The 10 Most Innovative EdTech Solution Providers 2019
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“<br />
TechSmith helps anyone<br />
create professional,<br />
engaging videos and images<br />
to share their knowledge for<br />
teaching and learning.<br />
“<br />
Tony Dunckel<br />
VP of Product Strategy<br />
& Market <strong>Solution</strong>s<br />
a web browser, it fits in with existing faculty workflows.<br />
Relay is also quick to learn, so instructors can use it right<br />
away, without all the sit-down training typically needed to<br />
learn complicated systems.<br />
With accessibility a top concern in higher education, more<br />
institutions are making it a priority to ensure online<br />
programs meet ADA guidelines. Relay provides multiple<br />
ways to make sure course videos are accessible. Human<br />
captioning options with 3Play Media, in-house human<br />
captioning workflows, and a highly-accurate autocaptioning<br />
engine help ensure compliance. A WCAG 2.0<br />
AA compliant video player makes sure the student<br />
experience is accessible, and audio description track<br />
support ensures instructors can reach all learners.<br />
Always Listen to Your Customers<br />
TechSmith listens to its customers to find out how it can<br />
best proactively solve their ever-evolving challenges.<br />
Especially in higher education, the company puts these<br />
considerations first when building its products, so that the<br />
resulting solution truly fits their needs.<br />
TechSmith approaches its customer and user engagement in<br />
several ways, including customer advisory boards which<br />
help create two-way communication channels. <strong>The</strong>se<br />
interactions allow TechSmith to share ideas and plans with<br />
customers and get feedback. More importantly, they allow<br />
TechSmith to listen to the challenges customers face, often<br />
revealing key opportunities to help them achieve their<br />
educational ambitions.<br />
TechSmith also listens to customers through its strong<br />
investment and belief in its customer success model. This<br />
aligns TechSmith product experts who typically have<br />
educational backgrounds with its customers. <strong>The</strong>se product<br />
experts are dedicated to sharing how to use the technology,<br />
how best to apply the technology, and simultaneously listen<br />
throughout that process for issues and gaps they recognize.<br />
In the end, these types of interactions create the two-way<br />
relationships which TechSmith views as mission critical to<br />
stay true partners with its customers.<br />
Outcome-driven Approach<br />
TechSmith is making significant new investments in both its<br />
products and services for the education market. In staying<br />
true to its core values, Relay will continue to offer the most<br />
user-friendly and effective video platform for increasing<br />
student engagement. Ultimately, the company is evolving in<br />
terms of how it understands success for its customers by<br />
taking a more outcomes-driven approach, and in doing so,<br />
aiming to help them achieve their most important<br />
educational goals.<br />
www.insightssuccess.com<br />
August <strong>2019</strong><br />
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