innovatED Magazine - Issue 3 - Autumn 2019

3. Creating a car advertisement
The children filmed and used the iPad’s camera to take videos
and still shots of the car to be edited later in iMovie. The aim
was to create a 30 second (maximum) advert for their car,
incorporating self-composed jingles, songs and backing music,
all created using Garageband, which is extremely easy to do
and very children-friendly.
6. Presentations
A key element of the project was preparing for and
delivering a showcase presentation to parents / carers and
Key Stage 2 children. As well as showcasing their work, the
children evaluated their controllable vehicle, showed their
car advert and car brochure on the big screen.
You can view one of the examples by following this link:
https://vimeo.com/244442986
4. Create a car marketing brochure
This element has strong links to the persuasive writing elements
of the literacy curriculum. The children researched and created
an informative brochure. We focused on using 'marketing words'
for their vehicle and published this as a digital book (iBook
creator). Again, this is a free app that comes with iPads and is
very easy for even very young children to use.
Benefits of this approach
5. Links to science
The pupils labelled electrical components in a circuit and
explain how the forward and reverse switch works using key
vocabulary.
• The children produced high-quality car design.
• There was an increase in the quality of the writing that was
evident in blogs and brochures. They also produced some
outstanding video advertisements.
• There was increased parental involvement. The children
badgered their parents to attend the Car Show because they
cared about and valued their work. Indeed, parents became
very involved with the project.
• When the children spoke they demonstrated an astounding
depth of knowledge, understanding and confidence. The
standards of their spoken presentations were unexpectedly
high. •
Page 22 | Issue 3 | innovatED | Autumn 2019