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SPORTaktiv Media Data 2020

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G R E A T E S T<br />

’ S<br />

I A<br />

A U S T R<br />

est. 2000<br />

M A G A Z<br />

S P O R T S<br />

A C T<br />

I V E<br />

I N E<br />

MEDIA DATA<br />

<strong>2020</strong>


EDIA DATA <strong>2020</strong><br />

INTRODUCTION<br />

ALFRED BRUNNER<br />

<strong>SPORTaktiv</strong> Managing Director<br />

Dear <strong>SPORTaktiv</strong> family,<br />

In <strong>2020</strong>, <strong>SPORTaktiv</strong> celebrates its 20 th anniversary,<br />

namely two decades of success as an adviser in<br />

the media, motivator and coach for everyone<br />

active in sports in Austria, from beginners to<br />

ambitious athletes. In this era of the megatrend<br />

of digitalization, that mindfulness experienced<br />

by every individual participating in sport is more<br />

important than ever. Yes, every megatrend gives<br />

rise to a great countertrend and that’s where we’re<br />

at home. Get outside, get moving and keep fit, so<br />

you can achieve your goals in day-to-day living,<br />

your job, in your running shoes, on the bike, the<br />

mountains or your skis or wherever.<br />

<strong>SPORTaktiv</strong> continues to accompany Austria’s<br />

active sportspeople in <strong>2020</strong> with 6 main editions,<br />

5 big guides, numerous specials and many customer<br />

magazines as well as our online channels centered<br />

on sportaktiv.com.<br />

So with this in mind, I invite you to become a<br />

<strong>SPORTaktiv</strong> advertising partner. With us you reach<br />

Austria’s active sportspeople without distribution<br />

loss and therefore with a very attractive thousandcopy-price<br />

and thousand-contact-price.<br />

Wishing you lots of fun in your sports,<br />

<strong>SPORTaktiv</strong> Managing Director<br />

Alfred Brunner & the entire <strong>SPORTaktiv</strong> team<br />

2 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 3


EDIA DATA <strong>2020</strong><br />

INTRODUCTION<br />

WHAT IS<br />

<strong>SPORTaktiv</strong> is an adviser in the media, motivator and mentor for all recreational<br />

sportspeople in Austria, from beginners to ambitious athletes. Thanks to years<br />

spent building up its network of experts, <strong>SPORTaktiv</strong> has become a dependable<br />

conduit for passing knowledge between specialists and hobby sportspeople and an<br />

informative communication platform for an active lifestyle – especially in the core<br />

topic areas FIT-RUN-BIKE-OUTDOOR and PRO.<br />

THE GOAL ...<br />

... of <strong>SPORTaktiv</strong> is to accompany<br />

and support our readers in their<br />

sporting activities, whilst also<br />

fostering the desire for an active<br />

lifestyle. Achieved with emotive<br />

photos – and with informative<br />

copy that both entertains and<br />

goes into depth, whether in print<br />

or digital form.<br />

CONTENT<br />

<strong>SPORTaktiv</strong> offers exciting reportage on topics that move recreational<br />

sportspeople, imparts useful inputs for training, profiles figures of interest<br />

drawn from the recreational sports scene and delivers background reports<br />

on the latest trends in materials and insights into the professional sports<br />

scene. This content is complemented by corresponding product coverage<br />

along with the best event and travel tips for active people.<br />

4 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 5


EDIA DATA <strong>2020</strong><br />

INTRODUCTION<br />

PRINT<br />

FROM PAGE 12<br />

The magazines arouse emotions, promote people’s appetite for outdoor activities<br />

and move readers to invest their free time in achieving a healthy body and<br />

balanced state of mind. With lots of photos, text and graphical statistics,<br />

<strong>SPORTaktiv</strong> draws its target group out into the great outdoors. The focus of<br />

<strong>SPORTaktiv</strong> is on the topics of fitness, running, cycling, climbing, hiking,<br />

alpine skiing, ski-touring, free-ride and cross-country skiing.<br />

CAMPS<br />

FROM PAGE 22<br />

Covering all four seasons and the <strong>SPORTaktiv</strong> core topics, we put<br />

together 2 to 4-day <strong>SPORTaktiv</strong> camps together with our tourism<br />

and trade partners. We take care of the partners and communication<br />

platforms for promotion and bring our ideas and experience to bear<br />

during implementation and the course of the camp. Take advantage of<br />

this unique opportunity to communicate poignantly a specific topic or<br />

offer for tourists.<br />

CORPORATE<br />

FROM PAGE 24<br />

Useful content and thus added value for the reader – made possible by an<br />

individual customer magazine. <strong>SPORTaktiv</strong> delivers everything from a<br />

single source: text, photos, graphics, litho, print and distribution.<br />

We produce your product for your target group.<br />

DIGITAL<br />

FROM PAGE 26<br />

Bang up-to-date, fast, comprehensive with information precisely<br />

tailored for your sporting lifestyle. On the <strong>SPORTaktiv</strong> online platforms<br />

sportaktiv.com, Facebook, Instagram and in our Newsletters you’ll find<br />

technically solid reports, training stories, new products, expert tips,<br />

competitions and stories about professionals. Visit our digital world<br />

to get informed or, as a customer, experience the wide-ranging<br />

advertising options.<br />

6 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 7


EDIA DATA <strong>2020</strong><br />

PRINT<br />

DISTRIBUTION<br />

Austria-wide at POS in Austrian sports retail<br />

quality distribution via Intersport, Gigasport and TOP100 bike retailers<br />

regional independent sports retailers (Bründl Sports, Nora Pure Sports GmbH, SÖLLE Sport ...)<br />

as strong sales partners<br />

exclusive supplement cooperation with Süddeutsche Zeitung on three guides<br />

supplement in circulated publications for high reading factor<br />

event and trade fair cooperation with relevant organisers and trade fairs (Wachau Marathon,<br />

Graz Marathon, Salzkammergut Trophy, Carinthia Running, ISPO, Eurobike, ...)<br />

DISTRIBUTION<br />

Intersport 20,000<br />

Gigasport 15,000<br />

Top100 bike retailers 10,000<br />

Other sports retailers 5,000<br />

Sports events & trade fairs 3,000<br />

Subscription/tobacconists 5,000<br />

Circulated publications 2,000<br />

total circulation<br />

<strong>SPORTaktiv</strong><br />

60,000<br />

Sports retail<br />

50,000<br />

map is symbollic<br />

Karte ist ein Symbolfoto<br />

8 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 9


EDIA DATA <strong>2020</strong><br />

PRINT<br />

NUMBERS<br />

THE SPORTAKTIV COMMUNITY<br />

64 %<br />

MALE<br />

36 %<br />

FEMALE<br />

REACH<br />

207,000<br />

readers per edition*<br />

444,000<br />

furthest reader circle*<br />

Fitness<br />

Running<br />

Cycling / mountain biking<br />

Hiking<br />

Alpine skiing / ski touring<br />

Healthy nutrition<br />

Health & medicine<br />

Holidays in Austria summer/winter<br />

TOPICS OF INTEREST<br />

189,000<br />

128,000<br />

117,000<br />

112,000<br />

106,000<br />

189,000<br />

180,000<br />

130,000<br />

* Cawi Print 2017 ** <strong>Media</strong> Analyse 2019<br />

1,720,000<br />

recognition*<br />

153,000<br />

readers per edition**<br />

10 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 11


EDIA DATA <strong>2020</strong><br />

PRINT<br />

6MAIN EDITIONS<br />

MAGAZINE CONCEPT<br />

WITH 5 SECTIONS:<br />

Due to the wide range of topics, all sporty types will find<br />

the right story for their core interest. All that variety<br />

raises the chances of motivating readers towards other<br />

sports topics.<br />

FIT<br />

Nutrition, fitness sports, co-ordination<br />

or health: here every reader will find<br />

the basic know-how for their sports.<br />

EDITION PUBLICATION DATE<br />

ADVERTISEMENT & PRINT<br />

MATERIAL DEADLINE<br />

MAIN TOPICS<br />

01/<strong>2020</strong> 13/02/<strong>2020</strong> 24/01/<strong>2020</strong> fitness/running/biking/outdoor + running guide<br />

02/<strong>2020</strong> 02/04/<strong>2020</strong> 13/03/<strong>2020</strong> fitness/running/biking/outdoor<br />

03/<strong>2020</strong> 04/06/<strong>2020</strong> 15/05/<strong>2020</strong> fitness/running/biking/outdoor + water sports<br />

04/<strong>2020</strong> 06/08/<strong>2020</strong> 17/07/<strong>2020</strong> fitness/running/biking/outdoor + 20 th anniversary<br />

05/<strong>2020</strong> 01/10/<strong>2020</strong> 11/09/<strong>2020</strong> fitness/running/biking/outdoor + regeneration<br />

06/<strong>2020</strong> 03/12/<strong>2020</strong> 13/11/<strong>2020</strong> fitness/running/biking/outdoor + cross-country skiing<br />

2/1 pages<br />

420 mm x 270 mm<br />

€ 14,000<br />

1/3 page<br />

210 mm x 90 mm<br />

70 mm x 270 mm<br />

€ 3,780<br />

1/1 page<br />

210 mm x 270 mm<br />

€ 8,060<br />

1/4 page<br />

105 mm x 135 mm<br />

€ 2,750<br />

RUN<br />

Running for the fun of it or driven<br />

by competition. Here all runners will<br />

find products, tips and programmes<br />

for their favourite sports.<br />

BIKE<br />

Marathon racer, bio-enduro biker,<br />

EMTB tour riders or EMTB<br />

trail bikers: here you will find<br />

everything for your next tour.<br />

1/2 page<br />

210 mm x 135 mm<br />

105 mm x 270 mm<br />

€ 4,800<br />

Placement surcharges: +10 %<br />

U2 or U3 € 9,690<br />

U4 € 10,500<br />

OUTDOOR<br />

Long-distance hiking, climbing<br />

or simply enjoying nature: a large<br />

target group will find their kind of<br />

content here.<br />

PRO<br />

Exclusive stories, deep insights<br />

into professional sport and lots of<br />

reports offering insight into the<br />

lives of pros.<br />

All prices excl. statutory taxes<br />

!AT A GLANCE<br />

Circulation: 60,000 copies<br />

Reach: 207,000 readers/edition<br />

Distribution: Sports retail, tobacconists, subscriptions,<br />

sports hotels, sports events, sports trade<br />

fairs, circulated publications<br />

12 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 13


EDIA DATA <strong>2020</strong><br />

PRINT<br />

BIKE GUIDE<br />

Circulation: 90,000 copies<br />

Distribution: 60,000 copies as supplement in <strong>SPORTaktiv</strong> April <strong>2020</strong><br />

30,000 copies as supplement in the Süddeutsche Zeitung in Bavaria.<br />

Content:<br />

OUTDOOR GUIDE<br />

Circulation:<br />

FREERIDE GUIDE<br />

Circulation:<br />

35,000 copies<br />

Distribution: Via Blue Tomato in D/A/CH, the Freeride Filmtour in D/A/CH and the<br />

Freeride Worldtour in Fieberbrunn.<br />

Content:<br />

90,000 copies<br />

Distribution: 60,000 copies as supplement in <strong>SPORTaktiv</strong> June <strong>2020</strong><br />

30,000 copies as supplement in the Süddeutsche Zeitung in Bavaria.<br />

Content:<br />

The latest bikes in all categories and the people who ride them.<br />

The best tips from pros and experts, the most spectacular biking<br />

areas in and around Austria.<br />

The guide for hikers and mountain climbers. Covers all of Austria’s<br />

mountain and hiking areas, top tips, checklists, megatrend<br />

“mountain-summer”.<br />

The <strong>SPORTaktiv</strong>-FREERIDE-GUIDE – for everyone who’s at home<br />

off-piste! The best spots, tips and tricks from pro-riders, stories<br />

about servicing, safety and trends in the materials sector.<br />

5GUIDES<br />

Content precisely matched to target group. Readers find everything for their perfect<br />

sporting <strong>2020</strong>, with circulation and distribution further optimised. Industry, tourism or<br />

event organisation; each one hits its target group without distribution loss.<br />

EDITION PUBLICATION DATE<br />

ADVERTISEMENT & PRINT<br />

MATERIAL DEADLINE<br />

SPECIFIC DISTRIBUTION<br />

Bike Guide 02/04/<strong>2020</strong> 13/03/<strong>2020</strong> supplement Süddeutsche Zeitung (07/04/<strong>2020</strong>)<br />

Outdoor Guide 04/06/<strong>2020</strong> 15/05/<strong>2020</strong> supplement Süddeutsche Zeitung (09/06/<strong>2020</strong>)<br />

Freeride Guide 01/10/<strong>2020</strong> 11/09/<strong>2020</strong> Freeride Filmtour and Freeride Worldtour in D/A/CH<br />

Skitouren Guide 01/10/<strong>2020</strong> 11/09/<strong>2020</strong> supplement DIE PRESSE am Sonntag (15/11/<strong>2020</strong>)<br />

Winter Guide 03/12/<strong>2020</strong> 13/11/<strong>2020</strong> supplement Süddeutsche Zeitung (09/12/<strong>2020</strong>)<br />

2/1 pages<br />

420 mm x 270 mm<br />

+ : € 16,800<br />

: € 14,000<br />

: € 11,200<br />

1/3 page<br />

210 mm x 90 mm<br />

70 mm x 270 mm<br />

+ : € 4,600<br />

: € 3,780<br />

: € 3,000<br />

SKITOUREN GUIDE<br />

Circulation:<br />

120,000 copies<br />

Distribution: 60,000 copies as supplement in <strong>SPORTaktiv</strong> October <strong>2020</strong><br />

60,000 copies as supplement in “Die Presse am Sonntag”<br />

Content:<br />

The unique ski touring magazine in Austria. New materials, tips<br />

on technique and safety, tour suggestions, ski touring events.<br />

1/1 page<br />

210 mm x 270 mm<br />

+ : € 9,600<br />

: € 8,060<br />

: € 6,400<br />

1/4 page<br />

105 mm x 135 mm<br />

+ : € 3,400<br />

: € 2,750<br />

: € 2,200<br />

WINTER GUIDE<br />

Circulation:<br />

90,000 copies<br />

Distribution: 60,000 copies as supplement in <strong>SPORTaktiv</strong> December <strong>2020</strong><br />

30,000 copies as supplement in the Süddeutsche Zeitung in Bavaria.<br />

Content:<br />

The <strong>SPORTaktiv</strong> WINTER-GUIDE is a delight for all winter fans.<br />

The best skiing areas, all the new ski models, fitness, servicing,<br />

maintenance, safety, fashion, top events.<br />

All prices excl. statutory taxes<br />

1/2 page<br />

210 mm x 135 mm<br />

105 mm x 270 mm<br />

+ : € 5,800<br />

: € 4,800<br />

: € 3,800<br />

Placement surcharges: +10 %<br />

U2 or U3 + : € 12,000<br />

U4 + : € 13,000<br />

14 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 15


EDIA DATA <strong>2020</strong><br />

PRINT<br />

SPECIAL ADVERTISING FORMATS<br />

A major corporate anniversary, announcing a world-first, launching a unique<br />

product or relaunching a brand - these are one-off events that demand special<br />

advertising space. Special advertising formats make it possible to give prominence<br />

to that promotional message and leave the reader with an unforgettable<br />

impression.<br />

INDUSTRY<br />

GATECOVER OUTER<br />

The cover can be folded out and the outside<br />

presents an extended advertising space that’s<br />

particularly prominent, see example.<br />

PRINT INSERT<br />

Printed insert of at least 8 pages<br />

Price: individually on application<br />

Price: individually on application<br />

SUPPLEMENT<br />

GATECOVER INNER<br />

The cover can be folded out two<br />

or three times and, on the inside,<br />

presents alongside the first interior<br />

page (U2) a three or four-page<br />

advertising space; outside there are<br />

one to two pages of advertising space.<br />

≤ 20 g ≤ 40 g ≤ 60 g ≤ 80 g<br />

€ 0.14 € 0.16 € 0.18 € 0.20<br />

Price/copy (incl. delivery)<br />

Minimum format A6 (105 x 148 mm),<br />

Maximum format 200 x 260 mm<br />

Price: individually on<br />

application<br />

GLUED INSERT<br />

SACHET/TIP ON<br />

Sachets with product samples allow the<br />

reader to get to know products and thus<br />

discover new brands.<br />

Price: € 0.15/copy<br />

plus 1/1 carrier page<br />

All prices excl. statutory taxes<br />

Price by weight and number of copies<br />

Minimum format A6 (105 x 148 mm),<br />

Maximum format 200 x 260 mm<br />

We‘re happy to create custom advertising formats on request<br />

16 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 17


EDIA DATA <strong>2020</strong><br />

PRINT<br />

PRODUCT SPOTLIGHT<br />

PRODUCT ADVERTORIAL<br />

SPOTLIGHTS<br />

This advertising format offers you the chance<br />

to present a product or your corporate<br />

philosophy efficiently to the reader.<br />

FASHION SPOTLIGHT<br />

PRODUCT<br />

ADVERTORIAL<br />

In any section of FIT-RUN-BIKE-<br />

OUTDOOR there’s an appropriate<br />

setting for product presentation - be<br />

it on our NEWS pages, in various<br />

sizes or as a product test.<br />

PRODUCT NEWS<br />

PRICE GUIDE<br />

AUSTRIA<br />

& BAVARIA<br />

AUSTRIA<br />

BAVARIA<br />

2/1 pages Product, fashion or<br />

business SPOTLIGHT<br />

€ 12,000 € 10,000 € 8,000<br />

BUSINESS SPOTLIGHT<br />

All prices excl. statutory taxes<br />

1/1 page Product advertorial<br />

or product news<br />

1/2 page Product advertorial<br />

or product news<br />

1/3 page Product advertorial<br />

or product news<br />

1/4 page Product advertorial<br />

or product news<br />

€ 6,600 € 5,500 € 4,400<br />

€ 4,000 € 3,300 € 2,700<br />

€ 3,100 € 2,600 € 2,100<br />

€ 2,300 € 1,900 € 1,500<br />

18 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 19


EDIA DATA <strong>2020</strong><br />

PRINT<br />

SPECIAL ADVERTISING FORMATS<br />

New developments at provincial organisations, new offers in tourism areas, a new<br />

HOTSPOT in a regional association, premiere of a new event or announcing the date for<br />

a key event: our in-house graphics department can take print-quality images and design a<br />

matching layout in line with our magazine standards. Your press documents form the basis.<br />

Our editorial team writes individual content for placement in <strong>SPORTaktiv</strong>.<br />

TOURISM &<br />

EVENTS<br />

2/1 ADVERTORIAL<br />

1/1 ADVERTORIAL<br />

1/2 ADVERTORIAL<br />

4/1 REPORT<br />

2/1 HOTSPOT<br />

*Offer is limited per edition. All prices excl. statutory taxes<br />

PRICE GUIDE<br />

AUSTRIA<br />

& BAVARIA<br />

AUSTRIA<br />

BAVARIA<br />

4/1 pages Report € 19,000 € 16,000 € 12,800<br />

2/1 pages Hotspot* € 8,400 € 7,000 € 5,600<br />

2/1 pages Advertorial € 12,000 € 10,000 € 8,000<br />

1/1 page Advertorial € 6,600 € 5,500 € 4,400<br />

1/2 page Advertorial € 4,000 € 3,300 € 2,700<br />

20 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 21


EDIA DATA <strong>2020</strong><br />

CAMPS<br />

CAMPS<br />

Covering all four seasons and the <strong>SPORTaktiv</strong> core topics, we put together 2 to 4-day<br />

<strong>SPORTaktiv</strong> camps together with our tourism and trade partners. We take care of the partners<br />

and communication platforms for promotion and bring our ideas and experience to bear during<br />

implementation and the course of the camp. Take advantage of this unique opportunity to<br />

communicate poignantly a specific topic or offer for tourists.<br />

20 X SPORTAKTIV CAMPS<br />

EXCLUSIVITY – each topic is presented only once per season<br />

participants are a valuable multiplying factor for recommendations<br />

high-quality event with at most 25 participants per camp<br />

comprehensive advertising space in the magazine with 2 x 2/1 pages<br />

announcement<br />

extended featuring on sportaktiv.com, Facebook, Instagram and<br />

Newsletter<br />

unparalleled potential through industry partnerships<br />

(goodies or test option)<br />

Flat-rate investment per CAMP € 12.500<br />

22 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 23<br />

All prices excl. statutory taxes


EDIA DATA <strong>2020</strong><br />

CORPORATE<br />

CORPORATE<br />

Useful content and thus added value for the reader – made possible by an individual customer magazine.<br />

<strong>SPORTaktiv</strong> delivers everything from a single source: text, photos, graphics, litho, print and distribution.<br />

We produce your product for your target group.<br />

References: Kärnten Werbung, Stadt Wien, Rapid Wien, Austria Wien, ÖFB, ÖPC, Rotes Kreuz ...<br />

AUSTRIA<br />

DAS STADIONMAGAZIN AUSGABE 1 | 03.08.2019 VS. LASK<br />

live<br />

#mitglied<br />

GEMEINSAM<br />

FÜR DAS ZIEL.<br />

Folge uns auf<br />

Instagram:<br />

@fkaustriawien<br />

01 Cover_korh.indd 1 31.07.2019 14:45:25<br />

Das Magazin des Österreichischen Paralympischen Committees<br />

April 2018<br />

Paralympic<br />

News<br />

FREUNDE<br />

STARKE STIMMEN<br />

FÜR DAS ÖPC<br />

ALPENHAUS<br />

INNOVATION &<br />

GASTLICHKEIT<br />

MAGIC<br />

MOMENTS<br />

DIE STORIES ZU DEN<br />

ÖPC-MEDAILLEN<br />

PARALYMPICS-BILANZ<br />

VIELEN DANK,<br />

PYEONGCHANG!<br />

WIR PRÄSENTIEREN<br />

DIE HIGHLIGHTS DER<br />

XII. WINTER-PARALYMPICS<br />

All prices excl. statutory taxes<br />

CUSTOMER MAGAZINE<br />

Circulation:<br />

Distribution:<br />

Size:<br />

incl.:<br />

FIRST AID GUIDE<br />

Circulation:<br />

Distribution:<br />

Format:<br />

60,000 copies<br />

<strong>SPORTaktiv</strong> and Rotes Kreuz<br />

105 mm x 145 mm<br />

Issued: June 2021<br />

BGM MAGAZINE<br />

Circulation:<br />

Content:<br />

60,000 copies<br />

Management of health at work<br />

Issued: Early November <strong>2020</strong><br />

Distribution:<br />

Format:<br />

60,000 copies<br />

Guide price: € 20,000<br />

Supplement in DIE PRESSE + special distribution<br />

210 mm x 270 mm<br />

1/1 page: € 5,500<br />

1/2 page: € 3,000<br />

supplement in <strong>SPORTaktiv</strong><br />

16 pages (paper quality as <strong>SPORTaktiv</strong>)<br />

Graphics, layout, photos, text<br />

24 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 25


EDIA DATA <strong>2020</strong><br />

ONLINE<br />

ONLINE<br />

Bang up-to-date, fast,<br />

comprehensive with information<br />

precisely tailored for your sporting<br />

lifestyle. On the <strong>SPORTaktiv</strong><br />

online platforms sportaktiv.com,<br />

Facebook, Instagram and in our<br />

Newsletters you’ll find technically<br />

solid reports, training stories, new<br />

products, expert tips, competitions<br />

and stories about professionals.<br />

Visit our digital world to get<br />

informed or, as a customer,<br />

experience the wide-ranging<br />

advertising options.<br />

ADVERTORIAL<br />

Simply send us your PR article.<br />

We adapt it for the <strong>SPORTaktiv</strong><br />

target group and give it a final<br />

polish.<br />

1 x advertorial<br />

in appropriate section<br />

One-off: € 790<br />

12,000,000<br />

page views p.a.<br />

3,300,000<br />

TOP EVENT<br />

visits p.a.<br />

53,000<br />

Facebook fans<br />

We‘re happy to promote your<br />

event! Alongside advertising on our<br />

channels, it gets placed efficiently<br />

in event format.<br />

Top Event feature<br />

1 x Facebook posting<br />

1 x Newsletter article<br />

1 x preliminary editorial<br />

One-off: € 990<br />

2,700,000<br />

11,000<br />

unique clients p.a.<br />

Newsletter subscribers<br />

COMPETITION OF THE WEEK<br />

We make your product the prize<br />

for our enthusiastic sporting<br />

community, thus raising brand<br />

recognition.<br />

competition feature<br />

1 x Facebook posting<br />

1 x Newsletter article<br />

period: 1 week<br />

One-off: € 990<br />

Source: AT Internet 2019<br />

All prices excl. statutory taxes<br />

PREMIUM ADVERTORIAL<br />

You have a product or tourism offer and<br />

would like to attract attention to it? We<br />

help you and place it in an appropriate<br />

setting for a defined period.<br />

1 x advertorial with premium placing in<br />

an appropriate section<br />

1,000 guaranteed views of the article<br />

1 x Facebook posting<br />

1 x Instagram posting<br />

1 x Newsletter article<br />

One-off: € 1,490<br />

26 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 27


EDIA DATA <strong>2020</strong><br />

ONLINE<br />

NATIVE ADVERTISING<br />

You’d like to inspire potential customers with your brand, product or service, your users gaining a positive, enduring<br />

impression? With native advertising we communicate your advertising message effectively and enduringly through<br />

a high information content. To this end, the <strong>SPORTaktiv</strong> online editorial team prepares a journalistic article that’s<br />

relevant and useful to the user. This involves integrating your brand, offer or region authentically. It’s important to create<br />

the greatest possible added value for your brand or region and for <strong>SPORTaktiv</strong> users.<br />

YOUR BENEFITS<br />

great acceptance among users due to journalistic value<br />

wording & approach matched to <strong>SPORTaktiv</strong> target group<br />

useful content in association with your brand<br />

2,000 guaranteed views of the article<br />

TEST & TELL<br />

Our Test & Tell enables you to promote your product or service authentically in the right setting. For this we start with<br />

a native advertising feature, followed by an online invitation for users to apply to be product/service testers. The selected<br />

tester then examines what you offer in detail and puts together an independent, written evaluation. Through sharing of<br />

tester experience on the <strong>SPORTaktiv</strong> website, users can be inspired by your product or service and, ideally, find support<br />

for a decision to purchase.<br />

Posting on Facebook<br />

DESKTOP<br />

Link to article on<br />

<strong>SPORTaktiv</strong>.com<br />

CLASSICAL BANNER ADVERT<br />

Header<br />

exclusive logo placement<br />

Leaderboard 728 x 90<br />

Content Ad 300 x 250<br />

Convince users of your message – with<br />

a native ad! You give us a briefing and<br />

we tailor an authentic article with highquality<br />

content aimed at the target group<br />

relevant to you.<br />

The native ad is placed on sportaktiv.com<br />

in the relevant section, posted on<br />

<strong>SPORTaktiv</strong>’s Facebook and Instagram<br />

fan pages and appears in the <strong>SPORTaktiv</strong><br />

Newsletter.<br />

€ 3,990<br />

MOBILE<br />

Header<br />

exclusive logo placement<br />

Leaderboard 320 x 100 or 320 x 50<br />

Content Ad 300 x 250 or 320 x 100<br />

More details and prices on request<br />

All prices excl. statutory taxes<br />

YOUR BENEFITS<br />

practical evaluation of your product or service<br />

great acceptance among users due to authentic evaluations<br />

useful content in association with your brand or service<br />

support for users’ purchase decisions<br />

total 4,000 guaranteed views of the article<br />

1 x native ad to sensitise the target group<br />

with 2,000 guaranteed views<br />

1 x invitation to the community testing offer<br />

with 1,000 guaranteed views<br />

1 x premium advertorial<br />

with 1,000 guaranteed views<br />

1 x tester report in appropriate section<br />

services included:<br />

3 x Facebook postings<br />

3 x Instagram postings<br />

3 x Newsletter articles<br />

€ 6,990 (incl. € 300 campaign budget)<br />

Posting on Facebook<br />

Link to article on<br />

28 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong>.com<br />

<strong>SPORTaktiv</strong> media data <strong>2020</strong> 29


EDIA DATA <strong>2020</strong>STYRIA<br />

MEDIA GROUP<br />

STYRIA MEDIA<br />

Die Österreichische Wochenzeitung • s eit 1945<br />

30 <strong>SPORTaktiv</strong> media data <strong>2020</strong>


sportaktiv.com<br />

TEAM<br />

PETRA OFNER<br />

Back Office & Accounting<br />

T. +43 (0)316 80 63 25 80<br />

petra.ofner@styria.com<br />

ARNOLD PAULY<br />

Head of Sales<br />

T. +43 (0)316 80 63 25 83<br />

arnold.pauly@styria.com<br />

ALFRED BRUNNER<br />

Managing Director<br />

T. +43 (0)676 871 970 133<br />

alfred.brunner@styria.com<br />

ELISABETH RECHLING<br />

Assistant to MD<br />

& Key Account Manager<br />

T. +43 (0)316 80 63 25 86<br />

elisabeth.rechling@styria.com<br />

KLAUS MOLIDOR<br />

Editor-in-chief<br />

T. +43 (0)316 80 63 25 93<br />

klaus.molidor@styria.com<br />

CHRISTOPH HEIGL<br />

Editor<br />

T. +43 (0)316 80 63 25 88<br />

christoph.heigl@styria.com<br />

CHRISTOF DOMENIG<br />

Editor<br />

T. +43 (0)316 80 63 25 89<br />

christof.domenig@styria.com<br />

THOMAS POLZER<br />

Photo Editor<br />

T. +43 (0)316 80 63 25 87<br />

thomas.polzer@styria.com<br />

KEVIN LAIMER<br />

Key Account Manager<br />

T. +43 (0)316 80 63 25 95<br />

kevin.laimer@styria.com<br />

VERONIKA KAINER<br />

Key Account Manager<br />

T. +43 (0)316 80 63 25 82<br />

veronika.kainer@styria.com<br />

CLAUDIA RIEDL<br />

Online Editor<br />

T. +43 (0)316 80 63 25 94<br />

claudia.riedl@styria.com<br />

SARAH BAIER<br />

Online Editor<br />

T. +43 (0)316 80 63 25 90<br />

sarah.baier@styria.com<br />

THOMAS PIRKER<br />

Key Account Manager<br />

CHRISTOPH GERETSCHLAEGER<br />

Layout & Production<br />

BERTRAM TAFERNER<br />

Key Account Manager<br />

T. +43 (0)316 80 63 25 85<br />

bertram.taferner@styria.com<br />

T. +43 (0)316 80 63 25 84<br />

thomas.pirker@styria.com<br />

T. +43 (0)1 60 117 657<br />

christoph.geretschlaeger@styria.com<br />

HEIDRUN SALMHOFER<br />

Layout & Production<br />

Styria <strong>Media</strong> Design GmbH & Co KG<br />

heidrun.salmhofer@styria.com<br />

ADDRESS<br />

Top Times Medien GmbH<br />

Gadollaplatz 1, 12. Stock, 8010 Graz, Austria<br />

Tel. +43 (0)316 80 63 25 80, Fax: +43 (0)316 80 63 25 91<br />

Email: office.sportaktiv@styria.com<br />

BANK DETAILS: Steiermärkische Bank und Sparkassen AG,<br />

IBAN: AT 212081501000100022, BIC: STSPAT2G,<br />

Co. Reg. No.: FN 261469p, UID: ATU 61621748<br />

Place of jurisdiction Graz. Prices valid from 01/01/<strong>2020</strong><br />

A Styria <strong>Media</strong> Group AG company<br />

PRESS MATERIAL<br />

Correct-format PDF (high resolution)<br />

or advert files from these programs:<br />

InDesign / Adobe Photoshop<br />

Adobe Illustrator / Adobe Acrobat<br />

(PDF X-1a, 300 dpi, bleed margin 3 mm)

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