18-PCE-0089_CA

IDENTITY 3.5
VERTICAL LOGO INTEGRITY
1
/2 X 1 1
/2 Y
/2 X
1
/2 X
VERTICAL LOGO
INTEGRITY
X
Y
.75”
1
/3 X
1
/2 X
A logo is the embodiment of the brand.
It is the brand simply summed up in a small
package. Therefore, the logo must at all times
be perfectly legible and without obstructions.
For this reason, we ask that designers
maintain a minimum area of clear space
around the logo that allows it to breathe
and stand out. The Puck logo, and all of it’s
variations, must at all times have the clear
space that is specified on this page. This page
also outlines the specific spacing and ratio of
size for the icon vs. the wordmark.
Minimum Size
The Puck logo retains its visual strength in
a wide range of sizes. However, there are
sizes at which the logo is no longer clearly
legible. Try to choose promotional items
and layouts which allow the indicated
minimum size to be upheld.
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