Siouxland Magazine - Volume 2 Issue 2

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grow Don’t fear failure. Embrace it. It’s where the learning happens. Taylor in the Honeywave Studio with his partner Devin Phaly in the background. The Honeywave Studio is housed in the same building as the new Stone Bru Roast Lab. Hello, Honeywave By Taylor Grote Short description of your business: Honeywave Media is a creative content production house that creates video and photo content optimized for performance on social media and other digital platforms. We help businesses and public figures use social media content to more effectively tell their story. On top of our content for businesses, we create original content to help promote all of the amazing things happening in Sioux City. Currently, we have three original content series: The Sioux City Show, which is a podcast I host to give an inside look at everything from the local music scene to entrepreneurship. The Hustle and Joe Podcast, hosted by Devin Phaly, focuses on interviews with go-getters and creatives to provide tools for self-development. Straight Work // No Cut is a music video series that utilizes single-take videos (one continuous camera recording from start to finish) allowing local musicians to showcase their talent for an affordable price. What motivated you to start your business? What drives you each day? I was motivated to start the business after looking at the way the advertising industry was moving increasingly toward social media. I would watch content on Facebook and basically feel like it could all be done better, so I started Honeywave Media to create the content I wanted to see online. The big picture that drives me is helping people see Sioux City from my perspective. I love this city. I’ve traveled all over the world between my time in the military and work, but there is nowhere I love more than Sioux City. I think all of the subcultures present here deserve a spotlight, so I help provide that as much as possible. What’s unique about your business? It’s unique that we only create for digital platforms. We don’t aim to make TV commercials and that helps keep things focused on the audiences looking for engaging content on social media. What’s the biggest challenge you’ve had to overcome as you’ve grown your business? The biggest challenge that I’ve overcome is just understanding the day-to-day backend of running a business. I have a film degree, not a business degree, so the details of running a business were pretty foreign to me at first. A little over a year ago, I brought local businessman Brad Lepper in as a business partner and his wealth of knowledge has helped me immensely. What has been your greatest reward? The greatest reward is anytime our work helps a client get recognition for the work they are doing. We created a music video for “Hard Times” by 35th & Taylor that was submitted for a national contest to open a show for Bon Jovi. The video was selected and they opened for Bon Jovi at a sold-out show in Chicago.
personal growth leadership determination business development influence IAWESTCOAST.COM I 866.537.6052 Entrepreneurs and small business owners now have access to an information specialist who can assist you in finding solutions to your most pressing questions by facilitating connections to the right people, data, and resources. Taylor in the process of shooting a music video at the Honeywave Studio for local musician, Tae Groove. How have you benefited from the startup community in Sioux City and the region? What resources did you use? The Swimming with the Sharks competition was a boost for Honeywave Media in the sense that we had positive feedback from local business leaders and some money to help fund our early stages. Why is it important for the community to support startups and small businesses? What more can be done to help them? It’s important for the community to help support small businesses because they tend to offer great service and awesome jobs for the community. Spending money at a small business rather than corporate chains also helps to keep money in our local economy. What is one thing you know now that you wish you knew when starting your business? I wish I was quicker to ask for help when I was started the business. So many questions that I spent hours or days researching could have been easily answered by other people with more experience. What advice would you give to someone looking to start a business? Do it. Bet on yourself. Find your unique skill and figure out a way to monetize it. How can the community continue to help your business? The community can help me out by reaching out to taylor@ honeywavemedia.com if they are looking for any creative services. They can also listen to our podcasts, “The Sioux City Show” and “Hustle and Joe,” on YouTube or Apple Podcasts. What are some future goals for your company? The future goals are to continue building upon our progress and continue finding exciting clients looking to tell engaging stories online. Taylor Grote is the founder of Honeywave Media. Photo credit (left page) Ryan Martinez and (right page) Devin Phaly. IASOURCELINK.COM I 866.537.6052 IASourceLink is the premiere business resource in Iowa for entrepreneurs and small business owners. Free business webinars, expert advice, and a searchable directory of organizations that assist Iowa businesses can all be found on IASourceLink. IOWASBDC.ORG I 712.274.6454 Do you need free, confidential and customized business counseling? Contact SBDC for advice on developing a successful business plan. SIOUXLANDEDC.COM I 712.279.6430 <strong>Siouxland</strong> Economic Development Corporation offers financial assistance programs and services to assist small and medium sized businesses in getting started or expanding. MAKERSPACESIOUXCITY.ORG I 712.251.6050 MakerSpace Sioux City offers shared space for hobbyists, inventors, artists and innovative people to come together to create and teach through hands-on learning. SPRINGBOARDCOWORKING.COM I 515.809.0052 Springboard Coworking offers shared office space in downtown Sioux City for entrepreneurs that combines the best elements of cafe culture with a productive, functional, and affordable work environment. ISUSTARTUPFACTORY.ORG I 515.294.7444 ISU Startup Factory is designed to help businesses bring new products to the market and work with companies to make them attractive to outside capital investors. VENTURENETIOWA.COM I 515.471.1300 VentureNet Iowa connects ideas to resources, management, and investors, to create jobs and build businesses in Iowa. If you have a business idea in the areas of Biosciences, Advanced Manufacturing, Value- Added Ag, or Information Technology, you may qualify for assistance through VentureNet Iowa. Did you use one of these great resources? We want to share your story! Visit our website at siouxlandmagazine. com, fill out the form and connect with us today!
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Siouxland Magazine - Volume 2 Issue 2

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