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production point of view.<br />
“When you send your nuts to another<br />
factory and you get a report back<br />
that details quality issues with yours,<br />
it’s easy to say, 'But that can’t be; my<br />
nuts are the best'. But by processing<br />
ourselves we can understand what<br />
the problems are firsthand and work<br />
towards improving our harvest. It’s a<br />
lot more work, but that’s just how we<br />
like to operate,” she smiles.<br />
With a great concern for offering<br />
quality nuts, Giovanna took the<br />
decision to market macs under<br />
the Ivory Macadamias label locally.<br />
They are one of the few producers<br />
who do so, as 98% of the nuts<br />
are exported. “I find the quality of<br />
macadamia nuts sold locally are often<br />
of such bad quality it is tantamount<br />
to selling rotten tomatoes! But in<br />
approaching the supermarkets we<br />
were told the price was too high<br />
to stock better quality. The prices<br />
are high, but consumers need to<br />
understand what quality macadamias<br />
taste like - otherwise they will never<br />
Kudu Farms stretches over much of Low’s Creek,<br />
as it has expanded over the years<br />
be willing to pay for a quality nut. The bad quality being sold is promoting a<br />
self-destructive local industry, giving macadamias a bad name. So we decided<br />
sell our own nuts locally so that there is good quality available. We supply the<br />
nougat industry, and make macadamia paste, oil and roasted nuts.”<br />
While Giovanna’s stopover in South Africa in 1970 became a lifelong<br />
commitment, much of her family is still based in Australia. Asked why she has<br />
not considered completing the journey back down under, she answers, “My<br />
dad lived and worked in so many different countries and he always said South<br />
Africa is heaven on earth. You can go wherever you like - there will be difficulties<br />
everywhere, but all things considered South Africa is still paradise. And when it<br />
comes to rugby I shout for SA!”<br />
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