February 2020

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EVENTS What ground protection do you use for cars and footfall? We use a mix of metal trackway for heavy duty traffic and deliveries, plastic trackway for cars and car parks, and walkway mats for heavy footfall areas. Ground protection is important for both customer safety and enjoyment but also to protect the beautiful site we work on. How do you publicise the event? We have a comprehensive marketing timeline and plan. Because we do not have major headliners, we focus on selling what makes Towersey so special and unique in a flooded festival market. We focus all marketing on being as targeted as possible. Festivals are not for everyone so being clear about who it is that wants to hear about us is vital when working with a limited budget. We have national and regional focusses but more and more we focus locally as people tend not to travel for festivals as much. What challenges have you faced? How long have you got? Competition is the biggest challenge. There are so many more events and some that are not always as thought through as they might be. We pride ourselves on being the original and still the best for a true (but easy) festival experience. Access and ground protection is this year’s big challenge and the ongoing “WE PRIDE OURSELVES ON BEING THE ORIGINAL AND STILL THE BEST FOR A TRUE (BUT EASY) FESTIVAL EXPERIENCE” drive to be carbon neutral is always on our mind and in our planning. How have you financed the event and how profitable is it? The event is self-sustaining, completely independent and with very little sponsorship and funding (although we would love a bit more!). We focus on making the budget work based on sales. What are your plans for next year? We already have plans to develop certain areas of the programme but because <strong>2020</strong> is a big change year for us we want to see how things work. One thing we will be aiming for is to offset carbon with tree planting and other initiatives that festivalgoers can join us with. What other outdoor hospitality sectors do you operate in? We own a fair amount of event equipment and decoration - flags, bamboos, furniture etc. and have plans to start renting some of this out and helping other events look great. What advice could you give to someone coming into the industry? Find something different. Something no one else is doing. Start small and grow organically. Don’t rely on investment, funding or grants. Be self-sustaining and do the event for a reason that isn’t just business! ADDRESS BOOK MARQUEES Albion Woods Big Tops www.albionwoods.co.uk Oxford Marquees www.oxfordmarquees.co.uk STAGES One Big Star www.onebigstar.com HEAT & POWER Flying Hire www.flyinghireevents.co.uk BARS Bar Nation www.barnation.co.uk GROUND PROTECTION AutoTrak www.portableroadways.com GT Trax www.gttrax.co.uk TOILETS D&P Luxury Toilets www.luxury-toilets.co.uk TICKETING Gigantic www.gigantic.com WI-FI EventWifi www.eventwifi.com DETAILS 28-31 August <strong>2020</strong> Claydon Estate Middle Claydon Buckingham MK18 2EX www.towerseyfestival.com 50 WWW.OPENAIRBUSINESS.COM
Green Goblet Ltd Reusable Branded Cups A Greener Event Less Landfill Souvenir Cup Sales & Serviced Solution 100+ Washes 100% Recyclable 700 tents in stock, we can cater for 30-2,000+ people NEW FOR 2019: BELL TENTS Glamping options with bedding WE CAN: • Travel anywhere in the UK and even abroad! • Pitch and strike all your tents • Provide all the extras • Provide a bookings service Past clients include: London Olympics 2012, Open Golf Championship 2018, Metzler TT village, UEFA Champions League village 2017, Channel 4 and HTB Churches info@green-goblet.com 01278 238390 www.green-goblet.com T 01403-785751 e info@tent2hire.co.uk www.tent2hire.co.uk WWW.OPENAIRBUSINESS.COM 51
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Page 5 and 6: Spike in Farmers Looking at Diversi
Page 7 and 8: Glamping Safe Stoves THE EKOL Apple
Page 9 and 10: INDUSTRY OVERVIEW Open Air Business
Page 11 and 12: FUNCTION PEOPLE VENUES ENTREPRENEUR
Page 13 and 14: PEOPLE variety of ‘off the shelf
Page 15 and 16: Big Lawn Care has never been easier
Page 17 and 18: INDUSTRY OVERVIEW 2 MANUFACTURE Onc
Page 19 and 20: FUNCTION VENUES completely unique a
Page 21 and 22: FUNCTION VENUES “EACH AND EVERY O
Page 23 and 24: FUNCTION VENUES to a trusted agency
Page 25 and 26: FUNCTION VENUES INDUSTRY COMMENT Bu
Page 27 and 28: FUNCTION VENUES Ask Kelly and the t
Page 29 and 30: FUNCTION VENUES PRODUCT IN FOCUS Th
Page 31 and 32: GLAMPSITES CASE STUDY The Private H
Page 33 and 34: GLAMPSITES What glamping accommodat
Page 35 and 36: Finman Glamping Cabins and BBQ Huts
Page 37 and 38: GLAMPSITES THE MADNESS OF CROWDS Th
Page 39 and 40: IF YoU’ve GOT THE LAND, We’ve G
Page 41 and 42: GLAMPSITES Wine vat hotel rooms in
Page 43 and 44: GLAMPSITES the entire business. For
Page 45 and 46: GLAMPSITES PRODUCT SNAPSHOTS BIG LA
Page 47 and 48: EVENTS CASE STUDY Towersey Festival
Page 49: EVENTS volunteers to concessions an
Page 53 and 54: EVENTS Getting the Plan on Paper Pl
Page 55 and 56: A new drinking experience The ultim
Page 57 and 58: EVENTS ALTERNATIVE FLOURS Coconut,
Page 59 and 60: EVENTS Another key player in making
Page 61 and 62: EVENTS Open Golf Camping Village Pr
Page 63 and 64: SHADY SPOT - WHAT WILL IT DO FOR YO
Page 65 and 66: DAY IN THE LIFE BEHIND THE SCENES W

February 2020

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