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The Concordia Story: A Fifty-Year History of Concordia Lutheran Church 1951-2001

An illustrated history of Concordia Lutheran Church of San Antonio, Texas.

An illustrated history of Concordia Lutheran Church of San Antonio, Texas.

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✦<br />

Right: An article in the San Antonio<br />

Express-News describes the <strong>Lutheran</strong><br />

service held in the Catholic Cathedral in<br />

Worms, Germany, where Dr. Merkens<br />

preached to military personnel.<br />

Below: <strong>Concordia</strong>, along with many<br />

other Christian congregations,<br />

adopted Vietnamese refugee families<br />

during the mid-1980’s. <strong>The</strong>se families<br />

were given hope and opportunity and<br />

eventually became self-sufficient<br />

thanks to <strong>Concordia</strong>’s generosity.<br />

One <strong>of</strong> the church’s innovative ideas made<br />

national news in 1987 with a front page story in<br />

USA Today.<br />

“For a long time it had bugged me that they<br />

changed from standard time to daylight savings<br />

time on Sunday morning,” said Merkens. “<strong>The</strong><br />

idea was that this change, in which you lose an<br />

hour, would have the least impact on business if<br />

it was done on Sunday morning. But it had a big<br />

impact on the church. Most churches reported<br />

attendance was down by thirty to fifty percent<br />

on that Sunday.<br />

“So we simply told our people, ‘Don’t lose<br />

sleep that night. Come to church at the regular<br />

time and reset your watch at the end <strong>of</strong> the service.’<br />

We did this for several years and word really<br />

got around. Attendance actually went up on<br />

that Sunday. Some members <strong>of</strong> other churches<br />

would come to <strong>Concordia</strong> that day, just so they<br />

could sleep an extra hour.”<br />

A few days prior to the change to daylight<br />

savings time in 1987, Merkens received a phone<br />

call from a reporter for USA Today. She interviewed<br />

Merkens and told him the story would<br />

be in that weekend’s edition.<br />

“I was just blown away when it appeared on<br />

page one,” said Merkens. “It was just amazing<br />

publicity for such a small, logical change.”<br />

<strong>The</strong> article began, “<strong>The</strong> Rev. Guido Merkens<br />

won’t lose any sleep Sunday when the USA<br />

42 ✦ THE CONCORDIA STORY

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