Professional Beauty July/August 2019

CLINICAL PRO
What training support is available to salons when they
purchase your equipment – both initial and ongoing?
ClinicalPRO equipment is all TGA listed and comes with free
delivery and onsite setup and full training for all staff. This training
is supplied by our highly experienced master-trainer who is
manufacturer trained and holds ASQA compliant training as well
a TAE certification.
Staff who demonstrate competency receive Operator’s
Qualification and Competence certificates, which can be
upgraded to Dermal Therapist qualification as an ongoing study &
work experience. Our training support also includes:
• Regular workshop attendance at no extra cost
• Further advanced training on request
• Comprehensive clinical training with RPL (Recognised Prior
Learning) if applicable
• Unlimited access to training videos & online presentations
• Unlimited 7- day phone & skype support
• 24/7 access to website & face-to-face consultations &
networking on facebook.”
What has been your most popular device for the beauty
market over the past 12 months?
We actually have three pieces of equipment that enjoy the same
level of popularity:
• The Doublo Gold HIFU system, a 4th Generation HIFU
system is proven, efficient and affordable and TGA Listed! It’s
ideal for non-invasive treatment of Skin Tightening in SMAS
Layer, Collagen Remodelling Upper and Lower Dermis, Tissue
Stimulation for Skin Laxity and Tone. It is the fastest system on
the market, delivering 300 lines in 8 minutes with 12,000 lines
per cartridge.
• The Bellalux LED system – is ideal for smaller beauty salons,
4 to 8 times stronger than other systems and unique in that
it comprises of 4 wavelengths from which you can select any
3 colours all at the one time or it can be used as separate
wavelengths when required for a particular condition. This
system was tested and trialed on burns victims to awaken
dormant cells to healing and rejuvenation.
• The Lucas Plus Q-Switched Laser system uses a true top-hat
mode, perfect beam quality and an intuitive user interface. This
system is recommended for clinics that offer laser treatments
for various pigmented lesions, skin regeneration, tattoo removal
of all colours, MLA or fractionated handpiece for acne,
scarring, difficult-to-treat pigmentation problems like Melasma,
Hori, Café au Lait etc.
What is the best advice offered to your clients to ensure a
return on their investment?
Our advice to our clients will be:
• Think ahead and carefully plan before investing – e.g. do not
fall for “miracle” solution systems that are over-promoted and
overpriced, and end up being underpowered and underutilized.
• Tailor-make your treatments to suit the individual needs of your
client base and their personal problems and skin conditions
• Organise a “client night” on your premises and invite your clients
to see and experience the new treatments you have to offer
• Demonstrate your treatments, display clinical studies with
introductory prices
• Publish Before and After pictures on your website and
brochures
• Introduce a “Family & Friends” offers that reward your clients
for personal referrals
• We include special offers of skincare kits and sample kits to
include in facial treatments or 50% off a skincare product for
booking a series of treatments that benefit
everyone involved and keeps your cash flow
moving.
Daniel Clifford
Managing Director
www.clinicalpro.com.au
TALKING POINT
SALON INSIGHT
Should you decide to upgrade the technology when trends change or a new model becomes available – what are your options?
“Firstly we would embrace new technology as quickly as possible to keep the excitement of the new trends favourable with our clients so
they do not vanish to newer pastures.
Secondly, we would try to combine ongoing treatments by adding or introducing it as a combination treatment, particularly for
those clients who find it hard to move into new treatment technologies – e.g. combination treatments with old and new technologies
to double the results such as the use of non-invasive multipolar Radio Frequency treatments before introducing New technology HIFU
treatments for skin lifting and tightening to get quicker results and keep clients coming back.
Thirdly, to avoid salon equipment clutter, we would try to move any older equipment by registering them on the Industry Secondhand
Equipment site with an offer to mentor the new owner with the old technology equipment.
Finally, embracing new technology and upgrading when trends change means clients are more open to accepting new price
increases for new technology treatments so ROI (Return on Investment) is quicker to recover if embraced sooner
rather than later.”
Beauty-Thru-Nature Skin & Laser Clinic
Metro-Dora Clifford
Clinic Owner
www.beautythrunature.com.au
PROFESSIONAL BEAUTY | 65