Emerging Consultant Start-ups in Maharashtra

2019 | Volume-10 | Issue-6
Suman M Sharma
Founder & CMD
RS SIGNATOURE
SOLUTIONS
EMERGING CONSULTANT START-UPS IN MAHARASHTRA 2019

The Consulting Industry –
Streamlining Business
Opportunities
Basically, consultants are ‘problemsolvers
for hire.’
Editor
Darshan Parmar
n this age, where modern
Iinformation exchange has become
a crucial part of life, it is very
important to become aware of the everevolving
conditions in any business
environment. Every non-profit
organization, government agency, and
other related parties must have a
distinct knowledge of their individual
line of work. Like the proverb,
‘Knowledge is Power,’ states, it is no
wonder that the prominence of it has
gone above and beyond from its
conventional application.
Technological advancements have
shown the world that effective business
solutions require robust
communication and information
sharing systems. That’s where
consultants or companies facilitating
consultancy services come into the
picture. Consultants are professionals
providing distinguished expertise to
various organizations in order to help
them by maximizing their profits.
Today, consulting is a huge
international industry with global
revenues increasing rapidly.
Consultants are key elements in the
business paradigm, and their virtue is
expected to be on the rise in the future.
The Indian Consulting space is being
disrupted by professionals who are
providing effective and efficient
business solutions in a dynamic way.
This month’s issue of Insights Success
portrays stories of exemplary
consultant start-ups that are redefining
the industry norms. ‘Emerging
Consultant Start-ups in
Maharashtra 2019’ brings its readers
the dynamics of the Consultancy
Sector and how various players in the
market are making their name in the
space.
One story, uniquely driven by
excellence is, about RS Signatoure
Solutions Pvt. Ltd. On this issue’s
cover, RS Signatoure is striving to
deliver the best quality IT and HR
services in the best way possible.
The issue portrays a story of a
company that wishes to draw your
attention with an emphasis on offering
tailor-made solutions to aid the

EDITOR’s
NOTE
augmenting of its clients’ technological
infrastructure. Bizotics Tech
Consultancy Pvt. Ltd. is a software
services start-up based in Mumbai. It
offers novel approaches to its clients
while signifying the advantages of
implementing the said approaches.
Another firm, Consocia Advisory Pvt.
Ltd. is paving its way in the industry
by disrupting the process of how brand
reputations are created and protected.
Consocia is highly efficient at
identifying issues and preparing the
clients well in advance, prevention
crisis from uncertainties, and
mitigation of the negative
consequences to every possible extent.
The magazine’s cluster also includes
an innovative approach describing how
to search for a perfect candidate,
described by an upcoming HR firm -
Engage People Corporate Solutions
Pvt. Ltd. It is a professional company
that helps other organizations meet
their recruitment objectives. Also,
GoPush Consulting LLP is a premier
Sales Training, Consulting and
Partnering organization for the IT
industry, that has made its way in this
issue of the magazine. GoPush offers
customized solutions to improve Sales
performance for the said industry.
Reshaping and transforming the
definition of innovation itself is one
such company - Kognitivus Training
and Consulting. It was founded with
the sole purpose of helping people
unleash their potential. Kognitivus
helps businesses in building a culture
that unleashes excellence. RapidQube
Digital Solutions Pvt. Ltd. is a
company deriving the digital world by
offering Blockchain services with
expertise in AI, ML, and Data Inter-
Operability. The company is very good
at addressing the complex needs of
business organizations and providing
the appropriate solutions in time.
Insights Success is proud to present the
incredible journey made by these
esteemed organizations in the most
elaboratively scenic manner for our
readers.
Apart from these stories, Pletra
Technologies India Pvt. Ltd. is
featured as an interview with us. The
company’s team shares with us how
digital transformation is driving
salesforce empowerment in an everchanging
business environment. In
another interview with us, ASPM
Consulting shares some insights on
creating some technological
breakthrough improvements and its
plan to execute the same.
Insights Success also brings its readers
two CXO standpoints from the key
persons Anuj Kejriwal - CEO &
Managing Director of ANAROCK
Retail and Shobit Agarwal - CEO of
ANAROCK Capital. Anuj provides a
description of Property Technology
which is taking the real estate industry
by the storm. On the other hand, Shobit
explains new financing alternatives for
personal re-development in the
standpoint.
The readers are in for a treat as Insights
Success selectively brings the past,
present and future expectations of the
major game-changers in the consulting
industry.
Darshan Parmar

Cover Story
08
Rs
Signatoure
Solutions
Emerging Consultant
Start-ups In
Maharashtra 2019
INTERVIEW WITH INSIGHTS SUCCESS
16
ASPM Consulting
Spearheading ISO
Consultancy in a
Dynamic Way
26
Pletra Technologies
India Pvt. Ltd.
Driving Digital Transformation
with Salesforce Empowerment
Article
34
Trending
Technologies
Tech-trends Redening
Entrepreneurship

C O N T E N T S
18 22 32
Bizotics Tech Consultancy
Redening the Benchmarks of
Business Excellence
Consocia Advisory
Deriving an Integrated
Approach in Delivering Services
Engage People
Enabling the Conuence
of Finest Talent and
Best Workplaces
38 44 46
GoPush Consulting LLP
Delivering Transformative
Services, Facilitating
Business Excellence
Kognitivus Training
and Consulting
Redening Innovation in
its Own Way
RapidQube
Digital Solutions
Harnessing Digital
Technologies, Enhancing
Businesses
20
Exploring Alternatives
New Financing Options
for Self-redevelopment
Real-Estate Tech
PropTech in Retail:
Technology to Drive
Prots in the Future
40
CXO STANDPOINTS

Editor-in-Chief Pooja M. Bansal
Managing Editor
Contributing Writers
Darshan Parmar
Rahul, Rajkunwar
Art & Design Head Amol Kamble
Associate Designer Poonam Mahajan
Art & Picture Editor
Co-designer
Asha Bange
Deepanjali Jena
Business Development Manager Megha Mishra
Business Development Lead Tejaswini Whaval
Business Development Executive Sonal Sharma
Technical Head Pratiksha Patil
Technical Specialist
Amar Sawant
Digital Marketing Manager Prashant Chevale
SME-SMO Executives Uma, Ketki
Circulation Manager Tanaji
sales@insightssuccess.com
October, 2019
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RNI NUMBER: MAHENG/2018/75953

Cover Story
Suman M Sharma
Founder & CMD

RS SIGNATOURE
SOLUTIONS
EMERGING CONSULTANT START-UPS IN
MAHARASHTRA 2019
RS SIGNATOURE IS AN
ORGANIZATION BUILT ON
VIRTUES LIKE EXPERTISE,
HONESTY, INTEGRITY,
AND DEDICATION

Adream is a cornerstone for every venture that is
started and sometimes, few minds with a
common goal collaborate to form a company.
Many people do it for profit, yet very few want to change
the world and strive to achieve the goals while really
making a difference. Every individual who has ever
owned a business knows the struggles of hiring the right
people with the right skill set to cater to the operations of
the organization. Hiring the right candidate or even
coming across the right talent is very hard in this
dynamic business environment, where everything from
technology to resources is changing with the blink of an
eye.
A gap needs to be filled to take the IT and HR Services
OUR IT SOLUTIONS
COLLABORATE WITH
YOUR UNIQUE IDEAS
IN DELIVERING
EXCEPTIONAL RESULTS
market’s game up a notch. The HR solution providers are
spread across the market, yet there is a hollow space
where the quality service providers are charging
unreasonably high rates and the cheaper substitutes are
not really up to the mark. The client organizations or
businesses in demand don't find both the trends very
fulfilling.
RS Signatoure Solutions Pvt. Ltd. entered the market
in 2017 with a clear goal of providing the best quality IT
and HR services at the most affordable rates to all the
business organizations. Regardless of the size and type
of the firm, RS Signatoure wishes to deliver excellence
in the best way possible. The company was formed to
disrupt the market through advanced IT solutions and
tools. The company also understands that recruitment
has become a highly time-consuming job. To make the
selection procedure accurate and error-free, RS
Signatoure applies the latest technologies and scientific
selection methodologies to help companies recruit the
right talent which is cost and time efficient. “We are
available 24×7 to deliver the best support and services
and we are one of the few IT companies with assured
expertise and reliable, consistent results,” says RS
Signatoure’s team. The dedicated client success team of
the firm ensures that esteemed clientele is provided with
world-class customer experience throughout the project’s
life cycle.
Dynamic Personalities
The vision and enthusiasm of a dynamic duo have made
all the difference in bringing the firm from the ground
up. Suman Mahendraprasad Sharma - Founder,
Chairman & Managing Director of RS Signatoure has
a wide corporate experience. She has been following her
dream of entrepreneurship for the last nine years. Her
initial career endeavours included being a Portfolio
Manager in Kotak Mahindra Bank, right after
completing a Masters in Finance from Bangalore. The
job provided her rich experience in Banking and Non-
Banking procedures. With such a key role being at her
disposable, she turned out to be an astute strategic
planner. Her expertise comes to the fore in the areas of
budgeting, taxation, investment and wealth management.
She is extremely good at crisis management and
resolving complex financial issues.
Co-founder and Director of RS Signatoure, Rajesh
Sanikop is a Mechanical Engineer and the foremost
exponent of the sugar packaging industry in the country.
A far-sighted entrepreneur with sharp business acumen
and technical skills, he has introduced many far-reaching
innovations in the sugar industry in India like Lincoln
Helios Centralized Lubrication systems. Technical
knowledge of trade combined with business skills makes
him an ideal leader in business. He started his career in
Marketing with DIFFUSION ENGINEERS LTD to be
promoted from Sales Engineer to a Regional Manager.
Rajesh has an extensive experience in Sales and
Marketing before starting his own Venture where he met
Suman Sharma and later on the duo teamed up together
to start RS Signatoure Solutions.

Cover Story
Stairway to Success
There are always challenges that a start-up faces in its
initial days. It was nothing different for RS Signatoure,
which always faced the adversities straight-up by
analyzing and executing the situations to deliver
world-class solutions. “The challenges have only
helped us in moving forward in the right
direction,” states Suman. One of the biggest
challenges for the firm has been recruiting the
right talent and developing the right
competencies in them. “Being a startup, few
chose not to work with us, few of them had
great demands on the salary packages and few
of them didn’t meet the criteria,” explains
Rajesh. However, the firm managed to find the
right people. “We never stopped till we got our
A-Team of our excellent IT and HR professionals
ready,” he adds further.
After acquiring the A-Team, RS Signatoure started to
focus on developing reliable software solutions by using
cutting edge technologies. The development process led
to a flawless performance while facilitating smooth
communication between various departments. The
company follows a constant procedure of including newage
talent in-order to cater to the futuristic market, like
Augmented Reality (AR), Virtual Reality (VR), Artificial
Intelligence (AI), Computer Visioning, and Biometrics,
etc. The company is not only well-versed in providing
end-to-end IT support to the clients but also, is one of the
few reliable and results-oriented recruitment agencies
and IT staffing companies in the market. The company
has teams of excellent IT and HR professionals who are
creative in their respective areas and always strive to
provide the best. “We have always believed in providing
our clients with the best talent in the market who would
not only match the company’s requirements but would
help the company marching ahead towards a bright
future,” describes Suman.
As far as the future is considered, the dynamic and
influential leaders of the company have always focused
on the big picture while directing the small scenarios.
The firm will passionately work on continuous quality
improvement ensuring the customer service remains on
top priority without any compromise. RS Signatoure’s
team is empowered to make powerful decisions,
WE
INTEGRATE
TRADITIONAL
BUSINESS
OPERATIONS
WITH IT
ADVANCEMENT

MAHARASHTRA
STATE HAS BEEN
VERY FAVOURABLE
BUSINESS
DEMOGRAPHICS
FOR US
MERGING
CONSULTANT
STARTUP in
Maharashtra 2019
inculcating their strategic and tactical plans in-order to
yield effective results.“We portray us working with some
good big scale entities globally by providing cutting edge
IT solutions and helping some big industries hire the
right talent they need in the next decade.” informs
Suman.
Strategies with Innovation
Businesses, who want to grow and not just survive in
this dynamic technology-driven world today, have to
improve with the presence of IT. The organizations need
to start utilizing this technology for the betterment of
their business. “We have always kept ourselves updated
with modern technologies & innovations,” says Suman.
“Also, we make sure to keep a close eye on the futuristic
evolving technologies to understand the market trends
and be future-ready,” she adds further. The company has
various strategies in place. Out of which, it focuses
mainly on the Adaptive and Visionary Strategies that
help in responding rapidly to the changing market
conditions by continuously experimenting then selecting
and quickly scaling up. “We have a clear vision to work
on the B2B model and our target customers, for now, are
small and medium enterprises,” concludes the duo.

ASPM Consulting
Spearheading ISO Consultancy in a Dynamic Way
his edition of Insights Success presents its
Treaders with the incredible story of ASPM
Consulting portraying its journey through the
consulting services space.
1. Brief us about the journey of your company– origin,
inception, early issues, success stories, and major
milestones, to name a few.
Ans: ASPM Consulting started as a proprietary company in
2014. ASPM Consulting had been hired as a consultant by
Computrics, Arshiya Logistics, EWAC and Tata Housing as
some of its first customers in the inception stage apart from
L & T CTEA. Creating a space in the already cramped
consulting domain was a big challenge besides the
economic slowdown that has been looming large for major
part of this decade. ASPM Consulting chose the strategy of
differentiation to make an impact in the market place and
chose to start with ISO Consulting as the entry-level
strategy. The current version of ISO Standards(2015) also
facilitated our growth as the standards themselves demand
discipline-specific culture and discipline-specific strategic
management implementation along with a sustainable
approach. Strategic Risk identification & management and
opportunity identification & capitalization are the forte of
ASPM Consulting. These are inherent requirements of the
2015 version of standards.
There is a misconception about ISO consulting and that
misconception is, It is only documentation that drives the
ISO consulting part. Focused on making a sustainable
quality culture coupled with strategic management
implementation was the path chosen by ASPM Consulting.
We have always focused on all-round growth of the
organization and have been using ISO implementation as a
tool. The introduction of the 2015 version of standards has
been a blessing for our kind of consulting. Since then we
have enjoyed the patronage of reputed clients like L & T –
PGM, L & T GSSM, CDSL, PI Industries, Technova, Saigal
Sea Trade.
ASPM Consulting was converted to OPC Private Limited in
2016. We started with the vision of “Being amongst one of
the best consulting companies in India and abroad by
2019”. Our mission was “Survive, sustain, excel and
prosper” which is in line with any business in any
ecosystem and that is the pain for every organization. Part
of our vision was recognized when we were identified as
“Top 10 most promising ISO Consultants in India” by
Silicon India in their annual listing
2. Brief us about the CEO/Founder of your company.
Ans: Mandar Pandit is the founder of ASPM Consulting. He
has 25 years of industrial experience. His qualifications
include Diploma in Chemical, Bachelor in Industrial
Engineering and are pursuing ICWA. He is a lead auditor
for ISO 9K,14K, 45K & OHSAS 18K besides being a
master black belt in Six sigma. He has had hands-on
experience in chemical, Petrochemical, glass, construction
and mechanical equipment manufacturing industry sectors
apart from financial services. He has been exposed to multidisciplinary
and multi-dimensional management cultures by
virtue of his experience ranging from working in familyoriented
to multinational fortune 500 organizations.
Working simultaneously on the various projects is his
strength.
3. Kindly talk about the exclusive products or services
offered by your company. How does it distinguish you
from your competitors?
Ans: As explained earlier we are currently focused more on
ISO consultancy. However, we add the strategic
management perspective and use a commonsensical
approach to ensure the sustainability of the initiative for the
client organization. Our “ASPM Pyramid” methodology
that we use for project management ensures that we can run
many projects simultaneously. We have very recently
started “Financial Consulting” as a service offering,
especially for the MSME sector.
We have identified that the MSME sector has a dearth of
good consultants who can advise with a financial
perspective. And most of the MSME’s struggle because of
this aspect. Our strong operations consulting background
coupled with financial management can support many
16
October 2019|

INTERVIEW WITH INSIGHTS SUCCESS
Mandar Pandit
Founder
MSMEs in achieving their vision.
4. What is the vision and mission of your company?
Ans: Our vision earlier was to be amongst the “Top
consultants in India and Abroad” which has partly been
realized. We have reoriented our vision to “4 by 2024”
besides being an internationally recognized consulting
company. Our mission still is “Survive, sustain, prosper and
excel” and this has been coupled with financial goals and
that is where 4 by 24 comes in to picture.
5. What kind of challenges has the company faced
industry-wise?
Ans: The main challenge has been the management of
working capital apart from getting resources of the right
quality.
6. How have technological advancements and innovation
in the industry affected your business?
Ans: Consulting space has mainly been traditional until
now. We are planning on creating some technological
breakthrough improvements. However, there is limited
effort being put in that direction due to restrictions on
working capital and quality resources. We are also looking
out for angel investors but that will take some time to work
out.
7. What are the consulting strategies adopted by the
company and who are its primary target customers?
Ans: As explained earlier we are focused on creating
differentiation. We follow ethical practices and expect our
clients also conduct their business ethically. We are
selective about clients from this perspective.
8. How do you portray the future of your company in
the next decade?
Ans: We envisage to be amongst the best consulting
company in India and Abroad.
9. How ‘Maharashtra State’ as a business demographic
has affected your daily operations?
Ans: For various reasons Maharashtra state’s business
demography has been undergoing a lot of change. And
many industries are shifting towards other states.
Maharashtra which was a manufacturing hub earlier has
become a service hub and this transition has had its own
effects. So we are also shifting our focus on creating service
offerings in that direction and financial consulting is one
such step.
10. As a Start-up, What do you think is required for
growth particularly in your industry.
Ans: As mentioned earlier, working capital and good
quality resources are very important. Techno-commercial
managerial capabilities are a must.
October 2019| 17

MERGING
CONSULTANT
STARTUP in
Maharashtra 2019
BIZOTICS TECH
CONSULTANCY
Redefining the Benchmarks of Business Excellence
Astart-up can disrupt a certain market vertical, if it
has been set up in the right place and in the right
industry. Alongside, conquering challenges and
delivering the industry’s needs can further establish its
unyielding roots in the industry. The story which we wish to
draw your attention to today, is an exhibition of the same.
We, at Insights Success, would like to introduce Bizotics, a
software services start-up based in Mumbai, India.
Bizotics is a technology consultancy firm with an emphasis
on offering tailor-made solutions to aid the augmenting of
its clients’ technological infrastructure. The company not
only offers novel approaches but implements them for
customers to understand their advantages.
Established in 2017 with a team of three in its
developmental phase, Bizotics now employs 30 staff. Till
now, the company has served to prominent clients such as
Bryzos, Aditya Birla Health Insurance, Careclues, Intrade
and many others.
The Inception Saga
The inception phase of Bizotics dates to 2013 when its
Co-founder and Director Prathamesh Kulkarni was
serving in a Mumbai-based IB firm. As a part of the
electronic market team, he oversaw various solutions for
trader desks around the globe.
In the same year, on a business trip to New York, he met an
old friend. This friend was a part of a start-up and was
looking to expand his team in India and thus, asked
Prathamesh to join. Consequently, Prathamesh left his job
in 2014 and started consulting for the start-up. Here,
Prathamesh worked with the app development team and
helped the start-up to affirm a position in India. This was his
first exposure to the start-up world.
Three years later, with the help of investors and his college
friend Chintan (co-founder), he started Bizotics. Chintan
had similar experience in the tech industry and had a
consultancy firm, which he merged with Bizotics.
Within the 2007’s booming start-up landscape, both cofounders
spotted a gap in the industry. Therein, the
expectations of the founders did not resemble the
technological solution they provided. That’s where both
saw an opportunity and reached out to their contacts in the
industry.
Overcoming Adversities, Delivering Distinction
The enterprise was born out of a simple concept –
technology is the driving force behind every idea and
innovation in the market. With that in mind, the co-founders
decided to help entrepreneurs and businesses. They assisted
clients in implementing the latest technologies as well as to
thive in the competitive market. However, it was not easy.
Bizotics cites talent pool as its biggest challenge in the
industry. “When we are recruiting as a consultant startup,
at times, we are competing with IT services giants and
recruitment becomes tricky. So, we have our strategy of
hiring resources wherein all we care is about people having
good problem solving and logical skills. Irrespective of
their experience, we train them once they are with us to
adapt to our standards,” Prathamesh expresses.
After observing the industry gap, the firm reached out to its
contacts and recalling those moments, Prathamesh says,
“These were the same people whom we had worked with in
the past in various capacities. They were very welcoming
and encouraging.” He also mentions a distinct client
stating, “A particular mention should be of Canvs Designs.
They not only helped us with our initial set of work but also
recommended us to their clients.”
Revealing the secret mantra, the firm remarks that good
work is the best way of overcoming challenges and
advertise yourself. Prathamesh says, “All the clients whom
18
October 2019|

Prathamesh Kulkarni
Co-founder & Director
Chintan Tribhuvan Kapdi
Co-founder & Director
“
We don't just provide technological solutions to our clients,
but also the technology, which is relevant for years to come
“
we work with have all come to us by recommendations from
our existing clients or repeat clients.”
Why Bizotics?
The firm claims quality as its secret weapon in this everevolving
commercial world. According to the team,
developing products is one of Bizotic’s core strengths. The
co-founders say, “With our experience, we understand
domain, design, and technology that is difficult for others to
match.”
Bizotics follows the following robust pipeline in achieving
customer satisfaction during product development:
· To interact with the stakeholders to understand their
vision.
· Senior team with over three decades in technology works
in proximity with the client and development team.
· The team works alongside its customers to come up with
a suitable design using the latest technology.
· The entire process provides customers instant feedback
during the development lifecycle.
Further, there are two personalized service for customers
to choose from:
Managed Resources: wherein the customer cuts
recruitment time and expenses and use Bizotics’ resources.
These resources work from the firm’s office and managers
supervise the whole operation along with client’s
interaction.
Unmanaged Resources: wherein the customer takes full
control over the resources. These resources increase
productivity from start and become a great add-on for
teams. Customers can take advantage of Bizotic's offices or
from their work location.
Beholding the Future
Over the next decade, Bizotics envisions to enhance its
speed and adaptability. As stated by the team, there still lies
a considerable gap between business expectations and
technology solutions provided. In the forthcoming years,
Bizotics will stay on the path of filling that gap.
October 2019| 19

NEW FINANCING OPTIONS FOR
SELF-REDEVELOPMENT
In a bracing and timely new trend, progressive
consultancies offering specialised services and financial
assistance for the housing sector are beginning to make
their mark on the Indian residential real estate landscape.
For instance, many consultancies offer rental deposit loans
to young professionals who prefer to rent rather than buy
properties. Via these consultancies, they can secure loans to
pay the security deposit which can equal up to 8-10 months’
rent advance. Unlike in personal loans, the principal
payment is made directly to the landlord and returned to the
consultancy when the lease agreement ends. The tenant
pays interest through the lease tenure.
However, an even more exciting service being offered these
days is self-redevelopment funding and management. Firms
that offer such services to housing societies are becoming
very relevant in cities like Mumbai. Rather than involving a
developer to carry out the redevelopment, housing societies
can outsource the entire task to expert consultancies to both
finance and manage the redevelopment process according to
exact needs and specifications.
The scope of services offered by such consultancies goes
beyond just redesigning and construction and extends to
handling the associated manpower management and
paperwork, dealing with government agencies and even the
sale of extra flats based on the FSI and TDR available to the
housing society.
While banks and housing finance companies are currently
not keen on granting loans to developers, individual
societies opting for self-redevelopment can still access
finance via these companies.
An increasing number of housing societies in ageing
projects are considering of taking the self-redevelopment
route. With the help of specialized services, these societies
can not only avoid the risk of delays by developers but also
access cheaper loan rates.
A society opting for self-development can get a loan for
relatively lower interest rates like 12.5%, as opposed to
loans to developers which can attract interest rates in
the region of 20%.
In the past, the only real option for such housing societies
was to entrust the entire redevelopment project to a
developer. Today, self-development by housing societies
has become a real possibility – and they can now avail of
specialized support.
We are likely to see more such consultancies entering the
fray as the trend of self-redevelopment becomes more
prevalent, especially with various state governments
making policy changes to promote self-redevelopment. In
fact, this new sector would open up in all earnest if selfredevelopment
projects are given more tax exemptions.
The number of buildings that need to redeveloped in the
Island City is constantly rising. Just before the onset of
monsoons this year, Maharashtra Housing and Area
Development Authority (MHADA) identified more than
14,000 buildings within Mumbai as dilapidated
structures which needed to be redeveloped with no further
delay.
In other words, the opportunities for such consultancies is
on the rise. Apart from Government support, they are
perhaps the most important link to successful selfredevelopment
in cities like Mumbai. They radically
empower housing societies to take charge of the
redevelopment of their societies based on their preferences
and needs, providing a 360-degree, streamlined
redevelopment process.
Self-redevelopment of housing projects does not only give
housing societies the assurance of time-bound, costcontrolled
and predictable results. It also brings down
the cost of surplus apartments, as opposed to the price
inflation which results when a developer with the sole
objective of hefty profit margins is involved. In other
words, housing societies which self-redevelop their
premises can sell the resulting extra flats at lower and more
competitive rates.
Considering the various benefits such services bring to the
table, a transparent and consolidated management fee – as
opposed to the often-gargantuan cost and time overruns of
an unplanned or mercenary approach to redevelopment – is
indeed a price worth paying. Redevelopment needs to
become an exact science, and the industry looks forward to
more and more such specialized players coming to the fore
to help increase competitiveness in pricing, and overall
efficiency.
20
October 2019|

Exploring Alternatives
ABOUT THE AUTHOR
Shobhit Agarwal is the CEO of
ANAROCK Capital – a firm which was
formed after a merger of his company
ANB Capital with ANAROCK Property
Consultants. Shobhit has been
operating on the cutting edge of Indian
real estate capital markets for over two
decades.
ANAROCK Capital’s team consists of
well-honed industry experts who have
been handling multi-million-dollar
capital mandates and has already
traded capital in excess of US$ 10
billion. ANAROCK Capital leverages
the ANAROCK Group’s tremendous
market penetration and significant
operational infrastructure and
provides services in real estate
investment banking, financial
management of big-ticket mergers,
acquisitions and restructurings.
The firm already provides capital
advisory services to some of the
country’s leading corporations,
institutions and state governments,
based on a unique business model that
eliminates the conflicts of interest
inherent to large, multi-product
financial institutions and multi-vertical
international property consultants.
Shobhit Agarwal
CEO
ANAROCK Capital
October 2019| 21

MERGING
CONSULTANT
STARTUP in
Maharashtra 2019
CONSOCIA ADVISORY
Deriving an Integrated Approach in Delivering Services
Maharashtra as a business hub is enabling an
exciting mix of opportunities for upcoming
startups from various sectors as well as
reputed multinational and Indian companies. The state
has become the prime center of the business in the
country and is on the path to be recognized as the
financial capital. As the market forces are evolving at a
swift pace, it has become very critical for businesses to
stay current and relevant. Specifically for a progressive,
new-age consultancy firm, it is very important to keep up
with the pace and evolve with the dynamics of the
current market along with accepting its realities.
On a similar notion, Consocia Advisory Pvt. Ltd. is a
company paving its way in the industry by disrupting the
process of how brand reputations are created and
protected. Headquartered in New Delhi NCR, the
company has a robust presence in Bangalore and
Mumbai as well. Having a strong affiliate network in
Mumbai, Consocia has a tremendous amount of
advantages and opportunities for growth and welfare in
Maharashtra. Consocia Advisory provides services
across its three verticals or practice areas of Reputation
Management, Public Affairs, CSR, and Sustainability.
The company has a clientele including various start-ups
and VCs, small and medium institutions, large
enterprises (Indian), global organizations and firms from
the development sector, NGOs and foundations, etc. The
sectoral spread of the clients varies from the Food and
Beverage sector, Venture Capitalists, Artificial
Intelligence and IoT, Fin-Tech, Sports-Tech, Defence-
Tech, Electronics and IT, Media, Development sector
with Drugs and Pharmaceuticals. Within a limited
timespan, Consocia Advisory has won several external
validations.
“Consocia is a league of its own. So really, we do not
worry too much about competition,” states the team of
Consocia Advisory. With a proprietary integrated
approach, the firm combines strategies and solutions
from the domain of reputation management, public
affairs, CSR, and sustainability. All of this, in order to
inculcate core building and social license strengthening
according to the requirements of the clients.
A Class-Apart!
Consocia is highly efficient at identifying issues and
preparing the clients well in advance, prevention crisis
from uncertainties, and mitigation of the negative
consequences to every possible extent. Also, the ability
to create a confluence of earned, shared, paid and owned
media across traditional engagement channels makes its
campaigns wide-spread resulting in an amplified
outreach. “We demonstrate value creation through
measurement tools and analytics to help clients realize
their business goals,” says the Consocia’s team. Another
core differentiation that sets the firm apart is the
Founders’ years of cumulative experience in CSR and
sustainability landscape, which finds deep expressions in
the company’s body of work.
The three Founders: Deepak Jolly, Dr. Praveen
Aggarwal, and Dr. MVRL Murthy all are with decades
of CxO-level experiences in large transnational firms and
colleagues at Coca-Cola India. They had the foresight
and the vision to sow the seeds of a progressive
consultancy which aimed to be different from the current
cohort of PR and Reputation Management advisory
firms. Deepak is an institution of knowledge, resources,
networks and is consistently acknowledged as among the
22
October 2019|

“
Our Advisory has had the
privilege of working with
a number of Multinational
and Indian Companies,
Industry Associations, VCs,
and Startups from Maharashtra
“
Deepak Jolly
Founder and Director
Dr. Praveen Aggarwal
Co-founder and Director
top 10 Public Affairs, Communications, Sales and
Marketing leaders across the world. He is a distinguished
personality with a professional career spanning for more
than 32 years spread across top Multinational Companies
including Coca-Cola, PepsiCo, Bharti Airtel, and
Unilever.
Praveen is recognized as a doyen of the industry in areas
of CSR, Sustainability and Corporate Crisis Mitigation
with a career spanning over 30 years in managing overall
businesses. These business verticals include Corporate &
Public Affairs, Corporate Social Responsibility in
leading MNCs, Indian Companies, and Foundations
across India and southwest Asia.
information for purposes of spanning data analysis,
information gathering and background intelligence to
enable informed business development support and
robust decision making in projects. Within Public
Advocacy, research helps in mining data and information
to support a case in point and create intensity around
advocacy of a clients’ project. In CSR & sustainability,
data mining for effective targeting in cause-based
projects is undertaken by research. Under Reputation
Management, research and insights help in background
intelligence and information screening for a deep
understanding of the client’s requirements above and
beyond the scope, along with identifying additional areas
of support within the mandate.
“We have also contributed towards digitization of India
through a campaign which was specifically aimed at
promoting inclusive growth as a part of the
Government’s ‘Digital India’ program. It was extremely
well-received by all stakeholders,” Praveen expresses.
The company takes pride in staying focused on
providing an omnipresent approach in terms of building,
protecting, and enhancing the reputation of
organizations, which differentiates it from the
competition in the industry.
Concentrated Efforts
“Our Research and knowledge insights play a pivotal
role in complementing the project management team,”
asserts Deepak. The Research and Knowledge Insights
team of Consocia develops in-house research data and
October 2019| 23

PLETRA TECHNOLOGIES
INDIA PVT. LTD.
Driving Digital Transformation with Salesforce Empowerment
Nirupama
Srivastava
Co-founder
Rakhi Ranjan
Co-founder
his issue of Insights Success features Pletra
TTechnologies India Pvt. Ltd. that provides designing
and developing services to its clients at costeffective
prices.
1) Brief us about the journey of your company– origin,
inception, early issues, success stories, and major
milestones, to name a few.
The journey has been one of the most surreal experiences
that we have had in our lifetime. It is one of those
experiences which one cherishes and learns from. The 2 of
us were always looking out for opportunities to become
independent and start our own venture and with the advent
of technology in our lives and the city that we lived in had a
huge impact on the way we thought and moved about.
During this hunt and zeal of starting something new, we
came across this idea of creating a company that would
provide the growing and buzzing entrepreneurs of our
country with software solutions to their technological
needs.
Initially, it seemed a very abstruse task to even fathom the
idea of starting an IT Consulting company but with grit and
determination, we took that first step and eventually carried
on with the idea.
Hiring was one of the most challenging tasks that I had to
undertake but once we had the correct team it was all about
creating a culture where everyone can grow and learn
something new every day.
Our first client was a Pizza Eatery, we had everything on
paper, how we will go about the project, who will do what
and how we will start but then once we went on the floor,
everything changed. Theory and Real-life are a very
different ball game. But eventually, we did stumble upon a
path and a way to create using Agile Methodology. The joy
of actually showing our client his product and finally
successfully delivering the final project was something I
will take it with me for the rest of my life.
This journey has been really empowering to say the least
and I am grateful to the almighty that I am in a position that
I can cherish those moments and I would also like to thank
my family for supporting me during the good and the bad
times. If not for them I would have left the venture midway.
It was their support which helped me and shouldered
26
October 2019|

INTERVIEW WITH INSIGHTS SUCCESS
me and made me ponder and realize that a journey is more
than its destination. It is about the process.
2) Brief us about the CEO/Founder of your company.
Nirupama Srivastava: She is a visionary who is looking
out for endeavoring into roads less traveled. She is an avid
reader and prefers to learn and understand how certain
things work and how should they be aligned to make a
business out of it. She is a shrewd businesswoman and has
an acumen of operations and hence she looks after our India
office and Day to Day operations.
Rakhi Ranjan (USA): A lady whose virtues are unmatched
but so is her humility. Coming from a humble background
she understands the value of every penny and hence she
looks after the finances and also leads our US office.
3) Kindly talk about the exclusive products or services
offered by your company. How does it distinguish you
from your competitors?
Pletra Technology has the end-to-end capability for
complete Salesforce consulting, cloud implementation,
customization, integration, migration, maintenance, and
support. Pletra provides FULL-CYCLE SALESFORCE
CONSULTING SERVICES, DevOps, MicroServices &
many more emerging technologies at every step of the
digital transformation to help companies reach their
business goals.
This is something that we at Pletratech are proud of. Right
from the start, we have been of the belief that if someone is
trusting us then it is our duty to make sure that the entire
process that he is with us becomes hassle-free for him. We
believe that now we are in a position where we can handle
and manage the nitty-gritty and the minor hiccups that one
faces, and it should not be transferred to our clients and that
I believe is the USP of our brand.
To be honest, you will get numerous other companies that
provide technical consulting some may be technically
stronger than us and some maybe not. But one thing that
helps us create a name for ourselves and create that niche is
the culture that we propagate. We are a firm believer that
the Client is the King. We stand by it and we make sure that
every one of our multiple clients feels the same way. The
way we interact, the personal understanding and the bond
we create, the apt solutions we provide, the reduced delay
and the hassle-free process has helped us distinguish our
Brand from the competitors.
4) What is the vision and mission of your company?
The vision of the company is to be nothing less than
realizing the full potential of the Technology universal
access to research and education, full participation in
culture to drive a new era of development, growth, and
productivity.
The mission is to Innovative Internet Technologies and
ground-breaking ideas aimed at streamlining the integral
processes of businesses and enterprises using Information
Technology and thought leadership.
5) What kind of challenges has the company faced
industry-wise?
1. Increased competition
Many firms that are not large, established industry players
and don’t have a disruptive business model in the works are
worried about their ability to stay competitive. After all, a
great deal of consolidation is happening in our industry, and
new technologies threaten to commoditize lucrative breadand-butter
services.
2. Changes in how buyers purchase services
The increased use of online search, social media and other
non-traditional channels to find and vet IT consulting firms
have been a big challenge and an opportunity for us to
shape and mold ourselves and has been the primary reason
for us using social media as a primary tool to entice
potential customers.
Even the way people get referrals has changed. Many
referrals today are made by people who never even hired
our firm, but they know about us from other sources.
Increasingly, we are trying to build our reputations online
— through sophisticated content marketing programs and
direct engagement in social media.
3. Unpredictability in the marketplace
Whether you are talking business or politics, these are
turbulent times. The IT consulting marketplace is evolving
quickly from one that relied primarily on interpersonal
contact to develop new business (think networking or
personal referrals) to a wide-open battlefield on the Internet.
But there is more feeding the market frenzy than business
development changes. The whole landscape is rapidly
evolving, too — acquisitions and mergers are happening at
a record pace, and new well-funded firms with different
business models pop up with unnerving frequency. This
churning marketplace is here to stay, and to be the most
successful firm we will have to learn and adapt to
uncertainty.
October 2019| 27

4. Downward price pressure on services
Another concern is increasing pressure to lower prices. As
cheaper alternatives and more efficient technologies
emerge, even expertise-driven IT consulting services are
subject to fee erosion. But this trend represents an
opportunity, too. For example, Pletratech a relatively new
and a small firm can leverage the power of marketing
automation and artificial intelligence — and marry these
technology efficiencies with our expert insights can use it to
lower our costs and eventually reduce our final cost and we
can use it to differentiate ourselves.
5. The need for new skills
As new technologies and techniques arise in the
marketplace, we sometimes feel an unrelenting pressure to
keep up with the constant change. Because, If we don’t, a
competitor will.
There are two primary ways firms we can acquire new
skills: 1) by training their professionals; and 2) hiring new
talent who already possess those skills. We at Pletratech
use both of these approaches, but each comes with
challenges. For example, training existing staff takes people
away from lucrative billable work. And hiring new talent in
a highly competitive environment can be very expensive.
Conclusion
Turbulent times generate tremendous change, and this is
precisely the reality that our industry is facing today. To
adapt to rising marketplace pressures, to get ahead and stay
there, we will have to adopt an array of marketing
techniques. But deep in the forge of adversity lies
opportunity — to build resilient and robust brands.
6) How have technological advancements and
innovation in the industry affected your business?
It has come up with its own set of Pros and Cons:
As discussed earlier one of the biggest challenges that we as
an industry face is the fact that we have to keep up with the
change and for that we must continuously be a firm that
strives for learning and keep our employees updated.
As new technologies and techniques arise in the
marketplace, we sometimes feel an unrelenting pressure to
keep up with the constant change. Because, If we don’t, a
competitor will.
There are two primary ways firms we can acquire new
skills: 1) by training their professionals; and 2) hiring new
talent who already possess those skills. We at Pletratech
use both approaches, but each comes with challenges. For
example, training existing staff takes people away from
lucrative billable work. And hiring new talent in a highly
competitive environment can be very expensive.
But on the other side with the advent of machine learning,
automation and productivity tools like Slack, CRMs, Trello
we have come to realize that we can reduce our costs
significantly using technology and hence pass on the
benefits to our customers and this is one of the primary
reason that we have been able to create a brand which
stands for ‘The Best Value For Money’.
7) What are the consulting strategies adopted by the
company and who are its primary target customers?
We implemented a lot of imperatives and tried a lot of
strategies that varied from transforming ourselves from a
company that used to follow a waterfall model in devising
or creating software to aligning us to an organization that
uses Agile. We had to incorporate a lot of changes and also
had to become a lean and a fitter organization, design
different positions and hire equally abled people.
We also used DevOps and put in a lot of effort into making
it our forte and become the frontrunner in serving our
clients with the same.
Salesforce has been our forte and this is something that we
as an organization really believe in and really want to grow
in.
We are a firm that never stops believing and trying new
things. Be it AWS, AZURE, Mobile App Development,
Web Development, Machine Learning, Python, Node,
React, etc.
We are looking at customers who have small, medium, big
and complex technical problems and are looking for a
company that serves them more than their traditional
consulting firm, eventually and looking out for a family
with whom they can feel at home with.
8) How do you portray the future of your company in
the next decade?
In the next decade, we see ourselves as the change we have
always stifled for. We have had the very idea of developing
into 4 major verticals vis-à-vis:
Salesforce
We are aiming to be the one-stop portal for our clients
where the can come and solve all the Salesforce related
issues that they pertain to. We really believe in Salesforce
and we believe it is going to be the next big thing. CRM,
App generation and everything else we have our experts
28
October 2019|

who not only help you understand how Salesforce can help
you grow but also provide a solution to your needs.
E-commerce
Ecommerce only forms 3% of the Total Retail Market in the
world. Hence, we believe that it is a segment that has a lot
of potentials and will shape the world. We want to be at the
forefront of this change and create software for our clients
which can help them transform this business. We want our
client’s customers a reason to stick with their site and an
online presence has become intrinsic for every business to
reach customers and grow.
Web and Application Development
With the advent of technology and the growing internet
penetration we want to spend the next decade in
understanding and providing a platform for our clients to
utilize AWS, AZURE, Salesforce and incorporate them in
their day to day activities to fully exploit their working and
transform the way their business works.
Corporate Training and Development
We at Pletratech firmly believe in the concept that one can
only grow when the people around him or he does as well.
Machine Learning and automation have become a serious
threat to present-day jobs and learning and re-learning is the
name of the game. Everyone be it a professional who has
been working for 10, 20 + years or a new entrant they will
have to change and adapt and learn new skills every few
hours. Pletratech wants to be here and currently has a
module to teach interested learned to understand and
implement Salesforce.
Ui Path (Robotic Process Automation) (RPA):-
Robotic Process Automation is the technology that allows
anyone today to configure computer software, or a “robot”
to emulate and integrate the actions of a human interacting
within digital systems to execute a business process. RPA
robots utilize the user interface to capture data and
manipulate applications just like humans do. They interpret,
trigger responses and communicate with other systems in
order to perform on a vast variety of repetitive tasks. Only
substantially better: an RPA software robot never sleeps,
makes zero mistakes and costs a lot less than an employee.
9) How ‘Maharashtra State’ as a business demographic
has affected your daily operations?
Some of the major initiatives taken by the government
to promote the IT and ITeS sector in India are as
follows:
• The government has identified Information Technology as
one of 12 champion service sectors for which an action plan
is being developed. Also, the government has set up a Rs
5,000 crore (US$ 745.82 million) fund for realizing the
potential of these champion service sectors at India Level.
• As a part of Union Budget 2018-19, NITI Aayog is going
to set up a national level program that will enable efforts
in AI and will help in leveraging AI technology for
development works in the country.
• In the Interim Budget 2019-20, the Government of India
announced plans to launch a national program on AI* and
setting up of a National AI* portal.
• National Policy on Software Products-2019 was passed by
the Union Cabinet to develop India as a software product
nation
10) As a Start-up, what do you think is required for
growth particularly in your industry?
I believe as of now apart from all the technological
advances, I really appreciate what the government is doing
for nurturing the Start-Up culture in our country and I
would like to take this opportunity to thank them for
everything that they are doing. But then again there are a
couple of things which I would like to mention
The government must understand that entrepreneurs are not
made. They can only be nurtured, on their own terms and
schedule. All they can do is promote positive serendipity,
and make sure that when all the stars align, the entrepreneur
doesn’t crash into a wall because they lack some basic
skills, meet an insurmountable bureaucratic obstacle, or
miss basic infrastructure (e.g., a payment gateway).
Just as in lifecycle marketing, the government must target
people with different messaging and products over time,
satisfy their pressing needs, and influence their behavior at
each stage.
They must first inform people unfamiliar with
entrepreneurship that this path exists, show them that they
can do it, and develop their skill set so they have a higher
chance of success once they start a venture.
They must then increase the chances of external factors
falling into place through networking opportunities,
financial support, counseling (can’t expect people to risk
and go out of their comfort zone when they lack that
comfort zone in the first place), mentoring, and so on.
October 2019| 29

MERGING
CONSULTANT
STARTUP in
Maharashtra 2019
ENGAGE PEOPLE
Enabling the Confluence of Finest Talent and
Best Workplaces
How to search for a perfect candidate? This is
one of the most important questions for any
organization. Every organisation has a different
approach to hiring a perfect candidate. No matter what
kind of business you run, it is the principal factor to have
quality resources to help your company run seamlessly
and outshine the competition. But very few companies
define what they are exactly looking for when it comes
to hiring the ideal candidate.
HR management companies help organizations resolve
this complex situation through various means namely -
recruitment, staffing, corporate training, employee
engagement and much more so that the organizations can
create a brand name. Incorporating all of the above,
through their innovative approach is one such upcoming
HR firm - Engage People Corporate Solutions Pvt.
Ltd a professional firm that assists in meeting the
recruitment objectives through increased process
efficiency helping businesses to take faster and better
decisions. The following excerpt engages in the aspects
of the influencing leaders and an inspiring journey of the
firm.
Engage People Corporate’s Services
Established in 2015 and headquartered in Andheri,
Mumbai, Engage People is a leading provider of Talent
Acquisition and Manpower Outsourcing solutions. The
company has a breadth of experience across the
following industries and it’s talent acquisition teams are
organized into sharply focused areas of expertise in the
following sub-sectors of India:
Logistics
Retail
FMCG
Banking and Finance sectors
The leadership team has several decades of collective
experience in working for global services. It aims to
provide efficient, simple and cost-effective strategic
solutions to businesses in varied areas.
How do they go about it? The team of well qualified and
experienced recruiters carries out a quick profile
assessment, before asking the candidate for a brief
meeting. The team examines the candidate on various
parameters besides emphasizing on checking their
interests and cultural fitment at the clients’ end. This
helps in presenting only limited, genuine, and efficient
candidates to the client giving almost 100% turn-ups and
selection.
Accomplished and Well Recognised Entrepreneurs
Mr. Jayesh Unarkat, is the Founder and Director of
Engage People Corporate Solutions Pvt. Ltd. He has
seventeen years of experience in client servicing,
staffing, recruitment, operations, training, business
development, having worked with some of the big key
names in the HR Industry. Moreover Miss. Kavita, and
Miss. Arti Thakkar, are the other two Founders &
Directors who hold equivalent capability. They are
professed in HR, sales, post-sales, operations, and
administration having worked with MNC’s in varied
industries.
32
October 2019|

Jayesh Unarkat
Founder and Director
Arti Thakkar
Founder and Director
“
Works for Everyone
“
Journey Over the Years
Surviving a series of roadblocks when some clients and
members parted ways, the team’s unrelenting and firm
compassion slowly, and gradually improved the
situation. It hit a successful relationship and partnered
with some big names in every industry. Online food
ordering aggregators have become the top clientele of
the firm.
The HR industry has been receiving a lot of updates
from the Government off late, However as the phrase
says, there are always two sides of a coin, though these
changes are for enhancing the policies, but they do create
a lot of ambiguities and grey areas which results delayed
submissions or non-compliance.
Being headquartered in Mumbai, the financial capital of
the country has helped the company to approach some of
the biggest corporates. The state’s increased focus on
improving infrastructure, education, and other related
allied industries, is supporting the firm in attracting the
best corporates and talents in the country.
The leaders believe, “Start-ups in HR industry, namely
the staffing firms, need to have strong fundamental
business principles and ethics to sustain in the industry.
Many start-up firms in-order to gain additional revenue,
compromise on compliance rules and regulations, which
results in losing the clients trust in engaging a start-up
staffing organisation, besides bringing disrepute for the
staffing industry.”
Leadership is always been the spine of the firm which
manages a team, making sound decisions, inspiring and
influencing people and making the organization reach
greater heights. Engage People is one of these firms who
has developed best, efficient services and made it a
dream vision.
October 2019| 33

Tech-trends
REDEFINING
ENTREPRENEURSHIP
34
October 2019|

Trending Technologies
“ Time is money” a saying that we
often come across is solely true for
the entrepreneurs who embrace
every minute of their day. Technological
advancements offer countless opportunities
for maximizing efficiency within
organization in minimal time.
Although every entrepreneur has different
goals; they all operate under same
principle-to transform ideas into a
successful business. With recent
technological advancements, the current
approach towards entrepreneur has gone
through a great change. Technology
entrepreneurship is a vehicle that facilitates
prosperity in various businesses,
individuals and nations. Currently,
technology driven entrepreneurship is
driving force behind national economics
and entrepreneurial societies.
Here are some of the technologies that are
currently piloting the growth of
entrepreneurship and creating new
industries altogether along the way.
Internet of things
IoT has emerged as one of the ‘mustwatch’
technological developments of
recent year. IoT refers to the way in which
devices – everything from smartphones
and wearable technologies through to
household appliances and vehicles – use
sensors, software and connectivity to
communicate or exchange data.
Whether a new business is operating in the
agriculture, manufacturing, engineering or
healthcare space, there is a huge
competitive advantage for the
entrepreneurs who adopt IoT-based
technologies earlier in their development
stand to benefit significantly.
Ecommerce businesses can keep a realtime
record of their stock levels, which
means they are able to more accurately
track what they need to re-order and
October 2019| 35

simultaneously save time on performing manual stock
checks.
Being able to collect and analyses real-time data from
sensors within the product means that a startup can better
understand how they should adapt and evolve their offering
over time.
Artificial Intelligence
Machine learning and AI are already making our lives
easier & exciting – whether it is through Tesla’s self-driving
smart cars, Apple’s Siri, or through home assistants by
Amazon, Google. Besides these, AI is being extensively
used for fraud detection, personalized shopping experience
& customer support in the ecommerce sector and many
others.
The development in the AI arena is driven by hundreds of
startups, which are collectively exploring what we can do
with this futuristic technology
Augmented Reality and Virtual Reality
AR & VR have been around for quite some time now, but in
past couple of years, these technologies have significantly
narrowed down the difference between the real & the
virtual world. It will encourage developers to create more
innovative AR based apps. As a result it drives growth of
the new startups and entrepreneurs. It is also
revolutionizing the whole smartphone experience in the
process.
world. It is the tool that can infuse life into any failing
business we are living in a data-driven society where
numerous tools are available to track customer habits,
preferences, and purchases. These data help to get timely
insights for making decisions about fleeting opportunities,
precise answers for challenging problems and uncover new
growth opportunities. On account of digital India campaign,
there is a huge opportunity for data-driven models for
entrepreneurs. Entrepreneurs, after analyzing this data, use
this data as the foundation of new business ventures,
marketing, and for much other purpose.
Drones
We are living in the world where an entirely different &
probably even bigger transportation revolution is happening
– drones. Now day's drones are being extensively used for
good deliveries across the world. Drone are also used for
firefighting, search & rescue operations, agriculture, filming
remote locations – all of which previously required
helicopters/cranes and considerably more human efforts.
Drones are the future and entrepreneurs will leave no stone
unturned to capitalize on this technology.
Many of the above mentioned technologies have already
been around for a few years, but these technologies are still
in their nascent stage. In future, it will provide bundle of
opportunities to the current and the future generations of
entrepreneurs. Serious efforts in these technologies will
give livelihood to many entrepreneurs and transform the
world for better.
Analytics
Analytics is an elegant demonstration of the number-driven
36
October 2019|

MERGING
CONSULTANT
STARTUP in
Maharashtra 2019
GOPUSH CONSULTING LLP
Delivering Transformative Services, Facilitating Business Excellence
For any start-up that envisions consistent growth and
success, alongside an innovative business model,
the qualities of perseverance, integrity and expertise
are prerequisites. Instilling these qualities within the
organizational culture always aids a business to thrive in a
cutthroat global market. Not only do such organizations
experience a significant growth, but they also set an
example for others to be inspired from.
Considering these aspects, in our continuous endeavour to
seek and exhibit innately innovative organizations, we at
Insights Success, have had the privilege of crossing paths
with GoPush Consulting LLP, a premier Sales Training,
Consulting and Partnering Organisation for the Information
Technology Industry.
GoPush Consulting, established in 2016, is an organisation
conceived from the dream of its Founder, Siddharth
Hosangadi, to leverage his rich Sales experience and
learnings to create outstanding, sustainable success for
small and midsize IT Companies through Sales, Training,
Consulting & Partnering interventions.
Throughout his career, Siddharth faced multiple challenges
which often were extremely difficult to overcome and clear
guidance in such situations was not always available. As a
result, achieving sales success required extreme efforts, was
subject to mistakes and took significant time.
Through GoPush, Siddharth aims to help companies and
individuals to benefit from his experiences and learnings,
and quickly overcome their challenges to achieve
superlative success.
Early Challenges
In the company’s early days, the challenge was to define the
right Sales Consulting offerings to take to market, establish
a basic website and create the right kind of buzz about the
company. Due to his credentials, it was not difficult for
Siddharth to get the initial interest from clients. Various
friends and ex-colleagues from the industry also helped
with introductions and even basic stuff like NDA and
Contract formats. Based on the discussions with potential
clients, three offerings were carved out viz.
1. Advisory & Consulting
2. Training & Coaching
3. Sales Partnering & Execution
The first few prospects were varied; from SAP partners to
niche software product companies. It was a challenge to
decide which clients to work with since there were
opportunities from competing companies. Based on a
variety of factors, the first few clients for GoPush were an
SAP services company, a Legal compliance software firm
and a company which made software for the PE and VC
industry.
Offering Distinction
GoPush Consulting offers customized solutions to improve
Sales performance for the Information Technology Industry.
The organization understands that every company is
unique, and that every sales professional isn’t alike,
which means that their needs are different, and a single
approach cannot be applied to different companies or
persons. Which is why it believes in deeply understanding
its client’s business situation, customers & go to market
strategy, mingling with their Sales teams, and seeing them
in action before proposing its custom solutions. Therefore,
whether GoPush proposes a consulting approach to modify
an existing Sales process or strategy, or a partnering
approach to take clients’ products & services to market, or a
38
October 2019|

“
GoPush yourself
to attain those
heady heights in
your business
and sales career
“
personal credentials and relationships of Siddharth have
been useful to overcome this.
Siddharth Hosangadi
Founder
Training intervention to upskill an existing Sales team, one
can count on it for building up a relevant and valuable
proposition.
While sharing his opinion on what is required by a start-up
for success in the Consulting industry, Siddharth states,
“The most important aspects of success in the Consulting
industry are excellent listening skills, clear expectation
setting and single-minded focus on customer success. To
grow, one needs to create differentiated and scalable
productized offerings, which is the current focus area of
GoPush Consulting.”
Surpassing Challenges
GoPush has been focused primarily on the IT Industry. The
main challenge it has faced is resistance to change; from
clients for process change from its own clients as well as
the customers of its clients. Clients are always willing to
execute on advice for sales growth if it doesn’t involve
process change. This is all the more evident in larger
companies. GoPush has helped its clients manage these
transitions sensitively to avoid resistance at the ground
level. It has also seen resistance from end customers to
engage with smaller companies, which is where the
When asked about how the rapid change of pace in the
volatile technology industry affects GoPush’s business,
Siddharth states, “Every fresh wave of advancement in the
technology industry actually creates new opportunities for
GoPush as it allows us to quickly digest the changes and
suggest innovative ways of leveraging them to improve
Sales performance. For instance, the shift to Cloud, and
new technologies like IOT and Blockchain need a change in
mindset of promoters as well as their sales team in terms of
how to not just survive but thrive amidst these changes.”
What’s Next
Asked about the future potential of doing business in
Maharashtra, Siddharth states, “Maharashtra is home to
thousands of Small and Midsize IT product and services
companies, and has the largest market for such companies,
with an excellent infrastructure for them to operate in, as
well as a steady stream of engineering and MBA students
from top notch colleges. Thus it is a fertile ground for these
companies to grow their business operations, which in turn
translates into excellent market potential for GoPush
Consulting.”
Siddharth’s vision of the next ten years for GoPush
includes growing the Training and Coaching business while
expanding into allied Consulting services like HR,
Marketing and Business Strategy to establish the company
as a premier Business Consulting firm, with operations in
India, APAC and the Middle East.
To learn more about GoPush and its offerings, connect with
Siddharth or visit www.gopush.in
October 2019| 39

Real-Estate Tech
Anuj Kejriwal
MD & CEO
ANAROCK Retail
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October 2019|

PropTech in Retail
Technology to Drive Prots in the Future
ABOUT THE AUTHOR
Anuj Kejriwal is the CEO & Managing
Director for ANAROCK Retail, the retail
division of ANAROCK Property Consultants
headed by real estate industry stalwart Anuj
Puri. ANAROCK Retail is the result of a
strategic partnership between ANAROCK
and Faithlane Property Advisors, which he
launched in 2017.
Prior to launching Faithlane in and its
subsequent absorption into the disruptive
ANAROCK Group, Kejriwal was National
Director for Retail Services at a prominent
international property consultancy. In this
capacity, he set strategic direction for the
retail division and drove revenue growth for
the West India market. He also oversaw the
retail business in Bangalore, Chennai and
Kolkata.
Overall, he has 15 years of hands-on
experience in advising domestic and
multinational retail property owners,
occupiers and investors. At ANAROCK
Retail, he aligns the retail business to
ANAROCK’s rst-in-industry business
models to dovetail with the overall
operations and consequently deliver a
unique bouquet of services to its retail
clients.
He heads a team of 50+ highly experienced
retail real estate professionals. ANAROCK
Retail is active across ANAROCK's 12 Indian
city ofces and internationally in the UAE.
Property technology (PropTech) is a new force that’s taking
the real estate industry by storm. It is the use of information
technology to help individuals and companies research, buy,
sell and manage real estate. Just the way FinTech focuses on the
use of technology in finance, PropTech uses digital innovation to
address the needs of the property industry.
This trend has gained pace since 2013 with the emergence of
FinTech, the growing need for smart spaces, expansion of online
marketplace and automation-linked productivity. Today, every step
of the real estate life cycle is being re-looked and tested for
redesigning with the help of technology.
Technology has also become the cornerstone of the new retail story
in India. From the basic design stage to creating a superior
customer experience, technology is prevalent at every step. Even as
it streamlines and eases the entire process from designing,
development, leasing and creating a customer experience,
technology in retail is key to improving profitability.
Technology in Mall Designing
Developing a mall is not the same as building a residential or
commercial asset and requires a specialised design and layout. This
lesson was learned the hard way by mall owners/developers who
struggled with multiple floors, high vacancy rates and failed malls.
The last few years have seen the application of new technologies/
software to understand the design of a mall and make it more
customer-centric.
Gone are the times of basic AutoCAD drawings. Architects and
designers have now upgraded to software such as ‘Revit’ and
‘Archi Cad’ to optimise mall design and focus on customer
experience. Another advantage of using these digital tools is the
optimal placement of stores within the mall to increase visibility
and, in turn, enhance customer experience.
Adoption of appropriate technology while designing a mall
achieves:
• High visibility and proper placement of stores
• Excellent circulation areas
October 2019| 41

• More open spaces to create experience centres
• Better accessibility to avoid traffic bottlenecks outside
and optimal flow of footfalls inside
These factors are key differentiators between successful and
average malls and also ensure future profitability by
attracting key tenants and running cost-effective operations.
Efficient Mall Development
It is an established fact that excluding land cost, almost 50-
60% of the overall cost of a real estate project involves the
construction process. This makes it imperative to procure
the appropriate materials and use the right construction
technique to save costs and increase profitability. In
shopping malls across India, developers have adopted
advanced and green materials in order to make their
structures more efficient and reduce environmental
pollution.
PropTech is now at the centre of mall development and
several of the latest building technologies are being adopted
to optimise construction time and save costs:
1. Prefabrication: This technique increases the
construction speed and helps time valuable time.
2. 3D printing: By using this tool, mall developers are
able to increase construction speed at lower costs and
also achieve better utilisation of space.
3. Green materials: The use of environment-friendly
building material has the dual benefit of lowering
pollution and increasing construction speed.
4. Robotics: Robotic technology accelerates
construction pace and reduces overall cost by
lowering dependence on manpower.
5. Building Information Modelling: By employing this
technique, mall developers are able to achieve better
collaboration and communication along with better
pre-construction project visualisation
Streamlined Operations & Leasing
Today, PropTech pervades almost all aspects of
contemporary real estate development and use, and is being
increasingly used to enhance the operations of shopping
malls. Armed with tools such as Artificial Intelligence, Big
Data and Analytics, Virtual Reality and Augmented Reality
and Computer-Aided Design (CAD), malls owners and
developers have optimised operations by reducing the need
for manpower.
Though mall leasing in India is mostly done offline, either
through real estate brokers or directly through the
developers, technology is making inroads in this aspect of
the retail business as well. Mall owners/developers are
opening up to new technologies such as Blackbird - a VR
and market intelligence tool to conduct real estate
transactions. By viewing actual CAD renderings of
properties, they can filter their search using factors such as
demographics, tax incentives, transit options, etc.
Access to big data also gives brokers the ability to match
investors to property type and streamline the entire
transaction process. ANAROCK uses big data extensively
to quickly and efficiently match the requirements of tenants
with specific requirements to existing mall stock in any
given catchment and mall typology.
Enriching Customer Experience
The retail customer profile is fast evolving and is now
dominated by millennials who are tech-savvy and demand
the same from the retail spaces they patronize. This has led
to the trend of experiential shopping that is built around a
holistic shopping experience. Mall owners are focusing on
different aspects such as fast-paced check-out to identifying
buying behaviour of their customers to create an integrated
shopping experience.
With the rising penetration of e-commerce, the retail
industry is facing stiff competition and has had to combine
its online and offline businesses. Major players have
developed mobile apps and/or mobile/computer websites to
make the buying decision more conclusive for the buyers.
Fast Forward
Technology is developing at a rapid pace and the Indian
retail sector must evolve constantly to keep up with not just
offline peers but also competition from e-commerce. The
key is to incorporate technology at every step – from mall
designing and daily operations to accentuating customer
experience. With the successful implementation of
PropTech in Tier-I cities, we are likely to see its impact in
smaller towns and cities – because it is here where the
maximum future growth for Indian retail lies.
PropTech is ultimately an investment in the future of Indian
retail, and finds application in building better malls,
streamlining operations and creating a memorable customer
experience. The initial cost of adopting the latest
technologies may be high, but such an investment translates
into loyal customers and more profitable malls for a
lifetime.
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October 2019|

KOGNITIVUS TRAINING
AND CONSULTING
Redefining Innovation in its Own Way
MERGING
CONSULTANT
STARTUP in
Maharashtra 2019
Innovation has always been a driving factor for any
individual or a firm. Without innovation, there can be
no growth prospectus and without any opportunity of
it, life itself becomes stagnant. If one wants to realize the
essence of existence, innovation can be a key to unlock the
doors of unseen and unexplored potential one has. To
imbibe innovation and deliver innovative solutions in-turn
is the ultimate way to discover and reach the highest of our
own limit.
Incidentally, reshaping and transforming the definition of
innovation itself is, Kognitivus Training and Consulting
that was founded in May 2015 with the sole purpose of
helping people unleash their potential. By helping
organizations build a culture that unleashes excellence,
promotes connections & catalyzes growth; leading to a
highly engaged workforce that drives value creation for
their clients, Kognitivus has set a benchmark. There are
three central offerings facilitated by the company, one of
which the primarily mentioned point elaborates how the
firm has an innovative approach amongst other:
1. People Strategy offerings - The issues addressed in this
type of service are typical organizational challenges like the
reduction of attrition, leadership level alignment along with
the organization’s strategy, and designing of the
organizational structure enhancing the intrinsic motivation
of employees, etc. These problems require a very holistic
solution and not tactical fixes. “Our offerings are totally
culture-centric, context centric and people-centric; using
the key ideas of behavioural changes from neuroscience
and psychology. That too coupled with latest management
trends, industry trends with a solid grounding of human
philosophies,” states the team of Kognitivus. The approach
is very unique and leads to comprehensive and detailed
solutions that are sustainable and impacting. The contextual
approach by the company has differentiated it from the rest
of its competitors in this particular offering.
2. People Development offerings - The services in this
vertical includes targeted learning and development
programs in order to solve a particular people related
problem. These services are offered as workshops, capsule
learnings, 1 on 1 mentoring and coaching, and online
sessions to the participants. “Our programs like ‘Being in
Demand’, ‘Being World Class’, ‘Lead with Compassion’
are detailed, well researched and thorough programs for
different levels of people in the organization,” states
Kognitivus’ team. The essential and differential factor that
is brought into L&D is the content created meticulously as
per the Indian mindset so that an immediate connection can
be made with the participants. Another factor which acts as
a differentiator is an immersive approach of conducting
the sessions that Kognitivus utilizes. It is not only
experiential but also helps the benefactors to observe the
content thoroughly and reflect on the actions and teachings
in their daily activities or situations. Also, all the content
and sessions ensure prompt adoption of the teachings by the
end-users, which is the biggest challenge of the L&D
programs. “We not only share the knowledge of ‘WHAT’
should be done but also the ‘HOW’ part of it, that is how we
imbibe the learning in their day to day life within their
constraints. This has given us an edge in our offerings,”
describes the team.
3. Innovation Culture Development – Under this the type of
offering the company works with various client
organizations or teams within those organizations. It helps
them create a culture of innovation by re-developing the
process of the operations cycle. The process includes
developing the mindset for innovation, releasing the
potential for creativity and assisting the teams through an
44
October 2019|

“
We reach out to the people who
are responsible and capable of
decision making for the
organization, primarily leaders
like CXOs, Directors, Office
Heads, and HR Directors, etc.
and work with them cohesively
“
innovation cycle. It is a unique offering as not many
consulting firms in India are offering such kind of
innovation-oriented services or teachings.
Distinguished Offerings
Siddhartha Dubey
Founder & CEO
Kognitivus is working on some specific products and new
frameworks that will make it easy for the clients to define
and execute the people strategy simplified by the team.
Since the culture of an organization is going to be the next
competitive advantage, it will become imperative for
organizations to consciously build their culture.
and hence the next decade looks very bright and optimistic
for us,” says the Founder and CEO of Kognitivus,
Siddhartha Dubey. He is passionate about building
innovative and sustainable organizations for the future.
Through Kognitivus, he aims to achieve just that.
Siddhartha believes that ‘people’ are the most valuable
assets of any company and are major contributors to the
success of it. He has worked with several multinationals in
India and abroad. Over time he realized that the high
performing team is not just about having the exceptionally
talented people in the organization but it’s the culture of the
teams that decides whether they are highly efficient or
under-performing.
At Kognitivus he works with CXOs, Senior Directors, and
HR heads to design and execute organizational
transformation to ensure business goals align with people
development, business strategy aligns with people strategy
and innovation capabilities at all level. Siddhartha has more
than 15.5 years of Industry experience in the areas of
business intelligence and has worked in companies like
Infosys, PepsiCo in the USAo far has grown through our
network and communication”, concludes Siddhartha.
There are some upcoming offerings like ‘Dhruva – 5D
culture model for alignment’ and ‘Coffee with Kaaran’ (a
reason). Coffee with Kaaran is an offering where the
company offers consulting free of cost in a coffee shop.
Also, another new offering ‘6 Core for Inclusion and
Diversity’ is entitled to help organizations create a truly
including and diverse culture. This offering is based on the
concept of Neuroscience and Vedantic Science of empathy
and inclusion.
“Our products and offerings will help the clients in
achieving better results in whichever area of work they are
October 2019| 45

RAPIDQUBE DIGITAL
MERGING
CONSULTANT
STARTUP in
Maharashtra 2019
SOLUTIONS
Harnessing Digital Technologies, Enhancing Businesses
In today’s digital world, while technology advances and
customers being/are involved more than ever, it has
become important to understand how to harness the
power of digital technologies. Taking control over this
power enhances work prospects, raise brand awareness, and
reach out to target audience in a way that produces results.
And, addressing this very complex needs comes easy to
RapidQube Digital Solutions. With the/its establishment
in 2016 and only three years in operation, the firm has
become a preferred name in/among new age technology
companies. Headquartered in Mumbai, RapidQube takes on
the digital world with offerings of Blockchain along with
expertise in AI, ML, and Data Inter-Operability.
Au Courant Leaders
Being a boot-strapped start-up, RapidQube is the brainchild
of three founders with vast experience in the IT services
industry. Backed by the ambition of these three, RapidQube
has emerged as a niche service provider in the emerging
technology industry.
Raghunadh Vaddadi, the CEO and Co-founder, is an IT
Veteran and has more than 28 years of experience in
Comprehensive Software Project Management with strong
hold on worldwide IT Development and Integration fields.
Prior to this position, he led the BI practice in Hexaware
Technologies on a global basis and felt a strong need to do
something in this future technological field. That’s how he
embarked on RapidQube’s quest and developed new
agendas to help the company in becoming more stable and
more efficient with constant inclusion of new clients and
their requirements.
CTO of RapidQube, Muthuprakash Ravindran leads the
company’s technical initiatives and has worked in various
MNCs at leadership roles delivering world-class solutions
and services for them. Muthu is a PMP and an agile leader
who brings the project management expertise needed for a
services company.
Mohanraj Polurbalu is the Chief Digital Strategist of
Rapidqube. He is also the head of delivery and innovations
for the company. Mohanraj has rich experience in Business
Intelligence and Business Analytics. He is well-versed with
project management and excels in delivering emerging
technology projects. Mohan heads the company’s delivery
teams.
Umashankar Somasekar is the Head of Development for
Rapidqube. He completes the leadership team by bringing
in the technical expertise into the group. He leads the
product teams and the consulting part of the business and is
focused on designing innovative solutions for the
customers.
Becoming RapidQube
Blockchain as an emerging technology set up plenty of
hurdles for RapidQube to become a prominent name in the
industry. When the firm began as a business, there was little
expertise available in the market and it had to begin by
finding a platform to work on training associates in
Blockchain implementations. The first year of the
company’s operation was focused on developing resources
with technical skills to improve the customers’ experience.
The next major challenge for the firm was to persuade the
customers of its capability and to ensure that it will live up
to their expectations.
However, against all odds, the team at RapidQube never
backed down and delivered exceptional services to do both.
Adding to that, the past year has been an exciting one for
the organization with the present on-going diverse nature of
the projects.
Customer-Oriented Services
With expertise in Blockchain, RapidQube offers customized
solutions for clients scattered throughout diverse industries.
The firm goes beyond just providing services and addresses
specific deficiencies and problems that the clients are
facing. The organization further builds products extensively
46
October 2019|

“
As a New Age Software
Company, we harness
Digital Technology,
which redefines
business paradigms
“
From the Right to Left
Raghunadh Vaddadi
CEO and Co-founder
Umashankar Somasekar
Head of Development
Muthuprakash Ravindran
Chief Technology Officer
Mohanraj Polurbalu
Chief Digital Strategist
for Insurance, Healthcare, Government Services, and
Manufacturing, which can be customized and scaled as per
implementation. “Our capabilities are primarily towards
customer project delivery from initiation to implementation
through some of the latest delivery methods using the latest
technologies and processes”, says Raghunadh.
The offerings also include the provision of education for
government agencies through the prestigious National
Institute for Smart Governance (NISG) and corporate
development through its other affiliates. The firm also has a
strong academic outreach program collaborating with some
of the top universities in Maharashtra and Tamil Nadu.
High Fives All-Around
RapidQube’s portfolio speaks for itself and includes
services rendered for a large-scale deployment of Electronic
Health Records for the State, a Certificate Certification
Program for the Education Department, a robust application
of Government Citizens Programs for the GCC Member
country, and an automated medical claims management
system – all of which use Blockchain technologies.
It is indeed a matter of immense pride for RapidQube to
have carried out repeated requests from the Governments of
the State and to continue to pursue their strong association
with them. RapidQube is a member of the Maharashtra
Innovation Society, the AP Innovation Forum, and a part of
the Blockchain Policy Forum with the Tamil Nadu
Government. As a NASSCOM start-up member, the
corporation is proud to be a part of the Start-up India
initiative from which it has received a number of incentives
and subsidies.
Because of its global reach and technical excellence,
RapidQube has been able to pick up some prestigious
initiatives from India’s tech-savvy state governments in the
Electronic Health Records, Education Certificates
Certification & Multi-Citizen Services, and successfully
implementing them in the states as well.
Scanning the Future
RapidQube aims to become a truly global product in the
new technology arena and to have 75 percent of the
business coming from international customers. It also
envisions to hit the USD 10 million mark by the year 2024.
“Although having a goal is helpful, we do feel that our
future lies in the strengths of our employees as well as in
the capacity of our organization to respond to changes in
the coming years. We see an exciting future for Blockchain
in all fields of business, and we want to be the vanguard of
that riding wave”, signed off Raghunadh.
info@rapidqube.com
October 2019| 47