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The 10 Most Trusted Non-Banking Financial Companies to Watch in 2019_compressed

Insights Success introduces "The 10 Most Trusted Non-Banking Financial Companies to Watch in 2019", in order to assist the business to choose the right companies.

Insights Success introduces "The 10 Most Trusted Non-Banking Financial Companies to Watch in 2019", in order to assist the business to choose the right companies.

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K UDOS<br />

FINANCE<br />

Fund<strong>in</strong>g Ideas, Empower<strong>in</strong>g Idea<strong>to</strong>rs<br />

An entrepreneur needs a few<br />

basic th<strong>in</strong>gs <strong>to</strong> start a<br />

venture – a unique idea, a<br />

target cus<strong>to</strong>mer, and f<strong>in</strong>ance. Of<br />

these, money and idea are perhaps<br />

the most crucial. Many a time, they<br />

have <strong>to</strong> let go of an idea just because<br />

there wasn’t enough money <strong>to</strong> back<br />

it. For such ambitious, purposedriven,<br />

and self-employed people <strong>in</strong><br />

the country, the need is – access <strong>to</strong><br />

money. While bank<strong>in</strong>g <strong>in</strong>stitutes and<br />

Venture Capitalists are do<strong>in</strong>g their<br />

part, the role of <strong>Non</strong>-<strong>Bank<strong>in</strong>g</strong><br />

<strong>F<strong>in</strong>ancial</strong> <strong>Companies</strong> has been<br />

ga<strong>in</strong><strong>in</strong>g attention. Kudos F<strong>in</strong>ance<br />

and Investments is one such<br />

technology led data-driven NBFC<br />

cater<strong>in</strong>g <strong>to</strong> those <strong>in</strong> need of f<strong>in</strong>ancial<br />

help <strong>to</strong> realize their potential. S<strong>in</strong>ce<br />

<strong>in</strong>ception, it has disbursed over 130<br />

crores, completed over 1 lac loans<br />

hav<strong>in</strong>g over 50,000 unique<br />

cus<strong>to</strong>mers present over eight<br />

hundred cities <strong>in</strong> the country.<br />

Liv<strong>in</strong>g the Dreams<br />

It all started when Pavitra<br />

Walvekar, then work<strong>in</strong>g <strong>in</strong> San<br />

Francisco, returned <strong>to</strong> India and<br />

noticed a massive gap <strong>in</strong> fulfill<strong>in</strong>g<br />

debt requirements for the underserved<br />

market. It was a challeng<strong>in</strong>g<br />

market <strong>to</strong> serve s<strong>in</strong>ce its an<br />

unsecured product with most<br />

cus<strong>to</strong>mers not hav<strong>in</strong>g Strong<br />

f<strong>in</strong>ancial paperwork. <strong>The</strong> foundation<br />

for Kudos was laid and through a<br />

focused data led approach and<br />

perseverance the team proved the<br />

model and kept execut<strong>in</strong>g, even<br />

evolv<strong>in</strong>g their offer<strong>in</strong>g with time.<br />

Pavitra feels, “Our lives are<br />

fulfill<strong>in</strong>g when we have mean<strong>in</strong>g and<br />

purpose. Liv<strong>in</strong>g a life that benefits<br />

other people’s lives is the best way<br />

possible <strong>to</strong> live. In a small way, I<br />

have mean<strong>in</strong>g and purpose with<br />

families we support through<br />

employment and the loans we give <strong>in</strong><br />

the market.”<br />

He was later jo<strong>in</strong>ed by Naresh Vigh<br />

as Co-founder a ex-Bajaj and<br />

<strong>in</strong>dustry veteran<br />

NBFC – <strong>The</strong> Evolv<strong>in</strong>g Support<br />

NBFC’s are cater<strong>in</strong>g <strong>to</strong> cus<strong>to</strong>mers<br />

usually overlooked and left out of<br />

the formal system by private and<br />

public sec<strong>to</strong>r banks. NBFC’s have<br />

<strong>in</strong>tegrated them by be<strong>in</strong>g risk takers<br />

and built specific niche<br />

understand<strong>in</strong>g of these markets. <strong>The</strong><br />

country can only grow if large parts<br />

of the populations are part of the<br />

India s<strong>to</strong>ry. NBFC’S have broken<br />

the l<strong>in</strong>k of large parts of the<br />

population rely<strong>in</strong>g on loan sharks <strong>to</strong><br />

meet their f<strong>in</strong>ancial needs, thereby<br />

empower<strong>in</strong>g the nation. Us<strong>in</strong>g<br />

technology, NBFCs are enabl<strong>in</strong>g<br />

achievement of higher scale and<br />

predictability of service. It has<br />

allowed on-board<strong>in</strong>g of cus<strong>to</strong>mers,<br />

evaluation and delivery of the loan<br />

<strong>to</strong> be changed dramatically.<br />

While they cont<strong>in</strong>ue <strong>to</strong> provide<br />

fund<strong>in</strong>g for various personal and<br />

bus<strong>in</strong>ess needs, NBFCs themselves<br />

have gone through a st<strong>in</strong>g<strong>in</strong>g funds<br />

crunch <strong>in</strong> the last 6 months. S<strong>in</strong>ce<br />

the IL&FS crisis, the funds from two<br />

ma<strong>in</strong> providers - MFs and banks -<br />

have been dry<strong>in</strong>g up. While a few of<br />

the NBFCs had the mismatch on<br />

maturity tenors for asset and<br />

liability, but the majority of others<br />

<strong>in</strong>clud<strong>in</strong>g the short team lenders who<br />

did not have these issues had also <strong>to</strong><br />

bear the brunt. <strong>The</strong>re are a lot of<br />

discussions on open<strong>in</strong>g up l<strong>in</strong>es<br />

through public sec<strong>to</strong>r banks or RBI<br />

provid<strong>in</strong>g a special w<strong>in</strong>dow with a<br />

l<strong>in</strong>e of credit for NBFCs. However,<br />

this needs <strong>to</strong> be resolved on an<br />

urgent basis so that both the NBFCs<br />

30<br />

August <strong>2019</strong>|

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