Professional Beauty July/August 2019
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all lifestyles, variable age ranges, offering skincare that goes<br />
from protection to correction! With Priori your skin meets its<br />
cellular match.”<br />
How does Priori support their salon partners?<br />
“Partnership is the first thing I discuss when opening a new<br />
account, we want to exceed their expectations by giving them<br />
the tools to be successful such as, education, launch events,<br />
advertising, public relations, testers and sampling programs.<br />
We are always striving to bring the best technology<br />
to the market, giving our clients the<br />
edge with result driven products. In<br />
Australia this month, Priori have<br />
launched their biggest consumer<br />
advertising campaign with<br />
their salon partners on<br />
leading digital platform<br />
Gritty Pretty - called the<br />
#21DayTurnaround. This<br />
gives salon partners the<br />
opportunity to offer<br />
their clients a kit of<br />
products that deliver<br />
clinically proven results<br />
in just 21 days! The<br />
salon can then add on<br />
in-salon peel treatments<br />
to boost the results<br />
further. There’s amazing<br />
content on Gritty Pretty<br />
featuring a trial team of four<br />
every day consumers who formed<br />
part of the campaign – the results<br />
are amazing!”<br />
Is Priori for everyone or does it cater<br />
for a specific segment of the market?<br />
“I always say ‘Priori is for anyone with skin’. So yes there is<br />
something for everyone. Priori is your cellular match, which<br />
means it’s a personalised answer to what your skin needs. In<br />
other words, Priori gives the cells what they need to function<br />
as a healthy cell for repair and protection across all categories,<br />
from our Mineral Skincare with Zinc, Titanium, SPF, coverage,<br />
correction, protection to our recently launched Triple Turmeric<br />
Complex range of ‘clean and natural beauty’ products to our<br />
LCA fx160 2xFoliant Peel + Scrub for the ultimate at-home<br />
microderm effect!”<br />
How does Priori compare with other skincare<br />
brands in terms of technology?<br />
“Priori is rooted in skin science and is clinically proven to<br />
achieve results! We trial the products, not just a select ingredient.<br />
We use proprietary complexes that are combinations of super<br />
hero ingredients to create products that are so multi-functional<br />
they allow your skin to take what it needs – when it needs it –<br />
for a truly personalised answer. This is a brand new clinically<br />
proven approach to skincare!”<br />
Priori offers an Adaptive Treatment menu.<br />
Tell us how this works?<br />
“All Priori treatments are Adaptive and offer results-oriented<br />
solutions especially designed to adapt to the specific skincare<br />
needs in a time-efficient manner. The client chooses their<br />
treatment time (15, 30, 45 or 60 minutes) and then the<br />
therapist chooses the best treatment for the client. It’s a new<br />
approach to skincare treatments understanding that clients are<br />
often restricted by time – our Adaptive Treatment<br />
Menu means that the client gets maximum<br />
results in the time they have put aside.<br />
It’s perfect for the time conscious<br />
– results hungry client!”<br />
What’s on the<br />
horizon in terms<br />
of product<br />
development<br />
for the next<br />
12 months?<br />
“Stay tuned!<br />
Right now we are<br />
hard at work to<br />
bring you some<br />
additional overachievers<br />
that<br />
will take skin to<br />
the next level! The<br />
new products are<br />
based on Nobel Prize<br />
Winning DNA repair<br />
enzymes – the ultimate in<br />
skin recovery.”<br />
What’s been the biggest<br />
lesson learnt in working in the<br />
skincare industry?<br />
“Staying current with trends and continuous education.”<br />
Any advice for a therapist starting out in their<br />
first business?<br />
“Be true to your word, share your passion, embrace the journey<br />
and build relationships.”<br />
Lastly, what inspires you personally in business?<br />
“So much inspires me about this industry – especially the<br />
friendships I have built along the way! I have worked with<br />
many of my clients for years, through happy times and some<br />
heartaches – we go through them together, it really builds a<br />
bond – we then add in a little Triple Turmeric Tightening Eye<br />
Serum, a smile, a hug and we share the passion with those in<br />
our path!” n<br />
Priori is distributed by True Solutions International. Enquiries call<br />
1800 808 993. Email hello@true-solutions.com.au.<br />
@prioriaust – Instagram<br />
Priori Skincare Australia – Facebook<br />
COVER STORY<br />
PROFESSIONAL BEAUTY | 21
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