18-PCE-0089_CA

Recommendations

Info

COMMUNICATION 2.5DIGITAL MEDIADIGITALMEDIAAnyone who communicates on behalf of Puck Enterprises orone of our subsidiaries is responsible for understanding andfollowing our digital media guidelines.Failure to do so can have far-reaching effects, potentially damaging the company’s image as wellas those of your colleagues, peers and everyone affiliated with Puck Enterprises. Remember,when you’re online, you’re representing Puck Enterprises: our people, our values.38
EMAIL SIGNATUREYour email signature is an important piece of consistentbranding as it is seen on a daily basis and in every emailyou send. Aside from editing the contact information,never change the layout in any way, including adding/changing colors, changing the font, etc.SOCIAL MEDIASocial media keeps us in touch with friends and family, it informs us about ourworld, and it gives us each a platform to be heard. It’s safe to say that it hasbecome an integral part of modern life. We understand that social media can be apowerful tool, and we encourage all employees of Puck Enterprises to use socialmedia in a positive way. When you’re online, we only have three requests for you:1. Make your relationship to Puck Enterprises known2. Defend Puck Enterprises3. Use good judgementWhat exactly do these requests mean? They mean that we trust you. We onlybring smart people into the Puck Enterprises family and we trust you to makesmart decisions. As a member of our family, you’re in the best possible positionto let the world know why Puck Enterprises is such an amazing place to be, aswell as the person best qualified to protect us from harm.39
Page 1: BRAND STANDARDS GUIDE
Page 7: Dear Puck Employees and Partners,I
Page 10 and 11: ERFORROVEN
Page 13 and 14: 1.0OVERVIEW
Page 15 and 16: WHY IS IT IMPORTANT TO HAVE A BRAND
Page 17 and 18: MISSIONTo create wealth and a highe
Page 19 and 20: TARGET AUDIENCESBuilding recognitio
Page 21 and 22: 19
Page 23 and 24: Broke ground at current Manning loc
Page 25 and 26: Established first statesidestore in
Page 27: We believe inQUALITY.At Puck Enterp
Page 32 and 33: COMMUNICATION 2.1OUR VOICEOURVOICET
Page 34 and 35: COMMUNICATION 2.2HOW WE COMMUNICATE
Page 36 and 37: COMMUNICATION 2.3PHONE DIALOGUEPHON
Page 38 and 39: COMMUNICATION 2.4ELEVATOR PITCHWHY
Page 42 and 43: NNOVATEFINED
Page 45 and 46: 3.0IDENTITY
Page 47 and 48: 45
Page 49 and 50: IDENTITY 3.3PRIMARY USEPRIMARY USET
Page 51 and 52: IDENTITY 3.5VERTICAL LOGO INTEGRITY
Page 53 and 54: IDENTITY 3.7HORIZONTAL LOGO INTEGRI
Page 55 and 56: IDENTITY 3.9WORDMARK INTEGRITYX1/2
Page 57 and 58: IDENTITY 3.11LOGO VARIATIONSFull Co
Page 59: PUCKBuilt to Lead.Do not retype the
Page 64 and 65: POSITIONING 4.1OUR POSITIONINGOURPO
Page 66 and 67: POSITIONING 4.3PRIMARY USEPRIMARY U
Page 68 and 69: ONFIDEELIVER
Page 71 and 72: 5.0COLOR
Page 73 and 74: CMYK: 0/73/100/15CMYK: 70/55/100/53
Page 75 and 76: COLOR 5.3SECONDARY PALETTECMYK: 57/
Page 77 and 78: COLOR 5.5GRADIENTSCMYK: 70/55/100/5
Page 79: MININGMUNICIPALITIESCMYK: 0/100/100
Page 84 and 85: TYPE 6.1OUR TYPEOURTYPEOur font hel
Page 86 and 87: TYPE 6.2PRIMARY TYPEFACEAaGibsonBol
Page 88 and 89: ELIABILENOWN
Page 91 and 92:
7.0PHOTOS
Page 93 and 94:
91
Page 95:
93
Page 100 and 101:
MOVING AHEAD 8.1KEEP THE BRAND ON T
Page 104:
PUCK ENTERPRISES 1110 100th Street
show all

18-PCE-0089_CA

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?