2018-19 Annual Report

USMCBE

The 2018-19 Annual Report, published by the College of Business and Economic Development at The University of Southern Mississippi, tells stories of outstanding achievements made by our faculty, students, staff, donors, and alumni over the course of the academic year.

TRAVELING TO SUCCESS

HONORS COLLEGE UNDERGRADUATE SYMPOSIUM

Seven of our College of Business and Economic Development honors students

presented at the 2019 Undergraduate Symposium. Additionally, Dr. John Miller, Dr.

Wei Wang, Dr. Joanne Cao and Dr. Gallayanee Yaoyuneyong volunteered as judges

for the presentations.

PARTICIPANTS

• CAMERON KENNEY – Marketing

Does It Just Mean More? An Investigation Into the Involvement and Motivations

of College Football Fans at The University of Southern Mississippi

• TREVOR TERRY – Marketing

Integrated Marketing Communications: Boys and Girls Country of Houston

• AUDREY KELLY – Accounting

The Impact of State Political Party Association on the Gender Pay Gap

• MATTHEW KELLER – Finance

What Community Bank Ads Are Actually Saying: A Content Analysis of Community

Banking Advertisement Materials in Southern Mississippi and Southern Louisiana

• BEN MILAM – Finance

Exploring Financial Literacy of Independent Musicians in the Gig Economy

• EVELYN LAWSON – Marketing

Integrated Marketing Communications Plan for Boys and Girls Country of Houston

• PARKER WILKINS – Marketing

4th Street Crossfit: An Integrated Marketing Plan

HONORS THESIS ADVISORS INCLUDED DR. JAMYE FOSTER, DR. MELINDA

MCLELLAND, DR. REGINALD WILSON AND DR. JOANNE CAO.

Cameron Kenney won the $500 prize for first place in his

category, “Local/Regional Topics.” Trevor Terry also won the

first place prize in his category, “Business or Public Policy.”

Aubrey Kelly was selected to present her honors thesis

research at the annual Society of Business, Industry

and Economics (SOBIE) Conference in Sandestin, Florida.

Aubrey’s research focused on the correlation between

political party association by state on the gender wage

gap in that respective state.

Matthew Keller and Ben Milam

also presented their thesis

research at the Association of

Marketing Theory and Practice

Conference in Charleston,

South Carolina. Presenting at

an academic conference is uncommon for business

undergraduate students, as most presenters are

professors and Ph.D. students. Both students

worked with Dr. Jamye Foster, associate professor

of marketing, as their thesis advisor during their

interdisciplinary research, both of which brought

together marketing and finance concepts.

Two recent marketing graduates also presented

at the conference. Alumna Michelle Le presented

her interdisciplinary research on “The Impact of

Brand Love, Brand Attachment and Electronic

Shopping Experiences Satisfaction on Consumer

Willingness to Write Reviews.” Her thesis advisors

were Dr. Joanne T. Cao, assistant professor of

marketing, and Dr. Gallayanee Yaoyuneyong,

professor of merchandising. Alumnus Tally Shaw

examined social media likes/shares impact on key

marketing outcomes with the help of his thesis

advisor, Dr. Melinda McLelland, associate professor

of marketing. Through an experimental design, he

compared the outcomes in both a local/small market

and a large/national market. Tally is currently

employed as an account representative with Howard

Technology Solutions.

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