18-PCE-0089_CA

PHOTOS 7.2
PHOTOGRAPHY GUIDELINES
PHOTOGRAPHY
GUIDELINES
Our photos should complement our color
palette. Warm tones, natural, bold and
determined. Subject matter ranges widely,
but in general should feel innovative,
confident and strong. All photos should
be properly licensed/purchased or
attributed if necessary.
Abstract can be appealing. Consider using
abstract images that showcase precision
and high-end materials.
Keep color temperatures warm and natural.
We strive to be good stewards of the land
and want to project this in our images.
Keep it clean. Industrial images, such as
factory/product photos, should appear
pristine and with appropriate safety
measures in place.
Unique perspectives welcome.
Consider selecting and/or cropping an
image to achieve a fresh perspective or
interesting angle.
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