Professional Beauty July/August 2019
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from THE SHOOT...<br />
Certified<br />
Organic Cream<br />
Illuminisor<br />
in Rose<br />
Long Lash<br />
Vegan Mascara<br />
Baked Mineral<br />
bronzer in<br />
Sunkissed<br />
Bold Lash<br />
Vegan Mascara<br />
Pressed eye<br />
shadow duo<br />
in Black Sand<br />
Certified Organic<br />
Liquid Foundation<br />
with Hyaluronic Acid<br />
Brow Define<br />
Palette in<br />
Chestnut<br />
Celia Trevisani<br />
Global Brand Manager, INIKA Organic<br />
Tell us how your career began with INIKA?<br />
“After 16 years in the beauty industry, I began to look for new ways to bring meaning to my career. When<br />
the opportunity at INIKA Organic came up I felt like it was a sign! Working for a brand that has such a<br />
strong ethical commitment to produce the highest Certified Organic products possible was exactly what<br />
I was looking for! That was almost three years ago, and I have never been more motivated!”<br />
What attracts you to the brand?<br />
“When I discovered INIKA Organic, the values of the brand immediately resonated with me. INIKA’s<br />
ingredients promise is one of the most restrictive in the market – one of the main reasons other natural<br />
products can fail in quality. INIKA never compromises high performance or the best ingredients to create<br />
its products, even if it means longer development time or more time on research. The integrity the brand<br />
has to keep developing quality natural products and the desire to find new ways and innovative natural<br />
ingredients is really unique. For me personally I am very passionate about clean living and detoxing<br />
our lives, whether it’s the food we eat, or products we use. I feel it’s especially important to detoxify our<br />
beauty routines considering how much our skin absorbs.”<br />
Favourite part of the job?<br />
“I love that as a brand we keep pushing the boundaries of natural formulations! INIKA Organic is a<br />
pioneer, launching the cleanest formulas possible within the highest standards of Organic Certifications.<br />
We create products that perform just as well, if not better than others, but without using chemicals or<br />
fillers – only botanical or mineral ingredients.”<br />
What are some of the challenges of being vegan, organic and a cruelty free brand?<br />
“The certifications we comply with make formulation more challenging and product development<br />
times much longer than other brands. However, when we do launch new products it’s more exciting<br />
and also more rewarding!<br />
When we embarked on the journey to formulate the first Certified Organic and Vegan lipstick, people<br />
in the industry didn’t believe such a product could be achieved. They believed there were too many<br />
constraints for it to be compliant and not enough available ingredients.<br />
After three years in development, we proved the industry wrong and launched the world’s first<br />
Certified Organic and Vegan lipstick! It’s an amazing product with such a unique formula and is now<br />
a staple in our range.”<br />
Where are your ingredients sourced from?<br />
“We are a proudly Australian-owned and designed brand, but we source our ingredients from all over<br />
the world! This is to ensure we always have highest quality grade and the latest innovations in botanical<br />
science. We also need to ensure each ingredient complies with the strict standards of our certifiers.<br />
In saying this we will never stop researching the latest innovations in natural ingredients that have the<br />
greatest benefits!”<br />
Most popular cult product in the range?<br />
“Our foundations, both Loose Mineral Powder and Liquid Foundation attract a cult-like following.<br />
The Liquid Foundation, because it’s enriched with Pomegranate Seed Oil, Kakadu Plum and Prickly<br />
Pear – perfect for people with sensitive skin. The Loose Mineral powder is also a fan favourite as it’s<br />
a pure mineral formula, doesn’t clog pores and offers the benefit of an SPF 25 – the perfect triple<br />
threat foundation!<br />
The Long Lash Vegan Mascara has quickly become a best seller and revolutionised the natural<br />
makeup space! Even professional makeup artists are blown away when trying it! It’s ultra-lengthening,<br />
creates a panoramic lashes and gives great volume – the perfect all-rounder!”<br />
Any plans to extend the brand?<br />
“We have exciting re-formulations, shade updates, product launches and collaborations in the works<br />
for the next year. Watch this space!”<br />
Does the brand follow seasonal trends – what can we expect to see coming up?<br />
“We work closely with the world of fashion and after some very successful runway shows in 2018 we’ll<br />
be back again this year creating looks at New York Fashion Week!<br />
We will also be launching a limited edition seasonal colour range later this year, filled with versatile<br />
shades to create a natural everyday glow or the most glamorous evening looks.”<br />
For enquiries on becoming an INIKA Organic stockist and your Inika trial kit please call 1300 765 332.<br />
MAKEUP MASTERCLASS<br />
PROFESSIONAL BEAUTY | 93