Equity Report AND Template

Company Overview
Business Units
The company is divided into five business units:
Activision Publishing, Inc. which specializes in
publishing and developing console games;
Blizzard Entertainment, Inc. which primarily develops
personal computer (PC) games;
King Digital Entertainment, which specializes in
publishing and developing mobile games, Major League
Gaming, which is in charge of Activision Blizzard’s eSport
endeavours, and Activision Blizzard Studios, a motion
picture production unit.
In this report Activision Publishing, Blizzard
Entertainment and King Digital Entertainment will be the
topic of discussion.
Activision
Publishing, Inc.
-
Activision Publishing, Inc.
(“Activision”) specializes in
developing and publishing
software products and
entertainment content,
particularly for the console
platforms.
Some key franchises for Activision
are Call of Duty, Skylanders, and
Tony Hawk’s. Activision’s Call of
Duty franchise has been the
number one console franchise
globally for the past 9 years out
of 10. In 2010 Activision entered
into a partnership with Bungie,
Inc. to publish games of the
Destiny Franchise. This
relationship was terminated with
the end of the 2018 calendar year.
Blizzard
Entertainment, Inc.
-
Blizzard Entertainment, Inc.
(“Blizzard”) is a subsidiary of
Activision Blizzard. The
company was initially founded
in 1991 by university students.
Today it forms part of Activision
Blizzard after a merger between
Activision and Vivendi Games. The
company focuses primarily on the
development and publishing of
software and entertainment
content, particularly for the PC
platform. Key franchises are
World of Warcraft, StarCraft,
Diablo, Hearthstone, and
Overwatch. Blizzard
Entertainment’s flagship
conference is BlizzCon hosted in
California every year.
King Digital
Entertainment
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Ki n g D i g i t a l E n t e r t a i n m e n t
(“King”) is primarily a publisher
and developer of interactive
entertainment content and
services, especially for mobile
platforms.
Some of King’s key franchises are
Candy Crush, Farm Heroes, and
Bubble Witch. Activision Blizzard
acquired King for $5.9 billion in 2015
and operates as an independent
entity within the company. Activision
Blizzard went ahead with the
purchase as the acquisition served as
an ideal point of entry into the
fastest growing business segment of
the gaming industry. With the
completion of the acquisition
Activision Blizzard boasts with the
largest videogame network with a
user count of approximately 350
million.