The 10 Most Trusted Non-Banking Financial Companies to Watch in 2019_compressed

evolution. In addition, with Reliance Jio’s enabled
smartphone penetration and affordable data prices have
aided digitization to grow from strength to strength and has
gradually overtaken the traditional outreach of various
business operations. Rapid advancements in technology has
made digital an integral part of our everyday lives. It has
altered the content consumption pattern of the consumers.
The gradual shift from traditional to digital has not been
restricted to one segment but all the industries. The growth
of tech-driven initiatives has enhanced customer
experience, thereby improving efficiency and reduced costs.
Subsequently, the finance sector has undergone meteoric
advancements in the digital domain. People track stocks
and all the latest trends on their screens instantly. Leading
the way, moneycontrol is one of the only finance and
business news destinations that also provide a mutual fund
investment platform – Money Control Transact. It provides
ease in handling end-to-end digital transactions with
personalized recommendations for mutual funds based on
multiple parameters. Extending itself to a multi digital
platform; moneycontrol leverages it to reach out to a wider
audience with readily available and informed knowledge on
any company along with quick and real time access to the
trends of the industry.
IS: Moneycontrol Pro –This exclusive application was
launched on March 2019. Kindly take us through initial
idea or concept that led to the development of this app
along with the distinctive features that makes it your
USP over others.
Gautam: Moneycontrol works towards a vital goal of
providing insights along with informing and educating their
audience with the latest trends in the finance and business
industry. It has brought together the user and the experts all
under one roof to ensure that the consumer, be it a seasoned
trader, investor or a newbie, receives everything at their
fingertips on one destination. By identifying the rising
demand for premium and personalized content, we released
an ad-free moneycontrol Pro app to give our audience more
personalized and customized presentation of the financial
news and allowing them to keep track of the latest events
around the globe. The exclusive content is backed with
credible and authentic insight backed with extensive
research and expert analysis. With content that goes beyond
the mainstream our readers get to make an informed
investment.
Our services allows them to monitor and update their
watchlists and portfolio's related to Stocks, Mutual Funds,
ULIPs, Bullion, commodities, futures and currencies to
monitor. With our readers having a real-time watch over the
price and volume of stocks, the app has also stolen a march
over its competitors by providing an enhanced charting tool
to assist the investor. This strategic idea leads to immense
knowledge sharing in the trading and investing sector,
resulting in the consumer making a much-more informed
investing decision.
IS: How do you depict the growth trajectory of
Moneycontrol for the coming years?
Gautam: The long-term aim for moneycontrol was to build
a platform that caters to all the demands and requirements
of the reader related to the finance and business industry.
The backbone of the growth has been to provide accurate
information and research-based analysis to our audience
and become the go-to platform for all their financial
decisions. For instance, one of our offerings based on
Mutual Funds is the ‘Moneycontrol Transact’ that enables
the users to understand and undertake all the Mutual Fund
activities comprising of making investments, viewing
recommendations and analyzing markets/investments onthe-go.
The app is highly personalized and enjoys a valueadded
feature that recommends suitable mutual funds to
users based on the multiple parameters.
The Network18’s association with Reliance Jio lends aid in
thrusting the platform on an incremental and radical
innovation path. The future lies in deeper penetration of
smartphones across the length and breadth of the country.
We have forever striven to innovate and improve, while
staying true to the quality and authenticity of the content.
With a staunch objective of retaining our leadership
position we have kept the consumer at the core and ensure
that they make well informed investing decisions. By
constantly innovating to cater to the evolving needs of the
reader, we aspire to build trust in the minds of our audience.
Moneycontrol, as the leader in the market sector, always
looks out to give the consumer a fresh perspective, format
and platform to access information, and we shall continue
to churn out a host of services in the near future that they
can be proud to use.
|August 2019 19