Equity Report AND Template

Expanding
Audience Reach
Activision Blizzard is already a proud host of a gamers network
of approximately 350 million users worldwide, which they
focus on expanding through building on their well-established
franchises and creating compelling new ones.
On consoles Activision is due to release its new Call of Duty
(Black Ops 5) in the last quarter of 2020, which is expected to
drive sales significantly, especially with the release of the two
new consoles: PlayStation 5 and Xbox Series X.
There are also speculations about Blizzard Entertainment
releasing Overwatch 2 in 2020/2021.
During their latest BlizzCon, Blizzard Entertainment’s conference,
they announced the release of Diablo: Immortal later in 2020, solely
for the mobile platform, the currently fastest growing segment of the
industry with record sale potentials.
Recent news published by the company also saw light to promising
teasers to the release of Diablo IV in late 2020/early 2021 as a
continuation to the Diablo franchise 8 years after the release of
Diablo III.
Driving Deeper Costumer
Engagement
Blizzard’s World of Warcraft is looking forward
to an expansion later this year with the release
of World of Warcraft: Shadowlands on
December 31st of 2020.
The latest expansion released for the game brought in an increase of revenues of 30%
for the quarter of the release and a further 8% increase for the quarter after, which
will amount for a significant revenue boost for the company early 2021.
Activision Blizzard also popularised the
appearance of the free-to-play gaming model
amongst some of its titles, which was recently
revolutionised by Fortnite’s debut on the
videogame market late 2017.
The new model is expected to drive deeper
engagement by allowing consumers to play
without any up-front costs providing them
with investment opportunities through
purchasable content via microtransactions.