Professional Beauty July/August 2019

YOUR ORGANIC SKINCARE
THE RISE OF NATURAL
& ORGANIC BEAUTY
Modern consumers are more savvy, well informed and health-conscious than ever
before, and an increased awareness of potentially harmful chemicals present in
many personal care items has led to a growing demand for natural, organic
products that are safe and non-toxic. But is your business catering to this market?
If you’ve ever worried about the
ingredients on your moisturiser or
cleanser bottle that you can’t pronounce,
you’re not alone. An ever-growing number
of consumers are starting to question the
safety of the products they’re using, and
nowhere is this trend more widespread than
in the beauty and personal care industry.
The global organic beauty market (also
known as the ‘clean beauty movement’) is
expected to be worth over USD $21 billion
by 2024, and the skincare sector in particular
is predicted to dominate this growing
organic industry.
Because the use of the word ‘organic’ isn’t
regulated in Australia, many healthconscious
customers are buying products
that look organic and natural, but aren’t.
Brand names and packaging are designed to
imply products are ‘clean’ and ‘green’ even
though they often contain potential
endocrine-disrupting, carcinogenic
chemicals such as parabens, sulphates,
petrochemicals and artificial fragrances. In
fact, brands can use the word ‘organic’ on
their products even if only one of the
ingredients is organic! This influx of fauxclean
products has led to a demand for
honest, transparent brands that hold thirdparty
organic certification and can reassure
consumers that ingredients are grown,
harvested and processed without the use of
pesticides, fertilisers and toxins.
The increased consumer interest in clean
beauty is great news for the professional
beauty industry, but only if salons, spas and
clinics can offer their clients natural, organic
products and treatments that actually work.
The health-conscious consumer wants clean,
natural products, without having to sacrifice
skincare benefits and alternative, sustainable
technologies now mean that using non-toxic,
natural, organic ingredients doesn’t mean
sacrificing performance.
Paving the way in this new era of clean, highperformance
skincare is Australian-made,
cosmeceutical skincare brand, Organic
Nation. High performing, plant-powered
organic skincare that delivers real results
you can see and feel, Organic Nation fuses
science with Certified Organic ingredients
to provide skincare products that are as safe
as they are effective.
Offering beautiful professional treatments
as well as a range of retail products, Organic
Nation was developed to meet the fastgrowing
demand for Australian-made,
results-driven, vegan skincare that uses
powerful, Certified Organic active
Ultimate Care | Photography: @Jeena_Kensy
Organic Nation | Photography: @probeautysolutions
6 PROFESSIONAL BEAUTY SOLUTIONS MAGAZINE