Emerging Consultant Start-ups in Maharashtra

PropTech in Retail
Technology to Drive Prots in the Future
ABOUT THE AUTHOR
Anuj Kejriwal is the CEO & Managing
Director for ANAROCK Retail, the retail
division of ANAROCK Property Consultants
headed by real estate industry stalwart Anuj
Puri. ANAROCK Retail is the result of a
strategic partnership between ANAROCK
and Faithlane Property Advisors, which he
launched in 2017.
Prior to launching Faithlane in and its
subsequent absorption into the disruptive
ANAROCK Group, Kejriwal was National
Director for Retail Services at a prominent
international property consultancy. In this
capacity, he set strategic direction for the
retail division and drove revenue growth for
the West India market. He also oversaw the
retail business in Bangalore, Chennai and
Kolkata.
Overall, he has 15 years of hands-on
experience in advising domestic and
multinational retail property owners,
occupiers and investors. At ANAROCK
Retail, he aligns the retail business to
ANAROCK’s rst-in-industry business
models to dovetail with the overall
operations and consequently deliver a
unique bouquet of services to its retail
clients.
He heads a team of 50+ highly experienced
retail real estate professionals. ANAROCK
Retail is active across ANAROCK's 12 Indian
city ofces and internationally in the UAE.
Property technology (PropTech) is a new force that’s taking
the real estate industry by storm. It is the use of information
technology to help individuals and companies research, buy,
sell and manage real estate. Just the way FinTech focuses on the
use of technology in finance, PropTech uses digital innovation to
address the needs of the property industry.
This trend has gained pace since 2013 with the emergence of
FinTech, the growing need for smart spaces, expansion of online
marketplace and automation-linked productivity. Today, every step
of the real estate life cycle is being re-looked and tested for
redesigning with the help of technology.
Technology has also become the cornerstone of the new retail story
in India. From the basic design stage to creating a superior
customer experience, technology is prevalent at every step. Even as
it streamlines and eases the entire process from designing,
development, leasing and creating a customer experience,
technology in retail is key to improving profitability.
Technology in Mall Designing
Developing a mall is not the same as building a residential or
commercial asset and requires a specialised design and layout. This
lesson was learned the hard way by mall owners/developers who
struggled with multiple floors, high vacancy rates and failed malls.
The last few years have seen the application of new technologies/
software to understand the design of a mall and make it more
customer-centric.
Gone are the times of basic AutoCAD drawings. Architects and
designers have now upgraded to software such as ‘Revit’ and
‘Archi Cad’ to optimise mall design and focus on customer
experience. Another advantage of using these digital tools is the
optimal placement of stores within the mall to increase visibility
and, in turn, enhance customer experience.
Adoption of appropriate technology while designing a mall
achieves:
• High visibility and proper placement of stores
• Excellent circulation areas
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