Estetica Magazine WORLD Edition (2/2019)

and Master Texture Programs, and where where our Top Artists find a creative matrix to inspire our
stylists and clients." He sums it all up by saying, "We would rather invest in activities and education that
allows us to truly build a relationship with a stylist."
The Eufora Global Connection is always an inpirational and educational event on all levels, with top
experts covering everything from basic to advanced techniques and business building to the sharing of
edifying stories about their personal career journeys, while year-round education continues in the
Eufora Advanced Training Academy. Because education and training are an ongoing experience that
must never be neglected or put off.
Paul Mitchell
Paul Mitchell Schools
curriculum focuses
on technical skills
but also on a sense of
community, giving
back and paying
it forward. After
two months and
thousands of creative
“FUNraising” events,
Paul Mitchell Schools
announced the results
of their 2019 campaign
at a star-studded
Gala in Beverly Hills.
Raising $1.4 million
for eight national
charities and dozens
of local nonprofits,
they brought their
16-year total to over $21
million.
Left: Matrix believes that individuality should be celebrated, that differences
lead to stronger collaborations and hairdressers make the world a more colorful
place. The brand fosters this more colorful world with bilingual events like
Matrix Destination 2020.
Below: The Sam Villa brand doesn’t teach haircuts, they teach stylists how to
cut hair! And this year Artist Studio launches, a user friendly, online learning
platform consisting of a collection of curated videos accessed via membership.
Sam Villa
Matrix
education
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