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issue #4 © l i n k e d 63<br />
2<br />
t e c h n o l o g y : h e r o i m a g e s<br />
WORLDWIDE<br />
Growth of Retail eCommerce Sales<br />
$ 1,336<br />
$ 1,548<br />
$ 1,845<br />
$ 2,304<br />
$ 2,842<br />
$ 3,453<br />
$ 4,135<br />
$ 4,878<br />
(26.3%)<br />
(25.5%)<br />
(25.6%)<br />
(24.6%)<br />
(23.3%)<br />
(21.5%)<br />
(19.8%)<br />
(18%)<br />
2014<br />
2015<br />
2016<br />
2017<br />
2018<br />
<strong>2019</strong><br />
2020<br />
2021<br />
eCOM BECOMES MOBILE FIRST<br />
Mobile Share of eCommerce Transactions<br />
INDIA<br />
65%<br />
CHINA<br />
57%<br />
JAPAN<br />
55%<br />
UK<br />
53%<br />
SOUTH KOREA<br />
49%<br />
AUSTRALIA<br />
45%<br />
GERMANY<br />
36%<br />
NETHERLANDS<br />
36%<br />
USA<br />
35%<br />
FRANCE<br />
28%<br />
0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 %<br />
Although online shoppers still use stationary desktop computers for<br />
half of their purchases, only 30 per cent of the pre-purchase “traffic”<br />
takes place there. Smartphones are becoming the most important<br />
devices: they are used to search for the object of choice, to compare<br />
prices etc. and in more than a third of cases (38 per cent) to actually<br />
complete the purchase. When it comes to shopping, smartphone<br />
users are overtaking tablet users, and apps are leaving mobile<br />
optimised pages behind.
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