18-PCE-0089_CA

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TYPE 6.2PRIMARY TYPEFACEAaGibsonBoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ?!@#$%^&*()Semi-BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ?!@#$%^&*()Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ?!@#$%^&*()Semi-Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ?!@#$%^&*()RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ?!@#$%^&*()LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ?!@#$%^&*()ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ?!@#$%^&*()Light ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ?!@#$%^&*()PRIMARY TYPEFACEOur primary typeface is Gibson. This is amodern reinterpretation of a classic design.Multiple weights are available to helpestablish hierarchy and draw the reader’sattention to important content.84
TYPE 6.3TYPOGRAPHYSEMI-BOLD ALLCAPS HEADLINERegular sentence case body copy.Lorem ipsum dolor sit amet, consecteturadipiscing elit. Curabitur sit amet risusquam. Cras porttitor quis nulla iaculis.Semi-Bold ItalicTitle Case HeadlineRegular sentence case body copy.Lorem ipsum dolor sit amet, consecteturadipiscing elit. Curabitur sit amet risusquam. Cras porttitor quis nulla iaculis.Semi-Bold ItalicTitle Case HeadlineItalic sentence case body copy. Loremipsum dolor sit amet, consecteturadipiscing elit. Curabitur sit amet risusquam. Cras porttitor quis nulla iaculis.TYPOGRAPHYTypographic hierarchy helps organize copyand establishes an order of importance withinthe content. This is so your reader can easilyfind what they’re looking for and navigate thecontent. When setting type we recommendstarting with one of these combinations to setheaders and body copy.85
Page 1:
BRAND STANDARDS GUIDE
Page 7:
Dear Puck Employees and Partners,I
Page 10 and 11:
ERFORROVEN
Page 13 and 14:
1.0OVERVIEW
Page 15 and 16:
WHY IS IT IMPORTANT TO HAVE A BRAND
Page 17 and 18:
MISSIONTo create wealth and a highe
Page 19 and 20:
TARGET AUDIENCESBuilding recognitio
Page 21 and 22:
19
Page 23 and 24:
Broke ground at current Manning loc
Page 25 and 26:
Established first statesidestore in
Page 27:
We believe inQUALITY.At Puck Enterp
Page 32 and 33:
COMMUNICATION 2.1OUR VOICEOURVOICET
Page 34 and 35:
COMMUNICATION 2.2HOW WE COMMUNICATE
Page 36 and 37: COMMUNICATION 2.3PHONE DIALOGUEPHON
Page 38 and 39: COMMUNICATION 2.4ELEVATOR PITCHWHY
Page 40 and 41: COMMUNICATION 2.5DIGITAL MEDIADIGIT
Page 42 and 43: NNOVATEFINED
Page 45 and 46: 3.0IDENTITY
Page 47 and 48: 45
Page 49 and 50: IDENTITY 3.3PRIMARY USEPRIMARY USET
Page 51 and 52: IDENTITY 3.5VERTICAL LOGO INTEGRITY
Page 53 and 54: IDENTITY 3.7HORIZONTAL LOGO INTEGRI
Page 55 and 56: IDENTITY 3.9WORDMARK INTEGRITYX1/2
Page 57 and 58: IDENTITY 3.11LOGO VARIATIONSFull Co
Page 59: PUCKBuilt to Lead.Do not retype the
Page 64 and 65: POSITIONING 4.1OUR POSITIONINGOURPO
Page 66 and 67: POSITIONING 4.3PRIMARY USEPRIMARY U
Page 68 and 69: ONFIDEELIVER
Page 71 and 72: 5.0COLOR
Page 73 and 74: CMYK: 0/73/100/15CMYK: 70/55/100/53
Page 75 and 76: COLOR 5.3SECONDARY PALETTECMYK: 57/
Page 77 and 78: COLOR 5.5GRADIENTSCMYK: 70/55/100/5
Page 79: MININGMUNICIPALITIESCMYK: 0/100/100
Page 84 and 85: TYPE 6.1OUR TYPEOURTYPEOur font hel
Page 88 and 89: ELIABILENOWN
Page 91 and 92: 7.0PHOTOS
Page 93 and 94: 91
Page 95: 93
Page 100 and 101: MOVING AHEAD 8.1KEEP THE BRAND ON T
Page 104: PUCK ENTERPRISES 1110 100th Street
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