Janoschka magazine Linked_V4_2019

More documents

Recommendations

Info

36 k n o w l e d g e & c o m p e t e n c e
issue #4 © l i n k e d 37 Linked2Brands Roots and wings for consistent brand presentation We associate Coca-Cola with its typical red label and its curly, flowing lettering. A particular shade of green, on the other hand, immediately makes us think of Starbucks. We see them, we recognise them and we connect them with a certain attitude to life: the colours, logos and imagery that combine to create a brand – a promise even. Hardly surprising, then, that consumer goods manufacturers watch with an eagle eye to make sure the appearance of their brand is absolutely identical all over the world, whether in Mumbai, Moscow or Manhattan. This is the only way for a brand to send consistent signals that guarantee its unmistakeable identity in the market and provide the typical brand experience. In the case of consumer goods (FMCG), it is the packaging that provides the decisive interface between brand and consumer. Here, no matter what the background, the elements that make up the brand, including the logo, the font and the colours, must always look the same, sometimes even on small surfaces. The tiniest deviation in appearance can cause even the best design ideas to lose their impact, and the branded product its persuasive power; in other words, the brand loses its value. "Consumers have a particular image in their heads of products and brands, and this must be preserved. If consumers do not find what they are looking for on the shelves, they will buy a different product," Oliver Thoma, Director of the newly founded Linked company, explains. "We should not take this lightly because more than 70 per cent of purchase decisions are made at the point of sale." Linked2Brands GmbH is a 100 per cent subsidiary of Janoschka AG. As a production agency for brand owners, Linked2Brands specialises in design adaptation, artwork and colour separation along the entire pre-press value creation chain. Linked2Brands ensures the exact and consistent presentation of its customers' brands – worldwide. The company originated from Janoschka, the pre-press experts.
Page 1: The Prepress Magazine issue #4 / a
Page 4 and 5: 4 c o n t e n t s contents issue #4
Page 6 and 7: 6 i n s i g h t s THE POWER OF FASH
Page 8 and 9: 8 i n s i g h t s
Page 10 and 11: 10 i n s i g h t s The Power to Sav
Page 12 and 13: 12 i n s i g h t s Empowerment of W
Page 14 and 15: 14 i n s i g h t s Empowerment of W
Page 16 and 17: 16 i n s i g h t s
Page 18 and 19: 18 i n s i g h t s Flower power Cre
Page 20 and 21: 20 i n s i g h t s Eyes that hear D
Page 22 and 23: 22 i n s i g h t s Not a jazz fan,
Page 24 and 25: 24 i n s i g h t s Bananas and zips
Page 26 and 27: 26 i n s i g h t s An event was als
Page 28 and 29: 28 f a c e t o f a c e Made with Fi
Page 30 and 31: 30 f a c e t o f a c e pauscha-part
Page 32 and 33: 32 f a c e t o f a c e How to make
Page 34 and 35: 34 f a c e t o f a c e The bottom o
Page 38 and 39: 38 k n o w l e d g e & c o m p e t
Page 50 and 51: 50 n e t w o r k & p e o p l e Jano
Page 52 and 53: 52 n e t w o r k & p e o p l e LINK
Page 54 and 55: 54 n e t w o r k & p e o p l e anna
Page 56 and 57: 56 t o t e l l t h e t r u t h Do y
Page 58 and 59: 58 t o t e l l t h e t r u t h The
Page 60 and 61: 60 n o t e s 1 n e t w o r k : f a
Page 62 and 63: 62 n o t e s We DO need another Her
Page 64 and 65: 64 n o t e s Analog design Digital
Page 66: 66 i m p r i n t THE NEXT EDITION O

Janoschka magazine Linked_V4_2019

Create successful ePaper yourself

Delete template?

Save as template?