18-PCE-0089_CA

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PUCK ENTERPRISES 1110 100th Street Manning, Iowa 51455 833.655.9200 puck.com
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BRAND STANDARDS GUIDE
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Dear Puck Employees and Partners,I
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ERFORROVEN
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1.0OVERVIEW
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WHY IS IT IMPORTANT TO HAVE A BRAND
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MISSIONTo create wealth and a highe
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TARGET AUDIENCESBuilding recognitio
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19
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Broke ground at current Manning loc
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Established first statesidestore in
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We believe inQUALITY.At Puck Enterp
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COMMUNICATION 2.1OUR VOICEOURVOICET
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COMMUNICATION 2.2HOW WE COMMUNICATE
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COMMUNICATION 2.3PHONE DIALOGUEPHON
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COMMUNICATION 2.4ELEVATOR PITCHWHY
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COMMUNICATION 2.5DIGITAL MEDIADIGIT
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NNOVATEFINED
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3.0IDENTITY
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IDENTITY 3.3PRIMARY USEPRIMARY USET
Page 51 and 52: IDENTITY 3.5VERTICAL LOGO INTEGRITY
Page 53 and 54: IDENTITY 3.7HORIZONTAL LOGO INTEGRI
Page 55 and 56: IDENTITY 3.9WORDMARK INTEGRITYX1/2
Page 57 and 58: IDENTITY 3.11LOGO VARIATIONSFull Co
Page 59: PUCKBuilt to Lead.Do not retype the
Page 64 and 65: POSITIONING 4.1OUR POSITIONINGOURPO
Page 66 and 67: POSITIONING 4.3PRIMARY USEPRIMARY U
Page 68 and 69: ONFIDEELIVER
Page 71 and 72: 5.0COLOR
Page 73 and 74: CMYK: 0/73/100/15CMYK: 70/55/100/53
Page 75 and 76: COLOR 5.3SECONDARY PALETTECMYK: 57/
Page 77 and 78: COLOR 5.5GRADIENTSCMYK: 70/55/100/5
Page 79: MININGMUNICIPALITIESCMYK: 0/100/100
Page 84 and 85: TYPE 6.1OUR TYPEOURTYPEOur font hel
Page 86 and 87: TYPE 6.2PRIMARY TYPEFACEAaGibsonBol
Page 88 and 89: ELIABILENOWN
Page 91 and 92: 7.0PHOTOS
Page 93 and 94: 91
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Page 100 and 101: MOVING AHEAD 8.1KEEP THE BRAND ON T
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