Estetica Magazine WORLD Edition (2/2019)

Kao NYC
Joshua Wagner SEB MAN Design Team, Artist and Educator outlines things neatly, claiming that each
salon professional should participate in three events per year, focusing on Quality (inviting top expert to
hold an annual in-salon "banger" event for your staff), Adventure (any event that gets you out of your
creative comfort zone), and Excitement (organize your team, a partner, or a photographer to shoot your
work and enter them in competitions like the BEA’s or NAHA, purely for the fun and excitement of it)!
Goldwell professes that an effective approach to global success is to keep salon professionals engaged
through ongoing education on the latest products, and techniques and even business skills, both
through brand name academies and events. John Moroney, VP & Creative Director of Kao Salon
Division – Global explained, "We believe that the KAO Salon Network is a family, and as such our
academies are gathering places and community hubs, not just a place to go for classes." He continued,
"Our academies are home to our Master Series Programs. The Goldwell Master Colorist, Master Stylist
The Eufora Business
Intelligence is a Four-
Day transformative course
designed to empower salon
owners and managers to
maximize profits and sucess.
Held at the company’s
Advanced Training
Academy, at least two
members of the salon’s
leadership must attend to
focus on topics like Vision &
Culture, Staff Management,
Leadershop, Consumers,
and Numbers. Additional
information can be found at
Eufora.net
Eufora