Issue 01/2017

Brand Owner
Brand-Owner’s perspective
on bioplastics and how to
unleash its full potential
“As the world’s leading supplier of carton packaging,
we believe using renewable resources, when managed
responsibly, is a more sustainable source of raw materials.
A renewable resource is a resource that can replenish
itself naturally over time and, therefore, be used again.
Our ambition is to achieve fully renewable packaging using
100% renewable materials – helping us to ensure a supply of
packaging material that both protects the food they contain,
as well as the resources they were sourced from.
By introducing biobased polymers made from sugar cane
we are taking an important step towards sustainable sourcing
in our packaging. Today the source is Brazilian sugar cane,
the only commercially available, fully traceable source for
renewable polyethylene (PE). It is important for us to source
renewable materials for packaging by focusing on three key
areas: traceability, certification and recyclability.
We started from a strong foundation with a package that is made
from over 70% paperboard, which is made from wood. Adding to
that, we have introduced the first biobased caps in our sector,
MARIO ABREU, VP ENVIRONMENT, TETRA PAK
and now leading the way with the use of certified biobased
plastic coatings and biobased adhesive layers which brings
us closer to our long term ambition by taking the biobased
content of a package to over 80%. And we will continue to
innovate and look for ways to incorporate more renewable
materials into our packages towards our ambition for fully
renewable packaging.”
www.tetrapak.com
38 bioplastics MAGAZINE [01/17] Vol. 12