February 2020

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Festival or Event Organiser? Clear your diary for Monday 23 March Get to Hothorpe Hall, Leicestershire, LE17 6QX Meet fellow organisers, network, chat to suppliers and take home the following knowledge to apply to your events this year: • How the outdoor event industry is changing • How to secure sponsorship for your event • How to improve your event’s sustainability • How to get the creatives right to ‘vibe’ your site • How to recruit and manage volunteers • Best practice for booking artists and getting them to drive sales • How to maximise your digital marketing in <strong>2020</strong> PARTY! Accommodation on site – join us for the pre-event party with silent disco go-karts, gin/prosecco bar and luxury tree house… Full line up and speakers at www.oabgathering.com
EVENTS CASE STUDY Towersey Festival A 56 year old event celebrating everything a family festival should be Now in the hands of third generation family member Joe Heap, Towersey Festival has grown from a few music fans in his grandad’s back garden to an 8,000 attendee event which this year is at Claydon Estate, Buckinghamshire, over the August bank holiday weekend. We talk to Joe. Explain a bit about your venue and its history Towersey Festival this year moves to Claydon Estate. Located in the beautiful Buckinghamshire countryside, Claydon is a thriving, family-run country estate and has been the ancestral home of the Verney family for 400 years. The estate has over 170 acres of scenic parkland, lakes, woodland and gardens. At its heart is Claydon Courtyard, a vibrant hub for arts, crafts and retail. Visitors can also discover the splendid National Trust property, Claydon House. Describe your event and how many people it attracts? Discover another lovelier world. Where three generations can party together, where people still talk to each other. A place you can wear whatever you want, sing your heart out, play like a child and dance like no-one’s watching. An authentic independent festival with an amazing community spirit. It’s an exciting, inspiring, relaxing and homely place where you can see a line-up of top musicians and artists as well as discover new music, learn new skills and experience new things. It’s a festival for everyone, from small kids to grandparents, a place you can create family memories together. And from the moment you arrive you will feel part of the bigger Towersey family. Towersey will always be a folk and roots festival with one foot firmly in our proud history and foundations, and one excitedly in the future of festivals and music. We aim to bring people an experience which will live with them forever, provide them with life-long friends and ensure there is nowhere else in the world they would rather be on the August bank holiday! It attracts around 8,000 people over four days. What is the event’s history and what made you decide to run it? Towersey Festival was started back in 1965 by my grandad, Denis, in his back garden in the Oxfordshire village of Towersey. It quickly grew from a handful of music enthusiasts and friends to a few hundred, moved onto a small field in the village and was then taken on by my dad, Steve. It continued to grow, attracting more families and new generations of fun-loving festivalgoers. Its goal, to provide a culturally significant event for the local community, is a mission WWW.OPENAIRBUSINESS.COM 47
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February 2020

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