SPORTaktiv Media Data 2020
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
G R E A T E S T<br />
’ S<br />
I A<br />
A U S T R<br />
est. 2000<br />
M A G A Z<br />
S P O R T S<br />
A C T<br />
I V E<br />
I N E<br />
MEDIA DATA<br />
<strong>2020</strong>
EDIA DATA <strong>2020</strong><br />
INTRODUCTION<br />
ALFRED BRUNNER<br />
<strong>SPORTaktiv</strong> Managing Director<br />
Dear <strong>SPORTaktiv</strong> family,<br />
In <strong>2020</strong>, <strong>SPORTaktiv</strong> celebrates its 20 th anniversary,<br />
namely two decades of success as an adviser in<br />
the media, motivator and coach for everyone<br />
active in sports in Austria, from beginners to<br />
ambitious athletes. In this era of the megatrend<br />
of digitalization, that mindfulness experienced<br />
by every individual participating in sport is more<br />
important than ever. Yes, every megatrend gives<br />
rise to a great countertrend and that’s where we’re<br />
at home. Get outside, get moving and keep fit, so<br />
you can achieve your goals in day-to-day living,<br />
your job, in your running shoes, on the bike, the<br />
mountains or your skis or wherever.<br />
<strong>SPORTaktiv</strong> continues to accompany Austria’s<br />
active sportspeople in <strong>2020</strong> with 6 main editions,<br />
5 big guides, numerous specials and many customer<br />
magazines as well as our online channels centered<br />
on sportaktiv.com.<br />
So with this in mind, I invite you to become a<br />
<strong>SPORTaktiv</strong> advertising partner. With us you reach<br />
Austria’s active sportspeople without distribution<br />
loss and therefore with a very attractive thousandcopy-price<br />
and thousand-contact-price.<br />
Wishing you lots of fun in your sports,<br />
<strong>SPORTaktiv</strong> Managing Director<br />
Alfred Brunner & the entire <strong>SPORTaktiv</strong> team<br />
2 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 3
EDIA DATA <strong>2020</strong><br />
INTRODUCTION<br />
WHAT IS<br />
<strong>SPORTaktiv</strong> is an adviser in the media, motivator and mentor for all recreational<br />
sportspeople in Austria, from beginners to ambitious athletes. Thanks to years<br />
spent building up its network of experts, <strong>SPORTaktiv</strong> has become a dependable<br />
conduit for passing knowledge between specialists and hobby sportspeople and an<br />
informative communication platform for an active lifestyle – especially in the core<br />
topic areas FIT-RUN-BIKE-OUTDOOR and PRO.<br />
THE GOAL ...<br />
... of <strong>SPORTaktiv</strong> is to accompany<br />
and support our readers in their<br />
sporting activities, whilst also<br />
fostering the desire for an active<br />
lifestyle. Achieved with emotive<br />
photos – and with informative<br />
copy that both entertains and<br />
goes into depth, whether in print<br />
or digital form.<br />
CONTENT<br />
<strong>SPORTaktiv</strong> offers exciting reportage on topics that move recreational<br />
sportspeople, imparts useful inputs for training, profiles figures of interest<br />
drawn from the recreational sports scene and delivers background reports<br />
on the latest trends in materials and insights into the professional sports<br />
scene. This content is complemented by corresponding product coverage<br />
along with the best event and travel tips for active people.<br />
4 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 5
EDIA DATA <strong>2020</strong><br />
INTRODUCTION<br />
PRINT<br />
FROM PAGE 12<br />
The magazines arouse emotions, promote people’s appetite for outdoor activities<br />
and move readers to invest their free time in achieving a healthy body and<br />
balanced state of mind. With lots of photos, text and graphical statistics,<br />
<strong>SPORTaktiv</strong> draws its target group out into the great outdoors. The focus of<br />
<strong>SPORTaktiv</strong> is on the topics of fitness, running, cycling, climbing, hiking,<br />
alpine skiing, ski-touring, free-ride and cross-country skiing.<br />
CAMPS<br />
FROM PAGE 22<br />
Covering all four seasons and the <strong>SPORTaktiv</strong> core topics, we put<br />
together 2 to 4-day <strong>SPORTaktiv</strong> camps together with our tourism<br />
and trade partners. We take care of the partners and communication<br />
platforms for promotion and bring our ideas and experience to bear<br />
during implementation and the course of the camp. Take advantage of<br />
this unique opportunity to communicate poignantly a specific topic or<br />
offer for tourists.<br />
CORPORATE<br />
FROM PAGE 24<br />
Useful content and thus added value for the reader – made possible by an<br />
individual customer magazine. <strong>SPORTaktiv</strong> delivers everything from a<br />
single source: text, photos, graphics, litho, print and distribution.<br />
We produce your product for your target group.<br />
DIGITAL<br />
FROM PAGE 26<br />
Bang up-to-date, fast, comprehensive with information precisely<br />
tailored for your sporting lifestyle. On the <strong>SPORTaktiv</strong> online platforms<br />
sportaktiv.com, Facebook, Instagram and in our Newsletters you’ll find<br />
technically solid reports, training stories, new products, expert tips,<br />
competitions and stories about professionals. Visit our digital world<br />
to get informed or, as a customer, experience the wide-ranging<br />
advertising options.<br />
6 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 7
EDIA DATA <strong>2020</strong><br />
PRINT<br />
DISTRIBUTION<br />
Austria-wide at POS in Austrian sports retail<br />
quality distribution via Intersport, Gigasport and TOP100 bike retailers<br />
regional independent sports retailers (Bründl Sports, Nora Pure Sports GmbH, SÖLLE Sport ...)<br />
as strong sales partners<br />
exclusive supplement cooperation with Süddeutsche Zeitung on three guides<br />
supplement in circulated publications for high reading factor<br />
event and trade fair cooperation with relevant organisers and trade fairs (Wachau Marathon,<br />
Graz Marathon, Salzkammergut Trophy, Carinthia Running, ISPO, Eurobike, ...)<br />
DISTRIBUTION<br />
Intersport 20,000<br />
Gigasport 15,000<br />
Top100 bike retailers 10,000<br />
Other sports retailers 5,000<br />
Sports events & trade fairs 3,000<br />
Subscription/tobacconists 5,000<br />
Circulated publications 2,000<br />
total circulation<br />
<strong>SPORTaktiv</strong><br />
60,000<br />
Sports retail<br />
50,000<br />
map is symbollic<br />
Karte ist ein Symbolfoto<br />
8 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 9
EDIA DATA <strong>2020</strong><br />
PRINT<br />
NUMBERS<br />
THE SPORTAKTIV COMMUNITY<br />
64 %<br />
MALE<br />
36 %<br />
FEMALE<br />
REACH<br />
207,000<br />
readers per edition*<br />
444,000<br />
furthest reader circle*<br />
Fitness<br />
Running<br />
Cycling / mountain biking<br />
Hiking<br />
Alpine skiing / ski touring<br />
Healthy nutrition<br />
Health & medicine<br />
Holidays in Austria summer/winter<br />
TOPICS OF INTEREST<br />
189,000<br />
128,000<br />
117,000<br />
112,000<br />
106,000<br />
189,000<br />
180,000<br />
130,000<br />
* Cawi Print 2017 ** <strong>Media</strong> Analyse 2019<br />
1,720,000<br />
recognition*<br />
153,000<br />
readers per edition**<br />
10 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 11
EDIA DATA <strong>2020</strong><br />
PRINT<br />
6MAIN EDITIONS<br />
MAGAZINE CONCEPT<br />
WITH 5 SECTIONS:<br />
Due to the wide range of topics, all sporty types will find<br />
the right story for their core interest. All that variety<br />
raises the chances of motivating readers towards other<br />
sports topics.<br />
FIT<br />
Nutrition, fitness sports, co-ordination<br />
or health: here every reader will find<br />
the basic know-how for their sports.<br />
EDITION PUBLICATION DATE<br />
ADVERTISEMENT & PRINT<br />
MATERIAL DEADLINE<br />
MAIN TOPICS<br />
01/<strong>2020</strong> 13/02/<strong>2020</strong> 24/01/<strong>2020</strong> fitness/running/biking/outdoor + running guide<br />
02/<strong>2020</strong> 02/04/<strong>2020</strong> 13/03/<strong>2020</strong> fitness/running/biking/outdoor<br />
03/<strong>2020</strong> 04/06/<strong>2020</strong> 15/05/<strong>2020</strong> fitness/running/biking/outdoor + water sports<br />
04/<strong>2020</strong> 06/08/<strong>2020</strong> 17/07/<strong>2020</strong> fitness/running/biking/outdoor + 20 th anniversary<br />
05/<strong>2020</strong> 01/10/<strong>2020</strong> 11/09/<strong>2020</strong> fitness/running/biking/outdoor + regeneration<br />
06/<strong>2020</strong> 03/12/<strong>2020</strong> 13/11/<strong>2020</strong> fitness/running/biking/outdoor + cross-country skiing<br />
2/1 pages<br />
420 mm x 270 mm<br />
€ 14,000<br />
1/3 page<br />
210 mm x 90 mm<br />
70 mm x 270 mm<br />
€ 3,780<br />
1/1 page<br />
210 mm x 270 mm<br />
€ 8,060<br />
1/4 page<br />
105 mm x 135 mm<br />
€ 2,750<br />
RUN<br />
Running for the fun of it or driven<br />
by competition. Here all runners will<br />
find products, tips and programmes<br />
for their favourite sports.<br />
BIKE<br />
Marathon racer, bio-enduro biker,<br />
EMTB tour riders or EMTB<br />
trail bikers: here you will find<br />
everything for your next tour.<br />
1/2 page<br />
210 mm x 135 mm<br />
105 mm x 270 mm<br />
€ 4,800<br />
Placement surcharges: +10 %<br />
U2 or U3 € 9,690<br />
U4 € 10,500<br />
OUTDOOR<br />
Long-distance hiking, climbing<br />
or simply enjoying nature: a large<br />
target group will find their kind of<br />
content here.<br />
PRO<br />
Exclusive stories, deep insights<br />
into professional sport and lots of<br />
reports offering insight into the<br />
lives of pros.<br />
All prices excl. statutory taxes<br />
!AT A GLANCE<br />
Circulation: 60,000 copies<br />
Reach: 207,000 readers/edition<br />
Distribution: Sports retail, tobacconists, subscriptions,<br />
sports hotels, sports events, sports trade<br />
fairs, circulated publications<br />
12 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 13
EDIA DATA <strong>2020</strong><br />
PRINT<br />
BIKE GUIDE<br />
Circulation: 90,000 copies<br />
Distribution: 60,000 copies as supplement in <strong>SPORTaktiv</strong> April <strong>2020</strong><br />
30,000 copies as supplement in the Süddeutsche Zeitung in Bavaria.<br />
Content:<br />
OUTDOOR GUIDE<br />
Circulation:<br />
FREERIDE GUIDE<br />
Circulation:<br />
35,000 copies<br />
Distribution: Via Blue Tomato in D/A/CH, the Freeride Filmtour in D/A/CH and the<br />
Freeride Worldtour in Fieberbrunn.<br />
Content:<br />
90,000 copies<br />
Distribution: 60,000 copies as supplement in <strong>SPORTaktiv</strong> June <strong>2020</strong><br />
30,000 copies as supplement in the Süddeutsche Zeitung in Bavaria.<br />
Content:<br />
The latest bikes in all categories and the people who ride them.<br />
The best tips from pros and experts, the most spectacular biking<br />
areas in and around Austria.<br />
The guide for hikers and mountain climbers. Covers all of Austria’s<br />
mountain and hiking areas, top tips, checklists, megatrend<br />
“mountain-summer”.<br />
The <strong>SPORTaktiv</strong>-FREERIDE-GUIDE – for everyone who’s at home<br />
off-piste! The best spots, tips and tricks from pro-riders, stories<br />
about servicing, safety and trends in the materials sector.<br />
5GUIDES<br />
Content precisely matched to target group. Readers find everything for their perfect<br />
sporting <strong>2020</strong>, with circulation and distribution further optimised. Industry, tourism or<br />
event organisation; each one hits its target group without distribution loss.<br />
EDITION PUBLICATION DATE<br />
ADVERTISEMENT & PRINT<br />
MATERIAL DEADLINE<br />
SPECIFIC DISTRIBUTION<br />
Bike Guide 02/04/<strong>2020</strong> 13/03/<strong>2020</strong> supplement Süddeutsche Zeitung (07/04/<strong>2020</strong>)<br />
Outdoor Guide 04/06/<strong>2020</strong> 15/05/<strong>2020</strong> supplement Süddeutsche Zeitung (09/06/<strong>2020</strong>)<br />
Freeride Guide 01/10/<strong>2020</strong> 11/09/<strong>2020</strong> Freeride Filmtour and Freeride Worldtour in D/A/CH<br />
Skitouren Guide 01/10/<strong>2020</strong> 11/09/<strong>2020</strong> supplement DIE PRESSE am Sonntag (15/11/<strong>2020</strong>)<br />
Winter Guide 03/12/<strong>2020</strong> 13/11/<strong>2020</strong> supplement Süddeutsche Zeitung (09/12/<strong>2020</strong>)<br />
2/1 pages<br />
420 mm x 270 mm<br />
+ : € 16,800<br />
: € 14,000<br />
: € 11,200<br />
1/3 page<br />
210 mm x 90 mm<br />
70 mm x 270 mm<br />
+ : € 4,600<br />
: € 3,780<br />
: € 3,000<br />
SKITOUREN GUIDE<br />
Circulation:<br />
120,000 copies<br />
Distribution: 60,000 copies as supplement in <strong>SPORTaktiv</strong> October <strong>2020</strong><br />
60,000 copies as supplement in “Die Presse am Sonntag”<br />
Content:<br />
The unique ski touring magazine in Austria. New materials, tips<br />
on technique and safety, tour suggestions, ski touring events.<br />
1/1 page<br />
210 mm x 270 mm<br />
+ : € 9,600<br />
: € 8,060<br />
: € 6,400<br />
1/4 page<br />
105 mm x 135 mm<br />
+ : € 3,400<br />
: € 2,750<br />
: € 2,200<br />
WINTER GUIDE<br />
Circulation:<br />
90,000 copies<br />
Distribution: 60,000 copies as supplement in <strong>SPORTaktiv</strong> December <strong>2020</strong><br />
30,000 copies as supplement in the Süddeutsche Zeitung in Bavaria.<br />
Content:<br />
The <strong>SPORTaktiv</strong> WINTER-GUIDE is a delight for all winter fans.<br />
The best skiing areas, all the new ski models, fitness, servicing,<br />
maintenance, safety, fashion, top events.<br />
All prices excl. statutory taxes<br />
1/2 page<br />
210 mm x 135 mm<br />
105 mm x 270 mm<br />
+ : € 5,800<br />
: € 4,800<br />
: € 3,800<br />
Placement surcharges: +10 %<br />
U2 or U3 + : € 12,000<br />
U4 + : € 13,000<br />
14 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 15
EDIA DATA <strong>2020</strong><br />
PRINT<br />
SPECIAL ADVERTISING FORMATS<br />
A major corporate anniversary, announcing a world-first, launching a unique<br />
product or relaunching a brand - these are one-off events that demand special<br />
advertising space. Special advertising formats make it possible to give prominence<br />
to that promotional message and leave the reader with an unforgettable<br />
impression.<br />
INDUSTRY<br />
GATECOVER OUTER<br />
The cover can be folded out and the outside<br />
presents an extended advertising space that’s<br />
particularly prominent, see example.<br />
PRINT INSERT<br />
Printed insert of at least 8 pages<br />
Price: individually on application<br />
Price: individually on application<br />
SUPPLEMENT<br />
GATECOVER INNER<br />
The cover can be folded out two<br />
or three times and, on the inside,<br />
presents alongside the first interior<br />
page (U2) a three or four-page<br />
advertising space; outside there are<br />
one to two pages of advertising space.<br />
≤ 20 g ≤ 40 g ≤ 60 g ≤ 80 g<br />
€ 0.14 € 0.16 € 0.18 € 0.20<br />
Price/copy (incl. delivery)<br />
Minimum format A6 (105 x 148 mm),<br />
Maximum format 200 x 260 mm<br />
Price: individually on<br />
application<br />
GLUED INSERT<br />
SACHET/TIP ON<br />
Sachets with product samples allow the<br />
reader to get to know products and thus<br />
discover new brands.<br />
Price: € 0.15/copy<br />
plus 1/1 carrier page<br />
All prices excl. statutory taxes<br />
Price by weight and number of copies<br />
Minimum format A6 (105 x 148 mm),<br />
Maximum format 200 x 260 mm<br />
We‘re happy to create custom advertising formats on request<br />
16 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 17
EDIA DATA <strong>2020</strong><br />
PRINT<br />
PRODUCT SPOTLIGHT<br />
PRODUCT ADVERTORIAL<br />
SPOTLIGHTS<br />
This advertising format offers you the chance<br />
to present a product or your corporate<br />
philosophy efficiently to the reader.<br />
FASHION SPOTLIGHT<br />
PRODUCT<br />
ADVERTORIAL<br />
In any section of FIT-RUN-BIKE-<br />
OUTDOOR there’s an appropriate<br />
setting for product presentation - be<br />
it on our NEWS pages, in various<br />
sizes or as a product test.<br />
PRODUCT NEWS<br />
PRICE GUIDE<br />
AUSTRIA<br />
& BAVARIA<br />
AUSTRIA<br />
BAVARIA<br />
2/1 pages Product, fashion or<br />
business SPOTLIGHT<br />
€ 12,000 € 10,000 € 8,000<br />
BUSINESS SPOTLIGHT<br />
All prices excl. statutory taxes<br />
1/1 page Product advertorial<br />
or product news<br />
1/2 page Product advertorial<br />
or product news<br />
1/3 page Product advertorial<br />
or product news<br />
1/4 page Product advertorial<br />
or product news<br />
€ 6,600 € 5,500 € 4,400<br />
€ 4,000 € 3,300 € 2,700<br />
€ 3,100 € 2,600 € 2,100<br />
€ 2,300 € 1,900 € 1,500<br />
18 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 19
EDIA DATA <strong>2020</strong><br />
PRINT<br />
SPECIAL ADVERTISING FORMATS<br />
New developments at provincial organisations, new offers in tourism areas, a new<br />
HOTSPOT in a regional association, premiere of a new event or announcing the date for<br />
a key event: our in-house graphics department can take print-quality images and design a<br />
matching layout in line with our magazine standards. Your press documents form the basis.<br />
Our editorial team writes individual content for placement in <strong>SPORTaktiv</strong>.<br />
TOURISM &<br />
EVENTS<br />
2/1 ADVERTORIAL<br />
1/1 ADVERTORIAL<br />
1/2 ADVERTORIAL<br />
4/1 REPORT<br />
2/1 HOTSPOT<br />
*Offer is limited per edition. All prices excl. statutory taxes<br />
PRICE GUIDE<br />
AUSTRIA<br />
& BAVARIA<br />
AUSTRIA<br />
BAVARIA<br />
4/1 pages Report € 19,000 € 16,000 € 12,800<br />
2/1 pages Hotspot* € 8,400 € 7,000 € 5,600<br />
2/1 pages Advertorial € 12,000 € 10,000 € 8,000<br />
1/1 page Advertorial € 6,600 € 5,500 € 4,400<br />
1/2 page Advertorial € 4,000 € 3,300 € 2,700<br />
20 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 21
EDIA DATA <strong>2020</strong><br />
CAMPS<br />
CAMPS<br />
Covering all four seasons and the <strong>SPORTaktiv</strong> core topics, we put together 2 to 4-day<br />
<strong>SPORTaktiv</strong> camps together with our tourism and trade partners. We take care of the partners<br />
and communication platforms for promotion and bring our ideas and experience to bear during<br />
implementation and the course of the camp. Take advantage of this unique opportunity to<br />
communicate poignantly a specific topic or offer for tourists.<br />
20 X SPORTAKTIV CAMPS<br />
EXCLUSIVITY – each topic is presented only once per season<br />
participants are a valuable multiplying factor for recommendations<br />
high-quality event with at most 25 participants per camp<br />
comprehensive advertising space in the magazine with 2 x 2/1 pages<br />
announcement<br />
extended featuring on sportaktiv.com, Facebook, Instagram and<br />
Newsletter<br />
unparalleled potential through industry partnerships<br />
(goodies or test option)<br />
Flat-rate investment per CAMP € 12.500<br />
22 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 23<br />
All prices excl. statutory taxes
EDIA DATA <strong>2020</strong><br />
CORPORATE<br />
CORPORATE<br />
Useful content and thus added value for the reader – made possible by an individual customer magazine.<br />
<strong>SPORTaktiv</strong> delivers everything from a single source: text, photos, graphics, litho, print and distribution.<br />
We produce your product for your target group.<br />
References: Kärnten Werbung, Stadt Wien, Rapid Wien, Austria Wien, ÖFB, ÖPC, Rotes Kreuz ...<br />
AUSTRIA<br />
DAS STADIONMAGAZIN AUSGABE 1 | 03.08.2019 VS. LASK<br />
live<br />
#mitglied<br />
GEMEINSAM<br />
FÜR DAS ZIEL.<br />
Folge uns auf<br />
Instagram:<br />
@fkaustriawien<br />
01 Cover_korh.indd 1 31.07.2019 14:45:25<br />
Das Magazin des Österreichischen Paralympischen Committees<br />
April 2018<br />
Paralympic<br />
News<br />
FREUNDE<br />
STARKE STIMMEN<br />
FÜR DAS ÖPC<br />
ALPENHAUS<br />
INNOVATION &<br />
GASTLICHKEIT<br />
MAGIC<br />
MOMENTS<br />
DIE STORIES ZU DEN<br />
ÖPC-MEDAILLEN<br />
PARALYMPICS-BILANZ<br />
VIELEN DANK,<br />
PYEONGCHANG!<br />
WIR PRÄSENTIEREN<br />
DIE HIGHLIGHTS DER<br />
XII. WINTER-PARALYMPICS<br />
All prices excl. statutory taxes<br />
CUSTOMER MAGAZINE<br />
Circulation:<br />
Distribution:<br />
Size:<br />
incl.:<br />
FIRST AID GUIDE<br />
Circulation:<br />
Distribution:<br />
Format:<br />
60,000 copies<br />
<strong>SPORTaktiv</strong> and Rotes Kreuz<br />
105 mm x 145 mm<br />
Issued: June 2021<br />
BGM MAGAZINE<br />
Circulation:<br />
Content:<br />
60,000 copies<br />
Management of health at work<br />
Issued: Early November <strong>2020</strong><br />
Distribution:<br />
Format:<br />
60,000 copies<br />
Guide price: € 20,000<br />
Supplement in DIE PRESSE + special distribution<br />
210 mm x 270 mm<br />
1/1 page: € 5,500<br />
1/2 page: € 3,000<br />
supplement in <strong>SPORTaktiv</strong><br />
16 pages (paper quality as <strong>SPORTaktiv</strong>)<br />
Graphics, layout, photos, text<br />
24 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 25
EDIA DATA <strong>2020</strong><br />
ONLINE<br />
ONLINE<br />
Bang up-to-date, fast,<br />
comprehensive with information<br />
precisely tailored for your sporting<br />
lifestyle. On the <strong>SPORTaktiv</strong><br />
online platforms sportaktiv.com,<br />
Facebook, Instagram and in our<br />
Newsletters you’ll find technically<br />
solid reports, training stories, new<br />
products, expert tips, competitions<br />
and stories about professionals.<br />
Visit our digital world to get<br />
informed or, as a customer,<br />
experience the wide-ranging<br />
advertising options.<br />
ADVERTORIAL<br />
Simply send us your PR article.<br />
We adapt it for the <strong>SPORTaktiv</strong><br />
target group and give it a final<br />
polish.<br />
1 x advertorial<br />
in appropriate section<br />
One-off: € 790<br />
12,000,000<br />
page views p.a.<br />
3,300,000<br />
TOP EVENT<br />
visits p.a.<br />
53,000<br />
Facebook fans<br />
We‘re happy to promote your<br />
event! Alongside advertising on our<br />
channels, it gets placed efficiently<br />
in event format.<br />
Top Event feature<br />
1 x Facebook posting<br />
1 x Newsletter article<br />
1 x preliminary editorial<br />
One-off: € 990<br />
2,700,000<br />
11,000<br />
unique clients p.a.<br />
Newsletter subscribers<br />
COMPETITION OF THE WEEK<br />
We make your product the prize<br />
for our enthusiastic sporting<br />
community, thus raising brand<br />
recognition.<br />
competition feature<br />
1 x Facebook posting<br />
1 x Newsletter article<br />
period: 1 week<br />
One-off: € 990<br />
Source: AT Internet 2019<br />
All prices excl. statutory taxes<br />
PREMIUM ADVERTORIAL<br />
You have a product or tourism offer and<br />
would like to attract attention to it? We<br />
help you and place it in an appropriate<br />
setting for a defined period.<br />
1 x advertorial with premium placing in<br />
an appropriate section<br />
1,000 guaranteed views of the article<br />
1 x Facebook posting<br />
1 x Instagram posting<br />
1 x Newsletter article<br />
One-off: € 1,490<br />
26 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong> media data <strong>2020</strong> 27
EDIA DATA <strong>2020</strong><br />
ONLINE<br />
NATIVE ADVERTISING<br />
You’d like to inspire potential customers with your brand, product or service, your users gaining a positive, enduring<br />
impression? With native advertising we communicate your advertising message effectively and enduringly through<br />
a high information content. To this end, the <strong>SPORTaktiv</strong> online editorial team prepares a journalistic article that’s<br />
relevant and useful to the user. This involves integrating your brand, offer or region authentically. It’s important to create<br />
the greatest possible added value for your brand or region and for <strong>SPORTaktiv</strong> users.<br />
YOUR BENEFITS<br />
great acceptance among users due to journalistic value<br />
wording & approach matched to <strong>SPORTaktiv</strong> target group<br />
useful content in association with your brand<br />
2,000 guaranteed views of the article<br />
TEST & TELL<br />
Our Test & Tell enables you to promote your product or service authentically in the right setting. For this we start with<br />
a native advertising feature, followed by an online invitation for users to apply to be product/service testers. The selected<br />
tester then examines what you offer in detail and puts together an independent, written evaluation. Through sharing of<br />
tester experience on the <strong>SPORTaktiv</strong> website, users can be inspired by your product or service and, ideally, find support<br />
for a decision to purchase.<br />
Posting on Facebook<br />
DESKTOP<br />
Link to article on<br />
<strong>SPORTaktiv</strong>.com<br />
CLASSICAL BANNER ADVERT<br />
Header<br />
exclusive logo placement<br />
Leaderboard 728 x 90<br />
Content Ad 300 x 250<br />
Convince users of your message – with<br />
a native ad! You give us a briefing and<br />
we tailor an authentic article with highquality<br />
content aimed at the target group<br />
relevant to you.<br />
The native ad is placed on sportaktiv.com<br />
in the relevant section, posted on<br />
<strong>SPORTaktiv</strong>’s Facebook and Instagram<br />
fan pages and appears in the <strong>SPORTaktiv</strong><br />
Newsletter.<br />
€ 3,990<br />
MOBILE<br />
Header<br />
exclusive logo placement<br />
Leaderboard 320 x 100 or 320 x 50<br />
Content Ad 300 x 250 or 320 x 100<br />
More details and prices on request<br />
All prices excl. statutory taxes<br />
YOUR BENEFITS<br />
practical evaluation of your product or service<br />
great acceptance among users due to authentic evaluations<br />
useful content in association with your brand or service<br />
support for users’ purchase decisions<br />
total 4,000 guaranteed views of the article<br />
1 x native ad to sensitise the target group<br />
with 2,000 guaranteed views<br />
1 x invitation to the community testing offer<br />
with 1,000 guaranteed views<br />
1 x premium advertorial<br />
with 1,000 guaranteed views<br />
1 x tester report in appropriate section<br />
services included:<br />
3 x Facebook postings<br />
3 x Instagram postings<br />
3 x Newsletter articles<br />
€ 6,990 (incl. € 300 campaign budget)<br />
Posting on Facebook<br />
Link to article on<br />
28 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong>.com<br />
<strong>SPORTaktiv</strong> media data <strong>2020</strong> 29
EDIA DATA <strong>2020</strong>STYRIA<br />
MEDIA GROUP<br />
STYRIA MEDIA<br />
Die Österreichische Wochenzeitung • s eit 1945<br />
30 <strong>SPORTaktiv</strong> media data <strong>2020</strong>
sportaktiv.com<br />
TEAM<br />
PETRA OFNER<br />
Back Office & Accounting<br />
T. +43 (0)316 80 63 25 80<br />
petra.ofner@styria.com<br />
ARNOLD PAULY<br />
Head of Sales<br />
T. +43 (0)316 80 63 25 83<br />
arnold.pauly@styria.com<br />
ALFRED BRUNNER<br />
Managing Director<br />
T. +43 (0)676 871 970 133<br />
alfred.brunner@styria.com<br />
ELISABETH RECHLING<br />
Assistant to MD<br />
& Key Account Manager<br />
T. +43 (0)316 80 63 25 86<br />
elisabeth.rechling@styria.com<br />
KLAUS MOLIDOR<br />
Editor-in-chief<br />
T. +43 (0)316 80 63 25 93<br />
klaus.molidor@styria.com<br />
CHRISTOPH HEIGL<br />
Editor<br />
T. +43 (0)316 80 63 25 88<br />
christoph.heigl@styria.com<br />
CHRISTOF DOMENIG<br />
Editor<br />
T. +43 (0)316 80 63 25 89<br />
christof.domenig@styria.com<br />
THOMAS POLZER<br />
Photo Editor<br />
T. +43 (0)316 80 63 25 87<br />
thomas.polzer@styria.com<br />
KEVIN LAIMER<br />
Key Account Manager<br />
T. +43 (0)316 80 63 25 95<br />
kevin.laimer@styria.com<br />
VERONIKA KAINER<br />
Key Account Manager<br />
T. +43 (0)316 80 63 25 82<br />
veronika.kainer@styria.com<br />
CLAUDIA RIEDL<br />
Online Editor<br />
T. +43 (0)316 80 63 25 94<br />
claudia.riedl@styria.com<br />
SARAH BAIER<br />
Online Editor<br />
T. +43 (0)316 80 63 25 90<br />
sarah.baier@styria.com<br />
THOMAS PIRKER<br />
Key Account Manager<br />
CHRISTOPH GERETSCHLAEGER<br />
Layout & Production<br />
BERTRAM TAFERNER<br />
Key Account Manager<br />
T. +43 (0)316 80 63 25 85<br />
bertram.taferner@styria.com<br />
T. +43 (0)316 80 63 25 84<br />
thomas.pirker@styria.com<br />
T. +43 (0)1 60 117 657<br />
christoph.geretschlaeger@styria.com<br />
HEIDRUN SALMHOFER<br />
Layout & Production<br />
Styria <strong>Media</strong> Design GmbH & Co KG<br />
heidrun.salmhofer@styria.com<br />
ADDRESS<br />
Top Times Medien GmbH<br />
Gadollaplatz 1, 12. Stock, 8010 Graz, Austria<br />
Tel. +43 (0)316 80 63 25 80, Fax: +43 (0)316 80 63 25 91<br />
Email: office.sportaktiv@styria.com<br />
BANK DETAILS: Steiermärkische Bank und Sparkassen AG,<br />
IBAN: AT 212081501000100022, BIC: STSPAT2G,<br />
Co. Reg. No.: FN 261469p, UID: ATU 61621748<br />
Place of jurisdiction Graz. Prices valid from 01/01/<strong>2020</strong><br />
A Styria <strong>Media</strong> Group AG company<br />
PRESS MATERIAL<br />
Correct-format PDF (high resolution)<br />
or advert files from these programs:<br />
InDesign / Adobe Photoshop<br />
Adobe Illustrator / Adobe Acrobat<br />
(PDF X-1a, 300 dpi, bleed margin 3 mm)