Dallas 2020 Construction Monthly
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Build business with build expo<br />
<strong>Dallas</strong> workshops<br />
JOSHUA RAMSEY<br />
SEMINARS & WORKSHOPS<br />
Room #<br />
A117<br />
All Seminars at the Build Expo are FREE to attend!<br />
(The starting point for business owners that don’t know much about online advertising)<br />
• Types of coded websites<br />
* What makes sense for you to use<br />
* What the cost should be<br />
• Basic Building of your website –<br />
easiest things to do, most overlooked<br />
Build<br />
expo<br />
Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your<br />
Website (part 1)<br />
WEDNESDAY :: 9:30AM - 10:30AM<br />
Target Audience: All building and construction professionals<br />
• How to read the basics in<br />
* Google Analytics<br />
* Google Search Console<br />
• Density of text<br />
• Understanding user experience<br />
• Reading competitors’ strategies<br />
• Identify keywords that will have the<br />
most impact<br />
• Understand why all SEO companies<br />
have different strategies<br />
Room #<br />
A117<br />
Google Partner Teaching: BEGINNER - Intro to SEO and Understanding Your Website (part 2)<br />
THURSDAY :: 9:30AM - 10:30AM<br />
Target Audience: All building and construction professionals<br />
(The starting point for business owners that don’t know much about online advertising)<br />
• User Experience Explained by using<br />
* Analytics<br />
* Search console<br />
• Errors<br />
• How to stand out from competitors<br />
with your messaging<br />
• SEO sources and tools to trust<br />
• Setting a Google Business Listing<br />
• Dead link check<br />
• Social Reputation<br />
• Hold ANY SEO company accountable<br />
• Does your website pass the mobile<br />
check – NO REALLY, is it mobile<br />
approved<br />
Room #<br />
A117<br />
Google Partner Teaching: MID-LEVEL Understanding and Training (part 1)<br />
WEDNESDAY :: 10:40AM - 11:30AM<br />
Target Audience: All building and construction professionals<br />
(Bring a laptop and have a good understanding of what SEO already is)<br />
• Writing text with your keywords<br />
• Writing meta tags (Title, Description, H)<br />
• Implementing and Following Google Strategies<br />
* Bert<br />
* EAT<br />
* Security strategies<br />
• Ranking Strategies<br />
• Google AdWords – BASIC training<br />
* Do’s / Don’ts<br />
• HREFLANG Tag<br />
Room #<br />
A117<br />
Google Partner Teaching: MID-LEVEL Understanding and Training (part 2)<br />
THURSDAY :: 10:40AM - 11:30AM<br />
Target Audience: All building and construction professionals<br />
(Bring a laptop and have a good understanding of what SEO already is)<br />
• Working with Images to improve<br />
visibility<br />
• Link building<br />
• Toxic links<br />
• Explained strategies to manage user<br />
experience through analytics and<br />
heatmaps<br />
• Google AdWords – Intermediate training<br />
* Budget<br />
* Improving Search Impressions<br />
• Paid Ad Options online<br />
Room #<br />
A117<br />
Google Partner Teaching: ADVANCED (part 1)<br />
WEDNESDAY :: 11:45AM - 12:30PM<br />
Target Audience: All building and construction professionals<br />
• Breadcrumbs of websites – the impact they have<br />
• When to use C-names<br />
• Setting Goals in Analytics<br />
• Avoiding ‘Not Provided’ Responses in Analytics<br />
• Finding and setting directory listings – with an affordable<br />
budget<br />
28 CONSTRUCTIONMONTHLY.COM
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