Estetica Magazine ASIA Edition (1/2020)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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(left): Inspired by Copenhagen's<br />
buzz, energy and self-expressive<br />
spirit, ADDPOWER makes fine and<br />
fragile hair not just look and feel<br />
fuller, but also strong enough to<br />
endure styling without damage*.<br />
strengthening the hair from the<br />
inside and protecting it from the<br />
outside. “Most of my clients with<br />
fine hair believe that their hair is<br />
too fragile to style,” explains Daniel<br />
Bruns, KMS Global Style Council.<br />
“ADDPOWER lets them overcome<br />
this barrier, enabling them to<br />
style with much less hesitation<br />
and much better results.”<br />
ADDPOWER SHAMPOO: Protein<br />
& Strength. Makes fine, weak<br />
hair feel stronger and more<br />
resilient. Maintains the hair’s<br />
natural protein balance. Hair<br />
appears healthier. ADDPOWER<br />
STRENGTHENING FLUID:<br />
Protein, Strength & Thickening.<br />
Hair feels significantly stronger.<br />
Makes fine hair feel more<br />
resilient for the styling process.<br />
Detangles and provides<br />
lightweight moisture.<br />
ADDPOWER THICKENING<br />
SPRAY: Protein. Thickening &<br />
Heat Protection. Makes fine hair<br />
look and feel noticeably thicker.<br />
Provides light hold and anti-static<br />
effect. Provides heat protection<br />
up to 200°C for more gentle<br />
styling with 90% less damage.<br />
ADDPOWER is<br />
enhanced with<br />
rice protein, which<br />
is known for<br />
strengthening and<br />
thickening the hair,<br />
while organic white<br />
tea extract is known<br />
for being antioxidative<br />
and<br />
especially<br />
lightweight on<br />
fine hair.<br />
For more info: www.kmshair.com
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