Estetica Magazine ASIA Edition (1/2020)

Go Metallic
with Elumen
Make metallic a part of your colour
palette with the new Elumen trend
shades. Discover and experience
an innovative and exciting way
of creating amazing colour possibilities.
re you hungry to introduce
your clients to some more
fantastic colour creations?
If so you’re in luck! Here are
two fantastic colour-play
possibilities from Elumen:
metallize your colour
with Elumen Play, or follow
the trend by going grey with
long lasting Elumen Greys.
The possibilities are endless and
the door is wide open: simply
enrich your Elumen paintbox
with these six trendy new shades.
COLOUR DIFFERENT,
GO METALLIC!
Elumen Play, Goldwell’s semipermanent
colour, goes metallic
with four new shades:
glistening @METALLIC BERRY,
glimmering @METALLIC
PURPLE, shimmering
@METALLIC PETROL and
shiny @METALLIC SILVER.
Play with shimmer all over or
simply add some glow to your
colour creations with metallic
sparkles. All shades can be mixed
and matched and fade true to
tone up to 100%. Can’t wait to
try a new shade? The Elumen
Play Eraser removes all shades
so you are ready for the next
creation. In fact, Elumen Play
Eraser can eradicate up to 100%
of existing Elumen Play colour,
depending on the hair structure
and the existing colour intensity.
The Elumen Play folding box is produced
100% climate neutral and with sustainably
sourced paper. Elumen Play also supports
the climate partner protection project 1056
to protect forests in Brazil.