Professional Beauty July/August 2019

NEWS
BRISBANE SET TO SMASH RECORDS
More than 7500 industry professionals are
expected to attend the 5th annual Brisbane Hair
and Beauty Expo (BHBE) next month.
To be held at the Brisbane Convention &
Exhibition Centre on July 28-29, the event
is, according to organisers, shaping up to
be the biggest beauty event ever staged in
Queensland – and “one of the largest hair and
beauty events in the country”.
Expo managing director Jason
Greenhalgh says the expo will showcase over
250 brands and suppliers with “deals and special
offers galore”.
In addition up to 300 competitors are
expected to compete in the Sunshine Pro
Series Makeup, Lash and Nail Competitions,
which feature 17 separate categories to
give “opportunity for artists of all skill levels
to compete”.
However, Greenhalgh believes that the
Expo’s new education format, EduFEST, is set to
be the major highlight for visitors.
“EduFEST has shaken up the concept of
hair and beauty education to great reception,”
he says.
This year, the sessions will be held in three
purpose-built classrooms on the expo floor and
a separate workshop space in the Expo hall.
“Each session varies between intimate look
‘n’ learns and hands-on workshops, and will
be presented in a dynamic and sharp style,”
says Greenhalgh.
“This will allow attendees a platform to
enhance their knowledge and skills and to get
up-close and personal with industry educators.”
EduFEST speakers/sessions include:
• Charlotte Ravet – The new classic beauty.
Eyeliner, red lipstick, a sexy glow
• Cherie Stokic – How to train your team to sell
• Erin Nordern – Clean beauty for beginners.
• Estelle Oliveri – Create your first successful
Facebook advertising campaign
• Jessika Brigginshaw – Feathering and ombre
brow tattooing techniques
• Megan Farquharson – Beginners SPFX makeup
• Kym Krey – The 5 stages of business growth
For more information visit
www.brisbanehairandbeautyexpo.com.au
US COMPANY BUYS INTO ALPHA-H
US private equity firm, The Riverside Company, has bought a stake in one of
Australia’s most internationally recognised skincare brands, Alpha-H.
Established in 1995, Queensland-based Alpha-H has until now been 100 percent
owned by Michelle Doherty, her husband Dean and their three daughters (Jamee,
Libby and Taryn) since its early beginnings.
Michelle bought the company after using its products to treat her chronic acne.
Today, Alpha-H is sold in over 1000 salons, clinics and spas as well as on TV
shopping networks, in major retailers (incuding Sephora and Myer) and on several
airlines (including British Airways and Virgin Atlantic) in over 25 countries.
Doherty said the family is excited about the new partnership and will remain “an
integral part of Alpha-H”.
She said she decided to sell part of Alpha-H “after spending a significant amount of
time with Riverside”.
“Both Alpha-H and Riverside have a shared belief that the brand has room for
considerable growth through continued investment in new product development,
branding, marketing, procurement and production planning. Through our partnership
with Riverside, we will be able to achieve this far sooner.”
PBS TAKES ON ORGANIC NATION
Professional Beauty Solutions has taken on the salon distribution of Organic
Nation in Australia.
Launched two years ago, the Australian-made skincare range “fuses
science and organic ingredients” to create “real change”.
The range was created by Vanessa and George Jilly who helped launch
Jurlique into salons in 1989 and then launched Aveda into Australia in 1997
before eventually launching their own skincare range, Uspa, in the early 2000s.
After selling Uspa in 2014, the couple decided to “set a new benchmark
and take skincare to new heights and even higher standards in performance,
sustainability, transparency and accessibility into the business model”.
According to the Jillys, all the ingredients used in Organic Nation “are
grown, harvested and processed to avoid contamination from pesticides,
fertilisers and toxins” to ensure the products are “100 percent pure” .
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