Estetica Magazine WORLD Edition (2/2019)

WORLD 

the HairMagazine 

GET SMART 

Education & training: 

the key to success 

EYE CANDY 

Couture, hair fashion, 

salon design for you 

TOP-EVENT 

Estetica Master Class 

@ On Hair Show

Estetica n. 2/2019 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

INTERNATIONAL 

EDITORIAL DIRECTOR 

Sergi Bancells 

sergi@esteticamagazine.com 

INTERNATIONAL 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

INTERNATIONAL EDITORIAL 

COORDINATOR 

Fatima Pilone 

f.pilone@estetica.it 

EDITORIAL STAFF 

Alice Gioannini 

adtraffic@estetica.it 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

ESPAÑA 

Bel M. Dolla, 

Elisabet Parra, Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Stéphanie Argentin, Marie Coccoluto 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto 

MÉXICO-LATINOAMÉRICA 

Héctor Ramírez, Ernesto Álvarez, 

Karla Cuéllar, Fernando Farfán 

USA 

Marie Scarano 

DIGITAL 

Matteo Franceschini Beghini, 

Erica Balduini, Ludovica Cavalli, 

Erika Marchese, Wilma Sommariva, 

Valentina Stella 

Export Welcome to EsteticaExport.com 2 

Education Power up! 4 

Dossier Defying time 8 

Events Nordic Stars 12 

Catwalks Amazing Hair '19/'20 67 

Design Zen inside! 83 

Events Sustainable success 85 

international trends 

Estetica Master Class 17 

Autumn Rhapsody 33 

Keeping up with 

the times... all 

around the globe. 

Classic to quirky... everything 

you need to know about the 

latest hair looks

Welcome to 

EsteticaExport.com 

It’s a small world and getting smaller by the 

minute. EsteticaNetwork launches a new portal 

as an open global forum on the beauty business. 

EsteticaNetwork announces yet another new portal, part of an internationalisation project 

developed to meet a need to create a new way of doing business in the beauty sector. The project 

was driven by a conviction that the market could benefit from a new model of contact amongst 

leading businesses around the globe: a stronger, more immediate, more continuous, innovative 

and independent form of contact. EsteticaNetwork is already present worldwide as B2B trade 

media and can count on 70 years of trade relations and in-depth knowledge of the hair products 

sector. This is why it was decided to focus on the value of information in this project: gaining 

a better understanding of markets, receiving news, finding useful information, updated statistics 

and dedicated advice, all with a view to keeping pace with a sector that continues to evolve. 

It was the annual hard copies of the “BEST IN…” series, published over recent years and dedicated 

to buyers and distributors around the world, that eventually gave rise to EsteticaExport, a major 

editorial and cultural project that, in its digital version, is expected to become a reliable new tool 

for leading players in this industry. What you can expect to find at EsteticaExport.com is in fact 

a huge community that will continue to grow and develop, where you can find the best companies 

in the world of beauty, the leading distributors, details on global trade fairs, new and important 

business opportunities and contacts. You will notice new contents, functions and professional 

interaction tools added as the portal continue to grow daily. A periodic newsletter will keep you 

What you need to know 

about global players and 

markets when you need to 

know it. The world is now 

at your fingertips. 

2 export

informed of updates and you will be able to consult the site 

24/7 so as not to miss anything - product innovations, news on 

the manufacturing companies that produce them, information 

on the fairs where they are presented, and on who to contact. 

It will be a great opportunity for all beauty industry players: 

manufacturers, international buyers, media professionals, 

international fairs. Finally there is a true network of growth 

and development for global business, a virtual forum for 

producers and distributors worldwide. An important, innovative, 

and ambitious project. 

Now the first independent, digital, beauty business platform in 

the world is waiting for you to join. What are you waiting for? 

The Estetica Export Division Project is dedicated to supporting companies dealing with the increasingly 

complex and competitive foreign markets as a facilitator in the development of Export. Our editorial “Best in…” 

series and Esteticaexport.com are the print and digital B2B marketplaces designed to be an international trade 

hub that, together with Estetica World edition, help foster the globalization and enhancement of all the players 

on the hair & beauty market around the globe: companies, fairs and distributors. They are intended as landmarks 

for all those Small and Medium-sized Enterprises (SMEs), and their counterparts, that are striving to grow and 

the expand their horizons. With EsteticaExport.com, Estetica World and Best in… magazines, EsteticaNetwork 

is available on the market as the ambassador of the best companies in the Hair & Beauty sector.

Power up! 

Looking to become a trendsetter? Feeling unsure about 

specific cut & color techniques? Seeking inspiration? 

Education is always the key to boosting your business. 

All expert artists agree that one of the best ways to boost your business is to boost your self-confidence 

and skills through education, whether you are just starting out and need to add to your skills set or if 

you are at the top of your game and are seeking inspiration to set new benchmarks in the industry, 

there is something available somewhere for everyone. We asked our experts for advice. Starting with 

Dixie Sabedra, CHI Schools Director. "For a young stylist, I would recommend attending courses that 

you need sharping up on first," she recommends, "such as cutting or coloring techniques. These are 

your core foundation and will build your confidence." She continued, "A seasoned stylist might want to 

take a trend setting class that has social media buzzing and let your clients know you too can keep 

Farouk Systems/CHI Education 

4 education

R+CO 

R+Co's ELECTRIC HOUSE, where 

the foundations of the past meet the 

techniques of the future for an avantgarde 

interpretation of hairdressing and 

performance. VISION ON is instead an 

all-day educational trifecta of cutting, 

styling and grooming talent from The 

Collective: Garren, Howard McLaren, 

Thom Priano and Ashley Streicher. 

them looking sharp and on point. It helps us get out of our comfort zone and keeps us creative." 

Amanda Jenkins, Global Director of Education for ECRU New York concurs, saying, "A minimum of 2 

courses a year is a great place to start. The more one invests in themselves the more valuable they are to 

both clients and employers." 

R+Co education aims to reinvent the way hairdressing is taught by going back to basics, starting with 

the classics. Focus is not just on “what?” but “why?”, the goal being to get the student to think, not just 

watch. They are convinced that the salon professional should realize that there is no one way to achieve 

an end result, and multiple techniques should be explored. Both the VISION ON and ELECTRIC 

HOUSE events are in keeping with R+Co philosophy: the Legends Tour honors and is inspired by 

hairdressing from the past, while Electric House is inspired by the future of hairdressing. It is equally 

important to be well-versed in both to fully realize your own potential and develop a personal style.

Kao NYC 

Joshua Wagner SEB MAN Design Team, Artist and Educator outlines things neatly, claiming that each 

salon professional should participate in three events per year, focusing on Quality (inviting top expert to 

hold an annual in-salon "banger" event for your staff), Adventure (any event that gets you out of your 

creative comfort zone), and Excitement (organize your team, a partner, or a photographer to shoot your 

work and enter them in competitions like the BEA’s or NAHA, purely for the fun and excitement of it)! 

Goldwell professes that an effective approach to global success is to keep salon professionals engaged 

through ongoing education on the latest products, and techniques and even business skills, both 

through brand name academies and events. John Moroney, VP & Creative Director of Kao Salon 

Division – Global explained, "We believe that the KAO Salon Network is a family, and as such our 

academies are gathering places and community hubs, not just a place to go for classes." He continued, 

"Our academies are home to our Master Series Programs. The Goldwell Master Colorist, Master Stylist 

The Eufora Business 

Intelligence is a Four- 

Day transformative course 

designed to empower salon 

owners and managers to 

maximize profits and sucess. 

Held at the company’s 

Advanced Training 

Academy, at least two 

members of the salon’s 

leadership must attend to 

focus on topics like Vision & 

Culture, Staff Management, 

Leadershop, Consumers, 

and Numbers. Additional 

information can be found at 

Eufora.net 

Eufora

and Master Texture Programs, and where where our Top Artists find a creative matrix to inspire our 

stylists and clients." He sums it all up by saying, "We would rather invest in activities and education that 

allows us to truly build a relationship with a stylist." 

The Eufora Global Connection is always an inpirational and educational event on all levels, with top 

experts covering everything from basic to advanced techniques and business building to the sharing of 

edifying stories about their personal career journeys, while year-round education continues in the 

Eufora Advanced Training Academy. Because education and training are an ongoing experience that 

must never be neglected or put off. 

Paul Mitchell 

Paul Mitchell Schools 

curriculum focuses 

on technical skills 

but also on a sense of 

community, giving 

back and paying 

it forward. After 

two months and 

thousands of creative 

“FUNraising” events, 

Paul Mitchell Schools 

announced the results 

of their 2019 campaign 

at a star-studded 

Gala in Beverly Hills. 

Raising $1.4 million 

for eight national 

charities and dozens 

of local nonprofits, 

they brought their 

16-year total to over $21 

million. 

Left: Matrix believes that individuality should be celebrated, that differences 

lead to stronger collaborations and hairdressers make the world a more colorful 

place. The brand fosters this more colorful world with bilingual events like 

Matrix Destination 2020. 

Below: The Sam Villa brand doesn’t teach haircuts, they teach stylists how to 

cut hair! And this year Artist Studio launches, a user friendly, online learning 

platform consisting of a collection of curated videos accessed via membership. 

Sam Villa 

Matrix 

education 

7

Defying 

time 

Jane Fonda /Getty Images 

Jodie Foster/Getty Images 

With advances in care and cosmetic products, health 

care and modern attitudes, we can continue looking 

great... with a little help from our fave salon professional. 

Today grey is the new black, and not only when speaking only about couture! Now that hair coloring 

products offer an unlimited palette, endless possibilities thanks to new techniques, and are safer and easier 

to use than ever before, the tables have been turned! Gen Z and Millennials are experimenting more with 

color while their parents are more often than not embracing their gray hair, often opting for classic carefree 

cuts and styling. Joanne Rempel, Color Development Manager at Eufora International focuses on the big 

issue: “The architecture of hair design must be adapted to suit face shape and body structure. Lifestyle will 

dictate how much time you want to budget. Are you an on-the-go gal with a regimen of wash, product and 

run? Or do you set aside a little time with a blow-dryer and hot tools to create your look?” 

8 dossier

Aging may bring some new challenges when it comes to hair, but nothing that can't be resolved in some way. Karen Gordon, 

President, Cosmetologists Chicago, comments, “One in four women experience thinning hair by the time they are in their 

forties due to stress, diet, hormones, the environment and hereditary factors, so I designed a protocol to create the best 

environment for growing thicker, healthier hair. Extensions and hairpieces can also help enhance length and volume. Today, 

when you purchase a hairpiece made with good quality hair and it is fitted properly, they can be completely undetectable!” 

In addition to a little extra TLC, consult with your hairdresser about what cut&color is best for you. Rempel explains: “My 

rule with my guest is... if you are growing out your natural color, you have to 'rock' it out with a slammin’ haircut. If you wish 

to color your hair, it is all about tone. As our skin changes, so does the depth and tone of our skin. We must accommodate 

these changes when selecting our hair color.” 

Pravana 

Dezigns by Tonya Victoria Richards/Village Photography 

Paul Mitchell 

Sebastian 

Atlantis by R+Co 

Courtesy of Cosmetologists Chicago 

Sebastian Professional Lead International Stylist Anthony Cole 

recommends Sebastian Mousse Forte for strong manageable hold with 

long-lasting body and Sebastian’s Shine Define to help restore natural 

shine. Of course one of the most important factors is moisture, for 

both skin and hair. This is why R&Co came up with special superhydrating 

Atlantis Shampoo and Conditioner with botanical oils and 

extracts to restore moisture levels and keep hair smooth and shiny.

When it comes to cuts, you’re better off sticking to variations on a theme of classics - especially pixies, and 

all variants of bobs. Lorrene Conino of Cosmetologists Chicago says, “Mid-length hair tends to be youthful... 

Finer hair clients work better with edgy shorter styles to disguise their thinning hair.” Sebastian’s Anthony 

Cole sees another advantage to bobs: “I like to give these clients bobs (shoulder length or higher) based on 

their face shape, as this style allows their faces to get the most light.” 

Indeed, many of our models and celebs here are sporting bobs and lobs, which can be amped up with waves 

and texture, brushed forward or back, dressed up and dressed down - the ultimate in comfort and versatility. 

Wella Professionals 

George Papanikolas, Matrix Celebrity Stylist 

Sometimes the rules 

for trending styles 

become unisex. Matrix 

Haircare Artistic 

Director George 

Papanikolas confirms: 

"If you still have a thick 

head of hair with grey, 

then it’s great to play 

with the length of it, 

especially on top. I 

encourage guys to grow 

it out longer on top. 

That way they can use 

a round brush to create 

a smooth bouncy 

blowout." Many celebs 

with attitude sport 

short and longer pixies 

applying this same 

principle and look 

great! 

Jamie Lee Curtis/Getty Images 

Glenn Close/Getty Images

Are you reluctant to cut off your luscious long locks? They may require more care, but like Nicole Kidman 

or the splendid Michelle Pfeiffer, if you’re willing to put in the time and effort, embrace who you are or who 

you want to be. Nick Stenson, Director, Cosmetologists Chicago, observes, “I really feel beauty is ageless. 

It’s all about giving our guests options that work with their lifestyle. As we age beauty is about embracing the 

phase of life that you’re in and celebrating the journey. In regards to hair trends I feel that timeless/classic 

shapes are always in style.” 

Mego Ayvazian for Farouk Systems/CHI 

Dezigns by Tonya Victoria Richards/Village Photography 

Hair: Marilyn Vendittelli @Salon - INdustry Hair & Esthetics 

Colorist: David Vendittelli/Photo: Kale Friesen 

Nicole Kidman/Getty Images 

Michelle Pfeiffer/Getty Images 

dossier 

11

The absolute winner of the first Nordic Hair Awards was Finnish hairdresser Harri Åkerberg from A.K.A. 

Luova who conquered both Nordic Avant-garde Hairdresser of the Year and Nordic Hairdresser of the Year! 

Pictured below, Samu Hirvas, Managing Director at Cutrin; Astrid Still, model; Harri Åkerberg; and Sergi 

Bancells, International Editorial Director at Estetica Magazine and jury member. Right: Harri's winning image. 

Nordic Stars 

The very first Nordic Hair Awards and Expo held a fabulous 

event in Copenhagen (Denmark) where more than 2,000 

hair pros networked, connected and inspired each other.

Nordic Hair Awards' first edition presented a fabulous live competition where 47 finalists from all the Nordic countries took 

part in nine different categories. Winners were announced at a crowded award ceremony at Lokomotivværkstedet in 

Copenhagen. The biggest winner was Finland who received a total four awards, including the Nordic Hairdresser of the 

Year title and Best Avant-Garde award for Harri Åkerberg; Women's Hairdresser of the Year, Aki-Matti Kallio; and Editorial 

Stylist of the Year, Linda Lehto. Swedish Johan Kristensen and Sofie Heidenberg won, respectively, Men’s Hairdresser of the 

Year and Colour Technician of the Year. Martina Rawet (Norway) was crowned Young Talent of the Year; Park Styling / Hair 

Construction Academy (Denmark) won Best Salon Design and Katrin Sif Jónsdóttir is the Icelandic Hairdresser of the Year. 

On top of the awards, this one-day 

event was packed with 11 hair shows on 

Main Stage, 4 intimate shows on Live 

Stage, and several mini shows around 

the venue. Main Stage shows included 

HeadBrands, L’Oréal Professionnel x 

Björn Axén, American Crew and Aveda 

Artistic Team, just to name a few. 

At the expo, more than 80 suppliers from the Nordic 

hair industry presented their latest products and 

techniques on the floor. Meanwhile, the Live Stage 

featured awe-inspiring presentations by Revlon 

Professional, Alterna, American Crew, Kevin 

Murphy, Schwarzkopf Professional and many more. 

events 

13

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MODA 

INT’L 

ESTETICA 

MASTER 

CLASS 

ERROL DOUGLAS 

TOM CONNELL 

@ TREVOR SORBIE ART TEAM DMITRY VINOKUROV X-PRESION 

In November, Turin will be the world capital of hairdressing. Under the spotlights, for the tenth edition of On Hair Show & Exhibition, 30 

international non-stop shows and novelties by the brands. Top-event, the Estetica Master Class. Four stylists of world renown - on stage - 

to illustrate the iconic looks of their careers. We introduce them to you here... 

A novembre, Torino sarà la capitale mondiale dell’hairdressing. Sotto i riflettori, per la decima edizione di On Hair Show & Exhibition, 30 show 

internazionali no-stop e novità dai brand. Top-event, l’Estetica Master Class. Quattro stilisti di fama mondiale - on stage - a illustrare i look iconici 

della loro carriera. Scopriamo chi sono... 

Im November wird Turin zur Welthauptstadt des Friseurhandwerks. Im Mittelpunkt der zehnten Ausgabe der On Hair Show & Exhibition stehen 

30 internationale Nonstop-Shows und Brand-News. Die Estetica Master Class – ein Top-Event. Vier international renommierte Designer 

präsentieren auf der Bühne die Kultlooks ihrer Karriere. Lassen Sie uns herausfinden, wer sie sind... 

En novembre, Turin sera la capitale de la coiffure. Sous le feu des projecteurs, pour la 10e édition du On Hair Show & Exhibition, 30 shows 

internationaux non-stop et toutes les nouveautés des marques. Un évènement top niveau, l’Estetica Master Class. Quatre coiffeurs de renom 

international – sur scène – pour illustrer les looks emblématiques de leur carrière. Découvrons ensemble qui ils sont... 

En noviembre, Turín será la capital mundial de la peluquería. Bajo los reflectores, para la décima edición de On Hair Show & Exhibition, 

30 show internacionales non-stop y novedades de las mejores marcas. Top event, la Master Class de Estetica. Cuatro estilistas de fama mundial 

- on stage - para ilustrar los looks icónicos de sus carreras. Averigüemos quiénes son...

ERROL DOUGLAS 

“ 

I would describe myself as a technical 

excellence hairdresser, an all-rounder, in live shows 

and photographic collections. 

” 

Errol Douglas MBE

Hair: Lorem ipsum Doledar 

Photo: Adlrem Ipumer 

Make-up: Antera Dolupre 

Styling: Alenaus Bauhaus

THE WORLD OF ERROL DOUGLAS 

ESTETICA 

MASTER 

CLASS 

A stylist of reference of British hairdressing for more 

than 30 years, Errol Douglas is one of the 5 Ambassadors 

& Patron of Honour of the Fellowship for British 

Hairdressing and hair guru for numerous stars in the 

world of music, fashion, and cinema. A winner of several 

of the most coveted prizes in the world, he is loved by the 

British media and young people. 

Stilista di riferimento del mondo British da più di 30 

anni, Errol Douglas è uno dei 5 Ambassador & Patron of 

Honour del Fellowship for British Hairdressing e hair guru 

di numerose star del mondo della musica, della moda e 

del cinema. Vincitore di svariati premi tra i più ambiti al 

mondo, è amatissimo dai media britannici e dai giovani. 

Errol Douglas ist seit mehr als 30 Jahren ein 

Bezugspunkt in der britischen Modewelt und einer der 

fünf Botschafter und Patron of Honour des Fellowship for 

British Hairdressing sowie Haar-Guru zahlreicher Stars 

aus der Welt von Musik, Mode und Kino. 

Der Preisträger zahlreicher der begehrtesten 

Auszeichnungen der Welt wird von den britischen Medien 

und jungen Menschen geliebt. 

Modèle pour tous les coiffeur-ses en Grande-Bretagne 

depuis plus de 30 ans, Errol Douglas est l’un des 5 

ambassadeurs et Patron of Honour du Fellowship for 

British Hairdressing ainsi que gourou du secteur pour de 

nombreuses personnalités du monde de la musique, de 

la mode et du cinéma. Gagnant de multiples prix parmi 

les plus convoités, il est très aimé des médias anglais et 

des jeunes. 

Estilista de referencia del mundo British desde hace más 

de 30 años, Errol Douglas es uno de los 5 Ambassador & 

Patron of Honour del Fellowship for British Hairdressing y 

el gurú del cabello de numerosas estrellas del mundo de 

la música, la moda y del cine. Ganador de varios premios 

entre los más codiciados del mundo, es muy amado por 

los medios de comunicación británicos y por los jóvenes. 

Site: erroldouglas.com 

Facebook @ erroldouglasldn 

Instagram @ erroldouglasldn 

Discover more on 

Errol Douglas

“ 

TOM CONNELL 

@ TREVOR SORBIE ART TEAM 

Creating a show or shoot concept takes so much time, effort 

and commitment, the only way l feel it’s worthwhile is to do 

something I find unique. If I were in the audience or looking at 

an image, what would hold my interest? That process is what I 

measure all of my work up against. 

” 

Tom Connell

THE WORLD OF TOM CONNELL 

ESTETICA 

MASTER 

CLASS 

The Artistic Director of the Trevor Sorbie Art Team 

and passionate trainer, Tom Connell boasts strong 

professional ethics and a great strategic vision. Fashion, 

culture, and inspiration are the foundation of his works. 

His artistic team is visionary, original and evolving 

continuously. On stage @ On Hair Show & Exhibition with 

the Special Colorist Giuseppe Stelitano. 

Direttore Artistico del Trevor Sorbie Art Team e 

appassionato formatore, Tom Connell affianca una forte 

etica professionale a una grande visione strategica. 

Fashion, cultura e ispirazione sono alla base dei suoi 

lavori. Il suo team artistico è visionario, originale e 

in continua evoluzione. On stage @ On Hair Show & 

Exhibition con lo Special Colorist Giuseppe Stelitano. 

Als Künstlerischer Leiter des Trevor Sorbie Art Teams und 

leidenschaftlicher Ausbilder verbindet Tom Connell eine 

starke Berufsethik mit einer großen strategischen Vision. 

Mode, Kultur und Inspiration sind die Basis seiner Arbeit. 

Sein künstlerisches Team ist visionär, originell und in 

ständiger Weiterentwicklung. 

Auf der Bühne der @ On Hair Show & Exhibition mit dem 

Special Colorist Giuseppe Stelitano. 

Directeur artistiques du Trevor Sorbie Art Team et 

formateur passionné, Tom Connell soutient une forte 

éthique professionnelle empreinte d’une grande vision 

stratégique. Mode, culture et inspiration sont à la base 

de ses travaux. Son équipe artistique est visionnaire, 

originale et en continuelle évolution. Sur scène à 

l’On Hair Show & Exhibition avec le coloriste spécialiste 

Giuseppe Stelitano. 

Director Artístico de Trevor Sorbie Art Team y formador 

apasionado, Tom Connell combina una fuerte ética 

profesional con una gran visión estratégica. Moda, cultura 

e inspiración son la base de sus trabajos. Su equipo 

artístico es visionario, original y en continua evolución. 

On stage @ On Hair Show & Exhibition con el Special 

Colorist Giuseppe Stelitano. 

Site: trevorsorbie.com 

Facebook @ tom.connell.505 - @TrevorSorbie 

Instagram @ tomconnell - @trevorsorbie 


Tom Connell 

@ Trevor Sorbie 

Art Team

DMITRY VINOKUROV 

“ 

I’m a very observant person. I like to look at people, nature, 

architecture... I draw my inspiration from different situations. 

You have to overcome insecurities, obstacles, restrictions 

or any set rules. Then life itself and one’s attitude toward it 

are inspirational. Dmitry Vinokurov 

”

THE WORLD OF DMITRY VINOKUROV 

ESTETICA 

MASTER 

CLASS 

Der internationale Trendsetter, Gründer der Open 

Academy International Vinokurov & Friends und 

Präsident von Intercoiffure Mondial Russland, ist bekannt 

für seine große Kreativität und seine ganzheitliche 

Fähigkeit. Er ist der erste russische Friseur, der auf der 

Alternative Hair Show auftritt und engagiert sich sehr 

im Wohltätigkeitsbereich. So gründete er zugunsten von 

leukämiekranken Kindern in seinem Heimatland die 

Stiftung „We are with you“. 

International trendsetter, founder of the Open Academy 

International Vinokurov & Friends and president of 

Intercoiffure Mondial Russia, Dmitry is famous for his 

extraordinary creativity and capacity to engage crowds. 

The first Russian hairdressers to perform at the Alternative 

Hair Show, he is very active in the charity sector where he 

established the “We are with you” foundation, to benefit 

children with leukaemia in his homeland. 

Trendsetter internazionale, fondatore dell’Open Academy 

International Vinokurov & Friends e presidente di 

Intercoiffure Mondial Russia, è famoso per la sua grande 

creatività e capacità aggregativa. Primo parrucchiere 

russo ad esibirsi all’Alternative Hair Show, è molto attivo 

nel settore della beneficienza, nell’ambito del quale ha 

dato vita alla fondazione “We are with you”, a favore dei 

bambini con la leucemia nel suo Paese d’origine. 

Faiseur de tendances internationales, fondateur de l’Open 

Academy International Vinokurov & Friends et président 

d’Intercoiffure Mondial Russie, il est renommé pour sa 

grande créativité et sa capacité d’agrégation. Premier 

coiffeur russe à s’exhiber à l’Alternative Hair Show, il 

est très actif dans le secteur de la bienfaisance, dans le 

cadre duquel il a donné vie à la fondation « We are with 

you », en faveur des enfants atteints de leucémie dans 

son pays natal. 

Trendsetter internacional, fundador de la Open Academy 

International Vinokurov & Friends y presidente de 

Intercoiffure Mondial Russia, es famoso por su gran 

creatividad y capacidad agregativa. Primer peluquero 

Ruso en actuar en el Alternative Hair Show, es muy activo 

en el sector benéfico, creando en su país de origen la 

fundación “We are with you”, a favor de los niños con 

leucemia. 

Site: oai.academy 

Instagram @ dmitriy_vinokurov 

Facebook @ Vinokurov.promo - @ oaVinokurovAndFriends 


Dmitry Vinokurov

X-PRESION 

“ 

We are the first worldwide company dedicated to R + D + i. Express, 

Create and Disseminate is our mission. X-presion was born out of a 

personal desire that drives us to bring innovation and enthusiasm to the 

hairdressing industry. Seeing our techniques replicated by hairdressers 

” 

around the world is the greatest form of recognition we can have.

THE WORLD OF X-PRESION 

ESTETICA 

MASTER 

CLASS 

Marco Antonio Restrepo, Jorge Cáncer, Jose Luis 

Almendral and Kasper Thomas: a team of explosive 

creativity, of huge innovative capacity in terms of research 

(like the revolutionary colouring technique #xpresionpixel) 

and training. The artistic group originally from Madrid 

contributed to the growth of the highest level of this sector, 

involving parallel fields like music, video, and photography. 

Present at the top sector events, they also enjoy huge 

success on social with millions of impressions. 


Almendral e Kasper Thomas: un team dalla creatività 

esplosiva, di grande capacità innovativa in termini di 

ricerca (come la rivoluzionaria tecnica di colorazione 

#xpresionpixel) e formazione. Il gruppo artistico originario 

di Madrid ha contribuito alla crescita del settore ad 

altissimi livelli, coinvolgendo ambiti paralleli quali musica, 

video e fotografia. Presenti agli eventi-top del settore, 

spopolano anche sui social con milioni di impressions. 

Site: x-presion.eu 

Facebook @xpresionproducciones 

Instagram @xpresioncreativos 


Almendral und Kasper Thomas: ein Team mit enormer 

Kreativität, großer Innovationskraft im Bereich der 

Forschung (wie die revolutionäre Färbetechnik 

#xpresionpixel) und Ausbildung. Die aus Madrid 

stammende Künstlergruppe hat zum Wachstum des 

Sektors auf höchster Ebene beigetragen, wobei sie 

gleichrangige Medien wie Musik, Video und Fotografie mit 

einbeziehen. Sie sind bei den wichtigsten Veranstaltungen 

der Branche präsent und auch in sozialen Netzwerken 

mit Millionen von Inhalten erfolgreich vertreten. 


Almendral et Kasper Thomas : une équipe à la créativité 

explosive et à la grande capacité d’innovation en termes 

de recherche (comme la technique révolutionnaire de 

coloration #xpresionpixel) et de formation. Le groupe 

artistique venant de Madrid a contribué à la croissance 

du secteur à de très hauts niveaux, en impliquant des 

secteurs parallèles comme celui de la musique, de la 

vidéo et de la photographie. Présents aux évènements 

top niveau du secteur, ils font aussi des ravages sur les 

réseaux sociaux avec des millions d’impressions. 


Almendral y Kasper Thomas: un equipo con creatividad 

explosiva, de gran capacidad innovadora en términos 

de investigación (como la revolucionaria técnica de 

coloración #xpresionpixel) y formación. El grupo artístico 

originario de Madrid ha contribuido al crecimiento del 

sector a niveles muy altos, involucrando áreas paralelas 

tales como música, video y fotografía. Presentes en 

los principales eventos del sector, también son muy 

populares en las redes sociales con millones de 

impressions. 


X-presion

AUTUMN 

AUTUMN 

Hair: Steph Meyer 

Photo: Anniss + Bartion 

Make-up: Charlotte Ravet 

Styling: Rachel Kaufman

Hair: Box Hill Institute Educators 

Photo: Milos Mlynarik 

Make-up: Box Hill Institute Educators 

Styling: Jessica Jade Fashion 

How can this new autumn mood be interpreted? What palette should we rely on to create new 

feminine stories every day? Make your move in total creative freedom. Listen with your eyes, 

feeling a different philosophy between your fingers. Your own. 

Come interpretare il new sentiment d’autunno? A che palette affidarsi, per creare ogni giorno 

nuove storie al femminile? Fate il vostro gioco, in totale libertà creativa. Ascoltando con gli 

occhi, sentendo tra le dita, una filosofia differente. La vostra. 

Wie lässt sich die neue Herbststimmung ausdrücken? Mit welchen Farben erzählen Sie jeden 

Tag neue Frauengeschichten? Lassen Sie Ihrer Kreativität freien Lauf. Lauschen Sie mit Ihren 

Augen und spüren Sie eine völlig neue Philosophie zwischen Ihren Fingern. Ihre eigene. 

Comment interpréter ce nouveau sentiment d’automne ? À quelle palette de couleurs faire 

confiance pour créer, jour après jour, de nouvelles histoires au féminin ? Créez votre propre 

jeu, avec un esprit créatif sans limites. En étant à l’écoute avec les yeux, en sentant entre les 

doigts une philosophie autre. La vôtre. 

¿Cómo interpretar il new sentiment otoñal? ¿En qué paleta inspirarse para crear cada 

día nuevas historias en clave femenina? Haced vuestro juego, en total libertad creativa. 

Escuchando con los ojos, sintiendo entre los dedos una filosofía diferente. La vuestra.

AUTUMN 

Hair: Bridie Meehan 

Photo: Karla Majneric 

Make-up: Georgia Ramman 

Stylist: Karly Brown

Hair: Paula Hibbard 

Photo: David Mannah 

Make-up: Rachael Montgomery 

Styling: Josie McManus

AUTUMN 

Hair: Team Twins 

Photo: Petra Holland 

Make-up: Darien Touma 

Styling: Annet Veerbeek

Hair: Nichola Lovell 

Photo: Anniss&Barton 

Make-up: Emma Van Breugel 

Styling: Leroy Lorenzo

AUTUMN 

AUTUMN 

Hair: Toni&Guy McMahons Point 

Technlogical colours 

Natural inspiration 

Hair: Lyndall Vile/Photo: Milos Mlynarik/Make-up: K. Hopwood/Styling: L. Ross 

Something new arrives from unprecedented combinations. The 

techno-innovation of pigment research is personified in inspiration by 

nature, borrowing ideas from reality. Wine red strands. Orange to be 

drunk. Metallic to shine. Autumn nuances for gourmets. 

Il new deal arriva dall’accostamento inconsueto. L’innovazione tecno 

della ricerca nei pigmenti si umanizza nell’ispirazione nature, che 

ruba le idee alla realtà. Ciocche vino rosso. Arancio da bere. Metallo 

per brillare. Nuance d’autunno per gourmet. 

Der neue Look entsteht aus einem ungewöhnlichen Mix. Die 

technologische Innovation der Pigmentforschung bezieht ihre 

Inspiration aus der Natur, deren Ideen der Realität entstammen. 

Haarsträhnen in Rotwein. Ein orangefarbenes Getränk. Glänzendes 

Metall. Herbstnuancen für Gourmets. 

Le nouvel accord de l’alliance inhabituelle. L’innovation technique de 

la recherche dans les pigments s’humanise dans l’inspiration nature 

qui soutire les idées à la réalité. Des mèches lie de vin. De l’orange 

à boire. Du métal pour briller. Des nuances d’automne pour fins 

gourmets. 

El new deal viene de la combinación inusual. La innovación tecno de 

la investigación de pigmentos se humaniza en la inspiración nature, 

que roba ideas de la realidad. Mechones color vino. Naranja para 

beber. Metal para brillar. Tonos otoñales para gourmets.

Hair & Colour: Mat Johnson 


Make-up: Pablo Morgade 


Hair: Paul Mitchell® 

Professional Hair Color 

Photo: Pasquale Abbattista 

Make-up: Barbara Bonazza 

Styling: Angela Marcato 

Produced by Estetica Magazine

Hair: Pop Academy Team 

Photo: Vlad Andrei Gherman 

Make-up: Ioana Simon 

Styling: Smaranda Almasan 

AUTUMN

AUTUMN 

Hair: David Murray 

Photo: Tony Le Britton 

Make-up: Roseanna Velin

Hair: Huub Eysink/Photo: Ivo de Kok/Make-up: J. Pietrzak/Styling: S.Eysink 

Hair & Colour: Laurent & Carole Voisinet/Photo: Pascal Latil/Make-up: M. Miteva & M. Charot/Styling: V. Suchet & P. Latil 

Liquid energy 

Fire and 

flames 

A courageous act. For those who enter a salon determined to come 

out looking different, more beautiful. For those who work in the salon 

with the daily responsibility of making dreams come true, with nothing 

but shears and colours. The objective? Innovate while personalising. 

Atto di coraggio. Di chi va in salone con l’obiettivo di uscire diverso, 

acquisendo in bellezza. Di chi in salone ci lavora, con la responsabilità 

quotidiana di realizzare sogni. Forbici e colore gli alleati. 

Ambìto l’obiettivo: innovare personalizzando. 

Mut beweisen ... all diejenigen, die mit dem Wunsch zum Friseur 

gehen, durch eine Veränderung neue Schönheit zu erlangen und 

all diejenigen, die tagtäglich im Friseursalon arbeiten, um Wünsche 

Wirklichkeit werden zu lassen. Schere und Farbe als Verbündete. 

Angestrebtes Ziel: Neues durch Individualität. 

Acte de courage. De celle qui va au salon dans l’objectif d’en 

ressortir différente, belle. De celui-celle qui travaille au salon, avec 

la responsabilité quotidienne de réaliser les rêves. Les ciseaux et les 

couleurs, des alliés. L’objectif, ambitieux : innover en personnalisant. 

Acto de coraje. De quién acude al salón con el objetivo de salir 

diferente, ganando en belleza. De quién trabaja en el salón, con la 

responsabilidad diaria de hacer realidad los sueños. Tijeras y color los 

aliados. El objetivo: innovar personalizando.

AUTUMN 

Hair & Artistic Direction: 

Claude Tarantino 

Photo: Jules Egger 

Products: L’Oréal Professionnel

Hair: Revlon Professional®

AUTUMN 

Hair & Colour: Stevie Corthine 


Make-up: Pablo Morgade 


Hair: Candice McKay 

Photo: John Rawson 

Make-Up: Maddie Austin 

Styling: Jamie Russell

Hair & Artistic Direction: 

Danny Pato 

Photo: Mara Sommer 

Make-up: Kiekie Stanners 

Styling: Danny Pato 

& Rachel Morton

Hair: Barry Maddocks 

& Amy Sultan 

Photo: Philip Veitch 

Make-up: Geena Dinnis 

Styling: Lewis Robert Cameron 

AUTUMN

Hair: Debbie G/Colour: Billi Currie Team/Photo: Kayt Webster-Brown/Make-up: Faye Marie 

Inner reflections 

Retro allure 

From chestnut to caramel corn, passing through bronze, coffee and 

chocolate. Brunettes have the upper hand in September. A selection 

of nuances, versatile by nature. Honey and caramel go hand in hand, 

igniting in copper, more subtle in coffee tones. 

Dal castagna al marron glacé, passando per bronzo, pigna e 

cioccolato. Il castano a settembre gioca in casa. Nuance d’elezione, è 

versatile per indole. Si accompagna a miele e caramello, si incendia 

nel rame, si tranquillizza nei toni del caffè. 

Von der Kastanie bis zur glasierten Marone, über Bronze, Pinienzapfen 

und Schokolade. Die Kastanie darf im September nicht fehlen. Die 

bevorzugte Nuance ist naturgemäß vielseitig einsetzbar. Sie passt gut 

zu Honig und Karamell, fängt Feuer mit Kupfer und beruhigt sich mit 

den Nuancen von Kaffee. 

Du châtain au marron glacé, en passant par le bronze, pomme de pin 

et chocolat. Le châtain, en septembre, est chez lui. Avec ses nuances 

privilégiées, il est polyvalent de par nature. Il accompagne le miel et le 

caramel, s’enflamme dans le cuivre et se détend dans les tons café. 

Desde el castaño al marron glacé, pasando por el bronce, piña y 

chocolate. El castaño en septiembre juega en casa. Nuance de 

elección, es versátil por índole. Va bien con miel y caramelo, se 

enciende con el cobre, se calma en los tonos del café. 

Hair: James Earnshaw for Bad Apple Hair Art Team/Photo: Tom Goddard/Make-up: Kate Reynolds

AUTUMN 

Artistic Direction: Fabien Provost 

Hair: Fabien Provost, 

Alexandrine Piel, Ludovic Chapalain 

Photo: Adel Awad 

Make-up: Charlotte Willer 

Styling: Chloé Dugast

Hair & Colour: Ludovic Chapalain, 

Jérôme Ponthieu, Raynald Bernard 

Make-up: Natacha Maillard 

Styling: Virginie Fauconnier 

Photo: Bruno Juminer

Hair: Candice McKay 


Make-Up: Maddie Austin 

Styling: Jamie Russell 

AUTUMN

AUTUMN 

Hair: Brandon Messinger 

Photo: Deborah Selwood 

Make-up: Priscilla Messinger

Hair: Laurianne Baesa 

& Damien Dussert 

Photo: Pawel Wylag 

Make-up: Izabela Szelagowska 

Styling: Joanna Wolff

Sweet geometries 

Bauhaus brushtrokes 

Hair: Bill Tsiknaris/Colour: Chris Tsiknaris/Photo: David Mannah/Make-up: P. Morgade/Styling: J. McManus 

Hair: Laurianne Baesa & Damien Dussert/ Photo: Pawel Wylag/Make-up: I. Szelagowska/Styling: J. Wolff 

Even the ultimate classic, the bob, feels the change of season. It 

leaves micro-fringes and tousled looks behind to welcome texturized 

styling and more aware looks. Colour takes all or seeks contrasts. 

Designer brushstrokes. 

Anche l’evergreen per eccellenza, il carré, sente il cambio di 

stagione. Abbandona micro-frange e décoiffé estivi a favore di styling 

texturizzati e look più consapevoli. Il colore si prende tutto o va a 

contrasto. Pennellate di design. 

Auch der Bob – Evergreen par excellence – spürt den 

Jahreszeitenwechsel. Verzichten Sie auf Mikroponys und 

sommerliches Décoiffé und bevorzugen Sie ein texturiertes Styling 

und bewusstere Looks. Die Farbe gibt entweder den Ton an oder wird 

zum Kontrast. Ein Anstrich mit Design. 

Même le plus classique des classiques, le carré ressent le changement 

de saison. Au placard les mini-franges et les décoiffés d’été en faveur 

des coiffages stylisés et des looks plus conscients. La couleur prend 

tout ou est en contraste. Des coups de pinceau de design. 

Hasta el evergreen por excelencia, el carré, siente el cambio de 

temporada. Abandona micro-flequillos y décoiffés de verano en favor 

de un estilo texturizado y un look más consciente. El color lo llena 

todo o es contraste. Pinceladas de design.

AUTUMN 

Hair: Equipe Artistique Vog Coiffure 

Photo: Weronika Kosinska 


Styling: Joanna Wolff

AUTUMN 

Hair: Justin Pace for 

Papas & Pace Artistic Team 

Colour: Justin Pace 


Make-up: Lang Nguyen 

Styling: Jamie Russell

Hair: Eric Zemmour 

Photo & Make-up: 

Stéphan Gagnard 

Styling: Yulia Moatti

Artistic Direction: 

Angelo Seminara for Davines 

Colour: Équipe Angelo Seminara 

Photo: Andrew O’Toole 

Make-up: Daniel Kolaric 

Styling: Niccolo Torelli

Hair: Laurianne Baesa 

& Damien Dussert 

Photo: Pawel Wylag 


Styling: Joanna Wolff 

AUTUMN

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as seen in “Best In Italy” 

Up to 

99% 

ORGANIC NATURAL 

INGREDIENTS 

FULL 

PERMANENT COLOR 

DEMI PLUS 

DEMI-PERMANENT COLOR 

GLOSS 

TONE ON TONE COLOR 

ANTI-AGING, PROTECTIVE, STRENGTHENING, NOURISHING 

UV AND POLLUTION SHIELD 

Yes, beauty is you! 

MYARTEGO.COM


martom.it 

Adv Martom.indd 1 02/09/19 11:04

Amazing 

Watanabe 

Hair ’19/’20 

What’s new in hair for this autumn-winter? 

The minimalist chignon and totally straight 

are out in favour of braids, XL volume, and 

flat waves. Accessories abound. Along with 

a certain flair for overdoing it... Laura Castelli 

Louis Vuitton 

Louis Vuitton Loewe Manish Arora 

Contemporary Couture. On the runways of Paris there is a 

fresh breath of tailoring. And backstage, double the time is 

dedicated to hair, the ultimate accomplice for completing 

the looks. The revival of accessories. From metal headbands 

to floral hairpins. 

Catwalks Photos: IMAXtree.com/Andrea Adriani


MOSSA 

THE NEW HAIR 

TEXTURING REVIVAL 

MOSSA 

Luxury Hair Pro presents the New 

Mossa Texture-Waving System that is 

Thio and Ammonia free and respects 

hair structure in total safety. 

BOOSTER PLEX 

& SEA COMPLEX 

The Mossa formulas have been 

updated and enriched with Booster Plex, 

which guarantees total protection of the 

scalp and hair during application and the 

Sea Complex leaves the hair nourished, 

conditioned and protected from external 

aggressions. In addition, the Color 

Protect preserves hair color during and 

after the treatment. 

WAVING SYSTEM 

KIT 

WAVING SYSTEM 0 

for resistant hair 


for natural hair 


for treated hair 

+ PRE TREATMENT / Shampoo 

+ POST TREATMENT / Conditioner 

GreenLightItalia.Official 

greenlightofficial01 

greenlight.it 

Powered by 

best in italy_gl_mossa_singola copia.indd 1 10/07/19 17:11

Paco Rabanne Rick Owens 

Paris 

Focus on 

Chanel 

Yamamoto 

Yamamoto 

Balmain 

Marine Serre 

catwalks 

69


Alta Sartoria Italiana 

Collection 

www.ceriotti.it 

Adv CERIOTTI.indd 1 02/09/19 11:07

Milan 

Versace Byblos Vivetta 

Moschino 

Focus on 

Iceberg

as seen in “Best In Italy”

Prada 

Moura 

Iceberg 

Dolce&Gabbana 

Gucci 

Dolce&Gabbana 

Fendi 

Emporio Armani 

It’s all or nothing in the fashion capital of Italy. A noticeable 

penchant for extravagance, at least when it comes to hair. 

On stage, spaces are dominated by extra volume. A nod to 

the Eighties, but with glamour. Focus on sectioning, 

geometric and vertical. Short hair is still in style, if there are 

interesting micro-details. 

catwalks 

73


Pushbutton 

Bora Aksu 

Mark Fast 

Raving hair in London. Hair is anything but routine, 

revelling in new-found freedom. Braids become a facial 

feature, quiffs stand up straight. Hints of the avant-garde 

in chignons that are half updos and half pony tails. 

Surrealistic touches add a touch of spice... 

Wickstead 

Erdem 

JW Anderson 

Pushbutton 

Awake


Simone Rocha 

Eudon Choi 

JW Anderson 

Pushbutton 

London 

Focus on 

Kiko Kostadinov 

Jakubowski 

Izzue


New York 

Caafd Kim Shui Sies Marjan 

Jeremy Scott 

Focus on 

Chromat


ESTETICA 21X30.indd 2 24/06/19 22:49

Jonathan Cohen 

Wonder hair, in the Big Apple. From Manga-style to corn 

rowing to demi-chignons found in dime novels. There's 

all this and more. Special effects in styling and colour, 

a winning combination for looks inspired by street-art. 

Graffiti d’autore. 

Prabal Gurung 

Prabal Gurung 

Collina Strada 

Priscavera 

Anna Sui 

Caafd 

Luar 

catwalks 

81

Gold 

Situated in Nishinomiya-City, 

Japan, in the residential Hyogo 

prefecture; the GOLD salon is 

a 161 sqm space with a design 

concept that lends itself to 

engagement and communication. 

Zen inside! 

Two beautiful Japanese salon interiors with equipment by 

Takara Belmont; both with an ambience that lends itself to 

an enriched state of mindfulness and well-being. Gary Kelly

Opting for a monotone interior with gold as a point of interest, GOLD offers a simple, yet luxurious salon ambience. 

To avoid having to always communicate via a mirror, GOLD incorporates a counter where stylists and their clients 

can communicate face-to-face. PERCHA (think ‘perch’!) is designed to offer a space where people can gather around a 

wooden counter. Wall arches break up the space while keeping it integral thanks to one long wall board. Plants placed 

between each work-station provide a reassuring sense of semi-privacy and disconnection. 

Percha 

Located in the residential Nara 

prefecture, Japan, the PERCHA 

salon is a 76 sqm space that 

combines the warmth of wood 

with the practicality and 

simplicity of minimalism. 

design 

83


Every woman is UNIQUE 

and so is her treatment 

A UNIQUE EXPERIENCE 

“…customize every haircare 

treatment with INFUSION” 

Elgonofficial 

www.elgoncosmetic.it

Sustainable 

success 

Attendance numbers rise at Cosmoprof 

Worldwide Bologna 2019 including more 

overseas visitors, as the event becomes 

a reference point for the beauty industry. 

Cosmoprof Worldwide Bologna 2019 enjoyed a record turnout this year, with more than 

265,000 industry attendees, 3,033 companies from 70 countries and a 10% increase in the 

number of visitors from abroad. Environmental sustainability and the circular economy were 

the two main talking points of the event - proving to be the subjects of over 30 talks planned 

by the Service Centre included in initiatives such as NO. CO. – No Compromise of 

Cosmopack Factory. Gianpiero Calzolari, CEO of BolognaFiere, was on hand to launch this 

year's event: “Cosmoprof now reaches all the world with events on every continent," he 

declared. "Following developments in Europe as a result of the acquisition of Health & Beauty, 

we are ready to expand even further, with the support of the Italian Ministry of Economic 

Development, ICE and Cosmetica Italia.” Once again this year, the Cosmoprof Awards and 

Cosmopack Awards recognised products, formulas, packaging and design in the beauty 

industry. Another great success was the “Leonardo Genius and Beauty” show - held as a 

joint-venture by Cosmetica Italia, Accademia del Profumo and Cosmoprof to celebrate the 

500th anniversary of the death of Leonardo da Vinci. The third edition of the United Barbers 

Show also enjoyed notable success. Other news from the fair was the inauguration of the new 

number 37 pavilion, dedicated specifically to hair. On the Estetica stand, publisher Roberto 

Pissimiglia made presentations to the winners of two important awards: the AIPP Grand 

Trophy to Angelo Seminara, and the third edition of HPA, the first Italian acknowledgement 

dedicated to professional products. 

(above): Angelo Seminara, winner of the AIPP 

Grand Trophy Award 2018-2019, with (l) Roby 

Pissimiglia and (r) Sergi Bancells. 

The new women’s network '505 Parrucchiere 

è donna' held two meetings at Cosmoprof, 

organised in partnership with 

EsteticaNetwork and Cosmoprof 

http://www.5zero5.it/ 

events 

85

Changing 

the game 

Nazih, a 21st-century ultra-modern 

game-changer, merges trailblazing 

concepts, technology, & trends in the 

beauty industry to give all its valued 

customers novel and personalized 

beauty products. 

Keeping up with 

Gen Z and Millenial 

market trends 

Nazih Hamad, Managing 

Director, is determined to 

achieve enduring customer 

satisfaction through a 

comprehensive range of brands 

and products, high quality 

services, and added value. 

Nazih sells bespoke beauty 

products that target Gen 

Z and Millennials, 

addressing their 

tech-savvy purchases 

oriented toward 

e-commerce. Indeed, 

Nazih's marketing channels apply a 

game-changing concept, catering to 

customer demands by choosing 

distinct ideas and products that fit 

their exact specifications and are 

formulated through intricate logic. 

These products are then delivered 

to the customer's door thanks to a 

subscription-based marketing 

paradigm and the use of apps. 

These enablers of the new bespoke 

model require robust technology, 

highly-trained and qualified 

professionals and an open supply 

chain management model based on 

ethical and socially responsible 

values. Such a supply chain adds 

effectiveness at each stage of the 

process and uses this opportunity 

to satisfy the actual needs of 

customers, rather than providing 

them with static products driven by 

a ‘one size fits for all’ mantra. 

Health, emotions, nutrition, 

satisfaction, and beauty are at the 

foundation of these products, 

formulated to guarantee the best 

holistic results for each customer. 

WHY CHOOSE NAZIH? 

As the pioneer of the professional 

beauty industry in the Middle East 

& North Africa (MENA) region, 

Nazih is the only active promoter 

of ‘Mass Sustainability’, to keeping 

86 profile

The MENA region has 

awakened to see the opening of 

the huge markets of Saudi 

Arabia and the momentous 

disowning of cultural taboos 

that is expected to boost the 

beauty market.

Total commitment to 

social responsibility & 

sustainability is key 

the environment safe and reducing 

carbon and other harmful 

emissions. Input is also provided to 

suppliers for improving the 

biodegradability of all products. 

This role is fully endorsed by 

world leaders in professional 

beauty, which makes Nazih the 

largest and the most sought after 

marketer of beauty products in 

the Arab world and MENA region. 

It must also be remembered that 

Millenials and Gen Z are highly 

aware of brand image, trends 

and movements in the global 

beauty industry along with the 

environmental and ethical issues. 

This is why Nazih dialogs with 

Millenials and the Gen Z using the 

language of technology and most 

popular social platforms like 

Instagram, YouTube, Snapchat, 

Facebook, Twitter etc. - for a direct 

connection where thoughts, beliefs, 

requirements, and advice can be 

shared. Nazih also adheres to the 

status quo through traditional 

marketing techniques and tools to 

better serve and support its large 

base of conventional customers. 

Moreover, Nazih’s dynamic web 

portal provides vlogs and beauty 

blogs that provide virtual reality 

experience to Millennials, Gen Z, 

and conventional customers. 

More than 100,000 salons 

and beauty parlours & 

just as many walk-in 

customers are managed 

through different loyalty 

programs based on 

customer classification.

ADDED VALUE 

With a robust supply chain 

management system that relies 

on advanced technology and 

professionalism, the company is 

able to successfully serve more 

than 100,000 salons and beauty 

parlours. Nazih ensures a reduced 

carbon footprint and an ecofriendly 

supply chain from 

procurement to the last member 

in chain: the customer. Even the 

infrastructure is based on 

sustainable principles and efficient 

architectural models that reduce 

fuel consumption and other 

valuable resources. 

The logistics system features a 

hi-tech tracking process that 

ensures timely delivery of the 

products as promised. 

The company’s logistics team 

supplies products to customers 

using more than 1000 multipurpose 

vehicles (MPVs) which 

are highly fuel efficient and 

are used for both sales visits and 

product delivery. 

profile 

89

The experts at Dancoly 

discovered long ago that 

essences extracted from 

deep-sea seaweeds and 

various biological active 

ingredients has amazing 

repairing effect on the hair. 

Their Angel Deep Sea Series 

provides a range of beautifully 

enriched products specifically 

created to answer the needs of 

every client. Today, beauty and 

fashion companies place great 

importance on the "eco-friendy" 

concept in the realisation of new 

products. Respect for the 

environment and love of hair are 

the two pillars of the philosophy of 

Dancoly Paris. The brand's 

products offer alternative care 

of the deep! 

For intelligent beauty 

and a committed 

approach the Angel 

Deep Sea Series 

presents a natural and 

ecological solutions. 

Angels 

solutions focused on healthy, shiny 

hair. Pure, natural and ecological 

Best seller of the Dancoly Paris 

brand, the Angel Deep Sea Series 

has quickly found its market in 

more than 60 countries and is now 

distributed in more than 6,000 

salons in London, Paris, New York, 

Tokyo, Hong Kong, Sydney, 

Toronto , Auckland, Shanghai, 

Dubai and many more cities. The 

brand has acquired in a very short 

time a reputation for quality and 

efficiency around the world. 

DEEP SEA RANGE: 

INTENSE HAIR CARE 

Angel Deep Sea Series features 

Padina Pavonica extract from the 

Mediterranean Sea which 

stimulates the growth of collagen 

and helps maintain a healthy scalp. 

Respect for the 

environment and 

love of hair are the 

two pillars of the 

philosophy of 

Dancoly Paris.

Padina Pavonica’s is one of the active ingredients 

in the range and its proven anti-aging and intense 

hydration properties will improve the hair's 

strength and elasticity leaving hair healthier, 

shinier and more hydrated. 

Padina Pavonica’s proven antiaging 

and intense hydration 

properties will improve the hair's 

strength and elasticity leaving hair 

healthier, shinier and more 

hydrated. 

BESPOKE SOLUTIONS 

FOR HAIR NEEDS 

Each and every client has very 

specific hair requirements and the 

Angel Deep Sea Series always 

provides the perfect combination. 

A top favourite is Red Angel Color 

Protect Shampoo, which gently 

cleanses and hydrates coloured and 

chemically treated hair. Enriched 

with Wild Sakura and perfectly 

combined with the deeply 

nourishing Padina Pavonica, this 

shampoo prevents colour fading 

and dryness after colouring and 

perming, extends the hair's colour 

vitality and gives hair a lasting 

shine. It works in perfect synergy 

with Color Protect Conditioner, 

which hydrates nourishes and 

protects colored and damaged hair, 

while Wheat Protein and Argan Oil 

also help to strengthen the hair 

fibre , leaving hair smooth and soft. 

A range that offers alternative 

care solutions focused on 

healthy, shiny, beautiful hair 

For more information about the Angel 

Deep Sea Series please 

visit www.dancoly.com 

products 

91

1O TH 

ANNIVERSARY 

ON HAIR SHOW & EXHIBITION 

17 TH - 18 TH NOVEMBER 2019 

TORINO, ITALY, PALA ALPITOUR 

SPECIAL EVENTS: 

MASTER 

CLASS 

an event by 

in partnership with 

Organised by: BolognaFiere Cosmoprof S.p.a. - Milan - ph. +39.02.796.420 - fax +39.02.795.036 - info@cosmoprof.it

Spectacular hairdressing 

talent, inspiration, 

creativity, and technique 

wrapped up in Italian 

hospitality on 17-18 

November at the Pala 

Alpitour in Turin, Italy. 

O 

n Hair this year takes 

place in the Italian 

region of Piedmont: 

the event is under the 

patronage of the City 

of Turin and benefits 

from collaboration with 

Turin Tourism, hosting over 

12,000 hairdressers. 

Now in its tenth edition, the event 

boasts a programme of thirty 

shows and educational meetings 

on fashion, inspiration, and 

cut&colour techniques. 

The stage of the Pala Alpitour will 

welcome the most prestigious 

teams of Farrukh Shamuratov 

for Jean Paul Myné to the Gandini 

Team for Vitality’s, from Leonardo 

Rizzo for Alter Ego Italy to Cuco 

y Guille and Genny D’Auria for 

Alfaparf Milano. 

The home team will feature 

Turin’s own Lorenzo Marchelle 

On Hair Show & 

Exhibition 2019 

for Attilio Artistic Team and 

Mario Firriolo. 

This edition will also include three 

special events: Estetica Master 

Class, that will see X-presion, 

Dmitry Vinokurov, Tom Connell 

for Trevor Sorbie Art Team and 

Errol Douglas demonstrate on 

stage the ‘best of ’ the coming 

season; the Italian Hairdresser 

Award, to pay homage to the 

excellence and talent Made in 

Italy, including special awards 

like the Best Cover Page by 

Estetica; Barber Festival, 

the event organised in 

collaboration with the Spaghetti’s 

association, which hosts the 

most talented barbers in an 

unprecedented format consisting 

of shows and moments of training. 

Last but not least, there will also 

be a vast exhibition area for leading 

sector companies, while the foyer 

will be available for organising 

business and technical meetings. 

Great names of international 

hairdressing will be starring 

at the On Hair Show & 

Exhibition 2019 organised to 

take place at the Pala 

Alpitour in Turin. 

Below, from left to right, 

Tom Connell for Trevor 

Sorbie, X-presion, 

Dmitry Vinokurov and 

Errol Douglas together 

for Estetica Master Class. 

events 

93

BEST IN ITALY 

AN EXCLUSIVE 

SELECTION 

OF THE BEST 

HAIR PRODUCTS 

MADE IN ITALY 

FOR LEADING 

DISTRIBUTORS 

AN EXCLUSIVE 

SELECTION 

OF THE BEST 

HAIR PRODUCTS 

MADE IN 

FRANCE 

FOR LEADING 

DISTRIBUTORS 

BEST IN GERMANY 

AN EXCLUSIVE 

SELECTION 

OF THE BEST 

HAIR PRODUCTS 

MADE IN 

GERMANY 

FOR LEADING 

DISTRIBUTORS 

estetica.it/besthairproducts 

cover Best in Italy 210x300 Las Vegas.indd 1 20/07/18 10:11 

esteticamagazine.fr/bestinfrance 

esteticamagazine.de/bestingermany 

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BEST IN SPAIN 

BESTINSPAIN 

AN EXCLUSIVE 

SELECTION 

OF THE BEST 

HAIR PRODUCTS 

MADE IN SPAIN 

FOR LEADING 

DISTRIBUTORS 

BORNINTHEUSA 

AN EXCLUSIVE 

SELECTION 

OF THE BEST 

HAIR PRODUCTS 

MADE IN THE USA 

FOR LEADING 

DISTRIBUTORS 

www.esteticamagazine.es 

BESTINBRAZIL 

esteticamagazine.com/bornintheusa 

BESTINASIA 

cover Born in the USA210x300.indd 1 02/05/18 16:50 

AN EXCLUSIVE 

SELECTION 

OF THE BEST 

HAIR PRODUCTS 

MADE IN ASIA 

FOR LEADING 

DISTRIBUTORS 

AN EXCLUSIVE 

SELECTION 

OF THE BEST 

HAIR PRODUCTS 

MADE IN BRAZIL 

FOR LEADING 

DISTRIBUTORS 

estetica–brazil.com/bestinbrazil 

esteticamagazine.net/bestinasia

Beauty... 

& wellness! 

business opportunities. Exhibitors 

at this year’s event shared positive 

feedback on their participation, 

citing this year’s show as beneficial 

from both a networking and 

BeautyAsia, our region’s 

commercial perspective. “This year, 

we’ve witnessed breakthroughs in 

most inclusive trade 

technology showcased across a 

wide variety of innovations in 

show for the beauty, 

beauty and wellness products,” 

explains Gillian Loh, Project 

Manager of Lines Exhibition. “The 

spa and health industry, 

success of the event and turnout of 

attendees is testament to the fact 

saw 155 exhibitors 

that the local market is robust and 

has an ever-growing appetite for 

from countries gather 

what’s new and upcoming in the 

beauty and wellness space.” In line 

for the 3-day event. 

with this year’s theme of latest 

innovations in technology for 

beauty was Italian exhibitor, Turati 

Idrofilo S.P.A., which showcased 

the world’s first and only cosmetic 

dry wipes, Cotton Plus Solution 

2-in-1. Also on the theme of beauty 

was Tokyo White, —a Singaporeowned 

company, introduced a 

teeth self-whitening service, using 

state-of-the-art whitening that 

treats the teeth surface using LED 

light and photocatalytic reaction. 

Organised by Lines 

Exhibition Pte Ltd, 

in affiliation with 

Lines Exposition & 

Management Services 

Pte Ltd, BeautyAsia 

is an admission-free 

annual trade show 

that incorporates 

four distinct shows: 

BeautyAsia, SpaAsia, 

HealthAsia and 

NaturalAsia. 

Close to 7,000 visitors 

descended upon the 

Suntec Singapore 

Convention & 

Exhibition Centre, 

reinforcing 

BeautyAsia as 

one of the premier trade show 

in the world for our industry. 

The event aims to connect 

suppliers, manufacturers and 

distributors from all corners of the 

globe, with the goal to present new 

product developments and 

For more information, about 

BeautyAsia please visit 

http://www.beautyasia.com.sg/ 

events 

95

Market 

expertise 

Destination Hong Kong, 

November 12 -15! 

Cosmoprof Asia '19 is 

our region's leading 

barometer for market 

insights and trends. 

Think you know 

Asia’s beauty 

industry? Come to 

Cosmoprof Asia 

2019 and discover 

all you need to know 

to become a regional 

expert in our sector! 

A 

gateway event between Asia 

and the rest of the world, 

Cosmoprof Asia is where 

the world comes 

face-to-face with the 

emerging trends, 

products and 

services that will sweep the 

industry in the coming months. 

What happens in Asia today, 

particularly China, South Korea 

and Japan, will thrill the rest of the 

world tomorrow! There is no 

doubt that Cosmoprof Asia 

provides the perfect opportunity to 

exhibitors and visitors in the front 

seat for developing their respective 

businesses in Asia. The awardwinning 

expo and Asia’s leading 

platform for the cosmetics industry 

not only offers exhibitors a 

professional and results-driven 

market place for products and 

services, as well as highly targeted 

networking opportunities, it also 

attracts leaders in the industry keen 

to share their expertise via a 

high-level program of conferences 

and industry updates. Excitement 

is already building in anticipation 

of Cosmoprof Asia's next 

appointment with the rest of the 

world: the 24th Cosmoprof Asia, 

12 to 15 November, 2019, promises 

to be a stellar edition, rich in new 

launches, exciting competitions, 

insider insights, compelling 

seminars and industry excitement, 

putting exhibitors and visitors in 

the perfect place to experience, 

learn and strategise, taking their 

business to the next level. As a huge 

additional resource, The 

Cosmoprof Trends Report 2019 

will be presented by international 

trend agency Beautystreams, 

discussing the trends, both macro 

and micro, that will be unveiled 

throughout the four-day event, 

while also delving into more 

specific trends and how they are 

linked to societal, lifestyle and 

aesthetic choices. 

Visit www.cosmoprof-asia.com for 

the latest updates and information

Hair Colour: Zoe Ong 

of Zeed for Feeling Professional 

Hair styling: Jason Lo of Salon One 

Photo: Jerman Cheung 

of J.A.C.K.Factory 

Make-up: Jessica Yeung 

of J.A.C.K.Factory 

Membre de l’Association 

Internationale de la 

Presse Professionnelle 

Estetica n. 2/2019 

ad index 

ARTEGO 65 

www.myartego.com 

BBCOS HAIR PRO 78 

www.bbcos.it 

BEAUTY ASIA SINGAPORE 

www.bbcos.it 

IIC/95 

CERIOTTI 70 

www.ceriotti.it 

COSMOPROF ASIA 96 

www.cosmoprof-asia.com 

DANCOLY COSMETIQUE 14-15/90-91 

www.dancoly.com 

ELGON 84 

www.dancoly.com 

EMMEDICIOTTO 72 

www.emmediociotto.com 

EMSIBETH 80 

www.elgoncosmetic.it 

FEELING 

www.feelinghair.com 

FC 

JEAN PAUL MYNE 74 

www.jeanpaulmyne.com 

KEEN HAIR 16 

www.keen-hair.com / 0049 (0) 30-577 004 38 

MARTOM DELUXE HAIR CODE 66 

www.martom.it 

NAZIH GROUP 86-89 

www.nazih.com 

NG GROUP 68 

www.nggrp.com 

NYCE INTERNATIONAL 76 

www.nycecosmetics.com 

OMC 

www.omchairworld.com 

IIIC 

ON HAIR SHOW - BOLOGNA FIERE 92 

www.onhairshow.com 

TO SUBSCRIBE 

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ESTETICA WORLD 

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Fax: +39 011 8125661 

info@estetica.it 

www.esteticamagazine.net 

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PRESENTED BY 

OMC JUNIOR 

INTERNATIONAL CUP 

OMC 

ZONE CUP 

OMC HAIR 

REPLACEMENT TROPHY 

LEO PASSAGE 

OMC CREATIVE AWARD 

OMC WOULD LIKE TO CONGRATULATE 

ALL COMPETITORS FOR PARTICIPATING IN THE 

2019 OMC WORLD CHAMPIONSHIP 

YOUR PASSION AND DEVOTION ALLOWS YOU TO ACHIEVE 

YOUR GOAL AND WIN THE OMC WORLD CUP! 

IN OMC EYES EACH ONE OF YOU ARE CHAMPIONS!!! 

ON BEHALF OF THE OMC BOARD OF DIRECTORS 

www.omchairworld.com

Estetica Magazine WORLD Edition (2/2019)

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