10.03.2020 Views

Equity Report AND Template

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

3

Regulations/Politics

When talking about regulations, the most severe

example as mentioned before would be China, whose

body of game licensing was shifted to the Publicity

Department of the Communist Party of China, resulting in a halt in

the licensing of new games from March 28, 2018 for 9 months,

which spread fears of further uncertainty in the industry.

Other aspects that could affect Activision more closely are:

Counterparty risks relating to customers, licensees, licensors, and

manufacturers; Intellectual property claims; Piracy and

unauthorized copying of their products; risks and uncertainties of

conducting business outside the U.S.

4

Macro Economic Conditions

The spread of coronavirus increasingly affects the

global economic situation whilst policymakers fail to

contain its wildfire-like spread. Stock market has already

seen severe drops, but further harm could be cause if

economic activity slows down further. The Fed responded this

month by cutting interest rates by half a percentage point, with

potential further monetary stimulus expected. If the global

economy enters into a recession, the sales of videogames and

microtransactions are predicted to plummet as they aren’t

considered to be necessities, although their addictive nature

might counteract some of this downturn.

Other factors that could harm the Actvision Blizzard company,

which some of them are mentioned by them could be: Substantial

influence of third-party platform providers over their products

and costs; Rapid changes in technology and industry standards;

competition, including from other forms of entertainment; their

ability to sell products at assumed pricing levels; their ability to

attract, retain, and motivate skilled personnel; their ability to

increase the number of users they have by taking out an

outstanding game.

08

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!