ESTETICA Magazine USA (4/2019)

challenges. I’d have to say that it’s not one project or one milestone that has been most gratifying, it is
all of it. The growth of the company and my growth as an entrepreneur and owner, is something I’m
thankful for each and every day.
Tell us about hairdressing industry education and the Don Bewley Memorial Scholarship Fund?
When you stop learning, you stop growing. At Eufora we have a saying that we speak loud and clear;
“Education is our way of life”. There is nothing as powerful as being eye to eye with a master
instructor to become exceptional at precision cutting or coloring. There is nothing that replaces the
connection, one on one coaching and support when striving to run a successful business. There was
no better way to honor Don’s legacy than with a scholarship. Don was passionate in his message that
to succeed in this industry you had to be dedicated to ongoing learning. He would be proud that we
honor him this way.
Can you tell us Eufora key product launches and plans in the next months?
Eufora has a very complete, diverse and high-performance product portfolio. Innovation often
requires that we change the consumer behavior on how to use products, and that is never an easy
undertaking. Currently Eufora is in development on a unique approach to cleansing products,
multi-functional and clean styling products and innovation in hair color technology.
Global Connection is
about people making
a connection with
likeminded, growthoriented
peers.
In 2020, Eufora will host
their VisionQuest event
– very different from
Global Connection in
that the event is more
of a retreat and is
focused on business,
personal development
and wellness.
For our complete exclusive interview with Beth Bewley visit www.esteticamagazine.com
interview
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