2018-19 Annual Report
The 2018-19 Annual Report, published by the College of Business and Economic Development at The University of Southern Mississippi, tells stories of outstanding achievements made by our faculty, students, staff, donors, and alumni over the course of the academic year.
The 2018-19 Annual Report, published by the College of Business and Economic Development at The University of Southern Mississippi, tells stories of outstanding achievements made by our faculty, students, staff, donors, and alumni over the course of the academic year.
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TRAVELING TO SUCCESS<br />
HONORS COLLEGE UNDERGRADUATE SYMPOSIUM<br />
Seven of our College of Business and Economic Development honors students<br />
presented at the 20<strong>19</strong> Undergraduate Symposium. Additionally, Dr. John Miller, Dr.<br />
Wei Wang, Dr. Joanne Cao and Dr. Gallayanee Yaoyuneyong volunteered as judges<br />
for the presentations.<br />
PARTICIPANTS<br />
• CAMERON KENNEY – Marketing<br />
Does It Just Mean More? An Investigation Into the Involvement and Motivations<br />
of College Football Fans at The University of Southern Mississippi<br />
• TREVOR TERRY – Marketing<br />
Integrated Marketing Communications: Boys and Girls Country of Houston<br />
• AUDREY KELLY – Accounting<br />
The Impact of State Political Party Association on the Gender Pay Gap<br />
• MATTHEW KELLER – Finance<br />
What Community Bank Ads Are Actually Saying: A Content Analysis of Community<br />
Banking Advertisement Materials in Southern Mississippi and Southern Louisiana<br />
• BEN MILAM – Finance<br />
Exploring Financial Literacy of Independent Musicians in the Gig Economy<br />
• EVELYN LAWSON – Marketing<br />
Integrated Marketing Communications Plan for Boys and Girls Country of Houston<br />
• PARKER WILKINS – Marketing<br />
4th Street Crossfit: An Integrated Marketing Plan<br />
HONORS THESIS ADVISORS INCLUDED DR. JAMYE FOSTER, DR. MELINDA<br />
MCLELLAND, DR. REGINALD WILSON AND DR. JOANNE CAO.<br />
Cameron Kenney won the $500 prize for first place in his<br />
category, “Local/Regional Topics.” Trevor Terry also won the<br />
first place prize in his category, “Business or Public Policy.”<br />
Aubrey Kelly was selected to present her honors thesis<br />
research at the annual Society of Business, Industry<br />
and Economics (SOBIE) Conference in Sandestin, Florida.<br />
Aubrey’s research focused on the correlation between<br />
political party association by state on the gender wage<br />
gap in that respective state.<br />
Matthew Keller and Ben Milam<br />
also presented their thesis<br />
research at the Association of<br />
Marketing Theory and Practice<br />
Conference in Charleston,<br />
South Carolina. Presenting at<br />
an academic conference is uncommon for business<br />
undergraduate students, as most presenters are<br />
professors and Ph.D. students. Both students<br />
worked with Dr. Jamye Foster, associate professor<br />
of marketing, as their thesis advisor during their<br />
interdisciplinary research, both of which brought<br />
together marketing and finance concepts.<br />
Two recent marketing graduates also presented<br />
at the conference. Alumna Michelle Le presented<br />
her interdisciplinary research on “The Impact of<br />
Brand Love, Brand Attachment and Electronic<br />
Shopping Experiences Satisfaction on Consumer<br />
Willingness to Write Reviews.” Her thesis advisors<br />
were Dr. Joanne T. Cao, assistant professor of<br />
marketing, and Dr. Gallayanee Yaoyuneyong,<br />
professor of merchandising. Alumnus Tally Shaw<br />
examined social media likes/shares impact on key<br />
marketing outcomes with the help of his thesis<br />
advisor, Dr. Melinda McLelland, associate professor<br />
of marketing. Through an experimental design, he<br />
compared the outcomes in both a local/small market<br />
and a large/national market. Tally is currently<br />
employed as an account representative with Howard<br />
Technology Solutions.<br />
42 | C O L L E G E O F B U S I N E S S A N D E C O N O M I C D E V E L O P M E N T
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