Estetica Magazine WORLD Edition (2/2019)

Changing
the game
Nazih, a 21st-century ultra-modern
game-changer, merges trailblazing
concepts, technology, & trends in the
beauty industry to give all its valued
customers novel and personalized
beauty products.
Keeping up with
Gen Z and Millenial
market trends
Nazih Hamad, Managing
Director, is determined to
achieve enduring customer
satisfaction through a
comprehensive range of brands
and products, high quality
services, and added value.
Nazih sells bespoke beauty
products that target Gen
Z and Millennials,
addressing their
tech-savvy purchases
oriented toward
e-commerce. Indeed,
Nazih's marketing channels apply a
game-changing concept, catering to
customer demands by choosing
distinct ideas and products that fit
their exact specifications and are
formulated through intricate logic.
These products are then delivered
to the customer's door thanks to a
subscription-based marketing
paradigm and the use of apps.
These enablers of the new bespoke
model require robust technology,
highly-trained and qualified
professionals and an open supply
chain management model based on
ethical and socially responsible
values. Such a supply chain adds
effectiveness at each stage of the
process and uses this opportunity
to satisfy the actual needs of
customers, rather than providing
them with static products driven by
a ‘one size fits for all’ mantra.
Health, emotions, nutrition,
satisfaction, and beauty are at the
foundation of these products,
formulated to guarantee the best
holistic results for each customer.
WHY CHOOSE NAZIH?
As the pioneer of the professional
beauty industry in the Middle East
& North Africa (MENA) region,
Nazih is the only active promoter
of ‘Mass Sustainability’, to keeping
86 profile