Professional Beauty July/August 2019

TALKING POINT
REZENERATE
What training support is available to salons when they
purchase your equipment – both initial and ongoing?
“When salons first purchase the Rezenerate NanoFacial Device
they are given access to the Rezenerate Portal which contains
training resources to which they have ongoing access. As
Rezenerate is Product Neutral there are over 70 skincare line
procedures available as well as modality protocols to familiarise
themselves with prior to training. As we believe nothing beats
the hands on learning experience we also provide onsite salon
training or Gold Coast Head Office training for new providers.
Ongoing support is also provided long term with refresher training
available, updated information via our Portal and of course our
Rezenerate team is always happy to assist with any salon queries
post purchase.”
The home-use beauty device market is growing
exponentially around the globe. What are your thoughts on
this trend and how has it affected your business?
“The Home use beauty device market is worth billions and it
continues to grow. We understand clients want to treat concerns
at home and this also follows on from using professional skincare
at home and wanting to maintain salon results. We feel that whilst
clients may purchase these devices, they may be used initially but not
ongoing or if they simply do not give the results expected then they
become just like a rarely used kitchen gadget that is relegated to the
back of a drawer. However in saying that there is a market for wellengineered
devices that support homecare skin maintenance and that
may be a market that we enter into in the future.”
What is the best advice offered to your clients to ensure
they receive a return on their investment?
“This requires a multi-pronged approach so that salons get the
best out of their equipment. Firstly business owners must choose
the right product for their business, clientele and demographic.
Secondly training is paramount to understanding and utilising
all that the technology can offer. Also understanding how to
cross promote the new service so that clients are given the
opportunity, if appropriate to incorporate the new treatment
into their existing programme, as opposed to having either one
or the other. Thirdly the marketing of the service must create
excitement and be ongoing to continually grow and expand. We
also recommend that salons use the marketing, social medica
content, educational resources and knowledge provided by their
suppliers in helping to market and make the
most of their new device or equipment.”
Pauline Valle
Rezenerate Distributor Australia & New Zealand
In 2 Skin Australia
www.rezenerate.com.au
SALON INSIGHT
How do you combat the discounting threat of the larger franchise networkas?
“The benefit of not being a franchise is that we can be fluid and respond to the market very quickly. If there are new trends, new
innovations and new services, we can quickly undertake our own research and development, assess the worthiness of it and update our
business to suit. In the franchise model, you are under the regime of the franchisee and their particular focus.
To that end, franchise pricing and discounting is not an area that concerns us. We ensure we meet the market expectations, act swiftly
and keep our clients educated and on the forefront of technological advancements and ultimately get results for our
clients that results in bookings of up to a year in advance.”
Oi Cosmetic Studio Helensvale
Abby Stuart
Managing Director
www.oicosmeticstudio.com.au
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