18-PCE-0089_CA

Recommendations

Info

COMMUNICATION 2.2HOW WE COMMUNICATEHOW WECOMMUNICATEThe first encounter a customer has with a Puck employeeis an extremely vital moment in the relationship we hopeto foster with that person.A genuine smile and a friendly voice will help to solidify our identity and the customer’sconfidence in us. No matter the type of communication, always approach it with a sense ofpride. As a member of the Puck team, our brand is built by you.32
CONFIDENTIALITYCustomers trust us to improve theiroperations with high-quality products.In order to gain and maintain this trust,it’s important that we are courteousand guarded with any sensitiveinformation they share. In this vein,our customers are the ones who allowour business to thrive. Avoiding insultsor negative comments about anyclient during and after work will allowus to maintain these relationships.CUSTOMERCOMMUNICATIONOur company is built on a legacy ofcustomer service and support, and it’scrucial to the Puck brand to maintainthese values. All communication shouldbe prompt, courteous, and helpful.Even through email, you’re the face of PuckEnterprises; be sure to demonstrate anduphold our company values inall communications.Whether they’re buying one small part ora liquid transfer system, every customershould be valued and heard. They shouldfeel comfortable that their questions,concerns and comments will be addressedquickly and appropriately, and that theirneeds are being met. Maintaining openand healthy communication channels withcustomers, both current and prospective,is an important part of growing andstrengthening our brand.INTERNALCOMMUNICATIONSAs much as possible, keep internalcommunications transparent, respectful,and clear. Providing team members withregular updates and respectfully voicingconcerns through the proper channelsare both good ways to avoid issues downthe line. Everyone at Puck Enterprisesplays a crucial role in our daily production,and our internal communication shouldreflect the value and importance of eachemployee. Conflicts can arise when peopleare kept out of the loop, feel unvalued, oraren’t able to address issues properly—proactively addressing these causes willkeep things running smoothly.33
Page 1: BRAND STANDARDS GUIDE
Page 7: Dear Puck Employees and Partners,I
Page 10 and 11: ERFORROVEN
Page 13 and 14: 1.0OVERVIEW
Page 15 and 16: WHY IS IT IMPORTANT TO HAVE A BRAND
Page 17 and 18: MISSIONTo create wealth and a highe
Page 19 and 20: TARGET AUDIENCESBuilding recognitio
Page 21 and 22: 19
Page 23 and 24: Broke ground at current Manning loc
Page 25 and 26: Established first statesidestore in
Page 27: We believe inQUALITY.At Puck Enterp
Page 32 and 33: COMMUNICATION 2.1OUR VOICEOURVOICET
Page 36 and 37: COMMUNICATION 2.3PHONE DIALOGUEPHON
Page 38 and 39: COMMUNICATION 2.4ELEVATOR PITCHWHY
Page 40 and 41: COMMUNICATION 2.5DIGITAL MEDIADIGIT
Page 42 and 43: NNOVATEFINED
Page 45 and 46: 3.0IDENTITY
Page 47 and 48: 45
Page 49 and 50: IDENTITY 3.3PRIMARY USEPRIMARY USET
Page 51 and 52: IDENTITY 3.5VERTICAL LOGO INTEGRITY
Page 53 and 54: IDENTITY 3.7HORIZONTAL LOGO INTEGRI
Page 55 and 56: IDENTITY 3.9WORDMARK INTEGRITYX1/2
Page 57 and 58: IDENTITY 3.11LOGO VARIATIONSFull Co
Page 59: PUCKBuilt to Lead.Do not retype the
Page 64 and 65: POSITIONING 4.1OUR POSITIONINGOURPO
Page 66 and 67: POSITIONING 4.3PRIMARY USEPRIMARY U
Page 68 and 69: ONFIDEELIVER
Page 71 and 72: 5.0COLOR
Page 73 and 74: CMYK: 0/73/100/15CMYK: 70/55/100/53
Page 75 and 76: COLOR 5.3SECONDARY PALETTECMYK: 57/
Page 77 and 78: COLOR 5.5GRADIENTSCMYK: 70/55/100/5
Page 79: MININGMUNICIPALITIESCMYK: 0/100/100
Page 84 and 85:
TYPE 6.1OUR TYPEOURTYPEOur font hel
Page 86 and 87:
TYPE 6.2PRIMARY TYPEFACEAaGibsonBol
Page 88 and 89:
ELIABILENOWN
Page 91 and 92:
7.0PHOTOS
Page 93 and 94:
91
Page 95:
93
Page 100 and 101:
MOVING AHEAD 8.1KEEP THE BRAND ON T
Page 104:
PUCK ENTERPRISES 1110 100th Street
show all

18-PCE-0089_CA

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?