Janoschka magazine Linked_V4_2019

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62 n o t e s We DO need another Hero eCommerce goes mobile Market researchers are predicting a global yield of 4.5 billion dollars from ecommerce by the end of 2021. A growing market with a clear trend towards mobile commerce. Hardly surprising given that modern people are permanently on the move. Wherever possible, they take care of things while travelling, whether it’s making phone calls, gathering information or shopping.
issue #4 © l i n k e d 63 2 t e c h n o l o g y : h e r o i m a g e s WORLDWIDE Growth of Retail eCommerce Sales $ 1,336 $ 1,548 $ 1,845 $ 2,304 $ 2,842 $ 3,453 $ 4,135 $ 4,878 (26.3%) (25.5%) (25.6%) (24.6%) (23.3%) (21.5%) (19.8%) (18%) 2014 2015 2016 2017 2018 <strong>2019</strong> 2020 2021 eCOM BECOMES MOBILE FIRST Mobile Share of eCommerce Transactions INDIA 65% CHINA 57% JAPAN 55% UK 53% SOUTH KOREA 49% AUSTRALIA 45% GERMANY 36% NETHERLANDS 36% USA 35% FRANCE 28% 0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % Although online shoppers still use stationary desktop computers for half of their purchases, only 30 per cent of the pre-purchase “traffic” takes place there. Smartphones are becoming the most important devices: they are used to search for the object of choice, to compare prices etc. and in more than a third of cases (38 per cent) to actually complete the purchase. When it comes to shopping, smartphone users are overtaking tablet users, and apps are leaving mobile optimised pages behind.
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The Prepress Magazine issue #4 / a
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4 c o n t e n t s contents issue #4
Page 6 and 7:
6 i n s i g h t s THE POWER OF FASH
Page 8 and 9:
8 i n s i g h t s
Page 10 and 11:
10 i n s i g h t s The Power to Sav
Page 12 and 13: 12 i n s i g h t s Empowerment of W
Page 14 and 15: 14 i n s i g h t s Empowerment of W
Page 16 and 17: 16 i n s i g h t s
Page 18 and 19: 18 i n s i g h t s Flower power Cre
Page 20 and 21: 20 i n s i g h t s Eyes that hear D
Page 22 and 23: 22 i n s i g h t s Not a jazz fan,
Page 24 and 25: 24 i n s i g h t s Bananas and zips
Page 26 and 27: 26 i n s i g h t s An event was als
Page 28 and 29: 28 f a c e t o f a c e Made with Fi
Page 30 and 31: 30 f a c e t o f a c e pauscha-part
Page 32 and 33: 32 f a c e t o f a c e How to make
Page 34 and 35: 34 f a c e t o f a c e The bottom o
Page 36 and 37: 36 k n o w l e d g e & c o m p e t
Page 50 and 51: 50 n e t w o r k & p e o p l e Jano
Page 52 and 53: 52 n e t w o r k & p e o p l e LINK
Page 54 and 55: 54 n e t w o r k & p e o p l e anna
Page 56 and 57: 56 t o t e l l t h e t r u t h Do y
Page 58 and 59: 58 t o t e l l t h e t r u t h The
Page 60 and 61: 60 n o t e s 1 n e t w o r k : f a
Page 64 and 65: 64 n o t e s Analog design Digital
Page 66: 66 i m p r i n t THE NEXT EDITION O
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Janoschka magazine Linked_V4_2019

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