Professional Beauty July/August 2019
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TALKING POINT<br />
DERMA AESTHETICS<br />
What training support is available to salons when<br />
they purchase your equipment – both initial<br />
and ongoing?<br />
“Upon purchasing an Exceed medical microneedling<br />
device from Derma Aesthetics, clinics are entitled to<br />
one free attendance to our Collagen Induction Therapy<br />
(CIT) education. During this full day CIT certification<br />
class, attendees will learn about the scientific<br />
background of CIT, latest updates on new findings, the<br />
best protocols and techniques in the use of their Exceed<br />
device plus much more. Since we place emphasis on the<br />
importance of education, we make it cost effective and<br />
appealing to send numerous employees at a discounted<br />
rate to the same education. Our device education<br />
structure facilitates initial & ongoing, quality education<br />
at an affordable price.<br />
Clinics interested in purchasing an Exceed device but<br />
are unsure about their investment are also welcomed to<br />
attend our education for the usual booking fee. They<br />
will receive an education credit to use towards the<br />
purchase of their Exceed device when they decide to<br />
proceed with their investment.<br />
In addition to this, our highly qualified Business<br />
Development Managers will provide ongoing<br />
support via phone and/or refresher education upon<br />
scheduled visits.<br />
Should you require our complete CIT certification<br />
class to be conducted in the convenience of your clinic,<br />
exclusive bookings can be made to have our Business<br />
Development Managers deliver this for you.”<br />
The home-use beauty device market is growing exponentially<br />
around the globe. What are your thoughts on this trend and how<br />
has it affected your business?<br />
“The home-use beauty device market can be beneficial if clinical studies<br />
support the use of these devices whereby the intended outcome is greater<br />
than the potential risk. It is also crucial to consider if the device actually<br />
achieves any positive outcome at all.<br />
At Derma Aesthetics, the home-use beauty device market has not<br />
had a noticeable impact on our business because we empower our<br />
partner clinics to educate their clients on their home care choices. We<br />
supply and educate our partner clinics in the use of MTS-Rollers so that<br />
they can advise clients how to effectively use these devices at home to<br />
complement their in-clinic microneedling results.”<br />
What is the best advice offered to your clients to ensure they<br />
receive a return on their investment?<br />
“More often than not, devices used for treatment in the beauty industry<br />
require a series of treatments to achieve their intended outcome. With<br />
this in mind, our best piece of advice has always been to offer clients<br />
a package of this intended number of treatments at a special price or<br />
provide them with a complimentary home-use device to support their<br />
series of treatments. For example, “Purchase a series of three medical<br />
microneedling treatments and receive 50% off your third treatment or<br />
receive a complimentary MTS-Roller”.<br />
Upon the sale of 4-5 medical microneedling packages<br />
you have made back the cost of your initial investment<br />
and everything from here on out is profit!”<br />
Brittany Vescio<br />
Operations Manager<br />
www.dermaviduals.com.au/exceed<br />
SALON INSIGHT<br />
Should you decide to upgrade the technology when trends<br />
change or a new model becomes available – what are<br />
your options?<br />
“Trends come and go, and the investment into technology should be<br />
one that is thoughtfully considered and based on the results you are<br />
seeking combined with the long-term profitability for your business. The<br />
investment into equipment must be about the big picture, as purchasing<br />
purely on trend can become an expensive exercise.<br />
Investing in an upgrade is great if the new greatly supersedes the old<br />
but it isn’t always the reason to be out with the old and in with the new.<br />
Purchasing smart and with a long-term plan in mind will save you the<br />
expense of constantly upgrading. I’m a big believer in buying the best<br />
technology you can afford, that won’t become outdated too quickly, that<br />
way you can get a return on investment before you need to upgrade to<br />
the newer version. Always keeping your eye on the market and not always<br />
jumping into the latest trend will set you up for success<br />
when purchasing technology for your business.”<br />
Skintifix<br />
Robyn McAlpine<br />
Founder<br />
www.skintifix.com.au<br />
74 | WWW.PROFESSIONALBEAUTY.COM.AU
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