukin-6, and tumor necrosis factor (TNF)
alpha - that have been implicated in age-related
inflammatory diseases.
According to the University, using the cream
reduced the amount of all three cytokines compared
to both the participants’ levels before using the cream
and the levels of similarly aged adults who did not use
the cream.
“In fact, using the cream lowered participants’
cytokine levels to be nearly equivalent with people in
their 30s, suggesting that rejuvenating the skin can
reverse ‘inflamm-aging’. The cream also improved
skin hydration, lowered pH, and repaired the
permeability barrier.”
Speaking after the publication of the study in the
Journal of the European Academy of Dermatology
and Venereology, senior author Dr Mao-Qiang Man
said the scientists conducted the study based on
the belief that skin might be to blame for body-wide
inflammation linked to chronic diseases of ageing
- rather than the more commonly held belief that
inflammation is caused by the immune system or
the liver.
“The inflammation must come from an organ big
enough that very minor inflammation can affect the
whole body,” he said.
“Skin is a good candidate for this because of its size.
“Once we get old, we have dermatological
symptoms like itchiness, dryness, and changes in
acidity. It could be that the skin has very minor
inflammation, and because it’s such a large organ it
elevates circulating cytokine levels.”
The study’s lead author,Dr Theodora Mauro,
added that until recently the scientific community
didn’t believe that skin could contribute to systemic
inflammation and disease but “in the last five years
studies of psoriasis and dermatitis have shown that
skin inflammation from these diseases likely increases
the risk of heart disease”.
“Ageing skin is much more common than psoriasis
or dermatitis, so the overall risk to the population from
ageing skin could far outweigh that seen from skin
diseases,” she said.
“Decreasing inflammation simply by treating the
skin dysfunction seen in ageing could have profound
health effects.”
MII COSMETICS
ARRIVE IN OZ
Mii Cosmetics, the Londonbased
makeup brand used by
used by “over 1500 makeup
professionals, spas and salons
throughout the UK as well
as thousands more in 21
other countries”, has landed
in Australia.
Mary-Tabitha Wilkin,
the owner of Kindred
Beauty, decided to launch brand locally after working for its creators, Gerrard
International (which has distributed Jessica Natural Nail Care for 25 years), in
London where she helped launch it into the UK market.
In her role as brand manager for the company Wilkin saw “first-hand the
positive impact” that Mii had on UK salons with its “advanced skin loving
formulas” that offer “lucrative opportunities for services and retail”.
“I am beyond passionate about Mii and our industry as a whole, so when
my husband and I were relocating from London to Sydney and Mii was
looking for a new distributor, it was perfect timing.”
Wilkin believes Mii will do well in Australia as the brand’s core philosophy
is to instill confidence in women through celebrating their unique beauty
“which aligns with the Australian attitude”.
“The response to the brand so far has been overwhelmingly positive,” she
said. “Mii brings the excitement of London’s department store beauty halls to
the trusted environment of the salon, helping women to make unpressured,
informed beauty decisions.”
ENDOTA TARGETS MUMS AND BUBS
Endota Spa, the largest chain of day spas in Australia, has launched a new range
of skincare products aimed at mothers and their babies.
Made from “all-natural ingredients” such as chamomile, lavender, oat
and aloe vera, the Endota Organics Nurture range promises to “support the
changes occurring in mother and baby’s skin” with six key products (a belly
butter, nipple balm, bath and body wash, baby lotion, calming sleep mist and
barrier cream).
The range was developed in conjunction with Dr Hayley Dickinson, an
Australian research scientist with extensive experience and knowledge in
reproductive physiology, pregnancy and perinatal health.
Dr Dickinson said that a real understanding of mother and baby’s skin at
critical stages of development was necessary to create the range “so we could
support these natural changes without interfering with them”.
“During pregnancy a baby’s skin is protected by nature’s skincare, the Vernix,
and common wisdom is to leave it on as long as possible after birth.
“The range extends the role played by Mother Nature and preserves the
delicate pH balance
of a baby’s skin with
products that are
as close to nature
as possible.”
Endota CEO
and founder Melanie
Gleeson said the new
range was created
because pregnancy
and motherhood are
“part of the evolution
of the Endota woman”.
18 | WWW.PROFESSIONALBEAUTY.COM.AU

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COVER STORY
ADAPTIVE SKINCARE
Dawn Turner
Priori is a long-time expert in the Australian professional skincare
market. Having originally launched with two products in 2006, it
grew to being the leader in the cosmeceutical skincare market over
the next 10 years. In 2018 the brand relaunched with a new look, new
technologies and new product developments.
PRIORI OFFERS ADAPTIVE Skincare solutions and
understands the intricate communication system of the skin. All
Priori products are formulated to read your skin and decode its very
specific needs for replenishment, hydration, protection and recovery.
To address these needs, Priori utilises 8 Complexes also
known as ‘super hero’ ingredients to give superior results and
increase its adaptive quality and properties. These complexes are
created when a sequence of intelligent ingredients are combined
for greater efficacy.
With 22 retail and professional salon-only products and
peels Priori is a compact yet efficient range. Training, marketing
rebates, sampling and promotions are just some of the features of
stocking this range of smart-skincare products.
Here we talk to Dawn Turner, Sales Director and Partner
from Priori about how the brand has evolved and what continues
to motivate and inspire her after 25 years in the industry.
Tell us about yourself Dawn.
“I have been in the beauty industry for 25 years, working on all
aspects, from salon management, product sales representative,
attaining my Aestheticians license, opening a skincare practice to
now becoming a partner in Priori Skincare! I love working with
clients, sharing stories, enjoying the beautiful outdoors, cooking
with my family and friends and also love a little shopping too!”
How long have you been working with Priori and
what’s your role in the business?
“I’ve been working with the Priori brand since 2008 and I’m now
a Sales Director/Partner.”
Tell us about Priori and what’s happened since
the relaunch 18 months ago.
“We have really modernised the brand so it speaks to all skin,
20 | WWW.PROFESSIONALBEAUTY.COM.AU

all lifestyles, variable age ranges, offering skincare that goes
from protection to correction! With Priori your skin meets its
cellular match.”
How does Priori support their salon partners?
“Partnership is the first thing I discuss when opening a new
account, we want to exceed their expectations by giving them
the tools to be successful such as, education, launch events,
advertising, public relations, testers and sampling programs.
We are always striving to bring the best technology
to the market, giving our clients the
edge with result driven products. In
Australia this month, Priori have
launched their biggest consumer
advertising campaign with
their salon partners on
leading digital platform
Gritty Pretty - called the
#21DayTurnaround. This
gives salon partners the
opportunity to offer
their clients a kit of
products that deliver
clinically proven results
in just 21 days! The
salon can then add on
in-salon peel treatments
to boost the results
further. There’s amazing
content on Gritty Pretty
featuring a trial team of four
every day consumers who formed
part of the campaign – the results
are amazing!”
Is Priori for everyone or does it cater
for a specific segment of the market?
“I always say ‘Priori is for anyone with skin’. So yes there is
something for everyone. Priori is your cellular match, which
means it’s a personalised answer to what your skin needs. In
other words, Priori gives the cells what they need to function
as a healthy cell for repair and protection across all categories,
from our Mineral Skincare with Zinc, Titanium, SPF, coverage,
correction, protection to our recently launched Triple Turmeric
Complex range of ‘clean and natural beauty’ products to our
LCA fx160 2xFoliant Peel + Scrub for the ultimate at-home
microderm effect!”
How does Priori compare with other skincare
brands in terms of technology?
“Priori is rooted in skin science and is clinically proven to
achieve results! We trial the products, not just a select ingredient.
We use proprietary complexes that are combinations of super
hero ingredients to create products that are so multi-functional
they allow your skin to take what it needs – when it needs it –
for a truly personalised answer. This is a brand new clinically
proven approach to skincare!”
Priori offers an Adaptive Treatment menu.
Tell us how this works?
“All Priori treatments are Adaptive and offer results-oriented
solutions especially designed to adapt to the specific skincare
needs in a time-efficient manner. The client chooses their
treatment time (15, 30, 45 or 60 minutes) and then the
therapist chooses the best treatment for the client. It’s a new
approach to skincare treatments understanding that clients are
often restricted by time – our Adaptive Treatment
Menu means that the client gets maximum
results in the time they have put aside.
It’s perfect for the time conscious
– results hungry client!”
What’s on the
horizon in terms
of product
development
for the next
12 months?
“Stay tuned!
Right now we are
hard at work to
bring you some
additional overachievers
that
will take skin to
the next level! The
new products are
based on Nobel Prize
Winning DNA repair
enzymes – the ultimate in
skin recovery.”
What’s been the biggest
lesson learnt in working in the
skincare industry?
“Staying current with trends and continuous education.”
Any advice for a therapist starting out in their
first business?
“Be true to your word, share your passion, embrace the journey
and build relationships.”
Lastly, what inspires you personally in business?
“So much inspires me about this industry – especially the
friendships I have built along the way! I have worked with
many of my clients for years, through happy times and some
heartaches – we go through them together, it really builds a
bond – we then add in a little Triple Turmeric Tightening Eye
Serum, a smile, a hug and we share the passion with those in
our path!” n
Priori is distributed by True Solutions International. Enquiries call
1800 808 993. Email hello@true-solutions.com.au.
@prioriaust – Instagram
Priori Skincare Australia – Facebook
COVER STORY
PROFESSIONAL BEAUTY | 21

VIEWPOINT
BEAUTY & SPA INSIDERS
SUMMIT A SUCCESS
The beauty industry united for a summit to share innovative ideas and tips on how to
get ahead in business. Anita Quade reveals the highlights of the day.
MORE THAN 200 people attended the inaugural
BEAUTY & SPA INSIDERS Summit in May
in what was a hugely successful day with guests
taking away innovative ideas to help them stay
ahead of the beauty game and take their business
to the next level.
The all-day event was staged at the Ovolo
Hotel in Wooloomooloo and held by Professional
Beauty in conjunction with Spa & Clinic magazines
along with the support from headline sponsor
Beauty Boosters.
PR owner Dani Lombard from Soda
Communications was MC of the event, which
took more than eight months in the making.
It aimed to unite industry experts for a day of
inspiring talks with leaders in the beauty industry,
along with salon and clinic owners.
The day kicked off with a breakfast before
attendees sat down to hear from 27 speakers who
offered insights into their own personal journey
in business and lead conversations about the ever
changing trends.
Founder of 1 Million Women Natalie Issacs (a
former cosmetics manufacturer) was the headline
speaker for the day and welcomed guests before
Dani chaired a panel who discussed Worldwide
Trends In Spa & Beauty.
Among the guests interviewed were Erin Norden from Clean Beauty,
award winning Priceline Makeup Director Sarah Laidlaw and Sally O’Neil
from the Fit Foodie.
The trio discussed the trends in skincare and shared their ideas on what
consumers were demanding both now and in the future from makeup
and skincare.
Sydney’s eyebrow queen Kristin Fisher then took to the stage to discuss the
topic of Taking Care of Your PR Like A Boss. She revealed the benefits of taking
care of your own social media and tips on how to manage business promotions.
The Parlour Room owner Natalie Papadopoulos and Beauty Inudstrie’s
Tamara Shaw headed up the topic How I Found My Dream Team.
The pair discussed the difficulties of finding and then keeping staff and
how to keep them motivated in the industry.
Guests then enjoyed a morning tea, before the forum offered two separate
streams for guests to choose from.
Topics hosted by Professional Beauty included Beauty From The Inside Out,
by nutritionist Chiza Westcarr, from the Nutritional Skincare Academy, who
revealed the importance of gut health and how salon owners could keep ahead
of the game by treating both inner and outer beauty.
The midday session included a topic; Marketing To Target Different
Demographics and was led by Vanessa Main from the Loft Studio, who
revealed how the marketing landscape is constantly changing. She chatted
about how business owners could reach their chosen demographic and boost
their commercial performance.
Other topics discussed included the use of before and after images,
innovative injectibles, the journey of a brand from an idea to being available on
the shelf and how to keep your integrity selling business services.
22 | WWW.PROFESSIONALBEAUTY.COM.AU

Guests then enjoyed a delicious lunch at the hotel before regrouping for the
afternoon session which featured the queen of injectibles Dr Naomi who is the founder
of the Manse Clinic.
Her Instagram account is the most followed in the cosmetic industry thanks to her
tongue in cheek take on the beauty industry. The pioneer in the non-surgical cosmetic
medicine spoke about learning to love your haters and how to handle trolls.
Sharyn Smith from Social Soup then took to the stage to discuss whether influencers
were worth investing in. Guests were educated in what exactly influencers are and how
to choose the right faces for your brand.
Other speakers during the afternoon included Kate Lowndes from Beauty Sale Mate
and Lisa Conway from Zing Business Coaching.
There were also interesting panels with leaders in the industry including Dr Bruce
Williamson and Kelly George who discussed what devices were worth investing in and
the latest advancements in technology.
ONE
MUSIC.
ONE
LICENCE.
Music licensing has changed for
the better. In the next few months
beauty salons will receive stepby-step
information on how to
transition from the two-licence
system of APRA AMCOS and PPCA
to the simpler one-licence system
of OneMusic Australia.
For the first time ever, there’s an
interactive e-commerce website so you
can log-in, transact online and review all
your music use details in one place, at
any time of the day or night.
Four speakers including Amanda Appel, Dr Michael Freeman, Vaia Pappas and
Maria Cocciolione discussed the topic The Challenges and Rewards Of Creating Our
Own Skincare Ranges. Guests were given an insight into how to create their own
formulations and the trials and tribulations of founding products.
The last session on the agenda was The Mistakes I Don’t Regret featuring a panel
including Angelina Veljanoski from Skin Angel and business owner Robyn McAlpine
from Skintifix who shared their insights into how they built their brands and what they
learned along the way.
Proceedings wrapped up with networking drinks where guests had the chance to
mingle and connect with other beauty business owners.
The overall success of the day has ensured its return next year to offer those in an
industry a platform to share ideas on boosting business. n
Beauty Salons will enjoy enormous
benefits from:
• a huge cut in red tape and admin
time - you’ve been asking for it!
• new background music fees - with
packages starting at $85
• easy add-on options for telephone on
hold and website music
• legal access to a worldwide collection
of music
What next? The advance information
about OneMusic Australia will be
rolled out to coincide with your
renewal date. In the meantime
contact hello@onemusic.com.au or
visit our website.
onemusic.com.au
1300 162 162
For more infomation: www.beautyandspainsiders.com.au

VIEWPOINT
Professional Beauty chatted to industry leaders who attended the
BEAUTY & SPA INSIDERS Summit for their thoughts on the day.
BERNADETTE BORG
Beauty Boosters
“BEAUTY & SPA INSIDERS was a really important day for
Beauty Boosters. The aim was to really establish our brand as the
elevated authority in beauty supplements. We were able to speak
right to our target market, salon, spa and clinic owners, beauty
therapists, skin specialists and our educators! BSI provided
an opportunity for us to speak about the amazing boom of
ingestibles in salons, clinics and spas.” We were thrilled to be a
part of an amazing day full of education and inspiring like-minded
industry professionals.”
ROBYN MCALPINE
Skintifix
“It was such a pleasure to attend the first inaugural BEAUTY &
SPA INSIDERS event. I loved meeting all the faces I have come
to know online and to connect with those who are on the same
journey, facing the same challenges and getting their first-hand
experience on how to overcome them. Though such a vast
industry, we all face the same issues in our business journey,
yet we sometimes can feel a little isolated. I highly recommend
putting BSI in your diary for next year, to connect and feel
supported by a network of incredible people. I walked away
feeling uplifted and inspired.”
CHIZA WESTCARR
Nutritional Skincare Academy
“Thank you for the opportunity to be part of an Industry first! The
BEAUTY & SPA INSIDERS! What a brilliant initiative! I am all for
empowerment through education. Our industry is changing and
we must embrace this change to survive. It was wonderful to see
the lineup of incredible speakers and the messages they shared. I
was honoured to be part of this. Thank you so much!”
ISABELLE SLEIMAN
Trulux
“We had a great response, at least six people approached us
throughout the day to discuss different collaborations on how to
start their brand. We cannot wait until next year’s event to do it
again. We are very grateful to Professional Beauty for arranging this
event. It was a great opportunity to connect with other industry
groups from all different aspects in the beauty arena.”
24 | WWW.PROFESSIONALBEAUTY.COM.AU

BSI HIGHLIGHTS
VIEWPOINT
Glamorous guests and industry leaders mingled at the Ovolo Hotel in Sydney for the first
BEAUTY & SPA INSIDERS summit. Business leaders heard from 27 speakers who shared
their inspiring stories and tips on trends while enjoying a lunch and networking drinks.
PROFESSIONAL BEAUTY | 25

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Environ Focus Care Moisture + Vita Antioxidant Oil Capsules - Environ 1300 888 708
Doctor Eckstein Ultimate Supreme Day Balm - Eckstein Australia Real Skin Care 1800 026 306
Skeyndor Timeless Prodigy The Global Eye Ritual - Skeyndor 1800 554 545
Babor HSR Lifting Extra Firming Cream - Babor Cosmetics Australia 1800 139 139
Mind My Youth Face Cream - Healthy Skin 03 9553 0619
Alpha H Essential Skin Perfecting Moisturiser - Alpha H 1800 659 777
Liberty Belle Rx Power Broker - Liberty Belle 03 9826 9988
Juvena of Switzerland Skin Energy Moisture Cream Rich - United Brands Australia 1300 552 924
Guinot Age Logic Cream - Hamaya International 02 9737 9872
Intraceuticals Retouch Lift - Intraceuticals 03 9751 8000
Murad Multivitamin Infusion Oil - Murad 1800 687 237
Aspect Dr Resveratrol Mosituriser - Advanced Skin Technology 1800 648 851
Dermatonics Brightening Essence - Dermatoincs 0430 582 508
Dermalogica Power Rich - Dermalogica 1800 659 118
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28 | WWW.PROFESSIONALBEAUTY.COM.AU

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these luxury skincare products
SkinBetter Science Alto Defense Serum - Advanced Skin Technology 1800 648 851
Thalgo Prodige Essence - BLC Cosmetics 02 9430 2200
Beauté Pacifique Créme Paradoxe - Beauté Pacifique 03 9562 0513
Kerstin Florian Caviar Age Defense Crème - BLC Cosmetics 02 9430 2200
Divine Woman Miracle Oil Serum - The Divine Company 1300 416 100
Ultraderm Eye Renew Treatment - Ultraderm 1300 660 297
Medik8 Crystal Retinal 6 - Advanced Cosmeceuticals 1800 242 011
Asap DNA - asap skin products 03 8683 3333
Mesoestetic Collagen 360 Essence - Advanced Cosmeceuticals 1800 242 011
Edible Beauty No 3 Exotic Goddess Ageless Serum - Edible Beauty anna@ediblebeautyaustralia.com
Sothys La Crème Secrets De Sothys - Sothys 1800 816 599
Image Skincare I Mask - Professional Beauty Solutions 1800 625 387
Linda Meredith V-Tox - BLC Cosmetics 02 9430 2200
Comfort Zone Sublime Skin Skin Serum - BLC Cosmetics 02 9430 2200
PROFESSIONAL BEAUTY | 29

The necessary
SKINCARE STEP
Remove excess dirt while maintaining the skin’s pH
and hydration levels with these toners
Dermalogica Multi-Active Toner - Dermalogica 1800 659 118
Comfort Zone Active Pureness Toner - BLC Cosmetics 02 9430 2200
Ultraderm Skin Karma Hydration Toner - Ultraderm 1300 660 297
Kadalys Musaclean Clarifying Toner - Encore Beauty 02 9686 3488
Skeyndor Aquatherm Thermal Concentrate Water - Skeyndor 1800 554 545
Juvena of Switzerland Calming Tonic - United Brands Australia 1300 552 924
Doctor Eckstein Rich Facial Toner - Eckstein Australia Real Skin Care 1800 026 306
Mesoestetic Hydratonic - Advanced Cosmeceuticals 1800 242 011
Ole Henriksen Glow2OH Dark Spot Toner - Ole Henriksen customerservice@olehenriksen.com
La Roche Posay SeroZinc - La Roche Posay 1300 052 628
Thalgo Beautifying Tonic Lotion - BLC Cosmetics 02 9430 2200
Pure Fiji Balancing Toner - Professional Beauty Solutions 1800 625 387
30 | WWW.PROFESSIONALBEAUTY.COM.AU

SKINCARE
Babor Thermal Toning Essence - Babor Cosmetics Australia 1800 139 139
La Mav Purifying Toner - La Mav 1300 659 359
PCA Skin Nutrient Toner - Advanced Skin Technology 1800 648 851
Beauté Pacifique Enriched Toner - Beauté Pacifique 03 9562 0513
Edible Beauty No 2 Toner Mist - Edible Beauty anna@ediblebeautyaustralia.com
Divine Woman Soothing Rose Toner - The Divine Company 1300 416 100
Environ Skin EssentiA Mild Cleasing Lotion - Environ 1300 888 708
Guinot Toning Lotion - Hamaya International 02 9737 9872
Pelactiv Essential Clarifying Toner - Pelactiv 02 8422 5000
Dermatonics Lemon Myrtle Mist - Dermatoincs 0430 582 508
Murad Resurgence Hydrating Toner - Murad 1800 687 237
Cosmedix Benefit Balance - Advanced Skin Technology 1800 648 851
PROFESSIONAL BEAUTY | 31

SKINCARE
Ella Baché
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Organicsceuticals
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1800 648 851
Christina Clinical
ProBright Serum - Skin
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Christina Professional
Comodex Day
Treatment - Skin Factors
1800 824 282
Eminence Organics Lilikoi
Mineral Defense Moisturizer
SPF33 Green Living Collective
07 3357 6277
Cosmedix Reboot
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1800 648 851
Intraceuticals Retouch
Lift – Intraceuticals
03 9751 8000
Fillmed NCTF 135 HA Boost
Cryomed Aesthetics 1300 346 448
Image Skincare I Mask
Purifying Probiotic Masque
Professional Beauty Solutions
1800 625 387
32 | WWW.PROFESSIONALBEAUTY.COM.AU

Introducing
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3 50 years of experience as a trusted global leader
partnering with salons, spas & wellbeing clinics
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intelligent marine ingredients
3 High-performance facials delivering immediate &
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3 Customisable treatment menu & retail offering
3 Exclusive face, body & spa rituals for ultimate client
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3 Strong marketing promotional calendar with exceptional
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ASK US ABOUT:
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To register your interest please contact us on customerservice@blccosmetics.com or +61 2 8667 4695.

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O Cosmedics 3D
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Cosmedics 02 9712 8188
Medik8 Crystal Retinal
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retinaldehyde)
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1800 242 011
Payot L’Authentique
Payot 02 9874 1166
Doctor Eckstein RAE
After Shave Balm
Eckstein Australia Real Skin
Care 02 9889 0919
Alpha-H Hyaluronic 8
Alpha-H 1800 659 777
Salubre Luminescene
Salubre 03 9888 4129
Murad Prebiotic 4
in 1 MultiCleanser
Murad 1800 687 237
Synergie Skin
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02 9430 2200
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34 | WWW.PROFESSIONALBEAUTY.COM.AU

SALON VIEW
The Skin BOUTIQUE
Vicky Moini always envisioned
a clinic that offered effective
treatment solutions for a
wide range of skin concerns.
Six years ago, she and her
husband opened The Skin
Boutique. Vicky catches up
with Michelle Ruzzene to talk
about working with clients on
their journey to better skin.
Tell us about The Skin Boutique:
“The Skin Boutique was founded in 2013 by my
husband and I but our careers together began at
one of Australia’s largest laser clinics which he
had co-founded in 2008. This was an incredible
experience and one that we were very fortunate to
do together. However, the professional satisfaction
for myself had hit a peak with only offering
laser hair removal and I wanted a new challenge.
Whether it’s someone that has never done
anything for their skin or clients that regularly
maintain their complexion, we believe in educating
clients on all the available treatment options and
creating a custom treatment plan that is tailored to
their budget and timeframes.”
How many staff do you have?
“We started off with only three skin and laser specialists and with one location and
we now have four locations with over 40 specialists and nurses. They range from
being with us as new employees to staff of several months and long term staff.
One of our first therapists now runs her own Skin Boutique in Elwood.”
How do you keep your staff motivated?
“To continue the enthusiasm and motivation of our staff purely comes down to
the creation of treatments that will provide continued results for their clients.
Our specialists also help with the collaboration of these treatments and we
encourage open-mindedness when it comes to any new way we can work with
our treatments and devices. It also comes down to
training, continued development and self-development.
We have a professional development coach who is
working with our staff to educate them on areas of
themselves that they can improve on.”
RETAIL BRANDS
STOCKED:
• Mesoestetic
• Medik8
• Aspect Dr
• Jane Iredale
• Skin Simple
36 | WWW.PROFESSIONALBEAUTY.COM.AU

DEVICES
STOCKED:
• VISIA Skin Camera
• Cynosure - Elite+
• Cutera - XEO
• Healite II LED
• m.Pen
• M-Derma
• Microdermabrasion
(diamond tipped)
Most popular treatments?
“The most popular skin treatments are most certainly the mesopeels
from Mesoestetic. We perform these with a healing LED
Facial. We are also a leading skin needling clinic that has been
fortunate enough to have been taught personally by Dr Des
Fernandes from Environ Skincare who travelled out from South
Africa. The Laser Genesis is also a very popular treatment as it has
no-down time and provides an instant glow with a lactic peel and
crystal fibre mask.”
Tell us about Advanced Cosmeceuticals?
“We have a wonderful relationship with Advanced Cosmeceuticals.
Catherine Beidman, Joanna Kapinski and Dora Erdossy are all
such incredibly talented and knowledgeable women who have
helped The Skin Boutique grow. Their professionalism and
attentiveness to the growth and success of not just our business but
our staff is beyond anything we could ask for.”
Tell us about education and training?
“Training and education is vital for the proper diagnosis of skin
conditions. Without this clients would be at risk of complications
to say the least. It is important the each specialist is properly
educated and confident in the treatments they are performing
and the skincare ranges they are recommending to their clients.
Advanced Cosmeceuticals provides the highest level of trying –
both practical and theoretical training with multiple trainers on a
very regular basis.”
How has technology influenced the salon?
“Technology has improved and developed substantially over the
last six years that we have been operating. Our laser hair removal
technology has introduced new hand pieces which has decreased
treatment time for our clients – this in itself has made the
treatment more. We have trialled and used many different pieces of
equipment from the LED masks that are now widely sold as home
use devices and have progressed to the Healite which has allowed
us to achieve incredible results for our clients. Technology has not
just developed in the way of in clinic devices but also increased
substantially in the way our products are able to penetrate in to
the skin.”
1 0 0 + B R A N D S
What are The Skin Boutique’s future plans?
“We are always looking at further development, new locations,
devices and more. We like to create an environment where
professionals in this ever-evolving industry have the ability to grow
and advance themselves. We like to encourage our employees to
reach their career potentials.” n
www.theskinboutique.com.au

DERMO-MIMETIC
Pro-Youth
Program
Next generation anti-ageing skincare
with botanical active ingredients and
NEW high performance peptides.
ßP3. Tri-complex *
saffron-sophora-peptides
(PATENTED)
Exclusively in clinics & spas

GREEN SCIENCE
Molecular
Research
Active Ingredients from NATURE developed through Sothys
original molecular Green Science Research & Development
Sothys own pharmaceutical standard manufacturing
operates under the strictest standards in the world.
Sothys guarantees ‘Safety & Security’ on all its products.
SOTHYS
ADVANCED
RESEARCH
SAFFRON SOPHORA PEPTIDES*
Phone: 1800 816 599 www.sothys.com.au

MAKEUP
The art of
THE LIP
Line and define the perfect
pout with these lip liners.
Youngblood Lip Liner Pencil in Malt - Professional Beauty Solutions 1800 625 387
Art Deco Soft Lip Liner in 118 - Art Deco 1300 552 924
Skin O2 Lip/Brow/Eye Pencil Lady Jay / Red - Skin O2 07 5593 4488
Nee Miracle Lip Pencil Hyaluronic Acid - Nee +39 390 354 5242
Kylie’s Professional Lip Pencil in Earth - Kylie’s Professional 07 5576 4599
asap pure Lip pencil no. 2 - asap skin products 03 8683 3333
Kat Von D Everlasting Lip Liner in Poe - Kat Von D 0011 1844 500 5832
Gorgeous Cosmetics Lip Pencil Barely There - Gorgeous Cosmetics 1300 730 277
Babor Lip Liner Classic Red - Babor Cosmetics Australia 1800 139 139
Jane Iredale Lip Pencil Spice - Margifox Distributors 1300 850 008
Inika Certified Organic Lip Crayon in Rose Petal - Total Beauty Network 03 8544 8000
Project Beauty Matte Lip Liner Passion - https://projectbeautycosmetics.com
SLA Collection Pro Dermographic Lip Pencil in Purple Opera - Encore Beauty 02 9686 3488
The Lip Lab Lip Pencil Rosewood - The Lip Lab 02 9331 4188
Sothys Natural Lip Liner - Sothys 1800 816 599
40 | WWW.PROFESSIONALBEAUTY.COM.AU

LASH & BROW STYLING
refectocil-australia.com.au
Life is too short for thin brows
& short lashes!
before
RefectoCil Lash & Brow Booster – 6ml – 2 in 1 Double Effect Serum
• Up to 56% longer lashes
• Thicker, broader brows with fewer gaps
• With natural active substances
• Significant hair growth after 10 weeks
• 93% of the test persons confirm the effect
• Innovative applicator
sales@refectocil-australia.com.au
tel: +61 2 7200 8452

MAKEUP
Modelrock Rock Chic
Rebel Revolution Liquid
Lipstick in Deep Purple
Modelrock 0414 864 186
Charlotte Tilbury
Hot Lips 2 in
Amazing Amal
Charlotte Tilbury
+44 1202 629 527
Elleebana Precision Brow
Pencil Deep Warm Brown
Ex-Import Niche Products
07 5576 6388
Kat Von D Beauty Go Big Or Go
Home Mascara - Kendo Brands
reception@kendobrands.com
Eminence Organics Lilikoi
Light Defence Face Primer
Green Living Collective
07 3357 6277
Bold Brows - Can Gro
sales@cangro.com.au
Melissa Sassine
Cosmetics Flawless
Finish Foundation
Melissa Sassine Cosmetics
02 9728 2077
Benefit Roller Eye
Bright Pencil – Benefit
benefit@au.lvmh-pc.com
MoroccanLips Lip
Treatment
Moroccan Tan
1300 181 281
Mj Cosmetics
Powder Contour Kit
Mj Cosmetics
0447 396 361
Scotty’s Ben Nye
Concealer - Scotty’s
Makeup and Beauty
02 9518 9000
42 | WWW.PROFESSIONALBEAUTY.COM.AU

Meet the #1 Software
for Salons and Spas
Simple, flexible and powerful booking software
for your business, it’s totally FREE!
www.shedul.com

MAKEUP
Sculpt
AND DEFINE
Create shade and light with these contouring products
44 | WWW.PROFESSIONALBEAUTY.COM.AU

SLA Paris Shadow & Light Face Contouring Kit - Encore Beauty 02 9686 3488
Charlotte Tilbury 4 Skin Eye Gliding Highlighters - Charlotte Tilbury 0011 44 1202 629527
asap pure Bronzer no. 2 - asap skin products 03 8683 3333
W Pro Sculpting Powder - W Pro contact@williamspromakeup.com
Kat Von D Shade + Light Crème Contour - Kat Von D 0011 1844 500 5832
Youngblood Contour Palette - Professional Beauty Solutions 1800 625 387
Kylie’s Professional Mineral Goddess Pressed Foundation in Bronze - Kylie’s Professional 07 5576 4599
Jane Iredale GreatShape Contour Kit - Professional Beauty Solutions 1800 625 387
Mary Kay Chromafusion Contour in Cocoa - Encore Beauty 02 9686 3488
Beauty Blender Bounce Long Wear Foundation 4.75 - Beauty Blender 02 8880 9446
Art Deco Multi Stick for Face and Lips in 40 - Art Deco 1300 552 924
Skin O2 Powder Palette Contour Blush and Glow - Skin O2 07 5593 4488
PROFESSIONAL BEAUTY | 45

WELLNESS
DMK EFA Ultra
DMK 02 8424 6600
Hydro 2 Oil
Sorbolene Massage
Lotion - Caronlab
Australia 03 5227 4995
Ecococo Coconut & Mango
Body Scrub - Professional
Beauty Solutions 1800 625 387
Endota Organics Nurture
Calming Sleep Mist
Endota Spa 03 5971 8700
Skeyndor Body
Sculpt – Skeyndor
1800 554 545
Vagheggi Irritual
Fruity Essence
Professional Salon
Brands 1800 624 571
Ultraderm Silky Soft Facial
Cleansing Chamois
Ultraderm 1300 660 297
Scentered De-stress
Candle - BLC Cosmetics
02 9430 2200
46 | WWW.PROFESSIONALBEAUTY.COM.AU

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results driven performance facials. With savings of over $600, the Expo Elements Package gives
amazing value and the ability to perform 35 Specialty Facials, completely FREE!!!
*Offer available from 10th July until the 6th September 2019. Limited Packages available.
www.organics pa.com.au

NAILS
Bio Sculpture Gel Love from
The More Than A feeling
Collection - Bio Beauty
Concepts 1300 246 435
Mavala Hand Cream
with Collagen
Solution 2% - Mavala
Australia 03 9645 1933
CND Prismatic
Dimensional
Pacific Nail & Beauty
07 5597 4555
EVO Suede Matte
Top Coat - Bio Beauty
Concepts 1300 246 435
Voesh Collagen Gloves
with Peppermint
Barneys Salon Supplies
1800 676 522
Orly Breathable
Treatment + Color
in FlowerPower
Hawley 02 8667 1700
Gelish Go File Hybrid
Electric Nail File
Le Beauty 03 9421 0025
Caronlab Spa Wash
Caronlab Australia
03 5227 4995
48 | WWW.PROFESSIONALBEAUTY.COM.AU

Ultimate
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NAILS
50 | WWW.PROFESSIONALBEAUTY.COM.AU

ROYAL
Shineness
Make winter a little less dull with these metallic nail polish colours
Bio Sculpture Gemini Nourishing Nail Polish in Desert Sunset - Bio Beauty Concepts 1300 246 435
Bio Sculpture Gemini Nourishing Nail Polish in The Rebel - Bio Beauty Concepts 1300 246 435
CND Vinylux Weekly Polish in Silver Chrome - Pacific Nail & Beauty 07 5597 4555
CND Vinylux Weekly Polish in Dark Diamonds - Pacific Nail & Beauty 07 5597 4555
Jessica Custom Nail Colour in Gleaming Gold - Jessica Cosmetics 1300 470 648
Jessica Custom Nail Colour in Pearly Platinum - Jessica Cosmetics 1300 470 648
Morgan Taylor Platinum Liquid Bling - Morgan Taylor Platinum 03 9575 0600
Morgan Taylor Platinum Holo Lover! - Morgan Taylor Platinum 03 9575 0600
Mavala Nail Color Cream in Cacao - Mavala Australia 03 9645 1933
Mavala Nail Color Cream in Mykonos - Mavala Australia 03 9645 1933
Caption Nail Polish in Pedal to the Metal - Young Nails 1300 766 121
Caption Nail Polish in This Old Thing? - Young Nails 1300 766 121
Zoya Professional Lacquer in Maryann - SA Beauty Supplies 1300 855 644
Zoya Professional Lacquer in Rumor - SA Beauty Supplies 1300 855 644
PROFESSIONAL BEAUTY | 51

TANNING
Aussie Bombshell
Gradual Tan - Aussie
Bombshell 0408 123 245
Bondi Sands Body
Moisturiser - Bondi
Sands 1300 961 385
Ecococo Glow Skin-
Quenching Professional
Tan 1L - Professional Beauty
Solutions 1800 625 387
Natural Look Summer
Kiss Ultra Dark Bronze
15% DHA - Artav
Australia 08 8300 1999
Hawley Disposable
Mushroom Cap
Hawley 02 8667 1700
the complete manicure spa experience
HAND & NAIL
TREATMENT CREAM
Within seconds your skin feels softer, is toned,
refined and energised. Promotes healthy,
natural nail growth, strengthens cuticles and
moisturises the skin, restoring its suppleness and
youthful appearance.
With Lavender, Lime Blossom,
Avocado Oil & Vitamin E.
MADE IN AUSTRALIA
naturallook.com.au
52 | WWW.PROFESSIONALBEAUTY.COM.AU

THE PALETTE

STYLE FILE
STEFFANIE
STRAZZERE
Steffanie Strazzere is one of four extremely talented
professional makeup artists hand-picked by Kat Von
D herself to be part of the The Kat Von D Beauty
Artistry Collective. The internationally recognised
travelling makeup artist and self-confessed cat
lover caught up with Michelle Ruzzene when she
touched down in Sydney for a whirlwind 48 hours
to launch Kat Von D’s 100% vegan Go Big Or Go
Home mascara.
GETTING INTO BEAUTY:
“I have a long history of water colour portrait
painting and wasn’t sure how I would be able to
turn that into a career. When I saw face charts
I realised it may be easy to transition from
painting faces to painting on faces.”
ON THE INDUSTRY:
“I love that makeup allows
you to transform yourself
or others. It helps with
confidence, self-expression
and creativity.”
FAVE GO-TO
WINTER LOOK:
“I’m really in love with the ‘no
makeup make up’ right now.
Something about beautiful skin
never goes out of style.”
MAKEUP ICON:
“Twiggy’s makeup has inspired me since I was
young. I’ve painted so many portraits of her.
She really started my love for make up with her
glorious doe eyes and perfect eyeliner.”
ON SOCIAL MEDIA:
“It’s a blessing and a curse. I love the
ability to connect with people all over the
world. But it can give lots of unrealistic
expectations for beauty.”
MAINTAINING PASSION:
“The number one thing that
inspires me is nature. I always
look at flowers, crystals and
insects especially. Something
about Mother Nature
never disappoints.”
SIGNATURE ‘LOOKS’:
“I don’t know that I have one –
I’m a chameleon and always be
transforming. I am loving clean
fresh skin right now and fluffy
full eyebrows.”
FAVE MAKEUP PRODUCT:
“Kat Von D Beauty Lock-It Hydrating
Primer. I use it for so many things, I mix
it into my foundation, I use it on the
body to create a sheen that lasts all day
with no sticky, greasy residue. I use it
with our everlasting lipsticks to create a
long wearing sheer stain.”
FAVE INSTAGRAM ACCOUNT:
“Has to be @girlsandtheircats!”
ON HER TRUE LOVES:
“Adopt don’t shop! As a cat mum
of seven rescued cats it truly has
been one of the most rewarding
experiences of my life.”
54 | WWW.PROFESSIONALBEAUTY.COM.AU

BUSINESS
GETTING
CERTIFIED
Deciphering the importance
and meaning of medical
certifications, listings and
clearances by different
international regulatory bodies
can be overwhelming and often
confusing. Brittany Vescio
reveals how to choose the right
device for your clinic.
THE THERAPEUTIC GOODS Administration
(TGA) is the regulatory authority that is responsible
for the regulation of medical devices and products
in Australia. When a company would like to supply
a device that has an intended medical application,
outcome or result in the Australian marketplace,
the device must go through a stringent process of
scrutiny before it can be listed in the Australian
Register of Therapeutic Goods (ARTG) database
prior to release.
What does it all mean?
For a device to legitimately make medical claims in
Australia such as “reduces scaring”, it must firstly
obtain clearance from the TGA and consequently
hold an ARTG certificate which is publicly
available on the TGA’s searchable register: https://
www.tga.gov.au/searching-australian-registertherapeutic-goods-artg
Devices are listed on the register according to
their risk classification. Higher risk classification
items are required to have more evidence to
support their intended purpose whereas lower risk
classification items require less evidence.
How can you ensure performance?
In addition to an ARTG certificate, you will notice
a lot of other international certifications which are
also of high importance for ensuring quality, safety
and superior performance of medical devices. Some
of the most frequently referred to are ISO & CE
certifications plus FDA clearance/approval.
Certification meanings
CE is a certification marking for products
manufactured & designed and/or sold in Europe.
This marking indicates conformity to health, safety
and environmental protection standards plus adherence to the EC (European
Community) directives, otherwise known as legal acts. Medical products for
medical treatments require a product certification according to 93/42/EEC.
It is crucial to highlight that a normal ‘CE’ (non-medical) is only a
declaration by the manufacturer itself and it declares the conformity of the
product to general electric household standards. It is in no way comparable
to a medical CE. A medical CE requires a conformity assessment conducted
by a notified body whereby a products design, manufacturing environment &
processes must adhere to the Medical Devices Directive (MDD).
If a device or component of a device only has “CE” standalone, then this
is non-medical. On the other hand, CE followed by a series of numbers i.e.
“CE0123” means that the product has a medical certification - the number
indicates the medical certification and the notified body which issued
the certification.
International standards
ISO, the International Organization for Standardisation, is an independent
authority which develops and publishes International Standards that are
common across many nations globally. Some countries require ISO 13485 for
regulatory approval, it represents the requirements for a comprehensive quality
management system utilised for the design and manufacture of medical devices.
This standard works in respect to the European Medical Devices Directive
93/42/EEC as discussed above.
Protecting public health
The U.S. Food and Drug Administration (FDA) is responsible for protecting
public health by ensuring safety, efficacy and security of products including that
of medical devices. If the FDA grants an approval or clearance, it means the
agency has determined that the benefits of the product outweigh the known
risks for the intended use. To do this, they review laboratory and clinical tests
conducted by companies and as a result, they will determine pre-market approval
and/or notification of medical devices.
In summary, these regulatory bodies are vital for ensuring adherence to
safety and quality outcomes of medical devices in Australia and globally. It
is important to identify genuine scope and validity of CE and ISO markings
according to their corresponding certificates which can be produced by a
supplier or manufacturer. Likewise, it is just as important
to confirm listing of medical devices in TGA and FDA
registration databases. n
Brittany Vescio is the Operations Manager of Derma
Aesthetics. www.dermaaesthetics.com.au/exceed
56 | WWW.PROFESSIONALBEAUTY.COM.AU

TALKING POINT
THE TECHNOLOGY
TAKEOVER
The beauty industry is constantly evolving and new technology developments are
inundating the marketplace. Anita Quade chats to salons and suppliers about the
latest devices and how you can choose the best investment for your business.
58 | WWW.PROFESSIONALBEAUTY.COM.AU

ADVANCED COSMECEUTICALS
Outline what service network is available to salons
that purchase your equipment and require repairs to
their technology.
“At Advanced Cosmeceuticals we understand the importance
of providing an efficient service system should there be any
required repairs to equipment. For that reason, we work with
three very experienced Lutronic trained technicians that are
available to attend to breakdowns within 24 – 48 hours.
If for any reason, the device cannot be repaired by the
technician within three days, we provide a loan machine to
ensure minimal impact to the clinic. Our pricing policy for
the service is to charge our technicians’ labour at cost and we
only apply a small handling fee for any required replacement
parts to keep our clients’ cost to an absolute minimum.”
TALKING POINT
What training support is available to salons when they
purchase your equipment – both initial and ongoing?
“Training support is a key component of Advanced
Cosmeceuticals’ offering when purchasing equipment.
Depending on the piece of equipment and the level of
training that is required for that device, we offer two to four
training sessions in-clinic as part of our initial programme,
which are free of charge.
For any future training required, the clinic is charged for
that service at the cost that our contracting Lutronic trainers
charge. Our aim is to provide thorough training at the bare
minimum cost.
We are proud to say that our Lutronic Trainers are
Lutronic Equipment specialists that are highly educated,
incredibly knowledgeable and recognised as leaders in
the industry.”
What has been your most popular device for the
beauty market over the past 12 months?
“Without doubt, Lutronic’s Healite II has been an outstanding
success over the last five years. Developed by LED guru Dr
Glen Calderhead, Healite II is recognised as the leader in
LED technology and embraced by most of the larger laser
clinic groups as well as many of the smaller clinics.
The success of the Healite II can be attributed to the
fact that that the Low Level Light Therapy can be used
effectively and without possibility of physical trauma or
thermal damage. This, combined with the fact that it can
be used as standalone therapy or as an adjunctive therapy
with many other treatments, particularly as it is proven for
post-procedure wound healing and recovery, makes it a very
appealing device.
Healite II is definitely well recognised in the industry
and widely adopted by many dermatologists, plastic
surgeons, aesthetic physicians and
dentists both here in Australia
and worldwide.”
Catherine Biedermann
Managing Director
www.advancedcosmeceuticals.com.au
SALON INSIGHT
Should you decide to upgrade the technology when trends
change or a new model becomes available – what are
your options?
“Firstly, we identify the key motivation driving the upgrade
decision or purchase of a new device. If we see that we have
outgrown the technology or the device no longer meets client
expectations, then it’s time to invest.
The first option would be to see if the device simply requires
an upgrade by way of new software or a new handpiece. If
seeking a new device, we will speak to our supplier about the
option of a trade-in. We may also consider selling the redundant
device online or see if our supplier knows of a clinic looking for
second hand equipment.
There is increased demand for non-invasive, result driven
treatments that offer quick and visible improvements with minimal
down time so we always look for multi-platform devices that offer
a point of difference with a broad spectrum of treatments to
ensure versatility, longevity and a good return
on investment.”
Skin Rescue Centre
Hannah Mc Morrow
Clinic Manager
www.skinrescuecentre.com.au
PROFESSIONAL BEAUTY | 59

TALKING POINT
ADVANCED SKIN TECHNOLOGY
What has been your most popular device for the beauty market over the past 12 months?
“Dermafrac is a cost effective and versatile machine for clinics looking to offer several treatment options to their clients. Dermafrac
encompasses four treatment modalities within one Device. Microdermabrasion, Micro needling, Infusion and LED. Each modality can
be tailored to different skin types with selective vacuum and treatment heads.
There are four customised Infusion serums available to target a variety of skin concerns, making it a highly customisable treatment
offering for clinics.”
What training support is available to salons when they purchase your equipment – both initial and ongoing?
“AST offers Education via segmented delivery, giving our clinics the opportunity to educate themselves at their own pace to ensure
effective and thorough learning.
Our training is presented through online learning courses, classroom practical workshops and followed by tailored in clinic sessions
where necessary.”
What is the best advice offered to your clients to ensure they receive a return on their investment?
“Dermafrac is such a versatile device that it can be used with a myriad of other treatments. We recommend that our clinics sell the
treatments in prepaid packages. A minimum of three is required to achieve some result and six for superior results.
By incorporating the treatment options into all skin programs you will get the most out of your device. We
advocate for a multiple modality approach for best results. Dermafrac can also be utilised as an upgrade to other
treatments. For example add on to Micro pre peel/IPL, Laser, facial treatments. The possibilities are endless.”
Joanne Healy
National Education and Product Development Manager
www.advancedskin.com.au
SALON INSIGHT
What safety protocols does your salon have in place in the
event that a device is mishandled during a treatment?
“As a clinic, hygiene and safety for both clients and staff are a
top priority. We love that Dermafrac has disposable, single use
needle heads and serum cartridges.
Single use consumables reduces the need to sterilize
equipment and significantly reduces the risk of pathogen
transmission. All used equipment is disposed of in sharps
containers and hazardous waste bin and the handpiece is
sanitized between clients with hospital grade disinfectant and the
skin is thoroughly cleansed and wiped over with 70% alcohol to
prevent infection during microdermabrasion and skin needling.
To ensure maximum equipment and treatment efficacy the
following protocol is in place:
• Hoses are regularly inspected
• Filters are regularly replaced
• Regular training is provided in clinic
• Therapists regularly attend Professional Training with AST
to ensure protocols adhered to at all times.
A full consultation is completed prior to all treatments and
consent forms are signed prior to check for contraindications.
Our client comfort and safety is of upmost
importance to us. “
Me Skin and Body
Brooke Holmes
Director
www.meskinandbody.com.au
60 | WWW.PROFESSIONALBEAUTY.COM.AU

PROFESSIONAL SKINCARE
SKIN PERFUSION
CUTTING EDGE COSMECEUTICALS
NCTF ® BOOST 135 HA
NUTRITIVE SOLUTION
FOR RADIANT, EVEN AND HYDRATED SKIN
E: info@cryomed.com.au T: 1300 346 448 W: cryomed.com.au

TALKING POINT
ASAP SKIN PRODUCTS
Outline what service network is available to salons
that purchase your equipment and require repairs to
their technology.
“As asap’s microplus+ is designed and made in Australia,
we are uniquely placed to be able to provide quick and
reliable service or in the rare instance; repairs when
required. We also recognise the impact that any downtime
may have on a business, so we offer a loan machine, for
use, while a machine is being serviced, which minimises
any disruptions in income or salon services. Clients are
provided with in-salon training from our accredited
account managers wherever their business is located,
so that they can receive personalised training with their
machine in their salon.”
What training support is available to salons
when they purchase your equipment - both initial
and ongoing?
“Hands on, in-clinic training upon purchase is an essential
part of our training support program and our clients love
how simple microplus+ is to operate and that qualified
therapist can confidently perform treatments after a short
training session. In addition, we provide all physical and
electronic marketing materials (including social media
content) to enable the clinic to effectively market the
treatments to their customers. Furthermore, we include
a comprehensive treatment menu which provides a step
by step guide on a full range of treatments, completely
costed out. It also details how Microdermabrasion and
Sonophoresis can be used in conjunction with peels and
other professional treatments. We continue to provide
updates and contact with our customers through our
marketing and our account managers for the life of the
machine. It is an ongoing relationship that is mutually
beneficial; we pride ourselves on providing support to
our clients, and we deeply value the positive feedback
we receive.”
What is the best advice offered to your clients to
ensure they receive a return on their investment?
“Many of our clients describe asap microplus+ as an ATM
due to the increase in their turnover; as the treatments
really do sell themselves. If just 10 clients commit to five
treatments, the machine has been paid for itself in full!
We support clients to host a VIP night to introduce the
microplus+ to their customers and encourage clients to
bundle microplus+ treatments, with a skincare product
prescription to encourage skin maintenance at home. We
also encourage clients to share the fabulous social media
content, we provide to them, to
effectively reach out to their customers.”
Carley Stewart
Formulating chemist and Managing
Director
www.asapskinproducts.com
SALON INSIGHT
How do you combat the discounting threat of the larger
franchise networks?
“My success is from tailoring a bespoke individualised personal
treatment for every client and making them feel cared for in a
comfortable, relaxed environment. I don’t feel I need to discount
to meet online prices as I provide a personalised service that isn’t
available online.
I have the ability to open when my clients require treatments
and am very thorough in documenting and prescribing a
personalised plan of products and treatments for each client and
their skincare concerns. I update them on their progress with
before and after photos and they return to book and buy. A lot
of clients comment on how they love the relaxed no pressure
environment of my salon and I receive many
referrals via word of mouth.”
Rejuvie Skin Therapy
Leigh Murphy
Owner
www.rejuvieskintherapy.com
64 | WWW.PROFESSIONALBEAUTY.COM.AU

CLINICAL PRO
What training support is available to salons when they
purchase your equipment – both initial and ongoing?
ClinicalPRO equipment is all TGA listed and comes with free
delivery and onsite setup and full training for all staff. This training
is supplied by our highly experienced master-trainer who is
manufacturer trained and holds ASQA compliant training as well
a TAE certification.
Staff who demonstrate competency receive Operator’s
Qualification and Competence certificates, which can be
upgraded to Dermal Therapist qualification as an ongoing study &
work experience. Our training support also includes:
• Regular workshop attendance at no extra cost
• Further advanced training on request
• Comprehensive clinical training with RPL (Recognised Prior
Learning) if applicable
• Unlimited access to training videos & online presentations
• Unlimited 7- day phone & skype support
• 24/7 access to website & face-to-face consultations &
networking on facebook.”
What has been your most popular device for the beauty
market over the past 12 months?
We actually have three pieces of equipment that enjoy the same
level of popularity:
• The Doublo Gold HIFU system, a 4th Generation HIFU
system is proven, efficient and affordable and TGA Listed! It’s
ideal for non-invasive treatment of Skin Tightening in SMAS
Layer, Collagen Remodelling Upper and Lower Dermis, Tissue
Stimulation for Skin Laxity and Tone. It is the fastest system on
the market, delivering 300 lines in 8 minutes with 12,000 lines
per cartridge.
• The Bellalux LED system – is ideal for smaller beauty salons,
4 to 8 times stronger than other systems and unique in that
it comprises of 4 wavelengths from which you can select any
3 colours all at the one time or it can be used as separate
wavelengths when required for a particular condition. This
system was tested and trialed on burns victims to awaken
dormant cells to healing and rejuvenation.
• The Lucas Plus Q-Switched Laser system uses a true top-hat
mode, perfect beam quality and an intuitive user interface. This
system is recommended for clinics that offer laser treatments
for various pigmented lesions, skin regeneration, tattoo removal
of all colours, MLA or fractionated handpiece for acne,
scarring, difficult-to-treat pigmentation problems like Melasma,
Hori, Café au Lait etc.
What is the best advice offered to your clients to ensure a
return on their investment?
Our advice to our clients will be:
• Think ahead and carefully plan before investing – e.g. do not
fall for “miracle” solution systems that are over-promoted and
overpriced, and end up being underpowered and underutilized.
• Tailor-make your treatments to suit the individual needs of your
client base and their personal problems and skin conditions
• Organise a “client night” on your premises and invite your clients
to see and experience the new treatments you have to offer
• Demonstrate your treatments, display clinical studies with
introductory prices
• Publish Before and After pictures on your website and
brochures
• Introduce a “Family & Friends” offers that reward your clients
for personal referrals
• We include special offers of skincare kits and sample kits to
include in facial treatments or 50% off a skincare product for
booking a series of treatments that benefit
everyone involved and keeps your cash flow
moving.
Daniel Clifford
Managing Director
www.clinicalpro.com.au
TALKING POINT
SALON INSIGHT
Should you decide to upgrade the technology when trends change or a new model becomes available – what are your options?
“Firstly we would embrace new technology as quickly as possible to keep the excitement of the new trends favourable with our clients so
they do not vanish to newer pastures.
Secondly, we would try to combine ongoing treatments by adding or introducing it as a combination treatment, particularly for
those clients who find it hard to move into new treatment technologies – e.g. combination treatments with old and new technologies
to double the results such as the use of non-invasive multipolar Radio Frequency treatments before introducing New technology HIFU
treatments for skin lifting and tightening to get quicker results and keep clients coming back.
Thirdly, to avoid salon equipment clutter, we would try to move any older equipment by registering them on the Industry Secondhand
Equipment site with an offer to mentor the new owner with the old technology equipment.
Finally, embracing new technology and upgrading when trends change means clients are more open to accepting new price
increases for new technology treatments so ROI (Return on Investment) is quicker to recover if embraced sooner
rather than later.”
Beauty-Thru-Nature Skin & Laser Clinic
Metro-Dora Clifford
Clinic Owner
www.beautythrunature.com.au
PROFESSIONAL BEAUTY | 65

Non-Ablative 1927 nm Thulium Laser
• Proprietary energy delivery for
safer treatment
• Treats a wide range of common
indications
• Innovative magnetic
tracking system
• Extendable
Cosmeceutical
Delivery
System (CDS)
A Smart
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All Patients

LaseMD is an optimised laser
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a range of treatment options
STATE-OF-THE-ART TECHNOLOGY
SMART DESIGN
LaseMD’s tracking system
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INNOVATIVE
The fibre-based laser
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EFFECTIVE
LaseMD uses
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PROPRIETARY ENERGY
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LaseMD scans in superior
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Pigment
Skin Rejuvenation
Before
After 2 Tx
Before
After 3 Tx
Photos Courtesy of Steven Swengel, MD
Photos Courtesy of Gilly Munavalli, MD, MHS, FACMS
SEE WHAT LUTRONIC CAN DO FOR YOU
Advanced Cosmeceuticals Medical
1800 242 011 | lutronic.com.au

TALKING POINT
CUTERA
What has been your most popular device over the past
12 months?
“For us truSculpt iD is Cutera’s most popular device in the last 12
months. truSculpt iD is the very latest technology in non-invasive
body sculpting, one of the fastest growing treatments in the
aesthetics market. truSculpt iD is a fully automated, user friendly
system, clinically proven and approved by the FDA, TGA and
NZ Medsafe. Due to the wealth of clinical data supporting
truSculpt iD, it is safe and effective and is the First and Only
Radio Frequency device approved by the FDA for Lipolysis.
Unlike other body sculpting treatments that take up to 90
minutes to complete, truSculpt iD can treat a full core (abdomen
and flanks) in as little as just 15mins, making it 6 x times faster
than other treatments giving the owner an unprecedented return
on investment. Ultrasound results demonstrate that truSculpt
iD reduces fat by an average of 24% from one treatment and
can be tailored to any body type with no BMI restrictions and
zero downtime.
No other body contouring system offers the relaxing
sensation of a hot stone massage while sculpting to create your
ideal body.”
What is the best advice offered to your clients to ensure
they receive a return on their investment?
“Ensure you invest in premium technology from a manufacturer
(not a distributor) to ensure you receive quality service and
support for your investment. Purchasing premium technology
will ensure you deliver the best possible treatment outcomes
which, in turn, will ensure repeat business from happy patients
plus positive word of mouth referrals. We would also recommend
conducting a “launch event” for your VIP customers to showcase
your new technology and spread the word across your database.
You should also ensure your systems are easy to use and are
supported by excellent training from the manufacturer. The two
fastest growing treatments in the aesthetics market are Laser
Genesis (a patented Cutera treatment) and non-invasive Body
Sculpting so investing in technologies that delivers these treatments
that have a wide application to the vast majority of people in your
database is a great way to enhance profitability in your clinic.”
Outline what service network is available to salons
that purchase your equipment and require repairs to
their technology.
“Cutera is a Direct Operation across Australia & NZ vs being a
Distributor. The advantage of this is you deal directly with local
people at all levels of our structure – not contractors. Along with
a dedicated team of Sales Managers to support you through
your purchase process, Cutera also has a dedicated team of Field
Service Engineers who are only a phone call away on the rare
occasion you experience any issues.
Cutera’s sales process also includes comprehensive staff
training via an in-service by the local Area Sales Manager at the
time of purchase plus a comprehensive training session with our
National Clinical Training Manager. This ensures that all staff are
fully equipped to utilise the system to deliver
optimal outcomes for patients and maximise
revenue for the clinic.”
Brett Elliott
Country Manager Australia
www.cutera.com.au
SALON INSIGHT
How do you combat the discounting threat of the larger
franchise networks?
“We have been operating in Port Macquarie for nearly 10 years, well before
the larger franchise networks came to town. Since then, Port Macquarie
has had an influx of franchise networks and we have never been busier. To
combat the discounting, we invest in industry leading technology which
provides results our competition clinically cannot achieve.
There will always be a small percentage of customers who chase the
cheapest price. The reality is that these customers won’t be loyal - even
if you price match once or twice. All you do is de-value your brand and
engage in a pricing race to the bottom with these franchise networks. It is
much better and more sustainable to differentiate with quality technology,
great clinical outcomes and a memorable experience and your customers
will remain loyal. Therefore, we continue to invest in our technology and
our staff, this ensures we can clinically outcompete the
larger franchise networks.”
East Coast Laser and Cosmedic Clinic
Brenda Fernandez
Director/Manager, Registered Nurse
www.eclcosmedic.com.au
68 | WWW.PROFESSIONALBEAUTY.COM.AU

CYNOSURE
What has been your most popular device for the
beauty market over the past 12 months?
“The market continues to show a high level of interest and
investment in Radio Frequency (RF) technology to treat
a wide range of indications as well as body contouring/
skin tightening. This includes both the Vivace RF Needling
device to treat anti-aging, scar reduction, and general facial
skin tightening, to the latest non-invasive RF platform,
TempSure, for overall skin tightening of the face and body.
These devices offer a different approach to skin tightening.
VIVACE - The beauty market in particular has adopted
Vivace as the go-to needling device due to its high level
of client demand and client comfort, ease of use, and
minimal downtime. Clinics who have previously owned/
used a needling device have enthusiastically commented
on just how much better their clients find the Vivace. Their
clients improved level of comfort and results has ensured
an increased level of repeat business and revenue.
TEMPSURE - With the launch of TempSure, clinics now
have the highest powered RF technology for treating the
face and body. With a range of treatment handpieces,
clinics can now customise a treatment program for each
client and have the added benefit of having an intelligent
device that monitors temperature real-time, thereby
making the use of the device simple while providing
predictable, repeatable treatment results. With Therapeutic
Logic Control (TLC), the device will not begin treating
the area until the required temperature level is reached and
then once reached, the system automatically maintains that
temperature level for the exact period required to get the
best clinical outcome. This built-in intelligence eliminates
operator error and allows clinic owners to very easily
delegate the treatment of clients across multiple operators
within the business without having to compromise the
clients results. For medi-spas, the TempSure platform also
provides a women’s health applicator for treating intimate
areas, a growing area of business for many clinics.”
The home-use beauty device market is growing exponentially
around the globe. What are your thoughts on this trend and how
has it affected your business?
“This trend is not new and has been a constant over the years.
Although there are a number of home-use devices being marketed
and a reported increase in their purchase and use, the overwhelming
statistic is that most consumers still prefer to have their professional
services performed in clinic. A lot has to do with the experience as well
as the perception that home-use devices are lower powered for more of
a maintenance program as opposed to the more powerful professional
offering. There are also a number of in-clinic procedures that cannot
be performed at home; these would include treatments such as
RF Needling, PicoSure skin rejuvenation and tattoo removal, body
contouring, etc. This being the case, there has been no impact on our
business; we continue to see year-on-year double-digit growth through
the investment by clinics in Cynosure’s technologies.”
What is the best advice offered to your clients to ensure they
receive a return on their investment?
“You have to be fully vested in the investment being made. Understand
why you are investing in the technology, how it fits into the existing
business i.e. is the investment due to an untapped opportunity for
growth? is it a strategy to maintain existing clientele and attract new
clients to the business, etc. Ensure that the pricing model for treatment
offerings is market related and adds value to the client. Look to engage
your clients in an improvement program and not just one-off treatments;
you want to be able to build loyalty within your client base and use this
loyalty to upsell/cross-sell the client into other treatment offerings within
the clinic. Identify your target audience (demographic) and position the
treatment offering in such a way as to meet their unique requirement.
Having chosen a Cynosure technology, the clinic staff and operators
within the clinic can have confidence in the quality of
the product and delivering on the treatment results
being promoted.”
Dennis Cronje
Managing Director Cynosure
www.cynosureaustralia.com
TALKING POINT
SALON INSIGHT
How do you combat the discounting threat of the larger franchise networks?
“Simple - don’t offer the same services! Ensure you have a ‘Key point of difference’ and reinforce in all branding of your business.
My key point of difference is my expertise in skin education which is evident in the bespoke skin programs I offer. Each program is
customised to the client and updated every 3-6 months depending on their program.
Invest in regular Education: attending webinars, seminars, in-clinic and training events, help establish expertise in your key point of difference.
Invest in quality not quantity: Investing in cutting edge technology and becoming an expert in the results I achieved. I have established a
key point of difference that has provided me with substantial growth in clients and business.
I have had such success with the Vivace from Cynosure and this has seen significant growth within my business.
Some of the most successful clinics and salons in our industry are not franchise business, they specialise and brand
their key point of difference, whether that is: facials, manicures, or aesthetic skin treatments.”
Skin by Sarah Hudson
Sarah Hudson
Skin Practitioner
www.skinbysarahhudson.com.au
PROFESSIONAL BEAUTY | 69

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TALKING POINT
72 | WWW.PROFESSIONALBEAUTY.COM.AU

CRYOMED AESTHETICS
What training support is available to salons when they
purchase your equipment – both initial and ongoing?
“Cryomed offers a comprehensive program both on installation
of your device, and then in the months afterwards to ensure the
successful delivery of your new technology to your clients. We
have a highly-educated outstanding aesthetic medical training
team, who are committed to continuous learning, training and
developing protocols.”
What has been your most popular device for the beauty
market over the past 12 months?
“Clatuu 360, the Clatuu Alpha is the next generation
of cryolipolysis with 8 different handpieces able to fully
bodysculpt and reduce time to a 40 minute treatment. The
Clinical results have been outstanding and it’s proven as the
leading cryolipolysis device internationally.”
What is the best advice offered to your clients to ensure
they receive a return on their investment?
“Ensure that you are purchasing the correctr device. Purchase
medical grade technology from a reputable company with
a comprehensive training team and proven track record. Be
enthusiastic about the technology, have your staff treat each
other to understand the technology, and if
you have any questions get straight onto
your BDM or trainer.”
Rezenerate
NanoFacials
are trending
worldwide!
BEFORE
Blemishes and Tone
Courtesy of Sole Luna Spa, PR - 4 Facials
Fine Lines and Pigmentation
BEFORE
AFTER
AFTER
Courtesy of Lash-Angeles, Los Angeles, CA - 1 Facial
Pigmentation and Blemishes
Josh Locker
Managing Director
www.cryomed.com.au
SALON INSIGHT
How do you combat the discounting threat of the larger
franchise networks?
“Having been involved in the industry with Millk since 2004,
I have seen the beginning and rise of the discount franchise
or multi store clinics. Being a single entity in this current
environment can be challenging, however this also brings
opportunity. I think there is a strong place for the individual
clinic. It has the ability to develop and change with market
trends quickly, suffer from less staff turnover and create a unique
personal style. In my opinion there will always be a considerable
percentage of clients who prefer and see value in a salon/clinic
that delivers more care and consistent results that the large
discount chains struggle with. A clinic that remembers their name
when they walk through the door.
Paying more attention to detail and giving the client
personal service is the key.”
Millk Medi Spa
Simon Barnes
Director
www.millk.com.au
✓
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BEFORE
Courtesy of Sole Luna Spa, PR - 3 Facials
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TALKING POINT
DERMA AESTHETICS
What training support is available to salons when
they purchase your equipment – both initial
and ongoing?
“Upon purchasing an Exceed medical microneedling
device from Derma Aesthetics, clinics are entitled to
one free attendance to our Collagen Induction Therapy
(CIT) education. During this full day CIT certification
class, attendees will learn about the scientific
background of CIT, latest updates on new findings, the
best protocols and techniques in the use of their Exceed
device plus much more. Since we place emphasis on the
importance of education, we make it cost effective and
appealing to send numerous employees at a discounted
rate to the same education. Our device education
structure facilitates initial & ongoing, quality education
at an affordable price.
Clinics interested in purchasing an Exceed device but
are unsure about their investment are also welcomed to
attend our education for the usual booking fee. They
will receive an education credit to use towards the
purchase of their Exceed device when they decide to
proceed with their investment.
In addition to this, our highly qualified Business
Development Managers will provide ongoing
support via phone and/or refresher education upon
scheduled visits.
Should you require our complete CIT certification
class to be conducted in the convenience of your clinic,
exclusive bookings can be made to have our Business
Development Managers deliver this for you.”
The home-use beauty device market is growing exponentially
around the globe. What are your thoughts on this trend and how
has it affected your business?
“The home-use beauty device market can be beneficial if clinical studies
support the use of these devices whereby the intended outcome is greater
than the potential risk. It is also crucial to consider if the device actually
achieves any positive outcome at all.
At Derma Aesthetics, the home-use beauty device market has not
had a noticeable impact on our business because we empower our
partner clinics to educate their clients on their home care choices. We
supply and educate our partner clinics in the use of MTS-Rollers so that
they can advise clients how to effectively use these devices at home to
complement their in-clinic microneedling results.”
What is the best advice offered to your clients to ensure they
receive a return on their investment?
“More often than not, devices used for treatment in the beauty industry
require a series of treatments to achieve their intended outcome. With
this in mind, our best piece of advice has always been to offer clients
a package of this intended number of treatments at a special price or
provide them with a complimentary home-use device to support their
series of treatments. For example, “Purchase a series of three medical
microneedling treatments and receive 50% off your third treatment or
receive a complimentary MTS-Roller”.
Upon the sale of 4-5 medical microneedling packages
you have made back the cost of your initial investment
and everything from here on out is profit!”
Brittany Vescio
Operations Manager
www.dermaviduals.com.au/exceed
SALON INSIGHT
Should you decide to upgrade the technology when trends
change or a new model becomes available – what are
your options?
“Trends come and go, and the investment into technology should be
one that is thoughtfully considered and based on the results you are
seeking combined with the long-term profitability for your business. The
investment into equipment must be about the big picture, as purchasing
purely on trend can become an expensive exercise.
Investing in an upgrade is great if the new greatly supersedes the old
but it isn’t always the reason to be out with the old and in with the new.
Purchasing smart and with a long-term plan in mind will save you the
expense of constantly upgrading. I’m a big believer in buying the best
technology you can afford, that won’t become outdated too quickly, that
way you can get a return on investment before you need to upgrade to
the newer version. Always keeping your eye on the market and not always
jumping into the latest trend will set you up for success
when purchasing technology for your business.”
Skintifix
Robyn McAlpine
Founder
www.skintifix.com.au
74 | WWW.PROFESSIONALBEAUTY.COM.AU

HIGH TECH MEDICAL
What has been your most popular device for the beauty
market over the past 12 months?
“Our most popular device continues to be Hydrafacial, a
treatment that delivers a result comparable or better than an
advanced facial in only 20-30 minutes. Hydrafacial has a huge
social-media profile and the marketing support program we
provide with the product has delivered up to $28,000 in one night
at recent launch events in Australian clinics. Clients of clinics
value the fact that Hydrafacial can achieve the result they want
in less time and they pay a premium for that convenience, but at
the same time therapists can perform two treatments in an hour
and achieve revenue in the range of $300 to $500 per hour plus
product sales. In essence Hydrafacial adds value, doubles the
capacity of the therapist and provides a service that clients can
only receive in-clinic.
TALKING POINT
The home-use beauty device market is growing
exponentially around the globe. What are your thoughts on
this trend and how has it affected your business?
“Despite the growth in the home beauty device market we haven’t
noticed any impact on our devices at all. In fact, we have even
noticed enquiries from consumers for some professional products
like the Deesse Pro LED mask due to its international celebrity
users. In general I see both positive and negatives for home-use
devices. The positive is that the devices help drive consumer
awareness that treatments like light and energy devices are able
to deliver rejuvenation beyond what consumers could achieve
with skin care alone. However, the home-use devices are always
going to be limited in what they can do because of consumer
safety. They won’t be able to deliver high-intensity treatments. If
consumers don’t see noticeable changes they may believe that all
products of that class don’t work. The industry needs to continue
to educate consumers so they understand how treatments
performed in professional clinics can deliver better outcomes.”
What is the best advice offered to your clients to ensure
they receive a return on their investment?
“My best advice to clients is not to make a cheap price
promotion the first marketing a clinic does when launching a new,
equipment–based treatment. Price isn’t the primary motivator for
the types of clients that are most likely to be the first to choose
a new treatment. These clients are more motivated by why a
treatment is different and how it offers a better way to achieve a
benefit they want. A price promotion is simply sacrificing profit
and not necessarily increasing demand. It also makes it harder to
ever increase the price in the future. Building excitement about
the treatment, educating your clients on how the treatment works,
sharing PR stories your supplier has achieved and demonstrating
potential results all create a longer-term benefit. It might take
slightly longer to build treatment numbers but
you will achieve better return on investment
over the life of your device.”
Dan O’Donnell
Marketing Manager
www.hitechmedical.com.au
SALON INSIGHT
How do you combat the discounting threat of the
larger franchise networks?
“My focus has always been on delivering programs that are
unique to the individual client therefore franchise networks
offering discounted treatments cannot be compared to
results-driven programs. Discounted prices often only allow
for standard treatments rather than treatments that are
targeted to the individual need of the client. All clients should
receive a program that is generated through a skin analysis
rather than a special price that is designed to create volume
in appointments. Quality over quantity is
my philosophy.”
SKINOLOGY
Gay Wardle
Owner
www.skinology.com.au
PROFESSIONAL BEAUTY | 75

• Fast
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TALKING POINT
REZENERATE
What training support is available to salons when they
purchase your equipment – both initial and ongoing?
“When salons first purchase the Rezenerate NanoFacial Device
they are given access to the Rezenerate Portal which contains
training resources to which they have ongoing access. As
Rezenerate is Product Neutral there are over 70 skincare line
procedures available as well as modality protocols to familiarise
themselves with prior to training. As we believe nothing beats
the hands on learning experience we also provide onsite salon
training or Gold Coast Head Office training for new providers.
Ongoing support is also provided long term with refresher training
available, updated information via our Portal and of course our
Rezenerate team is always happy to assist with any salon queries
post purchase.”
The home-use beauty device market is growing
exponentially around the globe. What are your thoughts on
this trend and how has it affected your business?
“The Home use beauty device market is worth billions and it
continues to grow. We understand clients want to treat concerns
at home and this also follows on from using professional skincare
at home and wanting to maintain salon results. We feel that whilst
clients may purchase these devices, they may be used initially but not
ongoing or if they simply do not give the results expected then they
become just like a rarely used kitchen gadget that is relegated to the
back of a drawer. However in saying that there is a market for wellengineered
devices that support homecare skin maintenance and that
may be a market that we enter into in the future.”
What is the best advice offered to your clients to ensure
they receive a return on their investment?
“This requires a multi-pronged approach so that salons get the
best out of their equipment. Firstly business owners must choose
the right product for their business, clientele and demographic.
Secondly training is paramount to understanding and utilising
all that the technology can offer. Also understanding how to
cross promote the new service so that clients are given the
opportunity, if appropriate to incorporate the new treatment
into their existing programme, as opposed to having either one
or the other. Thirdly the marketing of the service must create
excitement and be ongoing to continually grow and expand. We
also recommend that salons use the marketing, social medica
content, educational resources and knowledge provided by their
suppliers in helping to market and make the
most of their new device or equipment.”
Pauline Valle
Rezenerate Distributor Australia & New Zealand
In 2 Skin Australia
www.rezenerate.com.au
SALON INSIGHT
How do you combat the discounting threat of the larger franchise networkas?
“The benefit of not being a franchise is that we can be fluid and respond to the market very quickly. If there are new trends, new
innovations and new services, we can quickly undertake our own research and development, assess the worthiness of it and update our
business to suit. In the franchise model, you are under the regime of the franchisee and their particular focus.
To that end, franchise pricing and discounting is not an area that concerns us. We ensure we meet the market expectations, act swiftly
and keep our clients educated and on the forefront of technological advancements and ultimately get results for our
clients that results in bookings of up to a year in advance.”
Oi Cosmetic Studio Helensvale
Abby Stuart
Managing Director
www.oicosmeticstudio.com.au
78 | WWW.PROFESSIONALBEAUTY.COM.AU

THE AESTHETIC BUREAU
Technology purchases can require a significant
investment – what payment options do you offer
potential clients?
Adding aesthetic technology treatments to your clinic can be
a great way to generate cash flow and increase your profile
within your market. The Aesthetic Bureau understands that
purchasing capital equipment isn’t within every business owner’s
scope. We are thrilled to offer Aesthetic Device Rentals as
an option, helping you access part or all of your Aesthetic
technology needs. At The Aesthetic Bureau, we are proud to
offer our customers 2 rental options to make purchasing easier!
With our Long-Term rental option, 50% of your rental payments
are applied towards the purchase of the device, and with the
Trial Rental 100% of payments are applied. We believe that
our rental options are a fantastic way to verify if a technology
should become a permanent fixture in your clinic, maintain
cash flow by minimizing capital expenditure, and eliminate any
unexpected costs.
TALKING POINT
What has been your most popular device for the beauty
market over the past 12 months?
At The Aesthetic Bureau we are noticing a move towards the
use of LED in clinic as practitioners love the hands-off and high
ROI nature of the technology. With The Aesthetic Bureau’s
Chip-On-Board, the Xen LED delivers an innovation in LED
design, allowing for a much higher packing density than earlier
technologies; with COB technology we are able to use 38 times
more LEDs than the usual T-Pack technologies. The higher
efficiency results in optimised performance in an LED array
by increasing light intensity and reducing array heat allowing
for faster, full-dosage treatments. With such diverse treatment
results, there is no surprise why LED technology has become
a staple in busy and competitive clinics. The ability to treat a
variety of concerns with one device is a key selling point for
clinics with a high demand and traffic.
What is the best advice offered to your clients to ensure
they receive a return on their investment?
Establish that there is patient demand: we often see
practitioners discover new, innovative technologies that they
invest in early because they’re interesting, only to discover
that they don’t have patient demand for the treatment. This
means there then is undue pressure on them to create demand
which can add to costs. Establish that you have a competitive
advantage: a competitive advantage distinguishes a clinic
from its competitors, leading to more customers, the ability to
charge more and creating brand loyalty. Consumables are low
enough to secure you a good profit: we often hear stories from
practitioners of great technologies that work wonders, but due
to high consumables, there just isn’t enough profit to make
it worthwhile. It’s vital to look into the total ongoing cost of
running devices before investing.
Trevor Neale
Director
info@aestheticbureau.com.au
1300 858 711
www.aestheticbureau.com.au
SALON INSIGHT
Should you decide to upgrade the technology when
trends change or a new model becomes available -what
are your options?
Upgrade options should be considered when an upgrade will
deliver improved clinical performance and increased patient
satisfaction. Secondly, when an upgrade will deliver superior
return on investment. For example, faster treatment times or
lower consumable costs. Thirdly, when we can achieve increased
patient and/or operator safety.
I’ve recently chosen to upgrade our LED options in clinic to
The Aesthetic Bureau’s Total Xen because the full body LED
answers an increasing patient demand for total body rejuvenation
for our non-surgical patients and faster healing time for our
surgical patients. The return on investment is excellent because
treatment time is a short 15 minutes and consumable costs is
zero. There are no operator costs in performing the treatment
and this new device gives us a competitive advantage in a very
cluttered marketplace. We also have great confidence in the
team at The Aesthetic Bureau when it comes
to after-sale support.
The Medispa Clinic
Dr Michael Zacharia
Facial Plastic & ENT Surgeon
www. themedispaclinic.com.au
PROFESSIONAL BEAUTY | 79

FIND US AT
BOOTH #F133
SYDNEY BEAUTY EXPO!

LED: YOUR CLINIC’S
NEW WORKHORSE
The release of The Aesthetic Bureau’s Chip-On-Board (COB)
Xen LED delivers an innovation in LED design, allowing for
a much higher packing density than earlier technologies;
with COB technology, we are able to use 38 times more
LEDs than T-Pack technologies. The higher efficiency results
in optimised performance in an LED array by increasing
light intensity and reducing array heat allowing for faster,
full-dosage treatments.
YOUR TOTAL BODY
LED EXPERIENCE
The Total Xen is the optimal whole body photobiomodulation
experience, leaving clients feeling soothed and restored as
the regeneration and repair process takes root across their
entire body. Clients will experience faster recovery after
exercise, less soreness, and skin that has a fresher and more
youthful appearance. Photobiomodulation is a non-thermal
and non-traumatic energy exchange between the photon
(light) energy and the receptors in the cells that can absorb
the light energy.
aestheticbureau.com.au | 1300 858 711 | 111/45 Gilby Road, Mount Waverley. Victoria 3149

TALKING POINT
PROFESSIONAL BEAUTY
SOLUTIONS
What’s been your most popular device for the
professional beauty market over the past 12 months?
“By far the most popular device that we’ve ever offered is
the Dermalux LED Phototherapy system.
The treatment offered by the device is completely
painless, requires zero downtime, is suitable for use on
all skin types and skin conditions, and is safe, quick and
profitable. It’s no wonder Dermalux won Treatment of the
Year five years’ running at the UK’s Aesthetic Awards, and
took out Best UK Manufacturer at the 2018 awards!
PBS has had an overwhelming response to every system
that Dermalux has released, and we’re super excited about
their latest device offerings. The Dermalux Flex is an
entry-level professional LED device that boasts the most
advanced portable LED technology system in the world
(available now), and the Tri-Wave MD is a doctors-only
device, designed to treat skin cancers with photodynamic
therapy (available later this year). Dermalux is a world
leader in LED phototherapy technology and a trusted
British brand, and we’re confident that their systems
will continue to be the most popular device choice for
our clients.”
The home-use beauty device market is growing
exponentially around the globe. What are your
thoughts on this trend and how has it affected
your business?
“We definitely feel that there’s room for both types of
devices – at home and professional – and we’ve not
seen these DIY devices have an impact on demand
for in-salon device-driven treatments, or on demand
for the professional devices themselves. It’s great that
individuals are now able to go some way to treating their
skin concerns in the comfort of their own home, but we’re
confident that professional devices will always deliver
more powerful results, and that expert therapeutic advice
and treatment will always be in demand.”
What’s the best advice you offer to your clients to
ensure they receive a return on their investment?
“Our advice is this: the more clients you treat with the
device, the greater the return on investment will be. If
there’s one thing we hate seeing, it’s salons investing
large sums of money into a device that should generate
amazing returns, but doesn’t because they fail to use
it frequently enough. To avoid this situation, we offer
our clients extensive device training and provide them
with on-going marketing material to promote the
device treatments to their clients
in-salon, on social media, and
through EDMs.”
Matt Williams
Managing Director
www.probeautysolutions.com.au
SALON INSIGHT
How do you combat the discounting threat of the larger
franchise networks?
“Providing excellent customer service and giving the client
education is key. In particular with Dermalux, understanding
the technology, giving the client the science behind the brand
and how it is going to help their skin means that they won’t be
looking elsewhere. There are a millions of salons that heavily
discount their services, but I really feel that by discounting you
lose credibility. Our Vaia Beauty clients don’t resonate with the
franchises out there and want the luxury and boutique experience
that we give them. Instead of discounting, we add value to
our services and make each treatment an
unforgettable experience.”
Vaia Beauty
Vaia Pappas
Salon Owner
www.vaiabeauty.com.au
82 | WWW.PROFESSIONALBEAUTY.COM.AU

TALKING POINT
TRUE SOLUTIONS
What training support is available to salons when
they purchase your equipment – both initial
and ongoing?
“When a salon purchases Omnilux they are supported
from the very beginning. Not only do we offer technical
training with half day education sessions that are
provided by our Education Manager, but our Business
Development Managers are always on hand to answer
any other queries regarding the treatment, the results, the
science behind Omnilux and of course the value it brings
to a salon. We always recommend when new staff come
on board they too attend the half day education session
to ensure they are familiar with not only how the machine
and different heads work, but also how to safely use the
Omnilux machine.”
Technology purchases can require a significant
investment – what payment options do you offer
potential clients?
“At True Solutions we work with preferred financing
companies however we always recommend our partners
speak to their Accountant to get professional advice.
We can arrange payment terms for existing clients which
can be an alternative. In addition to this we try to host a
launch event for our Omnilux partners where more often
than not, we help our Salon partners book clients in for
courses of treatments that are often pre-paid which means
the machine often pays for itself in the first few months
of ownership!”
What is the best advice offered to your clients to
ensure they receive a return on their investment?
“From the first meeting when discussing the investment
in Omnilux we work with our clients to show them how
to maximise their return on investment with our Omnilux
treatment calculator. It’s a simple tool that shows them with
their existing clients how much revenue they can make.
We always recommend a launch event, as mentioned
above this is the best way to ensure you are focussing on
revenue coming in as soon as the machine is in place. We
also recommend upselling treatments including facials and
peels to incorporate Omnilux into them. The results are
outstanding and most clients see them
immediately and then book in for a
course of treatments.”
Mia Cassin
Sales and Communications Manager
www.truesolutions.com
SALON INSIGHT
How do you combat the discounting threat of the larger
franchise networks?
“I have owned and run beauty salons since the late 80’s and I think
the beauty industry is booming because it has become mainstream
it’s no longer a luxury it’s just part of everyday living.
New franchise salons are popping up everywhere, and they
can have an impact on established beauty salons. They may not
be high end salons like yours or mine, they’re generally catering
for the low end of the market and this can affect your business.
But there is enough business around for everyone, and this is one
of the biggest challenges for salon owners today especially when
the competition are under cutting on price . I believe though
that getting into a price war with competitors is one of the most
dangerous things salon owners can do. I often liken it to buying a
moisturiser - there’s a market for a $40 moisturiser and a market
for a $400 moisturiser you just have to know your market.
I also believe you will really struggle in today’s market if you
try to compete against everyone. In our beautiful little town of
Richmond NSW, of only 5000 people, there are over 15 nail and
beauty salons, and to be honest I wouldn’t have a clue what any of
the other salons are charging or doing. I’m just focused on my own
business, my team, clients and making sure we give the very best
treatments, service, products and equipment possible.
The salons that are doing really well today are the ones who
have got their market right and know exactly what their point of
difference is from the one down the road. Don’t get me wrong
once years ago I did make the terrible mistake of doing a discount
voucher book and yes I did make a nice up front lump sum, but
then I still had to pay the same rent, wages, products and the
clients that were attracted to these cheap vouchers weren’t my
client market and will never be loyal to my business anyway. They
were clients who “salon hopped” always looking for a cheap deal
and quality, service and expertise weren’t as important to them
as price.
Here at The Beauty Room we can’t compete on price so
what we’ve tried to do, is add value to what we provide . But
competition isn’t always a necessarily a bad thing it is good for
our business and it keeps business owners on their toes . It’s all
about customer care and you have to make sure your staff are
highly trained .
Once your clients know the true value of the treatment, then
price won’t be a factor there will always be the discount hunters
but do they really get the results? I think not.”
The Beauty Room Cosmetic Clinic
Meredith Langley
Owner
Phone: (02) 45787555
PROFESSIONAL BEAUTY | 83

eautiful skin asap
microdermabrasion + sonophoresis
w
asapskinproducts.com
@asapskinproducts

asap microplus+ is the first Australian made and developed, clinical-grade
system that incorporates the benefits of microdermabrasion and
sonophoresis (ultrasound infusion) in the one device.
An effective treatment for:
• Fine lines and wrinkles
• Acne + blackheads
• Congestion
• Pigmentation
• Minor scar revision
• Dull, tired skin
• Open pores
• Age revealing hands + feet
Sonophoresis has been shown
to increase the absorbency of
the skin by up to 800%
How will microplus+ benefit your business?
• Increase profit by providing clients
with technologically advanced,
cosmetic procedures
• Treatments are very profitable and
use minimal consumables
• Position your business at the
cutting edge of skincare treatments
• Minimal overheads
• Comprehensive industry approved
training is provided and
readily accessible
• No additional staff required
• Complements existing
treatments performed
• Comes with an extensive
treatment plan
asapskinproducts
@asapmicroplus

TECHNOLOGY
asap microplus+
The only microdermabrasion machine with
sonophoresis ultrasound infusion technology
to increase the penetration and absorption
of active ingredients by 800 percent and
best of all it is Australian made. asap skin
products 03 8683 3333
truSculpt iD
The latest body sculpting treatment solution
from Cutera that will revolutionise your
practice. An average 24% fat reduction in a
customised 15 minute protocol. CUTERA
Face + Body Aesthetic Solutions 1800 288 372
Dermalux Flex
A portable entry level professional LED
phototherapy device featuring patented
LED technology and the Dermalux
guarantee of quality and efficacy.
Professional Beauty Solutions 1800 625 387
Ulfit
A medical grade device which
utilises two technologies for
non-surgical lifting, tightening
and contouring. These include
MFU (micro-focused ultrasound)
technology for eyes, face, neck
and body lifting and tightening
and MFCU (macro-focused
circular ultrasound) for body
contouring. Cryomed 1300 346 448
Exceed by amiea med
The next generation of medical
microneedling – quality,
design, innovation and safety.
It’s clinically proven to treat
scarring and normalise skin
structure. FDA cleared and
TGA and Medsafe listed.
Derma Aesthetics 02 9960 1300
DermaFrac
An innovative 4 in 1 cosmetic device that
offers microdermabrasion micro-channelling
with simultaneous infusion of high grade
serums and LED therapy for optimum
results. Advanced Skin Technology 1800 648 851
LaseMD
A non-ablative 1927 nm thulium laser
that produces less heat for rapid
regeneration of all epidermal layers
with little to no downtime. Advanced
Cosmeceuticals 1800 242 011
86 | WWW.PROFESSIONALBEAUTY.COM.AU

Nanopore
Created by Dr Serrano, one of Spain’s
leading Dermatologists, Nanopore Stylus
is a next generation micro -needling device
for the treatment of scars, hypo and
hyperpigmentation, acne, dark circles,
stretch marks, coarse skin and open pores.
True Solutions 1800 808 993
TECHNOLOGY
Total Xen
A total body LED experience. The optimal
whole-body LED photobiomodulation
experience will leave clients feeling soothed
and restored as the regeneration and repair
process takes root across their entire body.
The Aesthetic Bureau 1300 858 711
Rezenerate NanoFacial Device
The devise uses a combination of verified
nanotechnology, acupressure and cryotechnology
to deliver a comfortable
all-round skin rejuvenating treatment.
Rezenerate Australia 1300 660 297
TempSure Envi
TempSure Envi face and body application utilises
radiofrequency to heat deep into the skin, reducing
wrinkles and tightening the skin by non-invasively
heating the deep layers of the dermis without damaging
the epidermis. This encourages collagen contraction
and new collagen formation. Cynosure 02 9484 4546
Doublo Gold HIFU
The Gen4 Doublo Gold is your gold standard for HIFU skin
tightening and lifting treatments. Reliable and consistent
results at 300 lines per eight minutes. TGA listed.
ClinicalPRO 07 3350 6898
Hydrafacial Elite
Offers a no-downtime, multi-stage treatment that
delivers instantly noticeable improvements in skin tone
and texture, painless pore extractions, skin hydration and
antioxidant skin nutrition. High Tech Medical 1300 309 233
PROFESSIONAL BEAUTY | 87

Make the Switch to
CLEAN BEAUTY
INIKA Organic is one of the most luxurious 100% natural cosmetic brands
on the market with all products Certified Vegan and Cruelty-Free. Discover
in these pages how you can make the switch to clean beauty and continue
to create the most versatile looks from everyday effortless beauty to the
most glamorous smokey eye and vibrant highlights, all with products that
won’t harm the planet, or your skin!
Sally’s Makeup and Hair by Jade Kisnorbo | Photography by Tintin Hedberg | Interview by Anita Quade
Create a silky and hydrated canvas with Certified Organic
BB Cream. Lightly dust Mineral Mattifying Powder over
desired areas to mattify. To create sunset eyes, apply
Loose Mineral Eyeshadow in Peach Fetish into the inner
corner of the eye, Copper Crush in the centre of the
lid, and blend Baked Mineral Bronzer in Sunkissed onto
the outer corner for a soft smokey look. Apply Certified
Organic Eye Pencil in Coco along the top and lower lash
line and smudge out slightly. Intensify the eyes with a coat
of Long Lash Mascara to the top and lower lashes. Sculpt
the face by applying Baked Mineral Illuminisor in Dewdrop
onto the cheekbones and nose bridge, and Baked Mineral
Bronzer in Sunbeam onto the hollows of the cheeks,
forehead and chin. Give the cheeks a natural flush with
Baked Mineral Blush Duo in Burnt Peach. Complete the
look with Certified Organic Vegan Lipstick in Pink Poppy
and Certified Organic Lip Glaze in Hazelnut on the lips.
SALLY IS WEARING:
• Certified Organic BB Cream in Honey
• Mineral Mattifying Powder
• Loose Mineral Eyeshadow in Peach Fetish
• Loose Mineral Eyeshadow in Copper Crush
• Baked Mineral Bronzer in Sunkissed
• Certified Organic Eye Pencil in Coco
• Long Lash Mascara
• Baked Mineral Illuminisor in Dewdrop
• Baked Mineral Bronzer in Sunbeam
• Baked Mineral Blush Duo in Burnt Peach
• Certified Organic Vegan Lipstick in Pink Poppy
• Certified Organic Lip Glaze in Hazelnut
88 | WWW.PROFESSIONALBEAUTY.COM.AU

PROFESSIONAL BEAUTY | 89
MAKEUP MASTERCLASS

Create a smooth and hydrated canvas with Certified Organic BB Cream. Lightly dust
Mineral Mattifying Powder over desired areas to mattify. Mix brow powders in the
Brow Define Palette to customise brow shade. Fill in brows with hair-like strokes and
brush through brows with wax to shape and set. Apply Loose Mineral Eye Shadow in
Whisper all over the lid and blend up to the crease. Brighten up the eyes by applying
Certified Organic Eye Pencil in White Crystal on the lower water line. Top off the
eye look with a coat of The Mascara for definition. Blend Certified Organic Cream
Illuminisor in Rose out from the apples of the cheeks and finish with Certified Organic
Vegan Lipstick in Pink Poppy on the lips.
SALLY IS WEARING:
• Certified Organic BB Cream in Honey
• Mineral Mattifying Powder
• Brow Define Palette
• Loose Mineral Eye Shadow in Whisper
• Certified Organic Eye Pencil in White Crystal
• The Mascara
• Certified Organic Cream Illuminisor in Rose
• Certified Organic Vegan Lipstick in Pink Poppy
90 | WWW.PROFESSIONALBEAUTY.COM.AU

MAKEUP MASTERCLASS
Create a smooth and hydrated canvas with Certified Organic BB Cream. Lightly dust
Mineral Mattifying Powder over desired areas to mattify. Conceal blemishes and under
eye circles with Certified Organic Perfection Concealer by gently tapping with fingers.
Apply Loose Mineral Eyeshadow in Peach Fetish to the mobile lid. Add definition by
blending Baked Mineral Bronzer in Sunkissed into the crease. Apply Certified Organic
Liquid Eyeliner in Black along the upper lash line and draw a wing pointing towards
the tail of the brow. To accentuate the eyes, apply a coat of Curvy Lash Mascara to
the top and bottom lashes. Apply Certified Organic Cream Illuminisor in Rose using
fingers to the cheekbones, then apply Baked Mineral Blush in Pink Tickle to the apples
of the cheeks. Contour the hollows of the cheeks, sides of the forehead and chin with
Baked Mineral Bronzer in Sunkissed. Complete the look with Certified Organic Vegan
Lipstick in Pink Poppy and top off with a Lip Glaze in Hazelnut for plump lips.
SALLY IS WEARING:
• Certified Organic BB Cream in Honey
• Mineral Mattifying Powder
• Certified Organic Perfection Concealer
• Loose Mineral Eyeshadow in Peach Fetish
• Baked Mineral Bronzer in Sunkissed
• Certified Organic Liquid Eyeliner in Black
• Curvy Lash Mascara
• Certified Organic Cream Illuminisor in Rose
• Baked Mineral Blush in Pink Tickle
• Baked Mineral Bronzer in Sunkissed
• Certified Organic Vegan Lipstick in Pink Poppy
• Lip Glaze in Hazelnut
PROFESSIONAL BEAUTY | 91

SALLY IS WEARING:
• Certified Organic BB Cream in Honey
• Mineral Mattifying Powder
• Certified Organic Eye Pencil in Black Caviar
• Pressed Mineral Eyeshadow Duo in Black Sand
• Loose Mineral Bronzer in Sunkissed
• Loose Mineral Eyeshadow in Pink Fetish
• Bold Lash Mascara
• Certified Organic Cream Illuminisor in Rose
• Baked Mineral Blush in Burnt Peach
• Baked Mineral Bronzer in Sunbeam
• Certified Organic Lipstick in Pink Nude
Create a hydrated and radiant canvas with the Certified Organic Liquid Foundation
or BB Cream. Lightly dust Mineral Mattifying Powder over desired areas to mattify.
To create a glam eye look, first apply Certified Organic Eye Pencil in Black Caviar
to the upper lash line and water line, and lower lash line. Apply Black Shade from
Pressed Mineral Eyeshadow Duo in Black Sand to the mobile lid. Blend Loose
Mineral Bronzer in Sunkissed into the crease to soften Black eyeshadow. Brighten
up the eyes by applying Loose Mineral Eyeshadow in Pink Fetish to the inner corner.
For a dramatic effect, apply Bold Lash Mascara to the top and bottom lashes. Add
dimension to the face by applying Certified Organic Cream Illuminisor in Rose
or Spice to the cheek bones, Baked Mineral Blush in Burnt Peach to the apples of
the cheeks and Baked Mineral Bronzer in Sunbeam to the hollows of the cheeks,
forehead and chin. Complete the look with Certified Organic Lipstick in Pink Nude.
92 | WWW.PROFESSIONALBEAUTY.COM.AU

from THE SHOOT...
Certified
Organic Cream
Illuminisor
in Rose
Long Lash
Vegan Mascara
Baked Mineral
bronzer in
Sunkissed
Bold Lash
Vegan Mascara
Pressed eye
shadow duo
in Black Sand
Certified Organic
Liquid Foundation
with Hyaluronic Acid
Brow Define
Palette in
Chestnut
Celia Trevisani
Global Brand Manager, INIKA Organic
Tell us how your career began with INIKA?
“After 16 years in the beauty industry, I began to look for new ways to bring meaning to my career. When
the opportunity at INIKA Organic came up I felt like it was a sign! Working for a brand that has such a
strong ethical commitment to produce the highest Certified Organic products possible was exactly what
I was looking for! That was almost three years ago, and I have never been more motivated!”
What attracts you to the brand?
“When I discovered INIKA Organic, the values of the brand immediately resonated with me. INIKA’s
ingredients promise is one of the most restrictive in the market – one of the main reasons other natural
products can fail in quality. INIKA never compromises high performance or the best ingredients to create
its products, even if it means longer development time or more time on research. The integrity the brand
has to keep developing quality natural products and the desire to find new ways and innovative natural
ingredients is really unique. For me personally I am very passionate about clean living and detoxing
our lives, whether it’s the food we eat, or products we use. I feel it’s especially important to detoxify our
beauty routines considering how much our skin absorbs.”
Favourite part of the job?
“I love that as a brand we keep pushing the boundaries of natural formulations! INIKA Organic is a
pioneer, launching the cleanest formulas possible within the highest standards of Organic Certifications.
We create products that perform just as well, if not better than others, but without using chemicals or
fillers – only botanical or mineral ingredients.”
What are some of the challenges of being vegan, organic and a cruelty free brand?
“The certifications we comply with make formulation more challenging and product development
times much longer than other brands. However, when we do launch new products it’s more exciting
and also more rewarding!
When we embarked on the journey to formulate the first Certified Organic and Vegan lipstick, people
in the industry didn’t believe such a product could be achieved. They believed there were too many
constraints for it to be compliant and not enough available ingredients.
After three years in development, we proved the industry wrong and launched the world’s first
Certified Organic and Vegan lipstick! It’s an amazing product with such a unique formula and is now
a staple in our range.”
Where are your ingredients sourced from?
“We are a proudly Australian-owned and designed brand, but we source our ingredients from all over
the world! This is to ensure we always have highest quality grade and the latest innovations in botanical
science. We also need to ensure each ingredient complies with the strict standards of our certifiers.
In saying this we will never stop researching the latest innovations in natural ingredients that have the
greatest benefits!”
Most popular cult product in the range?
“Our foundations, both Loose Mineral Powder and Liquid Foundation attract a cult-like following.
The Liquid Foundation, because it’s enriched with Pomegranate Seed Oil, Kakadu Plum and Prickly
Pear – perfect for people with sensitive skin. The Loose Mineral powder is also a fan favourite as it’s
a pure mineral formula, doesn’t clog pores and offers the benefit of an SPF 25 – the perfect triple
threat foundation!
The Long Lash Vegan Mascara has quickly become a best seller and revolutionised the natural
makeup space! Even professional makeup artists are blown away when trying it! It’s ultra-lengthening,
creates a panoramic lashes and gives great volume – the perfect all-rounder!”
Any plans to extend the brand?
“We have exciting re-formulations, shade updates, product launches and collaborations in the works
for the next year. Watch this space!”
Does the brand follow seasonal trends – what can we expect to see coming up?
“We work closely with the world of fashion and after some very successful runway shows in 2018 we’ll
be back again this year creating looks at New York Fashion Week!
We will also be launching a limited edition seasonal colour range later this year, filled with versatile
shades to create a natural everyday glow or the most glamorous evening looks.”
For enquiries on becoming an INIKA Organic stockist and your Inika trial kit please call 1300 765 332.
MAKEUP MASTERCLASS
PROFESSIONAL BEAUTY | 93

ROUNDTABLE
Heather Harrison
Advanced Skin
Technology
Kaye Scott
The Clinic
Mathew Green
Candela Medical
Lee Tan
Groom Laser
& Skin Clinic
Michelle Doherty
Alpha-H
Leeanne Leslie
Alpha-H
Skin Clinic
CEO INSIGHTS
Watch all of the dynamic Industry Roundtable videos online at www.professionalbeauty.com.au/roundtable
PROFESSIONAL BEAUTY | 95

ROUNDTABLE
Roundtable guests gather at Bel & Brio.
DRIVING TRANSFORMATION
QUESTION: In today’s business environment, companies
cannot settle for incremental improvement. They must
periodically undergo performance transformations to get and
stay on top. In driving this transformation, what is the role of the
CEO, and how does that differ from the management team?
LEARNING: IT’S IMPORTANT TO HAVE A CLEAR,
STRONG VISION FOR YOUR TEAM AND TO MENTOR
STAFF COMING UP THROUGH THE RANKS.
Michelle Doherty: “Almost weekly you see a change and as a
global brand, it’s sometimes hard to keep up with the changes in
Host Glenn Silburn from Professional Beauty.
the various countries and markets. But leading from
the top as I do, we have to be very innovative, and
we have to be evolving all the time and be able to
move with those changes very quickly. We’re able
to turn quickly and meet our consumers’ needs and
the changes that we see in their skin. As CEO you’ve
also got to be mindful of every individual. We’ve got
staff all around the world and they’ve all got different
needs. It’s important to us that we provide that
happy workplace.”
The gorgeous Private Dining Room at Bel & Brio.
Heather Harrison: “The challenge is having strong
leadership so that you lead with conviction, you bring
people on the journey, and you really inspire people to
be the best that they can be. That’s my role. I want to
96 | WWW.PROFESSIONALBEAUTY.COM.AU

e inspirational, innovative, and keep the team collaborating together.
A CEO has to be looking to the future while the team are running the
day to day, and looking for where the vision’s going to be.”
Mathew Green: “The role of the CEO is multifaceted. You have to
have a broad understanding of the market dynamics. You have to have
an understanding of the competitor landscape and also the financial
expectations. A CEO must create a vision, a vision for the company
and a mission and also establish its culture and its values. And this
should create an environment where the best people want to go and be
a part of it and also to get the best work out of them while they’re there.
IT DOESN’T MAKE SENSE TO HIRE
SMART PEOPLE AND THEN TELL
THEM WHAT TO DO. WE HIRE
SMART PEOPLE, SO THEY CAN TELL
US WHAT TO DO.
Every detail is considered at Bel & Brio.
Bel & Brio in Barangaroo.
I’ve got a quote here, which is oft attributed to
Steve Jobs, which is, ‘It doesn’t make sense to
hire smart people and then tell them what to do.
We hire smart people, so they can tell us what to
do.’ I love that one.”
Heather Harrison and Kaye Scott.
Kaye Scott: “Some of my young management
team are 25. It’s important to consider the
different age groups in your management
team. It can be challenging sometimes to take
direction, or listen to their ideas. But they’re
the future, those 25-year-olds, and what they’re
doing is what our consumers are doing.”
Leeanne Leslie: “It’s important to have
leadership skills but also stay engaged with your
staff. That’s really important in that transition
of different styles and the different generation
that we’re dealing with and seeing coming up
through those management positions. It is
really important to be engaged at all times and
mentor staff.”
Leeanne Leslie.
Lee Tan: “Because I lead a smallish team and
not at a CEO level, you’ve got to be consistent
with what you do and you’ve got to have a
really clear vision. You need the discipline,
commitment and consistency. At times we can
be dragged into all sorts of dramas, but at the
end of the day, you’ve got to know why you’re
there. It’s to steer that ship.”
PROFESSIONAL BEAUTY | 97

ROUNDTABLE
SUCCESS FORMULA
QUESTION: Share some successful tips for working on the
business and not in the business, especially when it comes
to time management, coping with work-related stress, and
optimising productivity.
LEARNING: AVOID MICROMANAGING STAFF.
ENGAGE FRESH PERSPECTIVES FROM MENTORS
AND NETWORKS.
Lee Tan: “Sometimes, we enjoy working in the business so much
because we love our business, but sometimes you have to physically
remove yourself from the environment. I find that once you’re on
the shop floor, it’s easy to get distracted. You’ve got to be very clear
about what you want to achieve and delegate. Don’t micromanage
the staff, because you want them to grow as well, because when they
grow, it makes your job easier.”
Heather Harrison: “It’s necessary not just to work away from the
business to work on the business but also to get inspiration from the
wider world. I joined the CEO Network because I needed to have
inspiration from people who weren’t in our industry and who could
guide me and sometimes see things in a more enlightened way than
I could. I needed somebody who can look at my challenge and say,
‘Have you thought of it this way?” Then take those learnings back into
the business and share them. Looking outside of our bubble is very
important. Every industry has unique problems, but they also have
shared problems.”
Kaye Scott: “You become a mentor, but it’s good to have a mentor
yourself. I also look at people from completely different industries to
tap into how they do their business and what challenges they face. I
also change mentors and learn from different people.”
Michelle Doherty: “Over the years, we have got ISO accreditation
(International Organisation for Standardisation) and put in place
good manufacturing practises. When you’ve got that structure in
place, it becomes a lot clearer to see what the day looks like. I love to
be able to step back from the day-to-day stress and have a look at the
bigger picture. I can only do that now because we’ve built an amazing
team around us. I would rather pay more money and get the right
Heather Harrison and Kaye Scott listen to Leeane Leslie.
Bel & Brio is the perfect venue to host an event.
person and wait for that right person than employ somebody that
you can’t delegate to.”
Mathew Green: “Leaders need to create leaders. You need to let
your management team do their job. Don’t try and do it for them.
People need a collaborative, nurturing, and guiding environment,
not a micromanagement environment, and it really comes down
to trust. You need to hire people that you can trust, and I think if
you create that kind of culture, then the CEO can concentrate
on the big-picture business strategy, ‘Where are we? Who are
we? What’s our vision? What’s our culture? Where do we sit in
the marketplace?’ To be able to put your mind into that particular
head space, you need to be slightly removed from the day-today
minutiae.”
Leeanne Leslie: “Inspire confidence in your team so that they do
feel they are trusted, that they can work independently. Another
aspect of stepping away from working in the business and on the
business is stepping back and imagining you’re not part of that
business and walking into that business. Walk back in and, as a
customer, ask yourself ‘What am I seeing? What’s the feeling that
I’m getting? What’s the feeling I’m getting from the staff? What is
the look of the business? What is the feel?’”
From left Glenn Silburn, Michelle Doherty, Matthew Green and Lee Tan.
Lee Tan: “You have to take time out for yourself. I find the
meditation app Headspace really helps me. You just take a few
minutes out of your busy day and reset everything, and for me,
that’s very important, even at night, to be able to download all
those troubles before you fall asleep and set your intention for the
next day.”
98 | WWW.PROFESSIONALBEAUTY.COM.AU

ROUNDTABLE
Heather Harrison: “It’s important to have a group of people
that you can network with, share your intimate fears and thoughts
with, because one person I find isn’t always the right person for
every situation. I’ve got a group of trusted people that I will go to
depending on the need. If I’ve got a people problem it might be
somebody different to if I’ve got a business challenge, or it might
be that I’m just really having a bad day, and I need somebody to
download with.”
Mathew Green: “It’s important to have someone to turn to who
understands the industry in your company, but is outside of it.
To nurture special talent within your business you need to give
people an opportunity to grow. Not everybody necessarily is really
ambitious and wants this great career but that doesn’t mean that
there isn’t still room for growth in that position. You can still invest
in their personal development and training.”
Mathew Green.
SOUND ADVICE
Lee Tan: “You’ve got to like the person, because you get results
from them and for me that person has to be on the same level as
me. They’ve got to share my vision, they’ve got to like doing what
they do and what I do. I try to get to know them at a personal level
and train and develop them as we go. And you’ve got to praise
them and tell them how well they’re doing.”
QUESTION: They say it is lonely at the top. Identify one
individual in your beauty industry career who you can turn to
during challenging times. Also, what approach do you adopt in
nurturing special talent within your business ranks?
LEARNING: BUILDING A WELL-ESTABLISHED
NETWORK IS A CRUCIAL PART OF BUSINESS LIFE.
Leeanne Leslie: “I’ve been fortunate enough for the last 11 years
to have a great boss (Michelle Doherty) who is an inspiring leader,
but also had similar circumstances as myself as being a working
mum. It’s important for me to draw on advice from someone in a
similar situation. When we talk about nurturing talent within your
organisation, for me, with the younger members of our team that are
stepping up through the ranks with similar challenges, I try and help
by imparting my knowledge.”
Kirsty Sinclair.
MIchelle Doherty.
Glenn Silburn, Nicci Herrera.
Michelle Doherty: “I like to guide my team and we also very
much like to acknowledge our team. When we believe that
someone has gone that extra mile, they’re rewarded. We have
person of the month that gets a variety of wonderful gifts and
time off and different bonuses, because in order to stand out in
a very big organisation, you really do need to step up. When it
comes to being on the top, it is hard at the top sometimes because
it’s like the blind leading the blind. I’m fiercely private, so it’s hard
for me to even ask for help or direct sometimes because I don’t
like to be vulnerable and show weakness.”
Kaye Scott: “I’m lucky because I’ve just celebrated 20 years
with my business partner. So there’s two of us at the top, we’re
in it together. I keep my personal life very separate to business.
I’m lucky with my clinical staff because our nurses and doctors
come from a very professional background. I tend to not get
people from the beauty industry to be the group that I will
find a good management team from. I like to hire people from
completely different backgrounds who can bring something new
to the business.”
100 | WWW.PROFESSIONALBEAUTY.COM.AU

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©2019 Candela Corporation. This material contains registered trademarks, trade-names and brand names of
Candela Corporation and its affiliates, including Syneron, Candela, and GentleMax Pro. All other trademarks
are the property of their respective owners. All rights reserved.

ROUNDTABLE
Heather Harrison.
THE ADVICE I GIVE
YOUNG MUMS IS
THAT CHILDCARE IS
AN INVESTMENT IN
THE FUTURE.
Glenn Silburn.
LEVEL PLAYING FIELD
QUESTION: As history has
repeatedly shown, leaving the
executive suite to have children
can be a career killer, even in
the female dominated beauty
industry. How do we ensure women
remain in line for promotions and
career advancements?
LEARNING: FLEXIBILITY IS KEY
AND ENSURE BOTH EMPLOYER
AND EMPLOYEE HAVE
REALISTIC EXPECTATIONS.
Lee Tan.
Heather Harrison: “I often say to the team is, when somebody is
on maternity leave, they’re not on permanent leave. They’re just off
having a baby. So keep engaged, don’t forget to make that call. Don’t
be so removed that you’re distant because then you will find it hard
to come back in. But also take time for yourself and the baby because
that time is precious. The advice I give young mums is that childcare
is an investment in the future. If you do the maths, it’s not pretty. But
if you think of it as an investment for the rest of your life, the rest of
your baby’s life, then it’s a small investment, five year investment to
get you and keep you current in the industry.”
Leeanne Leslie: “I’m a mum of three
really close together and when I was
raising my family, there wasn’t paid
maternity or paternal leave. Somehow, we
muddled through. Things are better these
days. But for mothers, there’s always the
guilt. If you don’t earn money and you stay
at home, you’re guilty. If you go to work
and you leave your children in childcare,
you’re guilty. We kind of want it all and we
have evolved, we’re trying to allow women
to have it all. Had I stepped away for the
five to ten years of raising my children, I
would not be where I am today and I don’t
know what I’d be doing, but it probably
wouldn’t be something that I love, the way
that I love this industry.”
Mathew Green: “One of the most
important things is flexibility when
people are back because they now have young children and so
their life is very, very different. We make a point of having all
the management team having home offices so they can be at
the office, or be at home. You need to evolve. There are other
considerations: the partner, their employer also needs to be
flexible, even if they’re not the primary caregiver because it’s a
partnership and both have responsibilities. Companies need to be
valuing these people that they’ve invested in and the IP that they
have as a staff member. But you need to be able to think about the
complexities of their life and be mindful of that.”
102 | WWW.PROFESSIONALBEAUTY.COM.AU

Inspired by the great food
halls in Europe, Bel & Brio was
established to bring delicious,
authentic Italian food to
Sydneysiders in the bustling
Barangaroo precinct.
Bel & Brio also offers catering.
Bel & Brio offers picturesque indoor and outdoor seating.
Michelle Doherty: “As an employer of so many people and so many women – I
can have up to eight women away on maternity leave at any one time - and keeping
those jobs open for two years creates a real problem. The employer gets forgotten
about. How do we keep the salon manager’s job open for two years, allow her to
come back into it as a salon manager, two years later? It’s very difficult. We love
our staff and we’re happy, we enable them to have maternity leave for up to two
years and we’re always flexible and we take pride in that. But it is difficult to manage
because they want to come back in that same role but we’ve had to fill that role.”
Kaye Scott: “I’m happy to offer maternity leave; I’m a working mum myself. But
there needs to be some honesty. I know when my kids were small; I couldn’t have
given to that management role what I could have given when I was single. I’ve learnt
to say to my staff it’s okay not to come back, or not to come back in that role. Some
staff members feel so much pressure not to let go, but it’s very difficult to try and a
business with temporary staff in, especially in management roles.”
Lee Tan: “I have two businesses so went back to work when my baby was five
weeks old. Naturally, I’m a passionate business person. But I’ve learnt to be more
mindful when I spend time with the children. It is a tight juggle, when you have to
run a business and the business relies on you. If you want to stay in your career,
start a business and have that flexibility. But it comes with challenges. It needs a lot
of commitment.”
Executive Chef Davide
Incardona’s menu is a nod to his
traditional Italian upbringing,
using flavours and cooking
techniques from the cuisine of
his hometown in Brescia with a
contemporary twist inspired by
seasonal and ethically-sourced
produce.
The menu is complemented by
Cellars housed within Bel & Brio,
a speciality wine cellar curated
by wine expert Jon Osbeiston.
Cellars boasts an extensive list of
3,500 wines traversed from Italy,
France and Australia, celebrating
iconic and up-and-coming
wineries in the industry.
Bel & Brio is the quintessential
dining destination for breakfast,
lunch and dinner to suit every
occasion - whether you choose
to share an intimate meal with
loved ones at Corso Brio (a
restaurant housed within Bel &
Brio), host your next celebration
in the Private Dining Room, have
a meeting over lunch or simply
have a relaxing drink after a day’s
work in the office.
Open 7 days a week, Bel & Brio
offers its customers the
opportunity to unwind and enjoy
an authentic Italian culinary
experience.
T3.01, 300 Barangaroo Avenue,
Barangaroo Sydney NSW 2000
02 9299 9107
concierge@belandbrio.com.au
belandbrio.com.au

ROUNDTABLE
Our thought leaders share some CEO insights.
FUTURE GAZING
Kirsty Sinclair from AST.
QUESTION: What measures should a beauty business
instigate now in order to be best prepared for the challenges
beyond 2020?
LEARNING: THINK OF THE LONG TERM GOALS AND
FOCUS ON THEM, BUT BE ADAPTABLE TO CHANGE.
Kaye Scott: “That’s the million dollar question. We have two
separate businesses, one is online and one is in-house and they are
completely different brands. We’ll be employing a digital marketing
manager, because we are really focusing on our online business.
We’re also looking at podcasting and creating more of our own
video content to share on social media. Our focus is really aligning
ourselves with the right people.”
From left Glenn Silburn, Michelle Doherty, Matthew Green and Lee Tan.
Heather Harrison: “As a brand we need to know who we are,
we need to know who our customers are and how we want to
engage with them. But we also need to be aware of the future
proofing of our environment and making sure that we’re looking
at how we can best protect it. We are keeping our mind on what
we’re doing to the environment, what we’re doing to people and
how we can get the best results through all of that.”
104 | WWW.PROFESSIONALBEAUTY.COM.AU

Leeanne Leslie: “It’s important to be au fait
with all aspects of this industry. Future gazing
is to accept that the beauty industry platform is
changing, it’s an ever-changing landscape. You
have to be aware of all the different aspects of
it and make sure that your business keeps its
identity but is open to change.”
Kirsty Sinclair from AST.
xxxxx
Michelle Doherty.
Michelle Doherty: “It’s really important for us
as a manufacturer to ensure that our customers
come on the journey with sustainability
and diversity within our organisation. As a
manufacturer we have to be responsible and
accountable that whatever we sell to our clinics
around the globe is right for their customers,
has all the safety assessments, and ensure that
each ingredient is going to have a function on
Heather Harrison.
xxxxx
IT’S REALLY
IMPORTANT
FOR US AS A
MANUFACTURER
TO ENSURE THAT
OUR CUSTOMERS
COME ON THE
JOURNEY WITH
SUSTAINABILITY
AND DIVERSITY
WITHIN OUR
ORGANISATION.
Professional Beauty’s Michelle Ruzzene.
that person’s face. We make multifunctional
products so one cleanser that does three
or four different functions can lessen the
need for a lot of tubes. We’ve also just
implemented recyclable packaging. It’s very
costly, but it’s going to help the environment
and future generations so we’re happy
making that investment.”
Mathew Green: “I have three points.
Number one, diversify. In any business you
have a look at your revenue streams and you
make sure that there’s as many of them as
possible, because if you’re a clinic or a salon
and you’re heavily reliant on one type of
treatment and there’s a significant downward
price pressure in the market, or perhaps it
goes out of favour with the consumer, what
have you got to leverage to make sure that
doesn’t affect your bottom line onerously?
Number two is change. Australians are
known as early adopters of technology across
most industries and ours is no exception.
Words like ‘latest’,’ first’ and ‘new’ resonate
with consumers. Being innovative and be a
leader. Number three is quality. Embrace
quality in everything that you do, buy quality
equipment and invest in high quality staff.”
Lee Tan: “Technology is the way to go
for us, purchasing equipment like laser
devices. But at the same time you have to
maintain quality. You also have to be able
to communicate with your customer and
educate them.”
PROFESSIONAL BEAUTY | 105

ROUNDTABLE
Mathew Green. Lee Tan. Leeanne Leslie.
STRONGER TOGETHER
QUESTION: In addition to the supplier and salon
partnership, what other joint efforts can support a beauty
business in their journey, whether it’s commercial or not for
profit? Highlight the value of forming business partnerships.
LEARNING: PARTNERSHIPS ARE ABSOLUTELY
CRITICAL FOR BUSINESS SUCCESS AND
CUSTOMERS ALWAYS COME FIRST.
Mathew Green: “Partnerships are absolutely critical for business
success, and it can be in many forms. It could be professional
relationships and organisations, with other salon owners to give
added perspective, or professional bodies and associations. It’s
also critical that people partner with supportive companies. So
when you’re looking at your salon supplies, your pharmaceutical
injectables, your cosmeceuticals, your energy devices, it’s not
unreasonable to have high expectations of those firms, particularly
with ongoing support and training.”
Leeanne Leslie: “Our partnership with our customer is
paramount. Get to know your customer. Who is your customer?
Who’s coming into your clinic or who’s buying your product? If we
don’t have that relationship and nurture that relationship, we have
no business. As a business you really need to understand who your
customer is and their expectations.”
Heather Harrison: “We’re finding that our customers, as well
as our staff, are looking for our involvement in the community.
PARTNERSHIPS ARE ABSOLUTELY
CRITICAL FOR BUSINESS SUCCESS,
AND IT CAN BE IN MANY FORMS.
I’m passionate about developing women to be the best that
they can be because women often lack confidence and judge
themselves harder than anybody else judges them. I want to
look for outside communities who work with that. We work with
the Les Twentyman Fund, who work with youth who are having
tough times. We’ve worked with the East Timor Hearts Fund,
and our team, as well our customers, want to know that we care
about more than making money.”
Kaye Scott: “I agree with partnerships from a commercial point
of view. We’ve been with AST for 20 years and it’s probably
the only company we’ve stayed with. That’s a big thing for AST
because there are lots of companies out there. It’s the level of
professionalism and that basic customer service, which lacks in a
lot of companies these days. There are so many charities you can
support. You have to find one that does relate to your business,
and also to your customer, and to you.”
Lee Tan: “From an operational point of view, say you have a
Mother’s Day promotion, it’s good to reach out to the florist
down the road, and the restaurant up the road. By coming up
with a much larger promotion, all businesses benefit. Nowadays
it’s so lucky that we can promote something on social media
quite easily. So I Don’t forget about other sort of categories of
businesses, because they will complement what you do.”
106 | WWW.PROFESSIONALBEAUTY.COM.AU

transparent
| tranˈspar(ə)nt | adjective (of a material or article) allowing
light to pass through so that objects behind can be distinctly seen:
transparent amber wax
Jax Wax Australia’s new Cape York Amber Wax
range is a clear plant-based wax and the perfect
choice for all your eyebrow and facial waxing.
Colour free and fragrance free it contains Organic Hemp Oil
to protect the skin leaving a smoother finish.
Looks like a traditional wax and performs like a wax
you’ve never seen before. Complete your waxing treatment
with one of our new lotions enriched with organic ingredients.
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Proudly made in Australia
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WAXING
THE
GOOD
OILS
Plant oils are recognised for their glowing health benefits. Rosie Hopgood gives us
the lowdown on the most wanted oils.
PLANT OIL IS oil that is extracted from various
types of fruits, seeds, grains, and nuts. These oils
are a wonderful way to keep your face and body
looking healthy and hydrated because they give your
skin exactly what it wants: healthy oils. Plant oils
absorb easily into the skin, protecting the skin’s lipid
barrier and preventing moisture from evaporating
from the skin. The top layer of your skin, called the
stratum corneum, is composed of dead skin cells
held together by lipids or oils. Keeping this layer
constantly supplied with healthy oils will protect
your skin from the elements and will help your skin
to have a beautiful, healthy and moisturised glow.
There are a wide range of plant oils that are
being formulated into body lotions to ensure that
the skin is kept hydrated, balanced and protected
after and between waxing treatments.
Hemp Oil
Hemp seed oil is very high is gamma-linolenic
acid (GLA), a great polyunsaturated fat; hemp
seed oil contains a high percentage of omega 3
and omega 6 fatty acids. GLA acts as a powerful
anti-inflammatory while simultaneously aiding skin
growth and new cell generation. This oil can help
to calm inflammation and irritation on the skin,
including acne and some conditions like psoriasis,
while keeping the skin nourished and moisturised.
Jojoba Oil
Even though it looks and feels just like an oil, it
is a liquid wax ester made from expeller-pressed
jojoba seeds. Jojoba oil is believed to be the closest
to our skin’s natural oils, making it suitable for
all skin types, including those who are acneprone.
This gentle, non-allergenic oil is loaded
with essential fatty acids that enrich and repair,
antioxidants (including vitamins A and E) that
resist aging, and plant molecules that reduce inflammation. It absorbs quickly
and easily into your skin, leaving it feeling soft, smooth and hydrated. Jojoba
oil limits water loss from the skin and may assist in reducing the signs of
aging, it gives the skin a firm look.
Argan Oil
Extracted from the kernels found in the fruit of Moroccan Argan
trees, Argan oil has high levels of Vitamin E, omega-3 fatty acids and
antioxidants, which means it is nourishing and hydrating for the skin. Argan
Oil penetrates deep into the layers of the skin due to the high levels of
Vitamin E /tocopherols (antioxidants) and saponins (skin-softening agents)
and does not leave an oily residue.
Olive Oil
Olive oil is a good all-around moisturiser and is recommended for dehydrated
skin. Like jojoba oil, olive oil is similar to the oils naturally produced by our
skin and is therefore easily absorbed. It is rich in antioxidants and vitamins
including A, D, E and K. Vitamin A stimulates the cells responsible for
developing tissue that keeps skin firm and healthy — in the deep layers of
your skin. Vitamins D and E are also thought to help with fine lines and
wrinkles – mostly through its ability to act as an antioxidant. Vitamin K may
help speed up skin healing process.
Canola Oil
Canola oil, like many vegetable oils, is rich in vitamin E, which is an essential
vitamin for the body for various reasons. Vitamin E is very effective as an
antioxidant and can protect the skin from the damaging effects of free radicals.
This oil can help keep your skin supple and smooth, increases the healing rate of
injuries and reduce the appearance of blemishes, wrinkles, and acne marks.
Plant oils have amazing benefits to create glowing skin or anti-ageing, wound
healing and antibacterial effects making them the ideal ingredient to add into
body lotions. n
Rosie Hopgood has been the Marketing and Sales Manager at Jax
Wax Australia since January 2015. She responsible for all aspects
of marketing and sales including social media. For details contact:
www.jaxwaxaustralia.com
108 | WWW.PROFESSIONALBEAUTY.COM.AU

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CAREER
HOW I GOT HERE:
DR IRENE PRANTALOS
Founder, Salubre
Tell us what inspired you to establish Salubre?
“It’s been a long journey for me and to be honest my intention
was somehow find a way to manage the psoriasis that had
become a beast in itself. Once I completed my studies and
opened up private practice, patient’s struggles seem to have
many similarities to my own. The uncertainty, pain, fear, and
hundreds of different treatments to find a solution for an
incessant skin condition is actually shared by many people.
For me, over a period of time and significant dedication to
finding anything that had a positive impact to my skin led me
to manage a very severe skin condition. I wanted to take this
knowledge I had acquired and provide hope for people that
seemed destitute as I once was. So my inspiration initially was
to help myself but inadvertently saw the need to help so many
other people to understand the complexities that exist with
restoring optimal health and the importance with recognising
skin issues as being a direct result of poor inner health.”
ONE OF MY PASSIONS IS
HELPING PEOPLE REALISE THEY
HAVE THE POWER WITHIN
THEMSELVES TO BE HEALTHY.
Have you always had an interest in skincare?
“My interest stems from my own personal struggles with
psoriasis which in just over a period of five years became
erythrodermic (completely covering my entire body). When
it comes to skin conditions, it simply isn’t finding a treatment
to manage the skin condition but it requires a multifaceted
approach to positively impact the health of the skin. Skin
diseases are obvious to everyone; with that people will judge
you immediately and at times be afraid to be near you in fear of
catching what you have.”
What effect has this had on you?
“I personally have experienced many situations that really
challenged my self-esteem and my ability to stand in my own
power. For this, I am extremely passionate about helping people
attain healthier skin, and I am extremely passionate about
teaching health practitioners, skin therapists, and the like to
effectively health their patients/clients with understanding what
the body needs to have healthy skin.”
You suffered from psoriasis as a teenager – how
important was this as a turning point in your life?
“At the time, I really struggled to accept my circumstances. I felt
victimised for something I didn’t do and felt a sense of injustice.
Why me? What have I done to deserve this? Why can’t I be just
like any other normal teenager? Especially being told I had an
auto-immune disease, which highlights the ‘faulty’ body I had.”
How did you change your mindset?
“It wasn’t until I entered my 20s and I was studying Chinese
Medicine that I realised I needed to look at this from a
different perspective. Why is my body acting in this way?
What if my body isn’t faulty and it’s simply trying to tell me
something? Immediately my mindset shifted from victim to
empowered. In that instance my life started to change and that
was the turning point that impacted even those around me
especially my mum. Now as a mother, I understand my mum’s
experience was traumatic especially seeing her daughter bed
ridden with this disease would have created a lot of stress. So
I needed to shift my mum’s mindset too and often explain to
her that everything happens for a reason. I will learn from this,
although at that time I had no idea what I needed to learn I
just knew I need to learn something.”
In 1994 you heard about Chinese medicine to
help heal the skin condition – how did you find
this helped?
“This followed a brief hospital visit which unfortunately was
unsuccessful. My doctors tried everything they could to help
but my body was not having a bar of it. In fact, the more
immunosuppressants I was given the more my body fought back.
So I was told I needed to go elsewhere. Some period of time
passed and I desperately tried Chinese Medicine. Honestly, I
didn’t want to. I wasn’t a fan of the smelly herbs that looked
like they were collected from someone’s garden but I actually
had nowhere else to turn, so I did it. I was very diligent, took
my herbs twice per day, adhered to a strict diet that omitted any
inflammatory food and within two months my skin was normal.
Now it wasn’t cured but it opened my eyes to the possibility that
I was onto something.”
This discovery prompted you to study medicine
in 1995 – tell us about that?
“It was tough; because as I mentioned, the herbs didn’t cure
my condition but somehow made it better. I should mention
I’m a stress-head and studying created a lot of stress. So I was
110 | WWW.PROFESSIONALBEAUTY.COM.AU

challenged many times especially after my exams where I
seemed to break out with lesions all over my body, each and
every time. The only way I could get through it was to take
one semester at a time and focus on the hope I would find
answers to how I could manage this disease.”
You opened your own practice after
completing your medical internship in 2002
– what were some of the major learnings you
discovered by running your clinic?
“The biggest realisation was that others are struggling too.
I thought I was the only person on the planet and I was all
alone. The reality is, even to this day, I see many patients
with very severe skin conditions which seem to follow a very
similar path to me.”
Your true passion was delivering effective
treatments to help people with skin problems
– tell us about this?
“One of my passions is helping people realise they have the
power within themselves to be healthy. The choices we make
- our nutrition, our lifestyle choices, the friendships we have,
the relationships we have, how we allow others to treat us,
what internal dialogue we have when no one is around.
All these factors are so important to being healthy and we
have 100% control over this. Often we look for something
to make us healthy; a pill or treatment or a person that
can help in some way where others haven’t. My passion is
helping people and this includes practitioners and therapists
to empower those afflicted with skin diseases that yes
treatment is important but you are with yourself 24/7. So
what you do in that time dramatically impacts your health
and your life as well.”
In 2010 you set up Salubre and developed
three ranges for skincare – how time
consuming was launching the ranges?
“Initially, I didn’t set out to do this. I wanted to make a
skincare range that would help my sensitive skin. No matter
where I went my skin reacted to whatever was put on it.
So I did a few courses and realised I could use my Chinese
herbs that helped me internally, topically too. So I teamed
up with a cosmetic chemist and we discussed this in depth.
Once I used the skincare on myself and gave it to my
patients, that is when I realised it could help many people
that are in a similar boat as me; having highly reactive skin
but still needed skincare that did what I wanted it to do.
This process was very extensive and challenging as I was
practicing at the same time but this also gave me patients I
could use in my research as to how these products reacted on
different skin types.”
“If you hadn’t established Salubre what would
we find you doing?
“I have a passion to do my PhD in psoriasis. I can’t help the
need to want to find more answers to this disease. I will do
it but not now. I hope to open that door when my son goes
to school and I have more time on my hands.” n
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TECHXPERT
The Future of
AGEING
New technologies are driving change for further advancements within
the aesthetic and well-being industry. Margaret Koumbarakos
reveals how to keep ahead of the tech game.
WE ALL WANT to look and feel our best at
any age without compromising long term skin
health and well-being. Microneedling, radio
frequency and LED therapy have proven to be
the foundation of regenerative ageing. These
established technologies introduced the virtues of
harvesting the body’s own healing properties in
the quest to stay youthful and relevant in a society
consumed by social media images of perfection and
ageless beauty.
MICRONEEDLING TECHIQUES
Technological advancements have seen disparate
and sophisticated technologies combined to create
fractional radiofrequency microneedling (FRFM).
Put simply, FRFM is a minimally invasive
technology at the forefront of Collagen Induction
Therapy (CIT). Collagen is responsible for tensile
strength and elasticity of the skin. Production and
density both decrease as a function of age, and
results in sagging, jowling and wrinkling. FRFM
is treating conditions such as laxity, wrinkles,
ageing and scarring with minimal risk, downtime
and commitment.
Microneedling procedures can be traced as far
back as 1905 to the work of dermatologist, Ernst
Kromayer. In 1995, the treatment was refined by
Dr Desmond Fernandes to treat wrinkles and
scars. Microneedling is now well established in the
surgical and aesthetics industry and is recognised
as being particularly beneficial in the regenerative
processes of the face and body, so much so that we
have seen the proliferation of home devices gain
popularity because of the perceived benefits of
treatment from ageing to acne.
THE ADVANTAGE OF VIVACE
Vivace deploys precision engineering to
overcome the limitations of traditional and some
rudimentary microneedling tools which can cause
microscopic tearing, trauma and dragging of the
skin manifesting as bleeding during treatment,
short-term redness, irritation, swelling, discomfort
and scabbing post treatment. Whereas Vivace
utilises a robotic step motor triggering microscopic
sterile, gold plated needles. The precise radio
frequency is delivered simultaneously via
insulated needles with virtually zero end-point
bleeding, penetrating the skin with 36 sterile
gold tipped surgical probes at a depth of up to
3.5milimetres, with minimal trauma or drag
to the skin. Vivace uniquely allows for energy
to be delivered to the dermis via the Patented
Circuit Board (PCB) in a chevron, zig zag
pattern, across the motherboard with 18
negative and 18 positive probes distributing precise controlled thermal energy
evenly to the skin. It has proven to be highly versatile tailoring a positive
clinical solution for clients.
RADIO FREQUENCY BENEFITS
FDA approved Radiofrequency therapy, applied to the skin, is widely
accepted within the aesthetic industry as the approach for tauter, tighter
skin. The governing principal of this technology is the controlled delivery
of thermal energy to heat the cellular matrix. This causes collagen fibres
within the skin to shrink, tighten and undergo a wound healing response
integral to the natural regenerative process of the body. It creates a desired
inflammatory thermal effect on the skin responsible for the cosmetic gains and
improvements in the appearance of fine lines and wrinkles, skin tightening and
contouring of the face and body regardless of skin colour or heritage.
During the RF microneedling procedure Vivace delivers both red and
blue LED therapy. This phototherapy is an incredibly safe and non-invasive
treatment for all skin types without any pain, downtime or recovery time
post treatment.
Vivace offers advantages over other modalities to treat acne and acne
scarring. A limitation in treating acne scarring with fractional lasers has been
the risk of hyperpigmentation, particularly in darker Fitzpatrick skin types.
This makes fractionated RF an attractive alternative modality for treating skin
laxity and acne scarring regardless of skin colour.
THE ANTI AGEING HERO TREATMENT
The combination of microneedling, LED and radiofrequency have established
the Vivace RF as a standout treatment when compared to each alternative
treatment independently. It has proven to be highly versatile tailoring a
positive clinical solution for skin rejuvenation, CIT and repair for various
parts of the face and body. Vivace RF Microneedling is the friendliest of its
genre and has no downtime with minimal discomfort. It is
regenerative and allows us to engage the natural healing and
regenerative properties of the body. n
Margaret is the founder of BeautyMedix. A luxury medispa
based in Brighton, Victoria offering only the latest, safest and
proven technologies. www.beautymedix.com.au
112 | WWW.PROFESSIONALBEAUTY.COM.AU

Call today for an obligation free consultation on how Pelactiv can increase sales and services in your business.

A TIMELY
Appointment
Leading aesthetic industry entrepreneur Deb Farnworth-Wood,
founder of the Australian Skin franchise reveals how she built a
$70 million business and talks about her latest achievement - her
appointment to the board of Timely appointment software.
SHE WILL BE the first to tell you the journey
hasn’t been easy. Here she shares her most valuable
business lessons.
The glamorous image of female
entrepreneurship isn’t always what it’s cracked
up to be. Women in the workplace are often
held to different standards than men, but Deb
reveals she likes questioning the status quo and
is up for a challenge.
“I’m from a place called Lancashire, and the
women from there are tough - you don’t want to
mess with us!”
Her career has seen her achieve a stellar list of ‘firsts’. Deb was the first
non-doctor to become a partner in a multi-disciplinary UK medical practice,
then a group she formed became the first non-pharmacists to own a UK
pharmacy. Next, she opened the UK’s first drive-through pharmacy.
“I particularly like to do things people say can’t be done,” she says. “With
the pharmacy, everyone said, ‘you can’t do that, it’s not normal to hand drugs
through a window, but doing something different is what excites me.”
Twelve years ago, Deb and her family emigrated to Australia’s Gold Coast.
She was planning to retire, after a productive career in medical management.
Once in Australia, she quickly discovered that retirement was not for her:
“Completely coincidentally and by accident, I found out that there was a clinic
for sale on the Gold Coast. I went to check it out, not necessarily to buy, but
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to just compare what aesthetics services were available in Australia compared
to the UK. But I walked in, and within 20 minutes of being in the building, I
just knew I was going to buy it.”
Deb knew that aesthetic services were gaining popularity - she’d
included a small one in the one- stop medical centre she set up in the UK,
so she had some knowledge of what was involved. Initially, she thought the
Gold Coast business would be a bit of a hobby: “It seemed well set-up…
I thought, ‘the manager can run it and we can semi-retire”. Within six
weeks she was at the helm.
Within five years, Deb had transformed the business into Australian Skin
Clinics, a 60-clinic franchise turning over $70million. The clinics broke new
ground by offering medi-aesthetic services in shopping malls.
“When I decided to launch my franchise, everyone said ‘no one will want
to get Botox in a shopping centre’. I said ‘yes they will’.”
It took her 18 months to convince the first shopping centre to give her
a go, but she persisted: “I knew that more people were having treatments in
Australia, they were more readily accepted. I knew that come 15, 20 years,
everyone would see that as the norm. And that’s exactly what happened.”
Deb’ has been recognised by her peers in the wider business world as well
as the aesthetics industry. She was nominated for EY Entrepreneur of the Year
in 2016, and won the Gold Coast Woman in Business award in 2017.
Her latest achievement is to be appointed to the board of Timely, a
software system that streamlines booking, client management, inventory, staff,
reporting and business admin.
Deb brings her aesthetics industry insights and business nous to Timely’s
governance group, which also includes megastar Australian hairdresser and
salon owner Tabatha Coffey.
With more than 36,000 people using Timely
software globally, across 80 different countries,
Farnworth-Wood is excited to be a part of
Timely’s rapid growth.
“I love the challenge of business,” Deb says.
“I love to see other people succeed. I enjoy
being able to share my knowledge and
experience, to help influence the way companies
grow and develop.”
As a “very systems-oriented” entrepreneur, Deb
understands how the right technology can make or
break a business.
“Software has always featured in my career.
Even in my jobs way back, I was involved in
the specification of EFTPOS systems when
EFTPOS systems first came out.
“The more complex the procedures and
treatments are that you carry out, the higher
the risk. When you’re looking at things like
cosmetic injectables, you’re now stepping into
what is medical treatment. Things like medical
ethics come into play, medical confidentiality,
auditability. I’m interested in how you drive a
small business safely, and how you make sure
that you have got the right tools.”n
For more details visit: www.gettimely .com
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PROFILE
The Pathway to PROFIT
Want to know what makes or breaks a business? CEO of BLC Cosmetics
Nikki Somerset shares her insight and experiences.
THREE YEARS AGO Nikki asked herself –
‘How hard can it be?’ when she took up the helm
at BLC Cosmetics. Tasked with transforming
the business by modernising and driving a
high-performance culture. She reveals what’s
been so illuminating is the reflection process
and discovering how absolutely universal the
experiences of change are to owners, operators as
well as distributors and manufacturers.
We chatted to Nikki about what makes or
breaks a business.
I’M DRIVEN and sometimes like a woman
possessed! My sheer conviction is underpinned by a
insatiable appetite to make a difference and a positive
contribution. Profit is the goal, but it’s also strangely
the by-product. But profit doesn’t just naturally
happen on its own, and even with bucketloads of
drive and passion, it’s not enough.
IT CAN BE DISHEARTENING to look at
the P&L when you’ve got a vision but are not where
you want to be yet. I empathise with every owner
out there striving to achieve balance while running
a business, a life, a home and a family. I realised that
even though I run a distribution business, I have faced
the exact same problems as our clients. Coming out
the other side of transformation, I was trying to work
out what the common threads were in the mindset to
“keep on keeping on” and what has not only kept me
sane, but enthusiastic and fulfilled.
THERE ARE FIVE MAIN UNIVERSAL
TRUTHS that I have discovered through a bit
of soul searching, which contribute to this growth
mindset:
1. Purpose
2. People
3. Process (ie priorities and a plan!)
4. Product
5. Perseverance
The net result is that this is the pathway to profit, but
each of these topics plays a role in getting you there.
PURPOSE IS ALL THE RAGE RIGHT
NOW but it’s for very good reason. The first
universal truth is that purpose connects you to why you do what you and is an
exceptionally powerful and empowering process. I’ve always had this insatiable
inner drive for change. Not change for the sake of it, but empowering and
enduring to make a positive impact to our team, our clients, our client’s clients,
our brands, our industry and our planet. It wasn’t until recently that I understood
this part of myself and how it’s given me the courage to take sometimes ridiculous
risks, make some epic mistakes and (most importantly) forgive myself for
those mistakes.
PURPOSE GIVES YOU A REASON TO GET UP IN THE
MORNING but there’s virtually no point it you’re doing it all on your own.
It’s no secret that the second key universal truth is that people are the single
greatest asset to a business. But as an owner, manager or leader it’s hard going
and it’s tantamount to herding cats some days. You’re playing a cast of roles –
boss, coach, friend, counsellor – and it can be lonely all on your own at the top.
I had some sage advice recently to squash all of these roles into one and
approach my team as though I’m a parent. Reeling from the thought, I realised
it’s not as patronising as it sounds and I’m truly invested as a guide, with the best
intentions for each of my team.
CONNECTING YOUR PURPOSE TO YOUR PEOPLE
IS CRUCIAL to bring them on the journey. You can never explain enough,
because sometimes it all makes perfect sense in your head, but your team are not
clairvoyants (reminder note to self!).
THE CONCEPT OF ‘ACES IN PLACES’ IS POWERFUL
and there is no room for passengers in a high-performance culture. You need to
know where there isn’t an alignment between a person and your purpose, and
then be brave enough to call time. No-one intentionally shows up to do a bad job,
but sometimes they do and you just have to deal with it – what you tolerate you
endorse. The nature of our industry is that we are fixers, nurturers and healers and
this same ethos applies to the way we treat our teams. But there may be some that
you just can’t fix and you have to be okay with that. You need to be on your own
team too and to be able to call bullsh*t on yourself. No blaming, no excuses and
no putting your head in the sand. It only works for a short time. Be the master of
your own destiny.
THE THIRD UNIVERSAL TRUTH IS that as we seek balance in
our busy lives, the panacea for stress is a combination of process, priorities and a
plan. It’s a bit of a boring topic, but consistency and simplicity of a process sets
and manages expectations to ground you in security day-to-day. Your process
and priorities drive 80% of the business activity to gives you a little bandwidth to
roll the big rocks that will make a big difference. Micromanaging people will kill a
business, but micromanaging the definition of the process that the people use can
revolutionise and deliver exponential results. This can only be done if you don’t try
116 | WWW.PROFESSIONALBEAUTY.COM.AU

MICROMANAGING PEOPLE
WILL KILL A BUSINESS, BUT
MICROMANAGING THE
DEFINITION OF THE PROCESS
THAT THE PEOPLE USE CAN
REVOLUTIONISE AND DELIVER
EXPONENTIAL RESULTS.
and do it all at once, all the time. Pick the “fewer, bigger, better”
things that will make a difference because strategy is more often
what we choose not to do.
YOU KNOW YOU’VE CHOSEN WHAT TO
DO so that you’re not overwhelmed and your plan is specific
and achievable. The only thing left to do is to just to do it!
ALL OF OUR BUSINESSES CAN’T OPERATE
WITHOUT PRODUCT however the fourth universal
truth is that your product isn’t the brand on your shelf, it’s the
value that you create to your customers. Get out of transaction
mode – your client can buy “stuff” anytime. What they want is
an experience. To be valued. The reason they’re coming to you
is for a result and sometimes that result is just to have an hour to
themselves. I’m fascinated that we focus so much on product in
our industry, since the touch you provide in the treatment means
you become closest person to them other than their partner.
That’s an incredible privilege and responsibility. So get busy being
a partner with them to achieve their goals. You don’t have a crystal
ball, so ask them what they would like! And don’t let your own
thoughts get in the way because you don’t know what the client
is thinking. You’ll be waiting a long time to find out what they’re
thinking if you don’t ask.
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THE LAST AND FINAL TOPIC IS THE
SHORTEST because it’s the simplest. The fifth universal
truth is that nothing happens without relentless perseverance.
Change the way you think about perseverance because it’s not
hard – it’s the journey, so manage your own expectations.
It’s a pure numbers game – the more time you spend doing the
right activities, the higher the likelihood of success. So plan your
perseverance and give yourself time (and honour that time) to
invest in your own professional development and planning. Your
own self-accountability is crucial, and the key to managing your
self-accountability is often managing your self-doubt. Tap into
yourself, trust yourself, push yourself, forgive yourself and very
importantly celebrate yourself. n
YOU ONLY GET
ONE CHANCE
Perfect
TO BE
Nikki Somerset is the CEO of BLC
Cosmetics www.blccosmetics.com
JESSICA COSMETICS
AUSTRALIA
PRO NAIL CARE – STUNNING COLOUR
1300 470 648
admin@jessicacosmetics.com.au

INDUSTRY INSIDER
FOCUSED
LEADER
Bio Beauty Concepts founder
Talya Bergmann reveals how to be a
business standout By. Anita Quade
Tell us why you set up Bio Beauty
Concepts?
“We have been the exclusive distributors for Bio
Sculpture Gel for over 20 years, and loved offering a
brand with such a positive beauty conscience, so we
started to look if there were any other complimentary
brands that aligned with our health focused approach
to beauty. This is when we discovered Nouveau
Lashes, the leading lash care brand in UK, which
just aligned perfectly with what we believe beauty
is all about. So together with my brother Brad, we
created Bio Beauty Concepts – where we believe that
we can make a difference in the beauty industry by
exclusively offering the world’s best beauty brands
based on a philosophy of:
• seeing the beauty in health; by bringing health into
beauty.
• believing in ending animal cruelty;
• that quality matters;
• and education is power.
Can you give us an insight into your
beauty background?
“I have always had a strong love for beauty and
when I was at university, doing a Bachelor of Science
degree (the complete opposite to beauty), I decided
to do a nail technician course with Bio Sculpture,
and offer nails as a side gig to my studies. Years
later I ended up moving to Sydney to get involved
with the Head Office for Bio Sculpture and an
opportunity arose for me to become a distributor for
NSW and ACT, which I looked after for 10 years
until all the Australian distributors merged together
and we formed Bio Beauty Concepts. I am now
also heavily involved in the education for both Bio
Sculpture and Nouveau Lashes, which I love.”
What is the biggest lesson you have
learnt in running a beauty business?
“You need to understand and listen to your customers,
it will teach you exactly what you need to know about
your business and the industry. This is the main reason
why I opened up the Nail Lounge five years ago, to
give us insight and experience into the nail industry
and knowledge that could then be shared with our
customers to help them with their businesses.”
TOP FIVE TIPS FOR A SUCCESSFUL BEAUTY BUSINESS
• Keep up to date with training - Education is key to offering highly
skilled services
• Don’t compete on price - Differentiate your business with ‘value
add’ services
• It ‘s all about the experience – keep your services consistent and up
to date
• Quality matters - offer good quality products with a point of difference
• Loyalty programs – reward your loyal customers
How has the beauty market changed over the years?
“I have definitely seen a big trend towards more natural and organic products
in the beauty market as well as products that are vegan and cruelty free.
Professionals and consumers alike are much more conscious of the ingredients
used in products and are now electing for safer, non-toxic and more ethically
sourced products to use.”
What is it like working with family in the business?
“It’s the best! I really do love working with my family (my brother and father)
there is no-one you can count on more and trust more than family, which is so
important in business. Family always have the business and each other’s best
interest at heart and give 110% to the business. I also feel that working with
family has also created an extended ‘family like’ community with our employees
and customers, which is wonderful.”
How is it to juggle work and family life?
“To be honest it is a constant juggle, wanting to be in the business as much as
I can, but at the same time wanting to spend as much time as I can with kids,
especially whilst they are so little. Working with family really helps this challenge
as they really understand the importance of being available for my kids when I
need to be and really support me, which I am extremely grateful for.”
You own and manage one of Sydney’s top nail salons The Nail
Lounge – how has the market changed?
“The nail industry has moved towards quick and easy services, as there is
a clear demand for products that help reduce application time and costs of
running a business. Gel polish and dipping powders are products that have
118 | WWW.PROFESSIONALBEAUTY.COM.AU

increased in popularity and definitely have a place in the
nail salon, but they have come at a cost to the industry in
the form of poor quality products, little to no education or
training, as well as playing a part in lowering the value of nail
care services to the end user. While much of the salon trends
have changed to more “express services”, at the Nail Lounge
we focus on quality and health and offer products that are
non-toxic and cruelty free as well an excellent customer
experience and outstanding service.”
Do you find it hard to compete with the influx
of nail salons and competitive pricing?
“The worst thing a nail salon can do is compete on price alone;
by reducing prices this will trigger a price war and devalue the
skills and experience of nail technicians and the beauty industry
as a whole. In the end of the day everyone loses. We are fully
booked every day at the Nail Lounge, and we are not a ‘cheap’
salon nor do we use ‘cheap products’. We focus on offering our
customers a unique experience, ensure our therapists are highly
skilled and trained, so that once customers experience a service
at our salon they won’t want to go anywhere else.”
What has been one stand out moment in
your career?
“Definitely opening the Nail Lounge, this was a big challenge
for me and my team but has been so rewarding in so many
ways and I have learnt and continue to learn so much so
much, it has been invaluable.”
How do you manage to stay on top of
the trends?
“I love to engage with our customers on a daily basis and get
to know them and find out what they want and need in their
businesses. Social media is a great tool to knowing what is going
on in any industry as well as having a salon in the industry
provides us with priceless information every day.”
Are there any tips for budding entrepreneurs
starting out?
“In order to remain competitive in today’s beauty industry,
salons need to try to differentiate their services rather than
compete on price. Focus on ‘value add’ services and unique
product offerings that provide them and their clients with
something over and above the norm.”
What are some of the most popular value add
ons to offer clients?
“A good option is to offer high quality products and
experiences to clients that focus on quality, ingredients, health
benefits as well as highly skilled service offerings. I believe
that with so much choice in the beauty industry customers are
willing to pay more if they receive an amazing service but it’s
also an experience that will keep them coming back.”
Favourite parts about being Director?
“Being able to get involved in all aspects of the business, I love
the variety in my job and being a jack of all trades, keeps me
on my toes and keeps me inspired and interested.” n
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PERPLEXED PEELING
There is a lot of confusion surrounding chemical peels in the industry. Clinic Care
founder Sean Abel reveals what salon owners need to know about treatments.
THERE ARE ALL sorts of questions that crop
up when it comes to peels. When do you leave
them on the skin and when do you remove them?
Although most skincare brand’s peels are similar,
most brands like to put a slightly unique and
different spin on their peel formula. Is it important
to follow the guidelines of each peel treatment as
each peel requires you to have a full insight to the
ins and outs of that specific peel.
Chemical Peels usually are divided into three
categories depending upon the depth of the wound
created by the peel. Superficial Peels will only
penetrate the epidermis, they are deemed “very
light to light”. They essentially increase cellular
turn over. Medium depth peels (TCA) wound the
upper dermis and deep peels (Phenol Peels) wound
the mid-dermis. Phenol peeling is rarely performed
today. Medium and deep peeling can create
smoother skin, but can come with long recovery
times and a higher risk of complications. Peels
performed in Australia, either by skin therapist,
nurse or cosmetic physician mainly use superficial
peels. Some medical clinics may like to perform
medium depth peels, although most consumers do
not like the downtime required.
Within the category of Superficial Peels, there
are a vast array of unique blended peels. This is
where it can get confusing to understand and
remember if the peel should be removed or left on
the skin. To know the main exfoliating ingredient,
means you’ll know the outcome and whether the
peel remains on or not, and if the skin will shed or
not. Smarter skincare brands state on the bottle if
the peel is to be removed or not.
A “resurfacing peel treatment” is designed to
resurface the skin and have an immediate effect,
so the skin is instantly softer. This type of peel
must be removed. These encompass most AHA’s
(glycolic, lactic, citric and mandelic) and various
fruit and vegetable pulp blends.
Alpha Hydroxy Acids (AHAs) help to rejuvenate
the skin. They work by interfering with enzymes that
help to reduce sulfate and phosphate groups from
the surface of corneocytes. Be decreasing corneocyte
cohesion, they promote increased exfoliation of the
epidermis. Because AHAs work best in a low pH,
they do not induce enough coagulation of the skin
proteins and therefore cannot neutralise themselves.
They must be neutralised. If they are not neutralized,
the skin can burn.
• Time dependant (up to 10 minutes)
• AHA
• No downtime / no physical shedding of the skin
• Skin instantly fresher
A “shedding peel treatment” is then deemed something that will physically
shed the skin. These generally self-neutralise so they can remain on the skin
for hours after the treatment. The client will leave the clinic with the peel
still on their skin until they wash their face hours later. As a golden rule, if it
contains the beta hydroxy acid (BHA) salicylic acid (usually at 20% or higher),
the peel will remain on the skin and most likely the skin will shed.
BHA induce a very high coagulation of the skin proteins and therefore they
do neutralise themselves. Coagulation can be seen on the skin as “frosting” or a
white chalky haze. It is very safe for the client to leave the clinic with a BHA
based peel on their skin.
• Applied in layers
• Self-neutralize
• Create frosting (white chalky residue) on the skin
• BHA / Jessner
• Extremely unsafe for pregnant women
• Skin is expected to shed
COMMON ACIDS USED FOR RESURFACING PEEL
TREATMENTS:
GLYCOLIC ACID: is the smallest known AHA. It is colourless, odorless and
is highly soluble in water. It is derived from sugar cane. It is deeply penetrating
and works deep between the skin cells. Helps to weaken the bonds of the
lipids that hold the dead skin cells together. Dramatically increases cell
turnover.
LACTIC ACID: is the second smallest known AHA. It is derived from sour
milk. Considered more hydrating (or less dehydrating than Glycolic as it
penetrates). Also helps to weaken the bonds of the lipids that hold the dead
skin cells together. Increases cell turnover.
MANDELIC ACID: is the large molecular AHA, much larger than glycolic. It
is derived from almonds. Is considered brightening and anti-bacterial. Ideal for
acne and skin prone to pigmentation. It does create a light exfoliation.
PUMKPIN PULP: naturally rich in Vitamin A + C and enzymes. When applied
in a topical application they can help to soften the skin. The enzymes will help
dissolve dead skin and ensure an immediate softening. Pumpkin increases cell
turnover, stimulates the rejuvenation of collagen and elastin as well as having
antibacterial properties. Pumpkin has the highest concentration of the active
antioxidant vitamin A of all vegetables, and therefore it is the preferred choice
amongst chemists.
COMMON ACIDS USED FOR SHEEDING PEELS:
SALICYLIC ACID: from the bark of a willow tree. Also called Beta Hydroxy
Acid. Colourless. Used as Aspirin. Mainly used as an anti-acne treatment.
Hot when applied to the skin. Surface exfoliant. Used to shed the skin quickly.
Kills bacteria and opens clogged pores. Anti-inflammatory and can reduce
swelling and sore cysts quickly.
120 | WWW.PROFESSIONALBEAUTY.COM.AU

JESSNER PEEL (14% salicylic, 14% lactic acid, 14% resorcinol): Created by
Max Jessner, a Polish born, Dermatologist, who combined 14% of salicylic,
14% lactic and 14% resorcinol, this unique combination of acids will
self-neutralize. They superficially work to break down intracellular links
between keratinocytes.
ACIDS DEEMED DRUGS IN AUSTRALIA:
AZELAIC ACID: derived from wheat, barley and rye, it is used mainly
to help treat acne. It works by stopping the growth of skin bacteria that cause
acne and helps to keep the skin pore clear. Anti-bacterial, Azelaic Acid is
positioned in Australia as schedule 2, which means they are a “Pharmacy
Medicine” or in preparations containing 1 per cent or less of azelaic acid for
non-human use.
TRICHLOROACETIC ACID (TCA): has a very similar molecular
structure to glycolic acid, however TCA is a much stronger acid and the most
aggressive acid of all acids used for peeling. In Australia, TCA is for human
dermal use except when in preparations containing 12.5 per cent or less of
trichloroacetic acid for the treatment of warts other than anogenital warts.
CONSULATION IS KEY
To know we have the ability to choose a treatment that can result in a skin
with an immediate result or take the skin into an intensive peel days after the
treatment, client consultation and getting to know the client’s expectations is
imperative. How many ask their clients “Do you mind if your skin physically
peels or would you rather it didn’t peel post treatment?”
During the consultation time, it is recommended
to find out at least three things they’d like to address
with their skin. This may provide clues to realistic
expectations. It is also extremely important to find
out what treatments they have had previously to try
and fix this condition.
POST INFLAMMATORY
HYPERPIGMENTATION:
Beta hydroxy acid (BHA) salicylic acid is a
problematic acid. Highly reactive to melanocytes,
BHA can over stimulate the skin and create a post
inflammatory hyperpigmentation on a Fitzpatrick
IV and higher. Preparation of a skin lightening
serum is imperative to help reduce and manage
this risk. Recent sun exposure also increases the
risk. If in doubt, don’t. n
Sean Abel is the creator of
Derma Energy. He has over 20
years in the beauty industry. He
started the distribution company
Clinic Care in 2007.
www.cliniccare.com.au
BUSINESS

SALON VIEW
Staying
SKINSMART
Five years ago Dr Bruce
Williamson and his wife
started SkinSmart Medical
after moving his lasers from
his skin cancer practice to
his new cosmetic premises
across the road. He catches
up with Michelle Ruzzene
to talk about his thriving
Balgowlah business.
Tell us about SkinSmart:
“I have worked in skin cancer medicine for nearly
30 years, which enabled me to become very
skilled in treating sun damaged skin and minor
skin surgery. I have always been very interested in
lasers and light so about 12 years ago I bought my
first fractionated laser and then with additional
education, interest and skill I purchased another
six lasers and many other similar
devices; radio frequency, plasma, IPLs,
ultrasound and more recently an Onda
Coolwave Machine. My wife manages
the practice and is my main therapist
doing the hydrafacials, IPLs and many
of the lasers treatments.”
SKINSMART’S TOP 5
TREATMENTS:
• Tailored wrinkle relaxing
injection treatments
• IPL
• Fractionated laser resurfacing
• Vascular treatment
• MonaLisa Touch
Your staff?
“We have two wonderful part-time receptionists and a part-time female
doctor who work with us. Our female doctor, Ruby, does the MonaLisa
Touch Laser treatment.”
How do you stay motivated?
“Unlike skin cancer medicine where there is little change, the cosmetic and
laser medicine areas are constantly changing, innovating and growing which
makes it such an exciting industry in which to be involved. I enjoy the
conferences and find them both educational and inspiring.”
Why do your clients love SkinSmart?
“As I have a strong background in treating skin, our clients enjoy being able
to have all areas treated at one clinic – relax, refill, rejuvenate and reposition
without surgery; lumps, bumps, warts, tags, moles sweating – you name it
122 | WWW.PROFESSIONALBEAUTY.COM.AU

RESULTS
DRIVEN
SKINCARE
Created from the Amalgamation
of Peptide Technology and
Traditional Chinese Medicine
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your first order
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– if they are non-surgical skin concerns, we can help with
most of them.”
What are the most popular treatments?
“Evening out skin tone with a combination of laser and light
treatments to help reduce rosacea, dark blemish or pigment
and raised lesions. We use a combination of treatments to do
this depending on the patient concerns.”
Tell us about education and training?
“I enjoy watching youtubes, presentations or podcasts,
reading articles or reviews, keeping current by reading
colleague comments on our closed facebook forum,
or comments by patients on websites like RealSelf. I
attend a couple of conferences each year and attend
industry presentations as well as those arranged by our
professional college.”
How has technology influenced the clinic?
“We would not have the kind of clinic we do without
laser, light, radio frequency and other technologies. We
unfortunately have lagged behind in the social media space,
so we are making that more of a focus for this year.”
What are SkinSmart’s future plans?
“Up until now we have not had any devices that have
treated fat. We recently bought an Onda Machine – a
European machine which is very new to Australia. This is
an innovative way to treat fat and we are hoping to be able
to offer our clients one more thing to keep being a onestop-shop.”
n
SkinSmart, Suite 3, 383 Sydney Road, Balgowlah, 2093
02 9949 9988 www.skinsmart.com.au
Formulated according to Chinese Medicine
healing principles
In-clinic training (for approved stockists)
Personalised skin care treatments to assist in
treating common skin complaints
Australian
Made & Owned
100% Natural:
No Colours,
SLS, Coal Tar,
Paraffins,
Petrochemicals,
PEGs, Parabens,
Alcohol, DEA,
Siloxanes and
the like.
For more information contact
Irene on 03 9888 4129 or
info@salubre.com.au
WWW.SALUBRE.COM.AU
BEFORE
Reduction in
redness
Reduction
in fine lines
Less
puffiness
Tightening
under chin
AFTER
Results Achieved After 1 Treatment

REAL LIFE
BEAUTY INK
After more than 15 years in the beauty industry Skintifix
founder Robyn McAlpine has released her first book to share
her secrets and inspire other entrepreneurs. By Anita Quade
Tell us how you got into the
beauty business?
“I trained for my diploma back in 2005 after a
lengthy inner battle of not feeling ‘girly’ enough to
be in the beauty industry. A year after graduating,
I realised there was a lot more to this industry than
nails and makeup. The creativity and artistic flare of
the former were never my forte, but once I realised
that my love for biology could translate into skin
therapy, the beauty industry became something that
I could really sink my teeth into. In the last decade
I have invested in a myriad of post graduate short
courses to indulge my skin nerd brain.”
You have been in business more than a decade – how have
you seen the beauty landscape evolve?
“I feel the sense of community has grown. I believe due to becoming more
specialised in select services, businesses now work more collaboratively, referring
clients to trusted providers for services they don’t offer.”
What has been one of the major game changers in
the industry?
“The revolution of skin care and how we work with it to achieve results has
always been a big part of the evolution of our industry. It is an ever changing
You founded your business in 2009
and it was re-branded Skintifix in 2017.
What has been the best part about
being your own boss? Worst part?
“I love the flexibility and variety. Also knowing
that you are the one responsible for the good and
the bad, it all falls on your shoulders and you get to
control how you handle that.
The worst part is not knowing when to
switch off. The to do list and the goals list is ever
growing and I tend to forget what is a realistic
amount that can be achieved in a day. You also
have to have nerves of steel as there is very little
predictability. Even a decade of owning my own
business, I can see patterns but you really never
know what each week, month or year will bring
so you need to learn to get comfortable with a
certain level of discomfort.”
Can you let us in on your major
career highlights?
“There are so many! Opening my business, hitting
the 10 year milestone, having an exceptional team,
speaking at events, becoming brand ambassador for
Dermaviduals, publishing my book, truly I am so
proud of what I have achieved.”
You practice Corneotherapy. Tell us
about that.
Corneotherapy works to always strengthen the
barrier which often goes against what is trending. I
know for me, that I had to unlearn many habits and
ingrained thoughts and start to look at skin from a
perspective of biology and what it’s naturally capable
when we don’t interfere.”
game, despite skin cell biology always remaining constant, the only advances
are in the technology we use to understand more intimately how it works. The
actual biological function doesn’t change. The tides have turned as we now
know that skin has simply been asking us to respect its process and not interfere
with it. It’s like we have come full circle and we are beginning to repair what
we were once tearing down. I believe we are seeing a big shift both in skin care
formulations and treatment modalities.”
You recently released a book titled Skinside Out, first of all
how did you find the time for that with running a business?
“Honestly, I don’t even know! Skinside Out was written in the very early
mornings, late nights, on trains, in airports and everywhere else in
124 | WWW.PROFESSIONALBEAUTY.COM.AU

etween. I look back to the last two years of my life and
between running a business, going through a complete
rebrand and a few hurdles in my personal life, I often
wonder how I managed to include writing a book. I really
enjoy writing so this book really has been a pleasure to
write. Not once did it feel like a chore or something to
begrudge. I would almost say it was cathartic as it gave me
a bit of an anchor amongst all the crazy going on.”
How long was the process?
“I have always wanted to write a book but it wasn’t until
last year that I really started working on it. In 2014 I wrote
Skinside Out, my 12 week online program that ran for two
years and will be relaunched in September. A lot of what
I was doing in that program became the backbone of my
book and so it naturally evolved into print. The actual
writing of the book took 12 months. I wasn’t rushing the
process and would often come home and write late into the
night after conversations with my team and clients. They
would ask me to explain something happening in their skin
and I would then go home and elaborate on my answer.”
What was the most difficult part about writing
the book?
“Finding time to get it out of my head and onto paper was
tricky, but then also figuring out how to make it all flow.
The best part was that my editor knew nothing about skin
and so was able to point out the bits that didn’t make sense.
Without assumed prior knowledge she was able to question
the places where I didn’t explain a biological skin process in
understandable detail for someone who hasn’t studied skin.”
What has the reaction been like to the book?
“Incredible! I wrote this book for our clients, to empower
them to make great skin choices. There is so much misinformation
out there that I wanted to give them some
foundational skin knowledge to help them see through
marketing hype.
So far, I have had amazing support from my fellow skin
nerds, the skin and beauty industry have really embraced
it. I realise now that this book is also a great tool for
young therapists who are struggling to explain complicated
skin processes to clients. This book gives them the
metaphors and analogies that not only help them better
understand what is happening, but they can then share this
with their clients.”
What is the major message you wanted to get
across in the tome?
“I wanted everyone who reads this book to have a
gazillion ‘aha’ moments about their skin. I wanted them
to understand why past treatments may have under
delivered and why not all skincare is skin “care”. I believe
as our industry expands, that everyone will want a piece
of the action. We have already seen this with a barrage of
influencers stepping into the beauty advice giving space.
I wanted to cut through the mis-information and empower
readers with knowledge so that they could make informed
choices.” n

BUSINESS
GETTING YOUR
FINANCES IN ORDER
Nobody wants to pay more tax than they have
to and the key to minimising your taxes is to
ensure that you claim all the deductions you’re
entitled to. Mark Chapman reveals how to
keep your tax in check.
The Golden Rules of Tax Deductions
If you want to make a claim for work-related
expenses, you need to follow the three golden rules:
• The expense must relate to your work
• You mustn’t have been reimbursed by your
employer
• You must be able to prove that you spent the
money. That means that you must keep receipts,
invoices or statements to demonstrate that you
actually incurred the expense.
H&R Block’s tip is to keep electronic copies
of all documentation relating to expenses. Paper
receipts get lost or fade, so keeping everything
together on your phone or computer will save time
and effort when you come to complete next year’s
tax return.
Get Help
There’s a reason why nearly 75% of people use
a tax agent to help them do their taxes. Tax is
complicated and stressful and if you do it yourself,
you’re likely to make a mistake. You might claim
something you weren’t entitled to and find yourself
audited by the ATO or you might miss out on a
deduction you could have claimed but didn’t realise was available to you; the
result is a lower refund than you could have got. Using a tax agent takes away
the stress and opens up a whole world of expertise to guide you through the
process, so you can be sure you’re claiming everything you’re entitled to. You
wouldn’t generally choose treat a medical condition yourself, you’d see a doctor
so why should tax be different? Get expert advice and the fee will generally be
more than covered by the bigger refund and the peace of mind.
If you use your car as part of your work, for instance to travel to clients,
between jobs, to expos or to collect supplies, you can claim the costs of your
work-related journeys. If you use your own car, either claim 68 cents per
kilometre up to a maximum 5,000 kms or keep a logbook and claim your
actual expenses. You can also claim for parking, tolls and public transport if
you don’t use your car.
You can’t claim the costs of traveling to and from work (the daily commute)
though you might be able to make a claim if you’re required to transport
equipment which you can’t safely store at work (TIP: the ATO checks such
claims closely so make sure you can prove your claim).
Equipment
You can claim the cost of buying tools and equipment that you use in the
beauty business. If the item costs $300 or less, you can claim it straight away
and if the cost is more than $300, the cost is depreciated over several years.
If you’re in business on your own account, rather than being employed by
someone else, you can immediately write off all items of equipment costing
126 | WWW.PROFESSIONALBEAUTY.COM.AU

less than $20,000. This could include makeup brushes and applicators, waxing kits,
mobile phones, laptops and bags or briefcases.
You can also claim the cost of insuring work-related equipment.
Self Education
You can claim the cost of any work-related courses that you undertake, provided that
they relate directly to your current role and aren’t intended to boost your skills into a
promotion or another role entirely. That could include courses on makeup techniques,
massage and nails. It could also include management training if you supervise staff.
Courses run by a university or TAFE such as Cert IV in Beauty Therapy or Diploma in
Salon Management could also be relevant. In addition to the cost of the course, you can
claim travel costs to and from the course, accommodation and meals if you’re required
to sleep away from home, books, stationery and depreciation on computer equipment
used in your study.
Clothing
If you’re required to wear a uniform at your workplace, the cost of purchasing the
uniform is claimable and you can also claim for the cost of cleaning the uniform.
Conventional clothing doesn’t count as a uniform so ideally any garment you claim for
should have the business logo on it.
You can also claim for protective items such as gloves, aprons, hats or hair nets,
goggles and non-slip shoes.
DON’T FORGET TO CLAIM THESE COSTS…
• If you work from home (at weekends or in the evenings for instance) you can
claim a deduction for home office expenses. Either claim 45 cents per hour or
claim a proportion of your actual costs, based on a diary of work use.
• Claim for professional subscriptions, whether to a professional body or to a trade
union.
• The cost of work-related magazines and journals.
• The cost of work-related books (for instance, books focussing on styling, colour,
beauty, or management).
• If you’re required to work overtime, you can claim for the cost of buying meals
provided you have been paid an allowance by your employer.
• Agency costs: if you get your work through an agency, the cost is claimable.
• The cost of using a tax agent is itself tax deductible, including costs incurred in
travelling to see the tax agent.
• If you use your mobile phone for work purposes, you can claim a proportion
of both the cost of the phone and the monthly bill, to the extent that the costs
relate to work or business.
• If you attend exhibitions, competitions or other events in a professional capacity,
the costs are claimable.
• Claim for conference expenses. As well as the cost of the conference itself,
that can also include travel, meals and accommodation costs – even where the
conference is overseas, though you might need to apportion the costs (and
disallow the private bit) if you spent some downtime on the beach afterwards!
• You can claim a deduction for charitable donations provided the amount is $2 or
more and you have a receipt.
Mark Chapman, Director of Tax Communications, H&R Block is a regular
commentator on tax matters. For further details visit: www.hrblock.com.au

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The secret to
perfect skin.
BEFORE
Natural
beauties
ON SHOW
Beauty was front and centre at this
year’s Naturally Good Expo 2019.
THOUSANDS OF PEOPLE turned out to attend
Naturally Good Expo 2019, a two-day trade show held over
the first weekend of June at the International Convention
Centre in Sydney.
More than 360 exhibitors from across the nation and
around the world were on show, with exhibitors in the beauty
and living zone growing by 10 per cent in comparison to the
previous year.
Clement Hery from analytics group IRI Australia
highlighted in his presentation that beauty care was a priority
for Aussies with each of us now spending around 45 minutes a
day on grooming, which was more time spent per day on food
preparation (40 minutes) or exercise (20 minutes).
Professional Beauty’s sister industry magazine Esprit hosted
a popular VIP beauty event which featuring a talk from Luk
Beautifood’s Cindy Luken, whose range includes lipsticks made
from fruit. She said that buying all-natural skincare products
was important to 75 per cent of all women aged 18-34 years. n
The Naturally Good Expo 2019 was held from June 1-2 at the
ICC Sydney.
AFTER A COURSE OF TREATMENTS
• Australian cosmeceutical range
• Results driven skincare
• Select 7 Skin Peel System
• Great price point and markup
• Easy to use and recommend for retail
• Annual marketing planner in place
• UltraRewards - Client Loyalty Program
• Staff skincare rewards
• Flexible Opening Orders
• Regular Salon Training
• Momentum - Annual Salon Partner Conference
VISIT OUR STAND
F117 AT BEAUTY
EXPO AUSTRALIA
1300 660 297
ultraderm.com.au
PROFESSIONAL BEAUTY | 129

BEAUTY ESCAPE
The Magical
MALDIVES
The Maldives is the smallest Asian country by area, but what it lacks in
size it makes up for in spectacular scenery. In between catching waves,
Glenn Silburn catches up with cluster spa manager Ferryana who reveals
why Chavana Spa at Adaraan Select Hudhuranfushi is one of the best surf
holiday resorts in the Maldives.
130 | WWW.PROFESSIONALBEAUTY.COM.AU

Tell us about The Chavana Spa?
“The word Chavana is the name of the humble Indian sage who discovered
the fountain of youth and, with a dazzling appearance, went on to marry
a princess. All inspiration for The Chavana Spa flows from the beautiful
freshness of a Balinese garden during spring time. Bright pastel colours and
fresh floral aromas, partnered with green and woody notes. The Chavana Spa
introduces Balinese Fusion at its best – contemporary but never modern. The
sounds of the Balinese garden are captured in our unique blend of traditional
Balinese music with contemporary tones.”
When and why did The Chavana Spa open?
“The Chavana Spa first launched in October in 2009 after recognising the
need for a simple spa concept that would suit the ever-growing middle market.
Deriving its inspiration from Bali, Chavana is fresh, friendly and comfortable.
The Chavana Spa welcomes everyone to experience the freshness and energy
of the Balinese spa spirit.”
What makes The Chavana Spa unique?
“All too often, the spa experience is confusing and intimidating for all but
the most spa-savvy consumers. With The Chavana Spa, we offer a simple,
understandable and approachable concept that welcomes all to experience it.
The Chavana Spa creates an environment where you can feel confident and
safe exploring the wonderful world of spa.”
TO KEEP STAFF MOTIVATED,
WE ALWAYS TRY TO
CREATE A POSITIVE WORK
ENVIRONMENT, ENCOURAGE
TEAMWORK AND IDEA-
SHARING, AND MAKE SURE
THE TEAM HAVE THE TOOLS
AND KNOWLEDGE TO
PERFORM WELL.
BRAND VALUES:
• FRESH – like a beautiful Balinese garden, the energy and spirit of
which will flow through every element of the guest experience.
•
FRIENDLY – and approachable, we encourage all guests to allow us
to introduce them to a fresh new Balinese spa experience.
•
VALUE – for money, time and effort is assured as we recognise that
all three of these things are precious commodities in today’s busy life.
•
TREAT – yourself to a spa experience that simply allows you to take a
well-deserved ‘time out’.
Tell us about the surroundings?
“The Chavana Spa at Adaaran Select
Hudhuranfushi is nestled in a lush, quiet area
on the island, serving as a private sanctuary for
individuals or couples to enjoy treatments together.
It features three double rooms with an outdoor
jacuzzi and shower and one double room with an
outdoor bath and shower, all arranged around a
central courtyard. There is also an inviting open
air reception, a manicure-pedicure room and a
retail boutique and lounge, dedicated to quality
spa products, which invites customers to continue
their spa journey at home. Amidst the landscaped
gardens and pleasant shade from large trees
surrounding the spa, one double and two single
outdoor timber pavilions allow you to experience
relaxing treatments in a unique setting.”
How did you get into beauty?
“It started in 2004, when I was hired as an
administration assistant for Kirana Spa, Ubud Bali,
a spa by Shiseido. I have been in love with the spa
and beauty industry ever since.
PROFESSIONAL BEAUTY | 131

in the form of new product launches, spas are introducing these products
in their offering. More and more of the visitors coming to the Maldives
are aware of wellness. They know enough to know that they should be
living better lives. The ‘wellness transition market’ represents a significant
opportunity for many spas in the Maldives.”
I earned my degree in economics majoring in
accounting and marketing and through the years,
I have had extensive training and knowledge in
the spa operations. Mandara Spa Indonesia was
the first company to give me exposures to spa
operations when they hired me as spa manager for
Ayodya Spa by Mandara. My first experience with
The Chavana Spa was on Nov 2011, when I was
assigned for the opening of The Chavana Spa at
Adaaran Select Meedhupparu, Maldives.
Currently, as a cluster spa manager for Adaaran
Resorts, Maldives, I am overseeing operations of
four spas under Adaaran Resort in the Maldives.”
What do you love about the local
beauty industry?
“The spa is becoming a vital part of the resorts
offering here in The Maldives. While most of the
innovation is coming from skin care companies
What challenges do you see in the spa industry?
“We see a shift of tourism market in the Maldives with a significant increase
in the number of Asian visitors. The introduction of the guesthouse market
resulted in a change to the traditional spas approach and its offering. The
challenge for a spa is to be still relevant to those ever-changing markets. We
must look at our service offering to capture those changing markets, to be
more agile, otherwise the spa will operate on sub-optimal level, due to the
lack of guests.”
Tell us about your staff?
“The Chavana Spa staff undergoes rigorous training and assessment at
the Mandara Spa Training Academy, in Bali – Indonesia, before they are
introduced to the spa environment. Consistent delivery and caring service
are the focal points as our staff undertake intensive practical, theoretical and
on-the-job training. To keep the team motivated, we always try to create
a positive work environment, encourage teamwork and idea-sharing, and
make sure the team have the tools and knowledge to perform well. Setting
reasonable and achievable goals further gives encouragement. When team
members hit notable milestones we increase their motivation with individual
incentives, or team incentives to motivate employees as a group.”
132 | WWW.PROFESSIONALBEAUTY.COM.AU

What kind of customers do you attract?
“Our guests are mainly our resort guests, however as our resort, Adaaran Select
Hudhuranfushi, is conveniently situated in North Male Atoll, just 19 kms
from the international airport, with an easy access by speedboat that covers the
distance in a mere 30 minutes, we also have clientele on day visit basis.”
What are the signature treatments?
“Chavana Massage is our signature massage, it is a fusion of global techniques
performed by two therapists at the same time and it is highly recommended
after a long day of sea excursions or water sports activities.”
BEAUTY ESCAPE
What are the most popular treatments?
“The most popular treatment is the Balinese massage. Passed down through
the generations, this massage is designed to loosen tight muscles and
improve energy flow. As well, Elemis Spa therapies, from the luxury British
spa and skincare brand, are available so one can indulge in result driven
treatments using superior ingredients combined with scientific solutions for
skincare concerns.”
What retail brands do you stock?
“Elemis, a luxury British spa and skincare brand that uses the successful
combination of natural active ingredients with cutting edge technology,
bringing to the market some of the most influential anti-ageing products and
professional spa-therapies. Also The Chavana Spa products, which have been
created blending traditional ingredients in contemporary combinations. Retail
products have been exclusively designed to complement the treatment offering
and encourage guests to take the spa experience home with them. n
BRAZILIAN
WAXING
premium grade xxx wax
• Ultra flexible / Super thin application
• Vegan friendly
• Australian Made
• With Exotic Plant Oils
NEW!
inspired by Pantone
Colour of the Year 2019
Living Coral”
CONTACT US FOR SAMPLES!
i n f o @ a r t a v . c o m . a u
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NATURALLOOK.COM.AU

LAST WORD
JANE
IREDALE
Pioneered a holistic approach to beauty
more than 25 years ago creating her selftitled
range that promised skin benefits. She
reveals what she has learnt on her journey.
Biggest lesson I have learnt…
is that we can make a difference, no
matter how small. It all adds up to
become a powerful movement. That’s
what happened with clean makeup.
I love makeup because…
it lifts my mood and helps
me to feel ready to face
the world.
My mantra is…always
do what you say you’re
going to do.
I would tell this to my
younger self… don’t worry
about the things you can’t
change. There’s so much you
can’t do anything about but
there’s a lot you can do to affect
your immediate world. And that
can be a joyful experience.
The one product I
can’t live without
is… my PurePressed
Base. It’s a foundation,
concealer, sunscreen
and skincare all in one.
I use it by itself or as
a finishing powder.
I never leave home
without it.
True bliss for me is… picking vegetables
from the garden, grilling them on the barbecue,
inviting friends to share them while we sit by the
lake with a glass of wine watching the water.
My career
highlight
was… when
I realised I
was helping
to make
women feel
good about
themselves.
My next big plan is to…
build a house and make it
completely sustainable.
134 | WWW.PROFESSIONALBEAUTY.COM.AU

EVENTS
REJUVENATION AND
REFRESHMENTS
Amirova Cosmetic Clinic hosted a Venus
Concept TriBella demonstration following
a morning tea. Media watched as a model
undertook the skin rejuvenation treatment to
simultaneously enhance tone, tightness, and
texture performed by clinic CEO and founder
Sofia Amirova.
MARKETING MAESTROS
Derma Aesthetics won the Global
Marketing Award at the International
dermaviduals Symposium in Bonn,
Germany. Creativity, concepts, PR and
campaigns were all assessed as part of
the criteria. The award was presented
to co-managing directors Reika Roberts
and Simone Vescio by the founder of
dermaviduals, Dr Hans Lautenschläger.
SKIN SUMMIT
The Beauty Spot, a salon in the
heart of Victoria’s Swan Hill, took
home the prestigious 2019 Salon
of the Year Award for a second
year running at the 2019 PBS Skin
Summit. The summit was held
over two days at Sydney’s Doltone
House Darling Island and was the
perfect combination of celebration
and education.
SWEET TANNING LAUNCH
Bondi Sands held a fun night for media and key influencers at Sugar
Republic Sydney to celebrate the newly launched Aero self-tanning
foam. Media joined co-founder of Bondi Sands Blair James around
(and in) the famous ball pit and indulged on carnival style food and
drinks as the brand brought a little slice of the Bondi Sands USA’s
Coachella launch to Australia for the event.
GO BIG OR GO HOME
Highly acclaimed member of the Kat Von D Beauty Artistry
Collective, Steffanie Strazzere, touched down in Sydney
to launch the Kat Von D Beauty Go Big Or Go Home
Volumizing Mascara. Guests had the opportunity to trial the
product for themselves at the Pitt St pop up event and took
home a goody bag with the new mascara and Tattoo Liner.
136 | WWW.PROFESSIONALBEAUTY.COM.AU

SKINCARE SHOWCASE
Guests were invited to a showcase at China
Heights Gallery in Surry Hills, where Marie
Cocciolone, founder and CEO of Inskin
Cosmedics, led guests through a guided tour of
the latest in innovations by O Cosmedics and
Ginger&Me. Media nibbled on snacks that
promoted ultimate skin health before walking
away with an affirmation and bespoke fragrance
that was mixed and inspired by the scents in the
O Cosmedics skincare range.
DEPIGMENTATION
SEMINAR
Mesoestetic Pharma Group recently held
their third Specialised Depigmentation
seminars in Australia as part of a global
initiative. The comprehensive course,
which was lectured by mesoestetic
international trainer Sabine Wallez, was
a huge success and resulted in a total of
51 Specialised Depigmentation Centres
that are now certified across Australia.
PAMPERING IN
PADDINGTON
Media and influencers were treated
to a bespoke Murad facial at the
Paddington Beauty Room. Following
the facial, the freshly pampered
guests were introduced to the latest
product launches and were given a
goody bag containing items tailored
to their skin to take home.
HYDRATION STATION
Alpha H unveiled its Hyaluronic 8 over a stunning breakfast
at the Public Dining Room, overlooking the water at Mosman
Beach. Guests dined on buttermilk pancakes, smashed avocado
and smoked salmon before they were invited to visit the
‘hydration station’ where they could immediately measure the
hydration levels of their skin before and after using the intense
hydrating serum.
TENDER LOVING BEAUTIES
Volunteer group Tender Loving Beauties officially launched at
a Mother’s Day High Tea organised by Hummingbird House,
Queensland’s only children’s hospice. The fundraising event
was held at Victoria Park, Brisbane. Tender Loving Beauties,
founded by Nicola Le Lievre, owner of In Therapy in Red Hill,
help sick or disadvantaged adults and children feel happier by
offering them some much needed TLC.
More info www.facebook.com/tenderlovingbeauties
Hosted or attended a great beauty event? We’d love to hear from you. Please email your clear
photos with a brief description of the event to be considered for inclusion in Professional Beauty
to our beauty editor, Michelle Ruzzene, at mruzzene@intermedia.com.au.
PROFESSIONAL BEAUTY | 137

AD INDEX
index
Advanced Cosmeceuticals 11, 66, 67
Advanced Skin Technology 99
Alpha-H 94
APRA 23
Artav Australia 52, 133
asap skin products 6, 7, 84, 85
Barney’s Salon Supplies 125
Beauté Pacifique Australia 119
Bel & Brio 103
Bio Beauty Concepts 49
BizCover 114
BLC Cosmetics 33
Candela Medical 101
Christina Cosmeceuticals 140
Clinic Care 111
ClinicalPRO 127
Comfortel 53
Cryomed Australia 2, 3, 61
Cutera 76, 77
Cynosure 139
Derma Aesthetics 70, 71
Dermalogica 4, 5
Eckstein Australia Real Skin Care 35
Ex-Import Niche Products 115
Guinot 135
High Tech Medical 62, 63
INIKA Organic 88, 89, 90, 91, 92, 93
Inskin Cosmedics 17
Jane Iredale 55
Jax Wax Australia 107
Kitomba 121
Le Beauty & Nail Supplies 37
Lycon Cosmetics 57
Masters Beauty International 117
OrganicSpa 47
Payot Cosmetics 26, 27
Pelactiv 13, 113
Professional Beauty 128
Professional Beauty Solutions 50, 51
Reed Exhibitions 15
RefectoCil Australia 41
Rezenerate 73
Salubre Cosmeceutical 123
Shedul 43
SME Cash 109
Sothys Paris 38, 39
The Aesthetic Bureau 80, 81
Timely Salon & Spa Software 19
True Solutions 1, 20, 21
Ultraderm 129
138 | WWW.PROFESSIONALBEAUTY.COM.AU

CHRISTINA CLINICAL
Customised solutions for targeted results, specially
CHRISTINA CLINICAL
designed for Clinical Aestheticians and MD’s.
Christina Customised Clinical, solutions the fruit of for a targeted tight collaboration results, with specially specialists in the field
of designed aesthetic for medicine, Clinical is based Aestheticians on advanced and technologies, MD’s. innovative
ingredients and a unique product treatment and prescription philosophy.
The
Christina
range
Clinical,
has been
the
fully
fruit
customised
of a tight collaboration
to treat, enhance
with specialists
and maintain
in the
surgical
field
and
of aesthetic
non-surgical
medicine,
aesthetic
is based
treatments,
on advanced
while supporting
technologies,
all the
innovative
skins needs
for
ingredients
best short
and
and
a
long-term
unique product
results.
treatment
We guarantee
and prescription
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philosophy.
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PROFESSIONAL BEAUTY SOLUTIONS
YOUR COMPLETE SOLUTION
EDITION 3, 2019

YOUR COMPLETE
BEAUTY SOLUTION
Bringing you 13 world-class professional brands that work in
harmony to protect, perfect, nourish and repair any skin and anybody,
Professional Beauty Solutions offers a 360° approach to treating your
clients. Enjoy the convenience of having all your business needs met
by a single supplier, while benefiting from the exceptional service,
training, marketing support and business education we offer.

1. FEED SKIN FROM WITHIN WITH
BESTOW BEAUTY
Created by a beauty therapist for beauty therapists, Bestow Beauty is
a range of inner beauty powders and oils designed to treat and heal
the skin from within. Founded in New Zealand by Janine Tait — an
internationally qualified beauty therapist and nutritionist with over
30 years’ experience — Bestow takes a holistic approach to skincare
by focusing on dermo-nutrition, wellness and total body health.
2. ADVANCED & ORGANIC
COSMECEUTICAL SKINCARE
Today’s clients are demanding skincare products that deliver similar
results to the more aggressive, invasive treatments on the market.
Meanwhile, there’s also a growing trend towards treating skin
conditions with clean, organic beauty products. PBS is proud to
distribute brands that service both these markets — advanced
cosmeceutical skincare brand, Image Skincare, and Australian-made,
organic skincare range, Organic Nation. Whichever your clients’
preference, we’ve got you covered.
3. HIGH PERFORMANCE
PROFESSIONAL SKIN TREATMENTS
From advanced medical-grade peels by Image Skincare, to luxurious
organic facials from Organic Nation, PBS offers a wide range of
treatments to suit the ethos of any salon, spa or clinic. With skincare
solutions for even the most challenging skin conditions, we’re
confident you’ll find a range that suits your business needs and
delivers amazing results for your clients!
4. ADVANCED AESTHETIC TECHNOLOGIES
Today’s competitive market means there’s no better time to invest in
technologies that boost your clients’ results and your profits. PBS
proudly partners with two leaders in this market — award-winning,
UK manufacturers Dermalux and Lynton — so you can enjoy the
revenue-generating benefits of world-class, results-driven LED and
laser technology.
5. RESTORE MIND-BODY WELLNESS
With our busy lives taking a toll on our physical and mental wellbeing,
professional beauty treatments have become a powerful relaxation
tool that allow clients to escape the stresses of daily life. Thoughtfully
designed to rebalance mind/body synergy, PBS brands Pure Fiji,
ECOCOCO and Organic Nation offer indulgent massages, immersive
body treatments, and nourishing facials that are the perfect antidote
to the manic pace of modern life.
6. PROTECT & PERFECT WITH CLEAN
MINERAL MAKEUP
The final step of skincare is makeup, so don’t let your clients undo all
your hard work by using chemical-laden, skin-congesting cosmetics!
Formulated with natural skin-healing ingredients, Youngblood’s
lightweight, triple-milled minerals provide flawless coverage without
the risk of irritation or congestion.
7. GET EVENT-READY WITH SUNESCAPE
TANNING SOLUTIONS
Get your clients event-ready with Sunescape — our award-winning,
Australian-made, no-nasties professional tanning range. Providing a
natural-looking, long-lasting tan that smells amazing, fades evenly
and looks great on all skin tones, Sunescape products are formulated
with natural ingredients and certified natural DHA, and are veganfriendly
and cruelty free.
WHY PARTNER
WITH PBS?
OUR PHILOSOPHY
At PBS, we’re committed to providing our salon partners with
the best products, treatments and training — putting them in
the best position to deliver the results their clients demand.
Beyond that, we’re equally dedicated to offering our salon,
spa and clinic owners the essential business support they need
to build a profitable, reliable business that provides security
for them and their families.
13 WORLD-CLASS BRANDS
AND COUNTING
We only take on brands that we know will exceed the needs
of our salon partners. Of every brand we consider, we
ask: Will it perform better than its competitors? Will it be a
reliable and profitable revenue stream? Is it at the forefront
of technological and cosmeceutical advancements? These
questions and dozens more need to be answered before we
decide whether a brand is a good fit for PBS and the 2,000-
plus salon, spa and clinic partners that trust our judgement.
COMPREHENSIVE ONLINE
EDUCATION PORTAL
Our online educational platform continues to grow, providing
our salon, spa and clinic partners and their employees with
24/7 access to education and training materials. Specifically
designed to bridge the gap between where your knowledge
and skills are now, and where they need to be, our extensive
online training portal is designed to help you grow your sales
and increase profitability. Best of all, this invaluable online
tool can be accessed anywhere, anytime.
PBS REWARDS PROGRAM AND
TEAM INCENTIVE PROGRAM
Incentive and rewards programs work, but only when the
targets are achievable — which is what sets our programs
apart. Our loyalty rewards can be accrued across all 13 of
our brands, which makes team incentives easier to achieve.
It’s pretty simple: The more you spend with PBS, the more
you save!
UNPARALLELED MARKETING SUPPORT
Imagine having access to thousands of dollars-worth of free
marketing material for every brand you stock. Our exclusive
Marketing On A Platter (MOAP) program offers just that! Our
easy-to-use platform gives you access to everything you need
to promote PBS brands in-store and online and our marketing
materials are designed with one goal in mind — to drive clients
through your door and convert visits into sales. ■
For more information on our brands, call 1800 625 387
or visit www.probeautysolutions.com.au

06
YOUR DEDICATED
TEAM
02
06
09
11
12
14
16
23
IN THIS ISSUE...
YOUR COMPLETE BEAUTY
SOLUTION
Have all your beauty business needs
met by a single supplier.
THE RISE OF NATURAL &
ORGANIC BEAUTY
Is your business catering to this
ever-growing market?
TECHNOLOGY THAT
TRANSFORMS
Discover the non-surgical skincare
treatments delivering instant results.
EXPLORE THE DERMALUX RANGE
Award-winning LED systems to suit
every business model.
PEELED TO PERFECTION
Target clients’ skin concerns with Image
Skincare’s professional peels.
MASTERING MASKING WITH
IMAGE SKINCARE
We love a good #FaceMaskMoment,
and we’re not alone!
COULD A TRIP TO THE SALON BE
GOOD FOR YOUR HEALTH?
In this high-stress age in which we live,
discover the healing power of touch.
19
20
22
23
25
26
A TANNING RANGE INSPIRED
BY THE TROPICS
Give a faux glow that will have people
asking, “Where have you been?”
WELLNESS IS A WINNER
With its popularity soaring, is it time
to incorporate principles of wellness
into your treatments?
THE CLEAN BEAUTY EDIT
Detox your beauty routine with these
hard-working clean beauty faves.
BEAUTY WITH BENEFITS
The final step of skincare is makeup, so
why don’t we prescribe it the same way?
BEAUTIFUL SKIN BEGINS IN
THE GUT
What you put on your skin is only
half the story.
25
OUR DEDICATED SALON
PROFESSIONALS
We chat to four top salons about their
must-have treatments and products,
and ask, “Why PBS?”
PUBLISHER
Professional Beauty Solutions
CEO
Matt Williams
MANAGING DIRECTOR
Lisa Williams
CUSTOMER SERVICE
Jacqui Catt
Georgia Rogers
Melissa Blume
SALES SUPPORT
Jessica Giraldi
Nicole Castle
Fi Levings
MARKETING & DESIGN
Jessica Ruisan
Alison Mattock
Ionne Ocampo
Mia Clifton
OPERATIONS & FINANCE
Renee Hulbert
Eliza Tribe
Cassie Farrugia
Susan Airey
Sabrina Lee
WAREHOUSE & DISPATCH
James Stonham
Patty Apoleski
Nicole Harper
Ellen Thompson
Fiona Auglys
Yang Yue
Sharon Stanley Jones
Georgia Macris-Roper
BUSINESS DEVELOPMENT
MANAGERS
Denise Wilkie Lyng (NSW)
Jessica Green (NSW)
Julie Leverington (QLD)
Lisa Baxter (VIC)
Karoliina Oloko (VIC)
Jamie-Lee Emmett (VIC)
Katherine Hall (WA)
Follow us
FACEBOOK PROFESSIONAL BEAUTY SOLUTIONS - PBS
INSTAGRAM @PROBEAUTYSOLUTIONS
LINKEDIN PROFESSIONAL BEAUTY SOLUTIONS
4 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

MESSAGE FROM THE
DIRECTORS
Dear Salons, Spas & Clinics,
Mark Twain once said that there is no surer way to find out whether you like or hate
someone than to travel with them. My travel partner is also my business partner and my life
partner of 25 years, Lisa. And as it turns out, I like her a great deal. I know this for sure,
because in the first quarter of 2019, Lisa and I literally visited every corner of the globe in
search of new opportunities and solutions that PBS could offer our salon partners. Our
travels took us from Florida to Fiji, then from London to Bologna, and not only did we
uncover some very exciting new additions to the Professional Beauty Solutions brand stable,
but we had a great time doing it! This issue of PBS Magazine showcases these new
acquisitions, and we hope you’re as excited as we are by what you find in these pages.
While many businesses may be stressing about the current retail climate, our optimism for
the future of salons, spas and clinics like yours is at an all-time high. A recent report
predicted that in Australia, the professional beauty channel is set to outperform the
cosmetics industry within the next five years. The salons, spas and clinics that drive that
growth will be the ones that think carefully about their clients’ needs, pay close attention to
new technology, and take advantage of marketplace trends.
Unsurprisingly, the fastest-growing sector of the beauty industry is natural and organic
products, and our desire to provide you with a new cosmeceutical skincare brand
formulated with Certified Organic ingredients was the logical next step. Enter: Organic
Nation — an Australian-made, no-nasties, plant-powered cosmeceutical skincare range
that combines the best of science and nature to create products that are good for the skin
and the planet (flick to page 6 to find out what this amazing brand can do for your clients
and your business!).
Technology in aesthetic devices has also continued to progress and
our drive to offer you more effective and profitable treatments
(to keep your clients coming back for more), has culminated in our
exciting new partnership with leading technology brand, Lynton.
Designed and manufactured in the UK by the people that literally
invented IPL technology, Lynton joins our other British brand,
Dermalux, in delivering you the highest quality, integrity and
reliability when it comes to laser and IPL devices.
PBS is now the proud distributor of 13 world-class brands, covering
everything from skincare, make-up and tanning, to spa ranges,
edible beauty, LED and laser. But why have we chosen these
particular brands over the hundreds of others we’ve been
approached with over the years? The simple answer is: YOU.
We’re driven every single day by the desire to see each of our salon, spa and clinic partners
succeed beyond their wildest dreams, and before we take on a new brand, we always ask
ourselves what type of products and brands you need to build a profitable business.
Our mission, as always, is to help you build a successful business that works harder for you,
than you do for it.
Lisa and I are so inspired by the passion and energy we see you put into your businesses day
after day, and we’re grateful to be a part of your journey. Somebody asked us the other day
whether we’d still continue Professional Beauty Solutions if we won the lottery and became
overnight billionaires. We looked at each other and straight away said a resounding YES!
We love what we do, partnering with all of you to develop and grow amazing beauty brands
in Australia. We’re excited to continue to offer you unparalleled support to ensure you’re
getting everything you want from the businesses you’ve sacrificed so much to create.
As always, thank you and we hope you enjoy reading this year’s edition of the PBS Magazine.
Pictured: Matt & Lisa
Williams and some
of the team at the
PBS Skin Summit event
(June 2019).
matt & lisa williams
PBS DIRECTORS
WEBSITE WWW.PROBEAUTYSOLUTIONS.COM.AU | EMAIL INFO@PROBEAUTYSOLUTIONS.COM.AU

YOUR ORGANIC SKINCARE
THE RISE OF NATURAL
& ORGANIC BEAUTY
Modern consumers are more savvy, well informed and health-conscious than ever
before, and an increased awareness of potentially harmful chemicals present in
many personal care items has led to a growing demand for natural, organic
products that are safe and non-toxic. But is your business catering to this market?
If you’ve ever worried about the
ingredients on your moisturiser or
cleanser bottle that you can’t pronounce,
you’re not alone. An ever-growing number
of consumers are starting to question the
safety of the products they’re using, and
nowhere is this trend more widespread than
in the beauty and personal care industry.
The global organic beauty market (also
known as the ‘clean beauty movement’) is
expected to be worth over USD $21 billion
by 2024, and the skincare sector in particular
is predicted to dominate this growing
organic industry.
Because the use of the word ‘organic’ isn’t
regulated in Australia, many healthconscious
customers are buying products
that look organic and natural, but aren’t.
Brand names and packaging are designed to
imply products are ‘clean’ and ‘green’ even
though they often contain potential
endocrine-disrupting, carcinogenic
chemicals such as parabens, sulphates,
petrochemicals and artificial fragrances. In
fact, brands can use the word ‘organic’ on
their products even if only one of the
ingredients is organic! This influx of fauxclean
products has led to a demand for
honest, transparent brands that hold thirdparty
organic certification and can reassure
consumers that ingredients are grown,
harvested and processed without the use of
pesticides, fertilisers and toxins.
The increased consumer interest in clean
beauty is great news for the professional
beauty industry, but only if salons, spas and
clinics can offer their clients natural, organic
products and treatments that actually work.
The health-conscious consumer wants clean,
natural products, without having to sacrifice
skincare benefits and alternative, sustainable
technologies now mean that using non-toxic,
natural, organic ingredients doesn’t mean
sacrificing performance.
Paving the way in this new era of clean, highperformance
skincare is Australian-made,
cosmeceutical skincare brand, Organic
Nation. High performing, plant-powered
organic skincare that delivers real results
you can see and feel, Organic Nation fuses
science with Certified Organic ingredients
to provide skincare products that are as safe
as they are effective.
Offering beautiful professional treatments
as well as a range of retail products, Organic
Nation was developed to meet the fastgrowing
demand for Australian-made,
results-driven, vegan skincare that uses
powerful, Certified Organic active
Ultimate Care | Photography: @Jeena_Kensy
Organic Nation | Photography: @probeautysolutions
6 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

YOUR ORGANIC SKINCARE
CAREFULLY CURATED RANGE OF 14 PRODUCTS
AUSTRALIAN-MADE,
RESULTS-DRIVEN, VEGAN SKINCARE
THAT USES POWERFUL, CERTIFIED
ORGANIC ACTIVE INGREDIENTS.
ingredients. Utilising the latest in breakthrough plant biotechnology,
Organic Nation uses a unique combination of research-proven,
organic actives across its range — from plant stem cells that combat
the signs of ageing, to powerful peptides that calm, smooth and
regenerate the skin, and high-quality, encapsulated vitamins that
provide antioxidant protection.
Using Certified Organic ingredients that are grown, harvested and
processed without the use of toxic pesticides and fertilisers, Organic
Nation ensures their power-packed botanical ingredients are 100%
pure, and the percentage of Certified Organic ingredients used is
stated on each product. Insistent on ensuring the potency and purity
of their active ingredients, Organic Nation founders Vanessa and
George Jilly developed their Soil 2 Skin program to ensure integrity
and transparency throughout the horticultural and manufacturing
processes. Through dialogue with suppliers and visits to farms and
production facilities, they’re able to track the journey of each product
— from the soil, to your skin.
The signature fragrances of each Organic Nation product have been
created with pure essential oils and Certified Organic aloe vera is
used in place of water in all Organic Nation products. The result is
luxurious serums, creams and cleansers that smell incredible, have a
beautifully smooth feel and provide calming, hydrating and
balancing benefits that water-based products simply can’t.
Organic Nation also offers a full range of professional treatments,
from foot soaks and massages to facials and body wraps, designed to
support the physical and emotional wellbeing of clients and empower
therapists to provide beautiful, functional experiences. Mindfulness
is incorporated into each treatment through “rituals” that are
designed to re-centre, rebalance, and reconnect therapist and client,
while products and massage support the physical needs of the client.
Each treatment is designed to provide lasting physical and emotional
effects and the retail products ensure continued success with athome
care. As Vanessa says, “the treatments, the rituals and the
products work in synergy to open up a world of possibilities for your
clients and your business.”
The clean beauty trend is only going to grow in popularity, so don’t
wait any longer to capture this ever-growing eco-and healthconscious
market. Free from parabens, sodium lauryl sulphate,
EDTA and animal products, Organic Nation is the perfect choice —
allowing you to offer your clients natural, non-toxic skincare that
delivers real, skin-changing results! ■
To enquire about becoming an Organic Nation
stockist, or for more information, call 1800 625
387 or visit www.probeautysolutions.com.
au/organic-nation
#PROBEAUTYSOLUTIONS 7

EXPERTS IN AESTHETICS
THE UK’S NO.1 LASER & IPL MANUFACTURER
A SKIN SOLUTION FOR EVERY CLIENT
Resurface - Wrinkles, lines & scarring
Rebright - Vascular outbreak,
pigmentation & sun damage
Courtesy of Laser Skin Solutions
Remodel - Facial skin tightening
The Ultimate Skin Rejuvenation System.
3JUVE is an entirely customisable treatment
that uses three market-leading skin rejuvenation
technologies in one stand-alone platform, to
fight the three most common signs of ageing.
For details, call 1800 625 387
or visit probeautysolutions.com.au

YOUR TECHNOLOGY
TECHNOLOGY
THAT TRANSFORMS
NON-SURGICAL SKINCARE TREATMENTS
THAT DELIVER INSTANT RESULTS
For years, anti-ageing skincare products
dominated the cosmetics marketplace,
with consumers using a variety of
products promising to “fight” the key signs
of ageing. Despite the importance of a good
skincare regime and the role it plays in
improving the appearance and health of
skin over time, consumer demand for
instantaneous improvement to the skin’s
appearance is at an all-time high.
British cosmetic laser manufacturer Lynton
has recently launched the ultimate nonsurgical
skin rejuvenation device — 3JUVE
— which brings together the three most indemand
skin rejuvenation technologies in
one stand-alone unit.
Designed to instantly treat the three most
common skin and anti-ageing concerns
using a variety of specific aesthetic
technologies, the 3JUVE is entirely
customisable — allowing you to treat every
client with a tailored, ongoing skin
rejuvenation regime based on the severity
of their skin issues and their particular
signs of ageing.
“We asked consumers what their main ageing
concerns were, and the overwhelming
response was wrinkles, discolouration of the
skin and a general loss of firmness resulting
in sagging of the skin,” says Dr Samantha
Hills, clinical director at Lynton. “Our new
3JUVE system has been designed to tackle
all three of these concerns, allowing a
professional aesthetician to build a bespoke
treatment regime for every client.”
Professional Beauty Solutions’ CEO, Matt
Williams, had this to say about taking on the
Australian distribution of the brand: “Laser
technology continues to progress, and our
drive to offer our salon and clinic partners
with more effective and profitable
treatments has culminated in an exciting
new partnership with leading laser
technology brand, Lynton. Designed and
manufactured in the UK to the highest
standards, Lynton is a trusted laser provider
who offer clients instant results with
minimal downtime, and we’re so excited to
offer this world-class, revenue-driving
technology to our clients.” ■
For more information, or to become a Lynton
stockist, call 1800 625 387 or visit www.
probeautysolutions.com.au/lynton-lasers
Originating from the University of Manchester, The Lynton Group is a world-leading, British-based
manufacturer and supplier of aesthetic, surgical and conservation lasers. Comprising a specialist team of
UK-based physicists and aestheticians with over 25 years’ experience in manufacturing medical-grade laser
equipment, The Lynton Group has a reputation for unrivalled quality, reliability and post-purchase support.
THE TREATMENT
WRINKLES | ‘RESURFACE’
FRACTIONAL ER:YAG LASER (2940NM)
The award-winning ResurFACE laser
delivers ablative treatments that help
improve the appearance and smoothness of
the skin and offers similar results to more
aggressive treatments (such as CO2 laser
and injectables), but with significantly less
downtime. ResurFACE can also be used to
treat a broad range of commonly occurring
conditions including acne scarring, stretch
marks, and fine lines and wrinkles.
VEINS & PIGMENTATION
‘REBRIGHT’ IPL (585NM)
Ageing skin isn’t just about lines and
wrinkles — there’s also the noticeable
discolouration of the skin, caused by factors
like sun damage (pigmentation/sun spots),
vascular outbreaks and areas of redness
(common around the nose/cheeks), diet,
health and so on. Rebright IPL technology
selectively heats and destroys the colour
— carrying chromophore molecules in the
skin, providing skin with a flawless,
“airbrushed” appearance.
TIGHTENING & LIFTING
‘REMODEL’ RADIOFREQUENCY (RF)
Utilising radio waves, the Remodel
technology causes micro-vibrations within
the skin tissue to stimulate fibroblast cells,
which then produce new collagen and
elastin; creating stronger, firmer dermal
tissue that combats the effects of gravity on
ageing skin. This subtle lifting and
tightening of the skin can greatly improve
firmness and reduce sagging — resulting in
a younger-looking appearance.
#PROBEAUTYSOLUTIONS 9

Leaders in LED
Phototherapy
415NM | 633NM | 830NM
Clinically proven, non-invasive light technology
to transform the way you treat skin.
Dermalux® is a trusted multi-award winning,
industry-leading brand of LED phototherapy and
resolves a wide range of skin concerns. Dermalux®
systems use industry leading and clinically proven
wavelengths for treating:
Active acne
Rosacea
Psoriasis
Atopic dermatitis
Uneven skin tone
Inflammatory skin conditions
Wounds & scars
Collagen production
Fine lines & wrinkles
Hydratation & radiance
Signs of ageing
The most profitable treatment
in the industry, enquire today
to find out how Dermalux can
boost your profits by 400%!
DERMALUX® TECHNOLOGY
From concept to finished product, we design, develop and manufacture the Dermalux systems in the
United Kingdom for assured quality, safety and compliance with industry standards.
Proprietary ground
breaking LED
technology –
not ‘off the shelf’.
Clinically proven
wavelengths for peak
chromophore absorption –
415nm, 633nm & 830nm.
High power single
wavelength ceramic
LEDs for precision
delivery and power.
Tri-wave technology
for combined and
individual wavelength
treatments.
LED cooling enables
consistent and
stable energy
output over time.
Precise narrow
band wavelength
specifications
+/-2nm.
Five-time winner of Best Treatment at the Aesthetics Awards

EXPLORE THE
DERMALUX RANGE
YOUR TECHNOLOGY
AN AWARD WINNING PORTFOLIO OF LED SYSTEMS TO SUIT EVERY BUSINESS MODEL
BeautyMedix Brighton | Photography: Sam Bisso
FLEX (NEW)
PORTABLE LED
Taking entry level to the next level, the
Dermalux Flex is the most advanced
portable LED system in the world.
Featuring the Dermalux guarantee of
quality and efficacy, the flexible LED
canopy is secured in a base unit for
application to the face and can be
removed and positioned flat for treatment
of the body. Our investment in R&D and
design innovation ensures the Flex has
more power and precision than any other
portable LED device on the market.
TRI-WAVE
GLOBAL BEST-SELLER
Our multi-award winning global best
-seller, the Tri-Wave is a free-standing
LED system that offers full treatment
coverage for the face and body.
Innovative Tri-Wave technology enables
three clinically proven wavelengths to be
delivered as single or multi wavelength
treatment for powerful and lasting
results. The lightweight, ergonomic
design with wheels makes the Tri-Wave
easy to move, while the eight LED panel
treatment head has an automated height
control operation for easy positioning.
TRI-WAVE MD (NEW)
PRECISION. POWER. PERFORMANCE
A ground-breaking medical device powered by
proprietary LED technology for the most
advanced phototherapeutic and photodynamic
treatments available. The Tri-Wave MD is the
only LED system capable of delivering three
concurrent wavelengths with precision and
boasts customisable power output to promote
maximum cell activation. Operated by a full
colour capacitive touch screen, the system offers
a range of new and advanced medical protocols
including Photodynamic Therapy (PDT).
COMPACT
IDEAL FOR LIGHT LOUNGES
Ideal for clinics or salons where space is
an issue, the Compact is a table top
version of the Tri-Wave with a range of
pre-set, results-driven protocols. Fully
automated and with flexible positioning,
the Compact can provide treatments over
a bed or as an express service with a chair.
Perfect for a light lounge concept too! ■
For more information, or to become a Dermalux
stockist, call 1800 625 387 or visit
www.probeautysolutions.com.au/dermalux
The Well at Clerkenwell London
REAL RESULTS THAT CHANGE LIVES
BEFORE AFTER BEFORE AFTER BEFORE
AFTER
#PROBEAUTYSOLUTIONS 11

YOUR SKINCARE
PEELED TO
PERFECTION
Image Skincare’s comprehensive range of professional treatments offer targeted
solutions for specific skin concerns and promote the look of healthy, glowing skin.
Image Skincare’s professional peels are the only peels on the market that can be custom formulated to treat each of your client’s specific skin
concerns. Completely customisable, the range includes 11 different peels that can be mixed and matched to address the unique needs of your
clients’ skin, with unlimited options to resurface, rejuvenate, brighten, tighten and moisturise.
Unlike other peels that only use AHAs or BHAs to resurface skin, Image Skincare peels feed the skin by combining powerful exfoliating
agents with an exclusive blend of over 10 different types of stem cells and 15 nourishing antioxidants, as well as a potent fusion of anti-ageing
peptides, brightening agents and soothing organic aloe vera — to reveal a healthy, glowing complexion.
From the most advanced peels and cosmeceutical retail products, to luxurious facials and body treatments suited to even the most high-end
spa, Image Skincare has a professional treatment solution for every skin concern and is easily integrated into every business model.
CHEMICAL PEELS
Our signature chemical peels help reverse visible signs of damage
by improving dullness and reducing the appearance of fine lines,
wrinkles, age spots, clogged pores and blemishes. They also
support skin elasticity for firmer-looking skin over time.
ENZYME PEELS
Enzymatic peels use fruit-based exfoliants to dissolve dead skin
with minimal irritation. Perfect for all skin types, especially dry or
sensitive skin, these peels refine skin texture and deliver visible
results in just one treatment.
OXYGENATING PEELS
Oxygen offers numerous benefits for a healthy, radiant complexion.
It helps bring clarity to troubled skin, purifies clogged pores,
supports skin elasticity and brightens dullness. The oxygenating
O2 Lift ® peel delivers an instant, visible boost to invigorate the skin.
SPA FACIALS
Our luxurious facials and body treatments are perfect for even the
most exclusive spa — combining powerful results-driven
ingredients with relaxing techniques. The exclusive facial
treatments work at a cellular level to diminish fine lines and dark
spots, fade sun damage, increase hydration and stimulate cellular
turnover, while the rejuvenating body treatments work to firm, buff
and purify the skin. ■
To learn more about Image Skincare professional treatments, call
1800 625 387 or visit www.probeautysolutions.com.au/imageskincare
BEFORE
BEFORE
BEFORE
BEFORE
AFTER
AFTER
AFTER
AFTER
Image Skincare
Healthy Glow Skin Care O’Hara Skin & Body
Nova Skin
12 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

YOUR SKINCARE
WHAT IS IT?
The Image Skincare Skin Studio is a new treatment concept that whips clients’ skin
into shape! This unique and interactive experience helps increase client retention,
by offering a program that’s easy for clients to embrace — with results they will love.
WHY ADD THE
SKIN STUDIO EXPERIENCE?
SKIN STUDIO PROVIDES YOU WITH A
CONSULTATION FRAMEWORK THAT
WILL ASSIST YOU WITH:
• Increasing your revenue
• Selling more treatments
• Selling more retail
• Competing with online retailers
• Increasing client retention
• Creating BUZZ in your clinic
A TRAINING PROGRAM
FOR YOUR CLIENTS’ SKIN
FITNESS TEST / The Skin Studio
experience starts with an
assessment, or skin fitness test,
where clients share their concerns
and skin type. As a Skin Studio
Coach, you will select a diet and
treatment (workout) program that
will help your clients reach their
skincare goals.
DIET / Since a balanced diet is key
to any successful fitness program,
you will prescribe an easy-to-follow
home skincare regime featuring all
of the essential nutrients and
ingredients your clients need to
treat their most pressing skin concerns and enhance their results between sessions.
WORKOUT / The ultimate exercise program, sweat not included. Our in-clinic
workout sessions are specially designed for major impact to get your clients skin into
shape. Warm up slowly with gentle enzymatic peels, workout the skin with power
exfoliating and skin-boosting energy complexes, then kick things up a notch for skin
bootcamp with our advanced Forte peel treatments.
A completely customisable program offering transformative results! ■
A TOOLBOX WITH EVERYTHING
YOU NEED TO BE SUCCESSFUL
YOU’RE MORE THAN A
SKIN THERAPIST — YOU’RE
A COACH HELPING CLIENTS
REACH THEIR SKIN GOALS.
To learn more about the Image Skincare Skin Studio,
call 1800 625 387 or visit www.
probeautysolutions.com.au/imageskincare
#PROBEAUTYSOLUTIONS 13

YOUR SKINCARE
AHA/BHA ENZYMATIC MASQUES
VITAL C HYDRATING
ENZYME MASQUE
With natural enzyme exfoliants like
pineapple and papaya fruit extracts,
this hydrating mask gently exfoliates
dull, dry skin, while antioxidants
and vitamins A, C and E nourish and
hydrate — leaving you with healthy,
radiant, younger-looking skin.
AGELESS TOTAL RESURFACING MASQUE
A micro-exfoliating masque with alpha hydroxy acids that slough away debris and dead skin cells, this
miracle-working masque helps lighten and brighten sun spots and age spots — leaving skin feeling
rejuvenated and ultra-smooth. With a multi-action blend of glycolic and salicylic acids to resurface the
skin, when left on for five to ten minutes this masque works as an at-home mini peel.
MASTERING
MASKING
WITH IMAGE SKINCARE
We love a good #FaceMaskMoment and we’re not alone!
If thousands of Instagram mask-faced selfies are any indication, this skincare trend’s
popularity is soaring, and according to a recent research report, the sheet mask market
is expected to reach over USD $336 million by 2024. * Image Skincare masks offer serious
skin benefits, thanks to targeted delivery systems and concentrated ingredients, so what
are you waiting for? Find your perfect mask match today!
* Source: Transparency Market Research
CLEAR CELL MEDICATED
ACNE MASQUE
A powerful blend of salicyclic
and glycolic acids, this mask
immediately draws out
impurities and excess oil, while
an antioxidant-rich blend of
nutrients soothes blemishes, and
green tea and manuka hydrate
acne-prone skin.
OVERNIGHT MASQUES
AGELESS TOTAL OVERNIGHT RETINOL MASQUE
The ultimate beauty sleep sidekick, this mask’s multi-action technology
continuously releases encapsulated retinol and hydrating marine collagen
microspheres to improve the appearance of wrinkles. A revolution in retinol
therapy for intensive nighttime skin revitalisation, wake up to visibly firm,
hydrated skin.
VITAL C HYDRATING OVERNIGHT MASQUE
Wake up with intensely hydrated skin, thanks to a triple
mineral complex that boosts radiance, and a gel texture
that drenches skin with hydration and vitamins while you
sleep. A natural retinoid alternative, blue-green algae
extract diminishes the appearance of fine lines, while
hematite and malakite minerals soothe stressed-out skin.
14 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

SHEET MASKS
I MASK HYDROGEL SHEET MASKS (ANTI-AGING AND HYDRATING)
Containing a potent blend of botanicals, peptides, hyaluronic acid and niacinamide
to rejuvenate and smooth skin, this 3D mask uses hydrogel technology for efficient
delivery of ingredients – maximising the anti-ageing benefits and allowing skinnourishing
volcanic waters to impart a healthy, dewy glow. Perfect for upgrading
treatments or for using post-needling or epi-blading.
DETOXIFYING MASKS
STEM CELL
MASQUES
THE MAX STEM CELL
MASQUE
With a high concentration
of potent state-of-the-art
ingredients, this
luxurious mask visibly
rejuvenates, regenerates
and revitalises dull,
ageing skin, thanks to
plant-derived stem cells,
powerful peptides and
natural botanicals that
restore skin’s radiance.
ORMEDIC BALANCING GEL MASQUE
An ultra-gentle, organic gel mask developed to
soothe and hydrate unbalanced skin, organic
aloe vera, calendula and cucumber immediately
hydrate and calm the skin, while copper and
liquorice protect, repair and brighten.
I MASK FIRMING TRANSFORMATION MASK
A revitalising and firming mask that hydrates and balances
the skin, bentonite clay removes impurities, pepper berry
fights visible signs of stress and fatigue, hyaluronic acid
hydrates, and jojoba beads gently exfoliate — leaving skin
smooth and firm. In clinical tests, after just one application,
97% of users reported skin that felt firmer, 90% agreed
their skin appeared revitalised and 90% reported skin that
looked tight and toned.
@annasskinbeauty
@michelleleanna
I MASK PURIFYING PROBIOTIC MASK
Resist dehydration and imbalance with this fortifying
yoghurt-based probiotic mask that supports the skin’s
naturally occurring flora and boosts the complexion. Green
clay and activated charcoal absorb impurities while
vitamins, minerals and super fruit antioxidants deliver
hydration, clarity and balance. In clinical tests, after just
one application, 93% of users agreed that their skin felt
detoxified, 93% said their skin felt balanced and 80%
reported skin that looked less oily.
@luminescencebeautytherapies
@oharaskinandbody
■ To enquire about becoming an Image Skincare stockist, or for more information,
call 1800 625 387 or visit www.probeautysolutions.com.au/imageskincare
#PROBEAUTYSOLUTIONS 15

YOUR SPA
Yasawa Island Resort & Spa, Fiji
COULD A TRIP TO THE SALON OR SPA BE
GOOD FOR
YOUR HEALTH?
Australians are more stressed than ever, giving rise to an
increase in stress-related illnesses. But what if human
touch is the antidote?
It should come as no surprise that in this
busy, technology-driven age we live in,
stress is on the rise. Four out of every 10
Australians believe stress is having a
‘moderate’ to ‘very strong’ impact on their
physical and mental health, and these
responses are consistent with recent research
that shows stress has a toxic effect on the
body. Stress can affect all aspects of our life,
including our emotions, behaviors and
cognitive ability, and if left unchecked can
exacerbate existing health conditions like
diabetes, asthma and migraines, and cause
new ones such as high blood pressure, heart
disease, obesity, and depression and anxiety.
Relaxation is the only true antidote to stress,
and we know that a visit to the spa or salon is
a great way for clients to take some time out
and get their stress and anxiety levels under
control. But it’s important to remember that
while products are crucial to delivering fast,
PURE FIJI PROFESSIONAL
TREATMENTS ARE PERFECT
FOR THE TIME-POOR,
STRESSED OUT CLIENT
visible results for skin concerns, human
presence and touch is the key to providing
your clients with the relaxation and stressrelief
they crave. “Going to a spa is a way of
getting taken care of that is psychologically
and culturally acceptable, and we can carry
that feeling of being cared for with us for a
period of time, and very often that can help
us cope with stress,” says New York University
professor of psychiatry Dr. Virginia Sadock.
Physical contact is necessary for our
wellbeing, and gentle, nurturing touching
has a beneficial affect on our physiology
because it causes our bodies to release
oxytocin — a ‘feel good’ hormone that helps
counteract stress hormones. Physical touch
also increases circulation, which in turn
helps the blood deliver oxygen and nutrients
to the cells.
Treatments like facials, massages and body
wraps deserve to be seen as more than just
moments of ‘time out’, because they’re
actually imparting health-improving benefits
to clients by lowering blood pressure,
decreasing muscle tension and pain, and
cultivating an overall sense of wellbeing. And
while a lot of the de-stress magic can be put
down to touch, it’s also important to make
sure you’re undertaking these treatments in
a calming environment and with the right
products. Pure Fiji is a professional bath,
face and body care range perfect for creating
that feeling of tropical escapism in your spa
or salon.
Combining the best of ancient Fijian
traditions with advanced technology, Pure
Fiji’s Signature Rituals are luxurious
professional treatments designed to nourish,
hydrate and strengthen the skin, while
offering clients a moment of much-needed,
deep relaxation.
Amazing for the skin and incredible for
relaxation and wellbeing, Pure Fiji’s unique
treatments and retail products let you
provide your clients with the self-care they so
often fail to give themselves and allow you to
be an integral part of their wellness journey.
Pure Fiji products are designed to reflect the
vibrant Fijian culture and lifestyle, and will
leave your clients feeling refreshed, relaxed
and pampered — so what are you waiting
for? Help your clients de-stress and improve
their overall health and wellbeing by
bringing a slice of Pure Fiji paradise into
your spa or salon today. ■
For more information, or to become a Pure Fiji stockist,
call 1800 625 387 or visit www.
probeautysolutions.com.au/pure-fiji
OUR SALON PICKS
Nourishing Exotic Oil
‘Coconut’
Body Butter
‘Starfruit’
Hydrating Body Lotion
‘Coconut Lime Blossom’
Coconut Sugar Rub
‘Mango’
16 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

Bring tropical Fijian luxury to your spa
Take your clients’ skin on the ultimate luxurious escape with our indulgent range of nourishing
body oils, fresh sugar scrubs, creamy coconut lotions, and soothing balms and butters.
With a heavenly range of Signature body treatments and a comprehensive range of body, face
and hair products, Pure Fiji combines a natural blend of exotic nut oils with botanical infusions
to nourish and hydrate, while tropical fragrances take you on the ultimate sensory journey.
Designed for ultimate skin nutrition, our award-winning
signature oil blend forms the basis of all Pure Fiji products
and comprises 4 nourishing nut oils:
COCONUT | MACADAMIA |
DILO | SIKECI
Cold-pressed at their source to preserve the molecular structure,
our nut oils are exceptionally high in essential fatty acids omega-3
and omega-6, and contain vitamins A, C, B and E for smooth,
healthy skin — meaning a massage becomes a skin treatment!
FIND OUT WHY EVERY WORLD-CLASS SPA IN THE
SOUTH PACIFIC CHOOSES PURE FIJI OVER ANY OTHER BRAND.
AU.PUREFIJI.COM

YOUR TANNING
AUSTRALIAN TANNING RANGE
INSPIRED BY THE TROPICS
As much as we love a good spray tan, nobody really wants to admit they got it
at a salon! Rather, we want people to think we’re naturally glowing or that
we’ve just returned from a vacation somewhere fabulous.
Self-confessed serial spray tanners, PBS founders Matt and Lisa
Williams had never found a tanning formula that met their
admittedly high standards — so they created their own.
“We were fortunate enough to be close friends with the owners of Tan
Temple, one of Australia’s busiest tanning salons in Sydney’s Bondi
Beach, and we worked together for nearly two years to create
Sunescape — developing and testing our formulas on real customers,”
says Matt.
“We knew that if we were going to launch a new tanning brand to
market, it had to be superior to anything else out there. The tan had
to look natural, fade evenly without drying the skin, and smell good.
We set ourselves the task of creating formulas that were rich with skinnourishing
ingredients and would give you a natural-looking tan
that you’d swear was the result of a holiday in a tropical paradise.”
Tweaked and tested weekly at Tan Temple, therapist and client
feedback was crucial to the formulation process and allowed Matt
and Lisa to produce a tanning range that ticked all the boxes. “We
knew we were onto something when Tan Temple’s clients started to
say, ‘Whatever you sprayed me in last time, I want that again!’” Lisa
explains. “Then one day, Matt was trialling the final formula and a
friend at the gym asked if he’d just come back from holidays!”
And so, the names of Sunescape’s varying shades were born —
Weekend in Bondi (light), Week in Fiji (medium), Month in Maui
(dark) and Summer in Santorini (ultra dark).
Since then, Sunescape has become the go-to tanning formula for
celebrities, influencers, models, brides and of course, everyday men
and women who want to get that natural glow. With professional
spray tan formulas and a gorgeous take-home retail range, if
you haven’t tried Sunescape yet, best pack your bags and choose
your destination! ■
For more information, or to become an Sunescape stockist, call 1800 625 387
or visit www.probeautysolutions.com.au/sunescape
SUNESCAPE’S FORMULA FOR SUCCESS
Sunescape products are formulated to provide a natural looking tan that
not only smells amazing, but is also good for your skin. All of our formulas
contain added vitamins, antioxidants and oils to nourish and hydrate, while
anti-ageing and firming ingredients leave skin smooth and replenished.
@daniellelaurendavis5
@justanothermannequin
AUSTRALIAN
MADE & OWNED
FREE FROM
PETROCHEMICALS &
PARABENS
FADES EVENLY
& NATUR ALLY
WITHOUT PATCHINESS
ADDED OILS FOR
HYDRATION &
NOURISHMENT
@_danni.gibson_
1-2 HOUR RAPID TAN
@jessie.lockley
ALCOHOL FREE*
VEGAN & CRUELTY FREE
FORMALDEHYDE FREE
ADDED EXTRACTS FOR
OVERALL SKIN HEALTH
@diazdilya
*Our signature formulas are FREE from alcohol and our new, ultra-dark
Summer in Santorini formula contains only naturally-derived alcohol.
@amypejkovic
#PROBEAUTYSOLUTIONS 19

YOUR WELLNESS
WELLNESS IS
A WINNER
With the wellness movement showing no signs of
slowing down, it’s time your salon or spa began catering
to this booming market — and there’s no better choice
than Australian beauty and lifestyle brand ECOCOCO.
While it may seem like the ‘wellness’
trend is everywhere these days, the
philosophy of wellness has actually
been around for thousands of years. Now a
$4.2 trillion market that’s growing twice as fast
as the global economy (and represents 5.3% of
all global economic output!), the wellness
practices we’re familiar with today are ancient
in origin — from Ayurvedic activities like yoga
and meditation, to traditional Chinese
medicine, like acupuncture, massage and
herbal medicine.
The concept of wellness (defined by the World
Health Organisation as “a state of complete
physical, mental and social wellbeing — not
merely the absence of disease”) may have been
around for millennia, but in modern times the
worldwide chronic disease and obesity crisis
has brought it into the mainstream. It’s no
coincidence that the wellness movement has
soared in popularity at this particular time in
human history — when we’re busier and more
stressed than ever. In 2014, more than a third
of global employers had invested in wellness
programs for employees, and more and more
consumers are turning to natural therapies
and products as a way to de-stress and simplify
their lives.
The concept of wellness is transforming every
industry, from food and travel, to medicine
and fashion, and as a salon or spa owner,
you’re part of the important spa and personal
care industry that makes up the ever-growing
‘wellness economy’. Now’s a great time to
incorporate the principles of wellness into
your service and product offering, with
products that provide real results, as well as
wellness benefits.
THERE’S A SHIFT TOWARDS CLEAN BEAUTY PRODUCTS THAT
ARE AUSTRALIAN-MADE, VEGAN, CRUELTY FREE, AND FREE
FROM NASTIES LIKE SULPHATES AND PARABENS.
Australian beauty and lifestyle brand
ECOCOCO offers a luxurious alternative to
mainstream clinical treatments with its
wellness-focused professional product and
service range. Launched in response to a
growing consumer demand for clean, ecoconscious
beauty and hair care products,
ECOCOCO is passionate about natural
beauty and seeks to encourage people to take
a holistic approach to their daily beauty
regime. The range of professional treatments
and retail products are chemical and toxin
free, vegan and cruelty free, and harness the
power of nature to nourish skin and hair.
We sat down with ECOCOCO Brand
Manager Jessica King to chat about the
brand’s influences, the wellness movement,
and what sets ECOCOCO apart.
CAN YOU TELL US HOW AND WHY
ECOCOCO WAS LAUNCHED? WHAT
MARKET WERE YOU HOPING TO REACH
AND WHAT DID YOU SET OUT TO ACHIEVE
WITH THE BRAND?
ECOCOCO is the brainchild of our
incredible founder, Stefan Ackerie. Prior
to launching ECOCOCO, Stefan owned
and ran the largest privately-owned
hairdressing company in the Southern
Hemisphere. ECOCOCO was developed
from his deep understanding and
knowledge of the hair and beauty sector.
After identifying an industry demand for
environmentally friendly beauty and hair
care products, Stefan launched ECOCOCO
in 2014 — a range of vegan and crueltyfree
hair, skin and tanning products
formulated with organic coconut oil and
all-natural botanical ingredients.
These days, the modern consumer wants to
know what they’re putting onto and into
their bodies and there’s a shift towards clean
beauty products that are Australian-made,
vegan, cruelty free, and free from nasties
like sulphates and parabens. ECOCOCO
provides the savvy consumer with a range
that meets all these needs, while also
incorporating the life- changing principles
of wellness. At the end of the day, we strive to
deliver innovative products that empower
men and women to look and feel their best in
a healthy, natural way.
20 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

WHAT INSPIRED ECOCOCO’S
PROFESSIONAL TREATMENTS AND
WELLNESS PROTOCOLS, AND WHAT
PHILOSOPHIES AND CULTURES HAVE
FORMED THEM?
Our professional wellness treatments and
protocols were originally inspired by our
salon and spa stockists who wanted to offer
their clients more than skin and body
benefits. They were realising that in this
busy modern age, people are looking for
relaxing treatments that offer mental and
spiritual wellbeing, as well as physical
results. As a result, we began designing
treatments that incorporated calming and
healing rituals inspired by ancient Chinese,
Indian and Thai practises that would treat
the outer body, the lymphatic system, and
the clients’ state of mind. Our professional
treatments focus on the notion of wellness
and tend to both inner and outer wellbeing,
while our range of retail products means
clients can continue the daily self-care
rituals at home.
THE WELLNESS
MOVEMENT HAS
SOARED IN POPULARITY
BECAUSE WE’RE BUSIER
AND MORE STRESSED
OUT THAN EVER.
WHAT SETS ECOCOCO APART FROM
OTHER FACE / BODY / HAIR CARE
RANGES ON THE MARKET?
Our hero ingredients and essential oils
definitely set us apart from other brands
that are out there, because they enable us to
provide products that achieve real results,
naturally. 100% certified organic coconut oil
forms the basis of all ECOCOCO products,
and we supplement this amazing ingredient
with high- performance, natural ingredients
like Kakadu plum, charcoal, rosehip oil, goji
berry and acai berry, and beneficial, allnatural
essential oils that can calm and relax
(or invigorate and uplift!) the mind and
body. Our wellness rituals and the use of
energy-healing crystals in our professional
treatments also help set us apart from
other brands.
WHY DID YOU DECIDE TO INTRODUCE
CRYSTALS TO THE RANGE, AND WHAT DO
YOU HOPE THEY BRING TO THE ECOCOCO
TREATMENT EXPERIENCE?
Crystals have really made a comeback these
past few years, along with the rise of wellness
philosophies and holistic health, so we knew
they were definitely something we wanted to
incorporate into our treatments. According
to ancient philosophies, crystals carry
powerful energies that positively interact
with your body’s energy field, or chakra, and
holding them or placing them on your body
is thought to promote physical, emotional
and spiritual healing. Whether or not you
believe in the healing powers of crystals,
their use brings an additional tactile
experience to the treatments (we suggest
warming or cooling them to achieve different
sensations for your clients) and clients really
seem to love them.
HOW DO YOU SEE THE WELLNESS
MOVEMENT AFFECTING THE
PROFESSIONAL BEAUTY INDUSTRY?
The wellness movement has allowed the
professional beauty industry to introduce
‘experiences’ into their services, rather than
simply offering skin ‘treatments.’ In doing
so, it’s highlighted the importance of the
mind/body connection, and how achieving
this balance can be so beneficial to our
overall wellbeing. This more holistic
approach to professional beauty services
means clients are getting even more out of a
visit to the salon or spa, leading to increased
customer satisfaction and loyalty. And that
can only be a good thing! ■
For more information, or to become an ECOCOCO
stockist, call 1800 625 387 or visit
www.probeautysolutions.com.au/ecococo
CRYSTAL GUIDE
ECOCOCO incorporates a range of crystals into its
treatments — read on to discover their uses and benefits.
ROSE QUARTZ FACIAL CRYSTAL
Perhaps the crystal most synonymous with the
current wellness movement, rose quartz
is the ultimate beauty crystal, believed to
reduce impurities and stress in the skin.
ECOCOCO’s rose quartz face crystal is
designed for use in a soothing facial massage
aimed at increasing microcirculation to plump and
smooth the skin and encourage cell rejuvenation.
ROSE QUARTZ & AMAZONITE
PALM STONES
Designed to fit in the palm of your hand,
palm stones are versatile pieces that can be
incorporated into treatments in a number
of ways. Whether held by clients during
treatment or placed on various parts of
the face or body during facials and massages,
ECOCOCO’s palm stones can be a comforting,
grounding tool for your clients.
JADE EYE MUSHROOM
A highly calming stone, jade is great for use
on irritated and inflamed skin and is thought
to improve skin elasticity. ECOCOCO’s jade
eye mushroom crystals are designed to be
used below the orbital bone in gentle gliding
movements that encourage lymphatic drainage,
and reduce puffiness and the appearance
of fine lines.
JADE EYE MASK
The coolness and weight of this mask helps
reduce pore size, decreases puffiness and
relax fine lines, and ECOCOCO recommend
keeping it in the fridge for ultimate results.
BLUE CALCITE BODY MASSAGER
This large, smooth crystal feels beautiful in
your hand and is thought to clear negative
energy, promote physical healing and
encourage rest and relaxation — making it
the perfect ECOCOCO piece for use
in massages.
#PROBEAUTYSOLUTIONS 21

YOUR CLEAN BEAUTY
LÜK BEAUTIFOOD LIP NOURISH LIPSTICK
A range of 100% natural, toxin-free lipsticks
formulated with food-active ingredients, Lük
Beautifood Lip Nourish lipsticks feed lips with
plant-derived nutrients, antioxidants and
anti-inflammatories — providing lasting
hydration and protection for beautiful, natural
lips. Free from synthetic dyes, preservatives and
fragrances, Lük’s Lip Nourish lipsticks are
flavoured with cold pressed essential oils and
come in 12 delicious,
flattering shades.
YOUNGBLOOD NATURAL LOOSE
MINERAL FOUNDATION
Formulated with 100% pure minerals
and natural ingredients that let the
skin breathe, Youngblood’s topselling
Loose Mineral foundation is a
foundation, concealer, powder and
sunscreen — all-in-one! Free from
skin-irritating nasties like parabens,
chemical dyes, artificial fragrances,
alcohol, and petrochemicals, the
weightless, breathable mineral blend
effortlessly builds from sheer to full
coverage — perfectly concealing
imperfections to give you
healthy, glowing skin.
ORGANIC NATION
BLACK RICE SCRUB
Designed to resurface and smooth
all skin types, Organic Nation’s
Black Rice Scrub is formulated with
84.9% certified organic ingredients,
and harnesses the powers of
phytonutrient-rich ginseng and
calming, cleansing gingko to tone,
brighten and detoxify the skin. A
fantastic pick-me-up, thanks to its
incredible aroma of exotic essential
oils, this scrub skips the
environmentally unfriendly
microbeads — instead using crushed
black rice to buff away build up and
debris from the skin’s surface.
BESTOW ORGANIC HERBAL TEA
A therapeutic alternative to coffee and black tea,
Bestow Organic Herbal Teas provide delicious, hydrating
nutrition to support healthy, luminous, youthful skin.
One hundred percent organic and available in five
complexion-boosting blends, the benefits of these teas
don’t stop at the skin — when you purchase these fair
trade teas you’re directly supporting the local community
in Sri Lanka where the tea leaves are harvested.
the CLEAN
BEAUTY EDIT
Detox your clients’ beauty routines with
these hard-working, clean beauty faves that
are non-toxic and kind to your skin.
ECOCOCO
STRESS FREE OIL
Formulated with organic
coconut oil and a unique blend
of geranium, lime and orange
peel oils, ECOCOCO’s Stress
Free Body Oil intensely
moisturises skin from head to
toe — encouraging collagen
production, increasing blood
flow and imparting relaxing
aromatherapy benefits. 100
percent naturally derived, as
well as vegan and cruelty-free,
this body oil relieves tension
and stress — transporting you
to a spa-like state of tranquillity.
WOTNOT NATURAL FACIAL WIPES
Good for your skin and the earth, Wotnot Natural
Face Wipes are 100% biodegradable, natural fibre
wipes, infused with naturally-sourced vitamin E
and certified organic botanical extracts to gently
remove make up and impurities — leaving skin
cleansed and calm. Free from alcohol, artificial
fragrances, parabens and petrochemicals, Wotnot
Natural Facial Wipes are luxuriously soft and
suitable for even the most sensitive skin .

YOUR MAKEUP
the FINAL
STEP in
SKINCARE
It’s estimated that up to 75% of women
wear makeup every day, but unless
therapists are steering their clients
towards the right makeup, they run
the risk of undoing all their hard work.
The final, yet often forgotten step of
skincare is makeup, so why aren’t we
prescribing it the same way?
Therapists put their heart and soul into treating their clients’
skin, and there’s nothing better than achieving confidenceboosting,
life-changing results. But if your clients are going
home and using makeup that contains harmful chemicals,
preservatives and fillers, they’re likely to undo all your hard work!
Founded by medical aesthetician Pauline Youngblood, Youngblood
Mineral Cosmetics was developed, with the help of chemists,
dermatologists and cosmetic surgeons, to be gentle enough for use on
patients recovering from harsh medical procedures like laser,
microdermabrasion, chemical peels, surgeries and even cancer
treatments. Formulated with natural ingredients derived from the
earth’s minerals, Youngblood mineral makeup is non-irritating, nondrying
and non-comedogenic — and is designed to heal and soothe
the skin, while effectively covering blemishes, discolouration and
pigmentation, and providing a flawless, lightweight finish.
Youngblood’s Loose Natural Mineral Foundation is formulated with
natural ingredients that allow the skin to breathe and function
normally, and acts as a foundation, concealer, powder and sunscreen
all-in-one. While traditional makeup tends to include long lists of
skin-irritating binders, fillers (such as talc), chemical dyes, artificial
fragrances, chemical preservatives (like parabens), alcohol, lead and
mineral oil, Youngblood can be best summed up by the ingredients it
leaves out. Free from all the aforementioned nasties, Youngblood
instead uses natural ingredients like titanium dioxide, iron oxides
and mica to produce foundations that are gentle on skin and better
for your overall health and wellbeing. The end result is a luminous,
refined finish on every skin type — whether sensitive, allergy-prone,
acne-prone, mature or post-procedure.
Adding Youngblood to your salon not only provides an excellent new
revenue stream, it is the crucial and final step for healthy, glowing
skin. Stressing the importance of makeup as the last step of skincare
will allow you to provide your clients with end-to-end care that will
keep them coming back time and again.
With so much hard work being put into delivering the finest
treatments and getting the best results for your clients, isn’t it time
you chose a makeup brand that doubles as skincare and supports
your in-salon treatments? ■
For more information, or to become a Youngblood Mineral Cosmetics stockist,
call 1800 625 387 or visit www.probeautysolutions.com.au/
youngblood-mineral-cosmetics
Pictured: Youngblood’s Ultimate Starter display stand
#PROBEAUTYSOLUTIONS 23

BECAUSE WHAT
YOU PUT on YOUR
SKIN IS ONLY
half THE STORY
ENHANCE YOUR CLIENTS’ SKINCARE RESULTS
WITH THE POWER OF DERMO-NUTRITION
Thanks to their powerful blends of essential nutrients, probiotics and
essential fatty acids, Bestow Beauty super-food oils and powders
moisturise, nourish and purify the skin from within.
Designed by a beauty therapist, for beauty therapists, Bestow Beauty
encourages the elimination of toxins and boosts collagen and elastin
production — resulting in healthy, glowing skin that’s
truly transformed, from the inside out.
CALL 1800 625 387 FOR YOUR FREE SAMPLES
WWW.BESTOWBEAUTY.COM.AU
24 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

YOUR INTERNAL BEAUTY
BEAUTIFUL SKIN
BEGINS IN THE GUT
With a new wave of scientific gut research highlighting
the direct connection between gut health and skin health,
we now know that we can’t truly heal inflammatory skin
conditions like acne, rosacea and eczema, or revitalise
dull, lacklustre skin without first rebalancing the gut.
Our gut is home to a complex ecosystem
of bacteria and fungus
called the microbiome, and poor
diet, ill health and genetics can deplete our
colonies of beneficial microbes - leading to a
disordered gut. Inflammatory skin
conditions such as rosacea and eczema are
now widely thought to be the result of an
inflamed gut, (thanks to a microbiome
imbalance), which is why it’s just as important
to treat the skin from within, as as it is to
treat it topically. Because what we put on our
skin is only half the story, Bestow Gut Love+
is a specially formulated world-class synbiotic
powder, with probiotics, prebiotics and
digestive enzymes that address skin issues at
their root by restoring gut health.
BESTOW GUT LOVE+
Creating the inner environment for clear,
glowing skin, Gut Love+ contains the
exclusive BIOHM ® probiotic that combines
prebiotics and good fungi - promoting the
elimination of toxins from the body and
seeking to rebalance the gut’s all-important
microbiome. Enzymatic action helps break
down digestive plaque built up on the gut
wall, superfoods support bowel health and
promote the elimination of skin-irritating
toxins and hormones from the body, while
liquorice, slippery elm, organic sulphur and
L-glutamine repair the gut wall.
BIOHM ® | A SUPERIOR PROBIOTIC
Did you know? Bacteria is only half the story
when it comes to rebalancing the gut.
Fungus is equally as important, but is
overlooked in most probiotics. Developed by
Dr. Ghannoum — a globally recognised
expert in gut health — BIOHM ® optimises
digestive health by combining good bacteria,
good fungi and enzymes to break down
digestive plaque; allowing its 30 billion live
active cultures to maintain, support, and
promote the balance of the digestive system’s
total microbiome.
INFLAMMATORY SKIN
CONDITIONS SUCH AS
ROSACEA AND ECZEMA ARE
NOW WIDELY THOUGHT
TO BE THE RESULT OF AN
INFLAMED GUT
WHAT ARE THE SKIN BENEFITS?
Bestow Gut Love+ renews your skin from
within by rebalancing your gut and
promoting the efficient elimination of skinirritating
toxins from the body. In
conjunction with a skin-friendly, gutsupporting
diet you may notice the following
skin benefits:
• Dull or congested skin becomes clearer
and brighter.
• Inflamed or sensitised skin becomes
calmer and stronger.
• Deep, cystic acne (which indicates a
hormonal imbalance) begins to clear over
time, as waste hormones and toxins are
efficiently eliminated from the body.
Beautiful skin begins in the gut, and mixed
into milk, yoghurt or a smoothie, Gut Love+
is an easy way to improve skin health from
the inside out. If you have clients with
stubborn skin conditions that aren’t
responding to topical treatments, it might be
time to take a more holistic approach by
introducing Bestow Gut Love+ into their
daily skincare regime. ■
For more information, or to become a Bestow Beauty
stockist, call 1800 625 387 or visit www.
probeautysolutions.com.au/bestow-beauty
#PROBEAUTYSOLUTIONS 25

YOUR SUCCESS
WE LOVE OUR DEDICATED
SKINCARE
PROFESSIONALS
All over the country, our salon partners are
pursuing their passion for beauty and
business success. Here, we chat with four of
our top salons to discover their must-have
treatments and products and find out why
they love partnering with PBS.
Zwar Beauty
THE BEAUTY SPOT | SWAN HILL, VIC
ZWAR BEAUTY | PORT LINCOLN, SA
Winner of the PBS Salon of the Year award for the second year
running, The Beauty Spot is an elegant and tranquil salon, offering
a huge range of high-end treatments that see clients experience
life-changing results. From Image Skincare, Dermalux LED, and
Youngblood Mineral Cosmetics, to Bestow Beauty, Pure Fiji and
Sunescape Tan, owner-manager Christine Ewart swears by PBS
brands because she knows they deliver results.
TOP-SELLING TREATMENTS?
Image Skincare facials and peels and Dermalux LED are our top
treatments, because they provide amazing results and are easily
supported by great home care products. We recently treated a
teenage girl with severe acne, who’d tried every product and
prescription medication under the sun without success. After just
three Dermalux treatments we started to see incredible results —
less redness, fewer pustules and a much calmer complexion. We
then incorporated Image Skincare peels and home care products,
and her skin completely transformed. As did her confidence!
DO YOU USE THE FREE MARKETING PROVIDED BY PBS?
Yes, always! The free marketing material PBS provides takes the
stress out of running a business. It’s one less thing I need to worry
about, and I don’t have to plan promotions ahead of time because
it’s done for me! The graphics look beautiful on our social media
pages, and we also use their posters in the windows of the salon.
WHY DO YOU LIKE DEALING WITH PBS AS A DISTRIBUTOR?
PBS is an exceptional company in
all aspects! Ordering is always an
easy process, and it’s now even
easier thanks to their online
ordering form. Staff training is
crucial to my salon’s success, and
PBS offers several training
options throughout the year for
The Beauty Spot
each of their brands, which is
fantastic. We also receive
amazing salon support from PBS — from the ordering team
through to our Business Development Manager, everyone is always
easy to contact and more than happy to assist with any inquiries we
have. I highly recommend PBS to anyone in the beauty industry!
Cutting down her salon menu by more than half, to focus on her
core treatments — skincare and facials — was a huge risk for Zwar
Beauty’s Tenille Dodd. But it’s a leap of faith that paid off for the
dedicated and passionate salon owner, seeing her home salon
become the success it is today!
HERO PRODUCTS?
I always wanted to be the person that people came to with their skin
disorders instead of going to the doctor, and once I started stocking
Bestow Beauty I learned that I had to start working internally
before beginning topical treatments.
It’s so clear to me now that if your gut is inflamed, it’s going to show
in your skin! Image Skincare is my topical skincare choice and with
the power of both brands I know I can make real changes to my
client’s skin — which in turn can change their life! That’s what sets
my business apart — I get to the root cause of skin issues, rather
than offering my clients band-aid solutions. Living with a skin
disorder can have a huge effect on your emotional and mental
wellbeing and I’ll do anything to help my clients heal themselves
and regain their confidence!
TOP-SELLING TREATMENTS?
The Image Skincare Ormedic Lift Peel and Dermalux LED
Phototherapy — combined! I love the fact that you can use the
Ormedic Lift on any skin type without having to prep the skin, and
I follow this incredible peel with 20 minutes under the Dermalux.
The Dermalux treatment is so powerful that I can confidently say
all skin types will see results after just two sessions. It’s the best
investment I’ve ever made!
THE IMPORTANCE OF EDUCATIONAL EVENTS & TRAINING?
Being a sole operator definitely has its up and downs. I’d love to be
able to share my workload and bounce ideas off colleagues, or have
someone look after my marketing and social media — but I just
don’t have that luxury.
This is why I believe educational events and training are so
important — they not only expand your knowledge, but they keep
you focused and motivated and provide great networking
opportunities. I recently attended the PBS Annual Skin Summit,
which was the best networking and educational event I’ve ever been
to. So motivating and inspiring!
26 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE

YOUR SUCCESS
THE TEMPLE SKINCARE | CASTLE HILL, NSW
Castle Hill’s The Temple Skincare & Spa is a multiple awardwinning
day spa and medi spa, nestled by the pool inside
boutique hotel, The Hills Lodge. Managed by Rene Herald, a
visit to The Temple Skincare & Spa provides luxurious
pampering to nurture the body and soul, while their resultsdriven
medi spa offers services and technology that provide
guests with outstanding results.
TOP-SELLING TREATMENTS?
Our top selling services are massages, facials and Dermalux LED,
and at Temple Skincare, we believe that having a wellness spa and a
results-driven clinic under one roof is the way of the future. We
combine advanced skin treatments that deliver visible results to our
clients, with a holistic touch of massage and wellness — because we
know there’s a demand for both. Our clients can enjoy the best of
both worlds with a therapist’s hands offering kinetic touch and
holistic healing, while high-tech machinery and advanced
cosmeceutical skincare provide real long-term results.
BENEFITS OF PBS’ ONLINE EDUCATION & TRAINING?
The new online training portal is a fantastic way to ensure all team
members are up-to-date with their training and product
knowledge, and we also use it as part of our induction process
when we hire new staff. The platform can be used anytime,
anywhere, and our team log on at home, during slow periods at
work and on their lunch breaks!
Body Wisdom | Photography: perthpop.com
BODY WISDOM | MOUNT HAWTHORN, WA
After discovering Image Skincare in 2012, Amy Marvelli from
leading Perth clinic Body Wisdom, pushed to be the first Australian
stockist of the range, and so began a reputable career treating skin.
Along with Image Skincare, Body Wisdom treats clients with
Dermalux LED and gets them event-ready with Youngblood
Mineral Cosmetics and Sunescape Tan.
CLIENT FAVOURITES?
Our top selling treatment is the Image Skincare Wrinkle Lift Forte
Peel, and our clients also love the Vital C Anti-Ageing Serum and
Hydrating Facial Cleanser products, as well as the Ageless Total
Pure Hyaluronic Filler. I love Image Skincare because you get to
use amazing ingredients (like kojic retinol and hyaluronic acid) that
make a real difference to the skin, and Dermalux LED is always
firm client favourite! We recently had a client experiencing adultonset
acne, so we combined the Dermalux acne setting with a
customised Image Skincare peel, and within six weeks she was
thanking me for results that were even better than I’d promised!
The Temple Skincare
HOW HAS THE SUPPORT FROM PBS HELPED GROW
YOUR BUSINESS?
I’m all about relationships, which is one of the main reasons I love
partnering with PBS. I don’t feel like I’m just an account or a
number with them — they actually care about the success of my
business and want to help it become more profitable. Our business
development manager is also amazing; she’s always willing to
brainstorm and help us put strategies in place and she even does
training with us via Skype! We’re so grateful for the high level of
knowledge and training we get from PBS — it really does make a
world of difference.
DO YOU USE THE FREE MARKETING SUPPORT PROVIDED
BY PBS?
Yes! The free Marketing On A Platter (MOAP) materials that PBS
provides to all its salons are an absolute life saver! My life is so much
easier, because they do the hard yards for me. From creating
promotions for us to pass onto our clients, to supplying emails, instore
posters and social media graphics to promote them — MOAP
gives you everything you need to nail your marketing campaigns!
THE IMPORTANCE OF EDUCATIONAL EVENTS & TRAINING?
The PBS events I’ve attended have really inspired me as a business
owner and have definitely aided the growth of my clinic. I’ve learnt
about profitability, rules and regulations, how to be a better boss,
and how to balance working in and on my business. I always notice
a spike in sales after I attend PBS events — because I go back to
work with an action-taking attitude! I always make sure I share
what I’ve learnt with my staff, to motivate and inspire them as well.
WHY DO YOU LIKE DEALING WITH PBS AS A DISTRIBUTOR?
I love PBS because they listen and they’re always willing help! The
team at PBS have helped me set budgets and treatment pricing and
they always manage to inspire me if I’m feeling demotivated in my
business. The knowledge and experience that owners Matt and Lisa
Williams have is superior to anyone else I’ve ever worked with,
(even during my time running a successful beauty franchise), and I
guarantee you’ll struggle to find that level of experience and
guidance anywhere else within the industry. ■
To become a Professional Beauty Solutions
stockist, call 1800 625 387 or visit
www.probeautysolutions.com.au
#PROBEAUTYSOLUTIONS 27

POWER-MASKING
Get ready to binge-mask with the introduction of new multi-action
masks that fortify, rejuvenate and boost skin’s natural glow.
Image Skincare continues to deliver the latest skincare technology
with their release of two new masks. To find out more, please call
281800 PROFESSIONAL 625 387 or BEAUTY visit www.imageskincare.com.au.
SOLUTIONS MAGAZINE