The 10 Most Innovative EdTech Solution Providers 2019

The
10
Most Innovative
TechSmith
Enabling Effective Communication through Visuals
Solution Providers 2019
Most people struggle to
communicate precisely and
effectively. TechSmith
helps individuals and businesses create
and share engaging visuals that
simplify knowledge sharing. Best
known for screen capture, TechSmith
has spent the last 30 years developing
industry-leading software that helps
millions of people easily create highquality
images and videos for better
communication.
Growing Ideas and Pushing
Boundaries
Initially, TechSmith set out to make
software to use internally. As it turned
out, the ability to capture a computer
screen and share it with others had a
wide appeal, and TechSmith continued
to grow that idea ever since. Listening
to customers, designing new concepts,
and pushing the boundaries of what
screen capture software can do has led
TechSmith to create tools that are wellloved
around the world. Significant
investments in R&D, matched with the
company’s curious nature and
customer interactions provided
TechSmith with a wealth of insights
and innovation around building tools
that help others clearly inform, train,
and educate. Its overall success can be
attributed to being an ever-learning
organization. TechSmith has an
engaged user base to have
conversations with, which helps
TechSmith develop exciting ways to
bring this technology into the next
iteration of what screen capture and
recording can do.
Proven Leadership
Today, TechSmith is the world’s
number one source for visual
communication software. This is the
result of efforts of its elite team —
including Tony Dunckel. Before
joining TechSmith, Tony gained
experience through software
development and product management
roles for Fortune 500 companies EDS
and Fidelity National Financial. Since
joining TechSmith in 2002, Tony has
helped drive growth and direction of
the organization in several key areas,
including senior product management
and P&L roles. Currently, as the VP of
Product Strategy and Market
Solutions, he develops TechSmith’s
enterprise education business and helps
push the organization to take a broader,
more holistic view on how TechSmith
can add value for their customers.
Enabling Anyone to Create
Impactful Videos & Images
TechSmith makes it simple for anyone
to record what’s on their devices. Its
award-winning screen recording
software includes Snagit, Camtasia,
and Relay. Snagit captures screenshots
of all types — including specific
regions, scrolling, and panoramic
captures — and includes image editing
features and screen recording
capability to show and explain exactly
what’s on screen. Camtasia provides
powerful screen recording and video
editing, including quizzing and
captions functionality to create
engaging video lessons. Relay is a
video creation and sharing platform
that helps maximize student
engagement in online and blended
learning courses. With its easy to use
web-based recorder, Relay lets faculty,
staff, and students record and watch
ADA-accessible videos right within the
LMS, with no additional login.
Powerful analytics and quizzing enable
instructors to measure engagement and
send results automatically to the LMS
gradebook. Students can watch any
time, from any computer or mobile
device for personalized and secure e-
learning.
In addition, TechSmith offers two
mobile applications, TechSmith Fuse
and TechSmith Capture, which let
anyone capture real-time footage and
device screens for flexible teaching and
learning.
A Simplified Approach
TechSmith believes that the best
software must be easy to use. Snagit
and Camtasia are well-known for being
the go-to programs that everyone loves
to keep on their desktop to easily
capture images of their screens and
make instructional videos. Relay has
the same founding premise — a simple
yet powerful way to create, organize,
and share educational videos. Since it
integrates with learning management
systems (LMS) and records easily from
38 | August 2019 www.insightssuccess.com