Janoschka magazine Linked_V4_2019

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48 k n o w l e d g e & c o m p e t e n c e Material matters The materials used in the packaging also have multiple roles: they not only have to seal the product and keep it fresh, but must also enhance the brand image and be environmentally friendly. “Everyone knows the saying: ‘a feast for the eyes’ – the design of the packaging should thus also have an optical appeal that whets our appetites. The feel and the appearance of the material are also playing an increasingly important role, as is its sustainability,” says Bastian Metzger, Global Account Manager, <strong>Janoschka</strong> Deutschland, explaining how complex the requirements are. “All these aspects come together. A precise and consistent presentation of the brand whatever the material or shape is therefore essential for the brand owner.” In the future, marketing products to environmentally aware consumers will increasingly become an important feature differentiating packaging suppliers and brand owners of FMCGs. To meet today’s expectations of environmentally sound products, packaging suppliers must undertake to comply with clean label standards. According to studies, the composite carton is the most ecologically appropriate disposable packaging for drinks and non-perishable foods. Here, too, SIG’s various drinks and food cartons have set standards. With its “SIGnature pack” the company has succeeded in developing the world’s first aseptic carton packaging sourced entirely from plant-based sustainable raw materials: 82 per cent of the FSC ® -certified packaging is made of unprocessed cardboard derived from wood. This gives the packaging stability. The unprocessed cardboard is coated with polymers, which are also the material used to make the top. The polymers in turn are based on a mass balance system of renewable sources of timber from Europe certified by ISCC PLUS (International Sustainability & Carbon Certification). Both the composite carton and the top are completely recyclable and suitable for many recycling and disposal systems. Modern packaging is never an end in itself, however, but always an all-rounder. Its properties are designed to serve the product and its logistics chain. Its role is to charge a product with emotions, giving the consumer an individual purchasing experience. Only in this way can the packaging give the product a chance to stand out from the many similar items and be sold.
issue #4 © l i n k e d 49 By 2022, demand for liquid paper board (LPB) will have accelerated significantly, by 4.5% per year, which, according to current studies* of the sector, will lead to a total market value of 5.83 billion dollars in 2022. LPB is produced in only ten countries in the world, but finished cardboard products are consumed in all corners of the globe: three quarters of all finished LPB is still used in America and Europe; in Asia the market share in 2016 was moderate, 17%. Demand for LPB is limited to a few segments: in 2016, more than 70% of LPB was used in the dairy industry, another 20% in packaging juices. Alternative milk products, such as soya, cereals and nut drinks and other trends in the beverages sector such as tea, coffee and energy drinks are tapping new niche markets and stimulating demand for LPB. * Smithers Pira report, published in “The Future of Liquid Paperboard to 2022” combidome.com
Page 1: The Prepress Magazine issue #4 / a
Page 4 and 5: 4 c o n t e n t s contents issue #4
Page 6 and 7: 6 i n s i g h t s THE POWER OF FASH
Page 8 and 9: 8 i n s i g h t s
Page 10 and 11: 10 i n s i g h t s The Power to Sav
Page 12 and 13: 12 i n s i g h t s Empowerment of W
Page 14 and 15: 14 i n s i g h t s Empowerment of W
Page 16 and 17: 16 i n s i g h t s
Page 18 and 19: 18 i n s i g h t s Flower power Cre
Page 20 and 21: 20 i n s i g h t s Eyes that hear D
Page 22 and 23: 22 i n s i g h t s Not a jazz fan,
Page 24 and 25: 24 i n s i g h t s Bananas and zips
Page 26 and 27: 26 i n s i g h t s An event was als
Page 28 and 29: 28 f a c e t o f a c e Made with Fi
Page 30 and 31: 30 f a c e t o f a c e pauscha-part
Page 32 and 33: 32 f a c e t o f a c e How to make
Page 34 and 35: 34 f a c e t o f a c e The bottom o
Page 36 and 37: 36 k n o w l e d g e & c o m p e t
Page 50 and 51: 50 n e t w o r k & p e o p l e Jano
Page 52 and 53: 52 n e t w o r k & p e o p l e LINK
Page 54 and 55: 54 n e t w o r k & p e o p l e anna
Page 56 and 57: 56 t o t e l l t h e t r u t h Do y
Page 58 and 59: 58 t o t e l l t h e t r u t h The
Page 60 and 61: 60 n o t e s 1 n e t w o r k : f a
Page 62 and 63: 62 n o t e s We DO need another Her
Page 64 and 65: 64 n o t e s Analog design Digital
Page 66: 66 i m p r i n t THE NEXT EDITION O

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