ESTETICA Magazine USA (4/2019)

A game changer
When Salon Emotion
by L’Oréal Professional
Products Division
debuted, it was hailed as
a pioneering program to
support development,
business growth and the
future success of the
salon industry.
S
o simple yet incredibly
effective, Salon Emotion is
based on three key drivers:
training and raising
awareness of services,
personalized advice, and
guidance to modernize
salons on how to reenchant
the guests’ emotional
journey within a salon. The ultimate
goal is to focus on and optimize the
client's experience, elevating every
touchpoint along the journey.
At the core of Salon Emotion there
is a clear seven-step plan to success:
Window Presence (digital &
physical), Client Reception,
Consultation, Treatment Lounge,
Client Service, Retail and Checkout.
After being offered one of the first
classes in their area, Jayson Morgan
and Jamie Thomas, co-owners of
J. Morgan Salon and Home in
Easton, Pennsylvania, were
convinced that the Salon Emotion
approach would make a difference
in their business.
“The industry today dictates that we
as a salon company create a unique
experience; it is no longer about just
a good haircut and color,” explains
Jamie. “Consultations, digital
imagery, interactive spaces, and top
notch retail add to our space, so
J.Morgan partnered with Salon
Emotion to help provide this point
of difference.” Since they began
implementing Salon Emotion, the
salon gives off a completely different
vibe. “We now give the guests the
J.Morgan Salon and Home co-owners
Jamie Thomas & Jayson Morgan
discovered Salon Emotion during a course
in their salon. Together they set out on
acutating the concept in their salon and
–given the almost immediate results–
never once looked back.
104 business