February 2020

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Roadways ~ Walkways ~ Flooring ~ Seating ~ Structures FULL INSTALLATION SERVICE ~ NATIONWIDE COVERAGE OVER 13 YEARS EXPERIENCE IN THE EVENT INDUSTRY WWW.GTTRAX.CO.UK
ISSUE 34 | February 2020 | www.openairbusiness.com WELCOME THE QUALITY of speakers at the Open Air Business Gathering on 22-23 March, and what they have in store for attendees, is getting us very excited. Split into four streams of content, we have five topics in each plus plenary sessions in which our panel of experts will discuss industry trends. For venues, we have everything from how to attract high net worth bookings, to working out pricing strategies for maximum yield, to creating business in the off season with creative attractions at Halloween and Christmas. In Glamping, whether you are established or just starting out, you will leave knowing how to be legally compliant, how to integrate sustainability across your whole operation and how to tap into emerging markets for maximum profit. At the high end of alternative accommodation, the Resort & Retreat steam looks at how to create experiential accommodation with emotional impact, why ‘wellness’ is good for business and how to create luxury outdoors and challenge mainstream hotel stays. We also have one of the most experienced planners in the sector taking questions on rural planning for leisure and tourism; she can help you turn your dreams into reality. In Festivals & Events, learning includes how to secure sponsorship, making artists work for you in generating ticket sales, recruiting and managing volunteers, and creative ‘how tos’ on decorating your site for good vibes. If you can’t make it yourself, it’s a great opportunity for other members of your team to get some industry know how under their belts. Look out for more in this issue and I hope to see many of you at the pre-event party, either chilling in the treehouse, peddling round on silent disco go-karts or making friends at the prosecco and gin bars! Tally Wade Editor / Publisher Get your ticket at www.oabgathering.com PUBLISHERS Steve Rix - steve@openairbusiness.com Tally Wade - tally@openairbusiness.com EDITOR Tally Wade - tally@openairbusiness.com ADVERTISING SALES Marney Whyte - 01892 677740 marney@openairbusiness.com DESIGN James English - www.jamesenglishdesign.co.uk PUBLISHED BY Coffee Shop Media Ltd - 01580 848555 www.coffeeshopmedia.com The House on the Hill, Friezley Lane, Cranbrook, Kent, TN17 2LL t: 01580 848555 NOT A SUBSCRIBER? Sign up for FREE at www.openairbusiness.com/subscribe-free to make sure you continue to receive the magazine. Contents ISSUE #34 February 2020 UP FRONT 4 News 6 Product News 9 Open Air Business Gathering Preview 12 Entrepreneur’s Chat – Kris and Darrel Morgans, Roost Merthyr Tydfil 16 Factory Visit – a look around TruDomes’ factory FUNCTION VENUES 18 Alcott Weddings – a lakeside events field with huge flexibility 22 Starting Out – Iain Beaumont gives an overview on setting up a venue 25 Business Event Insights – Andrew White on getting deep green 26 Wedding Insights – Kelly Chandler discusses when to hold open events and ‘what3words’ 29 Interiors and Furniture – mini case studies GLAMPSITES 31 The Private Hill – making the most of the view with geodesic domes 36 Nomadic Musings – could pandemics could be good for business? 41 Storytelling – Kate Morel on accommodation that creates emotional impact 45 Landscape and Exteriors – product snapshots EVENTS 47 Towersey Festival – a 56 year old family festival 53 Planning – the importance of getting your event plan on paper 56 Food Trends – book the right food offering with these insights 58 Creating Utopia – why relationships matter in high production events 60 Event Glamping – mini case studies 62 Spotlight 63 Classifieds 65 Behind the Scenes… Nigel Whiston, Newbury Racecourse FOLLOW US ON TWITTER @openairbusiness FOLLOW US ON FACEBOOK www.facebook.com/ openairbusiness Find more expert advice online: www.openairbusiness.com SUBSCRIBE FREE EVENT PLANNING FUNCTION VENUES GLAMPSITES EVENTS › Interiors › Huts › Sponsorship › New Venues › Storytelling › Food Trends / / › Consultants › Landscaping › Event Glamping OAB Gathering 2020 – Don’t miss our very own conference this March! CASE STUDIES: ALCOTT WEDDINGS • THE PRIVATE HILL • TOWERSEY FESTIVAL COVER PHOTO A corporate anniversary event held at Newbury Racecourse across a four day period with exclusive hire of the whole site (see page 60). For further information on the unique internal and external spaces at Newbury Racecourse contact the team on 01635 40015 or visit www.event.newburyracecourse.co.uk WWW.OPENAIRBUSINESS.COM 3 BUSINESS
Page 1: ISSUE 34 | February 2020 | www.open
Page 5 and 6: Spike in Farmers Looking at Diversi
Page 7 and 8: Glamping Safe Stoves THE EKOL Apple
Page 9 and 10: INDUSTRY OVERVIEW Open Air Business
Page 11 and 12: FUNCTION PEOPLE VENUES ENTREPRENEUR
Page 13 and 14: PEOPLE variety of ‘off the shelf
Page 15 and 16: Big Lawn Care has never been easier
Page 17 and 18: INDUSTRY OVERVIEW 2 MANUFACTURE Onc
Page 19 and 20: FUNCTION VENUES completely unique a
Page 21 and 22: FUNCTION VENUES “EACH AND EVERY O
Page 23 and 24: FUNCTION VENUES to a trusted agency
Page 25 and 26: FUNCTION VENUES INDUSTRY COMMENT Bu
Page 27 and 28: FUNCTION VENUES Ask Kelly and the t
Page 29 and 30: FUNCTION VENUES PRODUCT IN FOCUS Th
Page 31 and 32: GLAMPSITES CASE STUDY The Private H
Page 33 and 34: GLAMPSITES What glamping accommodat
Page 35 and 36: Finman Glamping Cabins and BBQ Huts
Page 37 and 38: GLAMPSITES THE MADNESS OF CROWDS Th
Page 39 and 40: IF YoU’ve GOT THE LAND, We’ve G
Page 41 and 42: GLAMPSITES Wine vat hotel rooms in
Page 43 and 44: GLAMPSITES the entire business. For
Page 45 and 46: GLAMPSITES PRODUCT SNAPSHOTS BIG LA
Page 47 and 48: EVENTS CASE STUDY Towersey Festival
Page 49 and 50: EVENTS volunteers to concessions an
Page 51 and 52: Green Goblet Ltd Reusable Branded C
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EVENTS Getting the Plan on Paper Pl
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A new drinking experience The ultim
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EVENTS ALTERNATIVE FLOURS Coconut,
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EVENTS Another key player in making
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EVENTS Open Golf Camping Village Pr
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SHADY SPOT - WHAT WILL IT DO FOR YO
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DAY IN THE LIFE BEHIND THE SCENES W
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February 2020

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