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Risks

1 Risks

Activision Blizzard conducts a significant share of their business

outside of the United States, and thus derive significant revenues

from international trade from Europe, Asia and Australia. Moving

forward, they expect sales from emerging market to form

significant part of their revenue streams.

As such, Activision Blizzard is expected to become more exposed

to the systematic risk of foreign trade as well as the economic

and political implications of doing business with emerging

markets. Moreover, deterioration of relations with any of the

countries they do business with could cause significant losses in

revenues.

The most recent example is China’s strict regulatory approval,

thus the Chinese government’s decision to revoke its approval for

the games of Activision Blizzard could result in a

negative impact on its business.

2 Covid-19

Recently, events such as Game Developers Conference (GDC) in San

Francisco, were cancelled due to the wildfire-like spread of the

coronavirus as companies like Facebook, Sony, Electronic Arts,

Microsoft, Amazon, Activision, etc. have pulled out. E-sport events

are being cancelled or getting moved such as the Overwatch

League.

Weeks 6 and 7 were scheduled to be played in Guangzhou,

Hangzhou and Shanghai, and now they have been moved to Seoul,

South Korea. This was due to the forecast of having matches at

half-empty venues because of the widespread panic.

The impact of the Coronavirus is estimated to be minimal on

Activision Blizzard due to its low market capitalisation in Asia and

the virtual distribution business model, however, a very important

factor to take into account for the long run is that Activision

Blizzard have operations in the China. So, the outbreak could lead

to game delays as security requirements and software tools make

remote-access impossible if restrictions extends into months. Late

2020 is the critical launch time frame for the next generation of

consoles from Microsoft and Sony. Both console makers manufacture

their hardware in China. And if next generation consoles are

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