February 2020

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Stand-out Growth in UK Glamping Market THE GLAMPING market in Europe by revenue is expected to grow at over 11 per cent from 2019–2025 according to a report published by market research specialist Arizton. The UK was the stand-out growth market in Western Europe from 2011 to 2016, growing at an average of 7.3 per cent annually, while the rest of the region grew by 0.4 per cent. “The tourism market is increasingly marked by a trend to discover places, which are more difficult to access or are relatively unknown. Hence, rural-based glamorous camping experiences are expected to gain ground,” says Arizton. “Fuelled by popular culture, travel bloggers, and Instagram influencers, rural glamping is becoming organised and formal. Farm stays are witnessing the second wave.” Arizton also explains growth among the baby boomer generation – with more time and money on their hands – and millennial families that have young children. Another primary driver is the growing demand for weekend getaways for stressed-out workers. The report includes detailed segmentation by accommodation type, end-user, land ownership, area size and geography. Cabins are witnessing an overall growth in glamping. It also puts UK companies Canopy & Stars and Wigwam Holidays among the leading vendors in the European glamping market. Event Sustainability Resources Launched Plans for new Lakeside Holiday Park A COMPLEX of timber lodges, static caravans and glamping pods is being proposed at Swannington Lakes on the edge of Coalville, Leicestershire. In total 106 twin timber lodges, 82 caravans and 20 glamping units are proposed on the 58-acre woodland site. Planning officers at North West Leicestershire District Council are currently considering the scheme that has been proposed by Finney’s Park Homes. RPS GROUP FIVE YEARS on from its inaugural edition, the second Show Must Go On report has been published, offering a comprehensive insight into outdoor event sustainability. The report is the result of years of planning, research, data gathering and crowdfunding from within the industry and launches alongside a freeto-access online resource, the Vision2025 website, that features case studies, briefings and a supplier directory. Both resources reflect the progress made in terms of the technologies, materials and operational practices used to reduce the environmental impacts of live events. The report is divided into chapters on governance, resources and waste, water, food, energy, travel and transport. So far, more than 100 festivals and events have made the Vision:2025 pledge, committing to cutting the environmental impact of the events sector in half within five years. Live industry professionals will discuss ways to reduce the environmental impact of events at music business sustainability gathering the Green Events and Innovations Conference (GEI) on 3 March, presented by A Greener Festival in partnership with the International Live Music Conference. 4 WWW.OPENAIRBUSINESS.COM
Spike in Farmers Looking at Diversification ALMOST HALF of British farmers are looking at diversifying their businesses due to the biggest change in funding for decades following Brexit, states a report by NFU Mutual. It shows that 48 per cent of farmers are planning to set up or expand diversification businesses, moving into new areas such as tourism, hospitality, retail and renewable energy. This figure has doubled since NFU Mutual carried out similar research in 2018 and found 23 per cent of farmers were planning to expand or start diversification enterprises. “The next seven years will be crucial for the farming industry,” explained Chris Walsh, NFU Mutual’s farm specialist. “Whether it’s building holiday cottages, launching a wedding venue, or opening a farm shop, not only can these new businesses supplement the farm, they often provide other members of the family with a crucial role.” Defra statistics show that diversification activity brought in £740m of income in 2018/19 – up 6 per cent on the previous year. GETTY IMAGES Lock up Your Phones IN LIGHT of research that shows 83 per cent of Brits think that the country needs a digital detox, Visit Isle of Man is encouraging visitors to relinquish their smart phones in return for ‘analogue’ items including a paper map, film camera and postcards. Holidaymakers can make the exchange at phoneboxes at Knockaloe Beg Farm and Glen Helen Glamping. They can also take away guidebooks, bird and plant identification books, a selection of binoculars and magnifying glasses, a travel journal, a notepad and a pack of playing cards. Angela Byrne, head of Visit Isle of Man, said: “We want to encourage our visitors to disconnect, switch off and step away from digital distractions in order to disassociate from work and social media and concentrate better on surroundings. “By installing Phoneboxes in glamping locations around the island, this will help people escape from everyday life and embrace the many activities that the Island has to offer as well as spending time connecting with each other, without relying on technology for entertainment or communication. “Although life without a phone can seem daunting at first, there's nothing that cannot be solved the good old-fashioned way.” VISIT ISLE OF MAN £1m Glamping Development gets Funding A £1M glamping and leisure complex next to the North Yorkshire Moors railway is set to be completed in the spring, supported by funding from Reward Finance Group. The three-acre site, which is being developed by husband and wife team Paula and Alex O'Donnell, will comprise nine glamping units housed in converted railway freight wagons and guards' vans. Paula O'Donnell, said: “The site formed part of the family's fish farming business, but the lake was filled in a number of years ago. We turned part of the land into a car park for the station but there was still a significant amount of land that was not being used. “To create such an innovative scheme requires a huge investment and we are grateful to Mark Tudor at Tudor Financial for introducing us to the team at Reward Finance Group. “We were impressed that the £800,000 funding facility was set up quickly, without having to jump through hoops, so we could progress the project to ensure we were open for the forthcoming season.” David Jones, Reward Finance Group, with Paula O’Donnell, the Engine Shed WWW.OPENAIRBUSINESS.COM 5
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Page 7 and 8: Glamping Safe Stoves THE EKOL Apple
Page 9 and 10: INDUSTRY OVERVIEW Open Air Business
Page 11 and 12: FUNCTION PEOPLE VENUES ENTREPRENEUR
Page 13 and 14: PEOPLE variety of ‘off the shelf
Page 15 and 16: Big Lawn Care has never been easier
Page 17 and 18: INDUSTRY OVERVIEW 2 MANUFACTURE Onc
Page 19 and 20: FUNCTION VENUES completely unique a
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Page 31 and 32: GLAMPSITES CASE STUDY The Private H
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February 2020

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