The 10 Most Trusted Non-Banking Financial Companies to Watch in 2019_compressed

collection of receivables, conducting
regular project monitoring meetings
with the clients and more.
The fund management business also
brought certain unique and innovative
strategies such as slum redevelopment
(Mumbai Redevelopment Fund) or
bulk buying of apartments (Apartment
Fund). It has also translated this
entrepreneurial mind-set into the
introduction of multiple new products
within its wholesale lending business
over the years – from a ‘Flexi-LRD’ to
the ‘Piramal Preferred Partner’
program. Recently, it set up the
Emerging Corporate Lending team to
target small and medium enterprise
lending in order to access smaller
corporates.
In its retail Housing Finance business,
it introduced a unique business model
– B2B2C – (business to developer to
customer) which is a key
differentiator. In this model, it has
leveraged existing robust relationships
with its developer partners combined
with innovative product offerings such
as:
SUPER Loans – A popular product
that factors the future income potential
after assessing the credit parameters
for the retail loan to enable customers
to purchase their ideal home.
AdvantAGE -- Specially designed for
parent-child wherein both can pay a
higher EMI in the initial years when
their income is higher. In the later
years, when total family income is
reduced, the customer can avail an
option to pay lower EMIs factoring
the revised family income.
Bridge -- It caters to those customers
who aspire to buy a new house by
helping them with the down payment
before selling their existing property.
Triumphant Moments
From winning awards and accolades
for its wide scale of abilities, to firmly
maintaining a bottom line that speaks
for itself, PCHFL’s performance has
been widely recognised by the
industry. It has received several
accolades, including Asia One: Global
India 2017, Business Leader of the
Year: Global Real Estate Congress
2017, Visionary in Real Estate
Financing: NDTV Property Awards
2017, CXO of the year: Realty Plus
2018 and CEO of the year: 8th EPC
World Awards.
Inspiring Generations to Come
The Piramal Group values of
Knowledge, Action, Care and Impact
guide PCHFL's culture and are also
personified by its purpose – ‘Doing
Well and Doing Good’. In the same
mould, Khushru would like to
encourage the youth today to take a
very long term view when starting out
in their professional lives and careers.
He says, “I have always believed that
the most important advice that can be
given to the younger generation is to
be true to themselves; to not to act in
haste and take the wrong path, to be
ambitious but humble and to have the
courage to say and do what they truly
believe in, even if others try to
discourage you. Stay true to your
values, beliefs and remember the path
is never easy. Believe in yourself,
build a long term vision and work
towards it consistently, passionately
and with an overarching sense of
purpose.”
PCHFL
through
its group
‘’
companies
provides
customized
strategies for
institutional
and retail
investors
|August 2019 39