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Jewellery World Magazine - March 2020

Jewellery World Magazine is Australia and New Zealand's largest circulation jewellery trade magazine. This issue focuses on custom and bespoke jewellery.

Jewellery World Magazine is Australia and New Zealand's largest circulation jewellery trade magazine. This issue focuses on custom and bespoke jewellery.

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the Argyle pinks are still very popular, the Argyle white<br />

diamond is where the focus is at the moment, driven by<br />

demand and signals in the marketplace.<br />

“People are wanting to know the source… the concept of<br />

knowing the exact origin is becoming normalised. Now<br />

people have a strong preference<br />

for Australian diamonds.”<br />

Levonian had launched his<br />

Australian Diamond Valley brand<br />

only mid last year, responding<br />

to the growing demand for<br />

jewellery made completely with<br />

Argyle diamonds.<br />

“Our pieces are completely<br />

Argyle, not a combination<br />

of Argyle diamonds set with<br />

diamonds from another country.<br />

It’s this purity of our product<br />

which attracts consumers.”<br />

As we leave the showroom, Levonian switches gears and is back on the bench with his<br />

team, setting stones for a job that has just come through the door.<br />

Ph: (03) 9650 5955 Fax: (03) 6950 5977<br />

Email: sales@millenniumchain.com.au<br />

Web: www.millenniumchain.com.au<br />

6th Floor, 313 Lt. Collins St.<br />

Melbourne 3000 Victoria<br />

Millennium Chain<br />

Finished Top 5 in the category of<br />

Best Selling Gold <strong>Jewellery</strong> Suppliers in<br />

Australia and NZ, as voted by retailers.<br />

millennium_chain

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